Date post: | 23-Jan-2017 |
Category: |
Marketing |
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Market Development Strategy & IT Models
Market Development Strategy & IT ModelsFourquadrant.com/Marketing-Resource-Blog
When respondents were asked which of the
following best describes how their company’s IT
organization is structured today, the responses
were as follows:
Centralized 55% – i.e. where the CIO controls centralized IT assets/budgets § In companies with more
than 1,000 employees, centralization was reported to be higher at 66%.
§ In companies with less than 1,000 employees, centralization was reported to be lower at 42%.
Market Development Strategy & IT Models
1
The central role of technology extends IT focus and influence.
Specifically, respondents stated they were involved with the
following:
§ Setting IT Standards and Policies: Overall 70%
§ Setting IT Project Goals: Overall 67%
§ IT Department Budget Responsibility: Overall 51%
§ Vendor Contract Negotiations: Overall 55%
§ Collaboration with Departments Outside Of IT on Projects or Technology Needs: Overall 74%
§ Setting Business Standards and Policies: Overall 48%
§ Setting Business Project Goals: Overall 44%
Market Development Strategy & IT Models
2
The number of influencers varies based
on the IT model for major technology
purchases (beyond phones, tablets and
laptops):
§ Overall: 10 employees were involved
§ Centralized: 9 employees were involved
§ Federated: 12 employees were involved
§ Decentralized: 11 employees were involved
Market Development Strategy & IT Models
3
IT management collaborates with an
average of 4.2 people:
§ IT staff 61%
§ CIO 55%
§ IT Mgmt 54%
§ LOB 45%
§ Steering Committee 45%
§ IT Liaison 44%
Market Development Strategy & IT Models
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