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Business to Business use of Social Media July 2011
| Date post: | 13-May-2015 |
| Category: |
Business |
| Upload: | richard-spencer |
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Business to Business use of Social Media
July 2011
7/6/2011
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Social Media
UM Wave 4 and 5
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Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%read 29.0%
write
81.1%belong
80.0%watch
40.2%listen
No10Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
No6Aus*
b2c creates greater levels of engagement than b2b communication
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www.daemondigital.com
© Daemon Group 2008
Early adoption
www.daemondigital.com
© Daemon Group 2008
Standard extended lifecycle
www.daemondigital.com
© Daemon Group 2008
www.daemondigital.com
© Daemon Group 2008
b2b use of Social Media
7/6/2011
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Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
Organisational Value Chain
14
www.daemondigital.com
© Daemon Group 2008
7/6/2011
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7/6/2011
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Linkedin Globally
100,000,000registered members
Linkedin in Australia
2,000,000professional members
Real Life Likes through RFID
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Organisational Value Chain
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www.daemondigital.com
© Daemon Group 2008
45% of employers screen
Social Media sites
source: careerbuilder.com 2009
www.daemondigital.com
© Daemon Group 2008
35%reported they found content on social media that
caused them not to hire the candidate
source: careerbuilder.com 2009
Does your company use Social Media to recruit?
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Source: Jobvite 2010
Which social platforms does your company use?
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Source: Jobvite 2010
Have you successfully hired through a Social Media application?
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58%
Source: Jobvite 2010
Organisational Value Chain
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7/6/2011
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7/6/2011
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www.daemondigital.com
© Daemon Group 2008
Social Media engagement
www.daemondigital.com
© Daemon Group 2008
Social Media engagement model
www.daemondigital.com
© Daemon Group 2008
Controlled
Uncontrolled
Monologue Dialogue
ADVERTISING
www.daemondigital.com
© Daemon Group 2008
Controlled
Uncontrolled
Monologue Dialogue
WORD OF MOUTH
ADVERTISING
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