Digital Marketing

Future = Convergence

Pitching vs Engaging

Reporting vs Sharing

Authority vs Authencity

Campaign vs Collaboration

Database vs Network

Content is KING

Original

Co-created

User-generated

Conversation is QUEEN

• Attitude : Be Social, not just Professional– Listen before you speak– Transparency & Honesty– Share before Selling– Be Personable, Not Personal

Conversation is QUEEN

• Response : Know what you are in for– Form a task force– Develop a Response Strategy Map– See criticism as an opportunity

Community is your ARMY

– Where?• Niche Business-Social Network• Community of selected stakeholders

• Staff network– How? (Crowd Sourcing)• Collaboration • CRM• Virtual Workplace/Boardroom discussion

Corporate Challenges

• CEO Blog – Personal Branding in B2B business• Internal communication – Staff dialogue• System integration (is everyone else ready?• Social Media policy (corporate governance)• KPI and Dashboard leading to ROI (How are

we measured?)

Compatibility is your KINGDOM

• Mobile versions (iphone/ipad/Desktop)• Open ID : Sign up made simple• Foursquare : Location based marketing with

feedback• Twitter : Open Chat 24/7 (forget email, let’s

open up the chat!)

Andrew Chow a.k.a Ideasandrew

Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg

Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/

More than 200 interviews/feature in 6 years from local and international media