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B2B Precision Marketing Report
Key Findings DeckPublication Date: 5/2011
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What’s In This Deck?
೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use B2B Precision marketing– Top 3 tactics Top Performers use to outperform peers with
B2B Precision marketing initiatives– Most common challenge Top Performers face with B2B
Precision marketing– Top 5 Performance Metrics Top Performers use to measure
the success of B2B Precision marketing initiatives
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Reasons to Implement
೦ Increase customer acquisition
೦ Improve return on marketing investment
೦ Increase customer profitability
೦ Instilling an organizational focus on customer-centricity
೦ Create narrowly-defined customer segmentation schemes
೦ Implement email versioning based on customer data
Value Drivers
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೦ Generation actionable intelligence about potential buyer
೦ Quantifying ROI/value creation
೦ Delivering relevant content via outbound campaigns
Challenges
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೦ Sales conversion rate೦ Click-through rate೦ Email open rate೦ Email unsubscribe rate೦ Cost per lead
Performance Metrics
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