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B2B MARKETING: THE EVIDENCE CRUNCHED All the facts, stats, quotes from the afternoon session of The Evidence. ♯theevidence
B2B MARKETING:THE EVIDENCE
CRUNCHEDAll the facts, stats, quotes from the afternoon session of The Evidence.
♯theevidence
● Ideas and learning from the best-of-the best in B2B marketing
● Exclusive insight into challenges facing b2b brands
● Inspiration for the year ahead
The Evidence
www.earnest-agency.com
20 March 2014b2bmarketing.net/the-evidence♯theevidence
www.earnest-agency.com
We came, we saw, we crunched…
Image: © visualpoint, Creative Commons
To be able to build a dynamic and effective marketing team you need to explicitly understand your customers and your market.
Image: © Canonshot mole, Creative Commons
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Gareth Case, Xchanging
The greatest innovators are typically fearless. If you want great rewards, you need to be willing to take risks.
Image: © Jenny Downing, Creative Commons
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Gareth Case, Xchanging
For a true marketing oriented business, everyone is the brand. We need people to realise that internally.
Image: © Ines Njers, Creative Commons
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”Jade Tambini, DS Smith
Negative feedback from sales are buying signals that they want to be involved with marketing.
Image: © JD Hancock, Creative Commons
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Jade Tambini, DS Smith
Chinese proverb: Tell me and I'll forget. Show me and I'll remember. Involve me and I'll understand.
Jade Tambini, DS Smith
Image: © Givseppe Milo, Creative Commons
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Markets are more competitive than ever before. The need to differentiate is vital to the success of your organisation. Innovation unlocks potential.
Image: © Thomas Leutard, Creative Commons
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”Gareth Case, Xchanging
Do a ride along. Understand the life your sales people live and how you can make their life better.
Graham Wylie, AppNexus EuropeImage: © Diego Carannte, Creative Commons
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If you're looking to build an effective marketing team, recruit generalists and specialists to support them.
Gareth Case, Xchanging
Image: © geezerweezer, Creative Commons
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54% of the sales decision comes down to the rep they meet, even though they’re 70% of the way through the sales cycle
Image: © Bev Goodwin, Creative Commons
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”Graham Wylie, AppNexus Europe
Integrated processes give you commonality of knowledge and speed – little changes reduce friction and make a big change.
Image: © Simon Hoskins, Creative Commons
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Graham Wylie, AppNexus Europe
Identify key stakeholders from every function - get them all on the same page. These are the people you need to be your brand champions.
Jade Tandini, DS SmithImage: © Kenneth Dooles, Creative Commons
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What’s the worst that can happen? You fail.If you’re not going to do it anyway, you’ve failed before you started
Graham Wylie, AppNexus
Image: © Illum, Creative Commons
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That was The Evidence crunched by:
www.earnest-agency.com
earnest-agency.com @earnestagency
And a big thank you to:b2bmarketing.net
