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B2B content marketing: How to engage generate leads and maximise ROI

Date post: 10-May-2015
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Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign
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How to Engage, Generate Leads & Maximise ROI 19.05.14 Paul Smith Checkit / Agar Scientific / Digitron
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Page 1: B2B content marketing: How to engage generate leads and maximise ROI

How to Engage, Generate Leads & Maximise ROI19.05.14

Paul Smith

Checkit / Agar Scientific / Digitron

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Background

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Content Marketing is…

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Social Media?

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Evidence of success?

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Twitter – how you engage is a real skill!

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Bringing it all together

Page 10: B2B content marketing: How to engage generate leads and maximise ROI

Thank you!19.05.14

Paul Smith

[email protected]


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