Content with a causeLeveraging YOUTILITY within the care home industry

Overview

• Company

• Challenge

• Approach

• Youtility in action

• Content with a cause

• Results

About Miele

Current situation

• Objectives

• Existing channels and approach

• Moving from awareness to engagement

The Challenge

Extremes of brand engagement

Varying purchase patterns

Product offers limited

nurturing opportunity

Understanding the prospect

What DMU?

Building personas

What we discovered

• Their key burning issues were around running their business

• They had limited support to manage these

• They are very hands on in their roles and need to stay that way

• The future and planning is clearly on their mind

• They were stuck in the day to day

Humalogy

based selling

Introducing Youtility

• Serving hand with Youtility on it

Helping is the new selling

Content with a cause

Integrated

approach

THE OPTIMUM BLENDOF PUSH AND PULL