B2B Strategy Case

Helden Van . NuTodays Heroes of SME

Client Personnel:Bohemia Personnel:

Tom MartinMarco de BoerBas HuissenTom Lawrence

SituationHelden Van . Nu is a new Fibre Optics service provider that o!ers everything around ICT for small and medium enterprises. Most SME owners make use of multiple providers: one for the phone, one for the payment machine, one for data storage and one for the internet connection. "is is expensive but... “How can you get SME owners to change service provider in their most important part of business: being connected?”

Target• Create a brand that evokes associations with direct, local,

service-oriented, progressive and reliability in terms of technique.

• "e brand has to feel accessible and associated with the same character as the target group.

Target group

• Dutch SME entrepreneurs with an o#ce or shop.

Strategy"e founders of this company are entrepreneurs themselves, in one of the kick-o! meetings, they modestly stated that ‘entrepreneurs are today’s heroes’. SME entrepreneurs who have their own business, chose their market and simply started one day. For many it’s an insecure life, yet they provide thousands of jobs; these are the real Heroes of Today. As an entrepreneur, you want to focus on your company. Helden Van . Nu is there for SME’s to take their ICT troubles out of their hands.

"ey are their partners, not just another supplier.

Concept"ere’s only a today when there’s a yesterday, the style and approach had to be solid. Todays Heroes are not coming from a comic strip. Todays Heroes have a history in Fibre Optic and really know what they are talking about. "e use of 1950’s photography reflects this security.

Helden Van . Nu

VisualsHelden Van . Nu

Information LeafletHandouts on the several packages provided by Helden.

Corporate StationeryCommunications with the look and feel of the brand essence.

AdvertsAimed at the 2 di!erent target groups.

WebsiteDesign inspired by traditional newspaper grids, easily managed with CMS.

Results.... Helden Van . Nu received an overwhelming increase in sales.. they moved o#ce and have expanded their team.. they are taking several cities by storm.

In 2012 they even launched consumer products.

Embrace the New.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com