BA and UX: Intrinsically Incompatible?
Nick de Voil
22 January 2015
UX Designers are not
capable of analysing
requirements or considering
business issues
Business Analysts are not
capable of conducting
research, empathising with
end-users or designing
10.
Nobody understands
what my job is
9.
…Not even people
with the same job
title
8.
I hate it when
recruiters expect me
to know programming
languages
7.
There isn’t enough
budget for me to do
my job properly
6.
Developers don’t seem
to understand
5.
I have to support
multiple development
teams
4.
I’m not able to get
enough access to end
users
3.
Please, I am not just
a deliverables
monkey!
2.
The company doesn’t
get me involved in
projects early enough
1.
How am I supposed to
fit in with Agile?
Use of BA- and UX-related techniques
Survey results
UX Designers should analyse
requirements and consider
business issues
Business Analysts should
conduct research, empathise
with end-users and design