B2B-Content-Marketing€¦ · B2B CONTENT MARKETING Campaign Lifecycle 01 Plan & Select Buyer...

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B2B CONTENT MARKETING Campaign Lifecycle 01 Plan & Select Buyer Personas 02 Choose Topics 03 Develop Content 04 Broadcast & Promote Content 05 Measure Response 06 Repurpose Amplify

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B2B CONTENT MARKETING Campaign Lifecycle

01Plan &

Select Buyer Personas

02Choose Topics

03Develop Content

04Broadcast &

PromoteContent

05Measure

Response

06Repurpose

Amplify

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