1
B2B CUSTOMER JOURNEY B2B DMU JOURNEY Het B2B koopproces BUSINESS STRATEGY Marketing sales automation P E R S O N A L I Z E D M U L T I C H A N N E L C O N T E N T D E L I V E R Y M ultich a n n el (co nte n t) ca m p a g n es o p m aat P E R S O N A L I Z E D M U L T I C HA N N E L C ON T E N T D E L I V E R Y B U I L D A D V O C A C Y M ultich a n n el (co n te n t) c a m p a g n es o p m aat N U R T U R E O n d erh o u d e n & k o e stere n ATTRACT Aantrekken DELIVER Leveren S U S P E C T A W A R E N E S S B e w u s t zi j n P R O S P E C T L E A D O P P O R T U N I T Y C LIE N T E N G A G E A M B A S S A D O R S E L L C A P T U R E Id e n tific e r e n V e r k o p e n E X P L O R A T I O N Verke n n e n C O N S I D E R A T I O N O ver w e g e n D E C I S I O N B e s l u i t e n Bin d e n A D V O C A T E Pleite n R e p u tatie uitb o u w e n C R O S S - S E L L U P - S E L L D E E P - S E L L brandindustry B2B BUYER JOURNEY
![Mapping the B2B Buyer Journey [Infographic]](https://static.documents.pub/doc/80x56/587c5cc81a28ab633c8b4f05/mapping-the-b2b-buyer-journey-infographic.jpg)
