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B2C Design Case Geestmerloo Back to Nature Client: Bohemia Personnel: Geestmerloo Marco de Boer Leo Fleury Carien van Leeuwen
| Date post: | 05-Dec-2014 |
| Category: |
Business |
| Upload: | bohemia-amsterdam |
| View: | 299 times |
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B2C Design Case
GeestmerlooBack to Nature
Client:Bohemia Personnel:
GeestmerlooMarco de Boer Leo FleuryCarien van Leeuwen
SituationNorth of Alkmaar (NL) a nature park may arise in the near future. Besides many possibilities for recreation, a small part of the park will be used as natural burial ground. "e initiator of Nature Park Geestmerloo was trying to get a natural cemetery in the North Holland Province for over two years. He’s a strong supporter of natural burial grounds and has explored various ways to realize one. His concern is that the plan might be canceled as soon as a cemetery is communicated. In association with a local entrepreneur the plan grew to realize the new park.
Target• Position and communicate the nature park in a way that all
stakeholders support the plan.
Target group
• Neighbors and citizens of the larger city of Alkmaar
• People that are interested in natural burial grounds
• Undertakers in the Northern Holland province
Approach"e infinite circle of life and death is already a part of our daily life. With core values like sustainable, open-minded and harmony it makes sense to ‘experience the infinity of life in a natural surrounding.’, Geestmerloo’s brand experience.Lifetime is a natural cycle, we are born, we grow up and die. It can be compared to four seasons of nature; spring, summer, winter and autumn. "e identity should resemble that life circle.
VisualsBack to Nature
Concept images"ree dra#s of ideasFour logo’sCollateralHomepage
ConceptNature = Tree of Life = Infinite
Dra!s!ree directions
Selected logoin four seasons
CollateralLetterhead
CollateralLetterhead detail
CollateralBusiness Card
CollateralLeaflet
CollateralLeaflet
Websitecomes in four flavors
Websitecomes in four flavors
Result"e park has not been developed yet. First goal succeeded: "e local community embraced the plans.
Draw things in perspective.For more information: Marco de Boer [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 [0]20 42 33 555bohemiaamsterdam.com
