Date post: | 01-Nov-2014 |
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Business to Business Communications
…from the TrenchesPresented to Menlo College Business
Communications Class 9/13/13
September 13, 2013 Frances Mann-Craik
CEO, Addison [email protected]
www.addisonmarketing.com
Communication
Joint Construction of Meaning
In PersonHow you look
What you say
How you say it
How to WOW
Phone CallsBe ready to leave a message
A live person – now what?
The message on your device
EmailSubject line – your big opportunity
Keep it short
Spelling and grammar
IMHO TLAs R ASDF*
(In my humble opinion, three letter acronymsare ASDF (nothing))
When it Gets Rough - Change it UpCommunication goes bad – change the
method
Voice >> Email
Email >> Voice
Last resort – In Person
Social Media68% of Fortune 500 CEOs do not use social
media, and those who do use only LinkedIn
Your digital musings will last forever
International – Dates/Times
11/12/13 =12/11/13
Life Tip
Before you sign anything – read it!
Read Before You Sign
Read Before You Sign
WriteWrite with a guide
“AP Style Guide”“Words that Sell”Dictionary
Always have someone else proof read your important work
“Argue for your limitations and they will be yours” Richard Bach
Life at Internet Speed
“I don’t mean to be rude, but I’m in a hurry”
Meetings are set 2-3 days ahead, not weeks
“Nice to meet you, now give me the details”
Decisions are often made in real time, at a meeting, summarized by a one-page email of understanding (then the lawyers work the details)
Projects are delegated to specialists
Be a Virtual CommunicatorThere are no longer secretaries or admins
Technology people use email, voicemail and texting -- and write and answer themselves
Focus hard on the email subject line – it’s your one chance to open the door
Answer your emails in a timely way – opportunities come and go quickly
Network
Who you know will get you into who youneed to know – it’s all about networks
Online networking – social media expands your reach and the speed of networking
Seminars and conferences increase your knowledge and make valuable connections
Follow up – start a business relationship, perhaps a friendship
#1 College Memory:
“It’s not about perfection… it’s about passion – let ‘er rip!”