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HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight
| Date post: | 18-May-2015 |
| Category: |
Business |
| Upload: | cim-east-of-england |
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HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT
@wvrknight
Ratings &
reviews
Peer to peer
sharing discount
Embedded
Facebook store
GroupBuy & Flash sale
Refer a friend
Social integration
Mobile platform
Affiliate network
“The same product costs on average three times the cost to produce”
- Tony from www.Komodo.co.uk
Why is Social Media Important for B2B Marketing?
Social Media is about the importance of customers.
It empowers Businesses to make meaningful change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better meet the customers needs.
Understand the wants and needs of the customer, let them tell you.
THE BIG NEWS
Influence Search Rankings
What we TWEET matters SHARE matters what people LIKE matters
& &
Blogging - 434% Google Index
Video + Podcasting
Email Marketing
Flickr, Picasa
Social (Twitter, Facebook, LinkedIn)
Case Studies, White Papers, Webinars
Tumblr, Posterous, etc.
All of this is called Inbound Marketing
WHAT IS CONTENT MARKETING?
Four Step Process
Measurement
LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls
Tactics
More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise
Four Step Process for Social Media Selection
Business Goals
Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback
Tools
Blog – Content is KingTwitterYouTubeFacebook Fan PageLinkedInCommunityStumbleuponTumblr
If your strategy is stand alone it will fall alone Integration with ALL Marketing
FOUR STEP PROCESS
Brand ConsistencyBRAND CONSISTENCY
FIND YOUR AUDIENCE
LEAD: LISTEN
RSS Feeds# Hastags
LinkedIn Advance Search
Streams
Blogs Websites Twitter Google.news Cragslist Wikipedia
Keywords in 5 locations1. Headline2. Work Experience3. Past Experience4. Summary5. Specialities
Monitoring’ Folder
LinkedIn Advance Search
LEAD: EXPERIMENTMarketMeSuite
Social AutomationSEO
Bit.ly
LEAD: APPLY
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
5 tweets a day
1 Post a day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want
1 Blog a Week
Analytics
Measuring Social Media Effectiveness & Engagement
LEAD: DEVELOP
61% 50% 41% 39%
All Media Must Be Digital
To build brand advocates and engage ...It must be mobile.
It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks
It must be easy to access Slidshare (PowerPoint), Sribd (PDF) YouTube (Video)
It must do more than simply being a digital version of the traditional message
It must be able to make itself more shareable, findable and social
Where there is value, there are consumers willing to share it.
Case Study
Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.”
150 Million upload the videos and shared.
In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The
dust of each of these products fetched $800 and $901 respectively
United Airlines Breaks Guitar4 Million People
Cost The Airline $180 Million?
Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars
UNDERSTAND AND USE IT ...OR
2 HOUR SOCIAL MEDIA
TRAINING
• 3 MONTH STRATEGY• TOOLS TO ANALYTICS • MAKE YOUR BUSINESS MORE SOCIAL• GLOOPLE
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
Warren Knightwww.warrenknight.co.uk
Warren Knighte: [email protected]: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
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Social Media Training - Mentoring - Consultancy
