+ All Categories

Home > Marketing > B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Date post:	08-May-2015
Category:	Marketing
Upload:	branded3
View:	263 times
Download:	0 times

Download Report this document

Share this document with a friend

Description:

Winning the Zero Moment of Truth is the only organic search strategy that exists in 2014. The accepted advertising model of Stimulus to Shelf – you buying an ad to a customer buying your product – now relies on pay-per-click advertising…unless you do the work in between. If you want to ignore the Zero Moment of Truth – the research phase of the journey to purchase – you need the Cheat Sheet that Adwords provides. But users will research, and your competitors are undercutting you. This talk explores how content strategy is not only essential to rank naturally, but will increase conversions from paid search too.

Embed Size (px):

24

Winning the

Transcript

Page 1: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Winning the

Page 2: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Winning the

Page 3: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

wsj.com/news/articles/SB112725891535046751

http://online.wsj.com/news/articles/SB112725891535046751

Page 4: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

zeromomentoftruth.com

http://www.thinkwithgoogle.com/collections/zero-moment-truth.html

Page 5: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 6: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 7: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Source: Nielsen

Page 8: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 9: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

These aren’t the sites you’re looking for

Page 10: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

How to lose a customer…

Page 11: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Bounce Rate

Page 12: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Bounce rate improved by 31% Average Time on Site

Page 13: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

High quality images =

Higher CTR, more sales Econsultancy

Page 14: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

- more human than human #1

The way content is consumed is changing

Social proof is your friend

#2

#3

Page 15: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 16: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

silverbackapp.com

http://silverbackapp.com/

Page 17: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 18: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 19: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 20: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 21: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 22: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 23: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Page 24: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Thank you!

Get in touch: [email protected] @stekenwright

Recommended

Bill Kenwright Presents MY PURE LAND...Bill Kenwright Presents MY PURE LAND Based on a true story Written and directed by Sarmad Masud Starring: Suhaee Abro Eman Malik Syed Tanveer-Hussain

Diploma X Associate Transfer Associate Terminal Associate ...B3 Certificate/diploma 36 B3 Associate degrees B3 Bachelor's degrees 2,028 B3 Postbachelor's certificates 2 B3 Master's

PPC - Public Outreach - Home · ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc ppc

Stephen Kenwright - London Affiliates Conference

gmp-b3-gmp b3 standard

SEMrush Webinar: How to audit and fix thin content with no value - Stephen Kenwright

B3 Shower Bases • Bases de douche B3 • Bases de Ducha B3

Production by Bill Kenwright Ltd & Theatre Royal Windsor 2021

PPC, PPC Management Company, PPC Management Services

Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

Digital Health Check & Marketing Summit: It's who you know... not what you know - Stephen Kenwright

Why only ppc expert can manage ppc campaign?

Ppc recruitment hire clix - anatomy of ppc recruiting

A. General Information · Common Data Set 2008-09 B3 Associate degrees B3 Bachelor's degrees 442 B3 Postbachelor's certificates B3 Master's degrees B3 Post-Master's certificates B3

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016

A. General Information - Rutgers University Brunswick CDS_2018...B3 Certificate/diploma 12 B3 Associate degrees 109 B3 Bachelor's degrees 8,577 B3 Postbachelor's certificates 37 B3

A2 r R A1 VE E L A1 ST B3 A1 r B3 A1 r · 2020. 5. 12. · B3 B3 B3 B3 B3 B3 B3 B3 B3 B3 B2 B2 B2 B2 B2 B2 B2 B2 B1 B1 B1 B1 B1 B1 A3 A3 A3 A3 A3 A2 A2 A2 A2 A2 A2 A2 A3 A2 A2 A1

PPC 1540 PPC 2540 PPC 1555 PPC 2555 PPC 1585 PPC 2585 Mounts... · Mounting instructions Montagevoorschrift Instructions de montage Montageanleitung Guía de montaje Istruzioni di