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www.esi-emea.com
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An ESI International Study
Why Good Isnt Good Enough:Te Global State ofBusiness Analysis
Survey conducted in December 2011
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ExEcutivE Summary
Organisations around the globe are using
business analysis (BA) to defne requirements
and determine courses o action and solutionsto help them achieve their goals. BA activities
are critical to project and organisational
success, but success requires standards o
practice and adherence to the BA discipline.
How good are organisations at practicing BA?
Are they realising its ull potential?
In September 2011, ESI International
conducted a survey o proessionals
with varying titles within organisations
worldwide to ask about their experiences and
perceptions o BA.
This global study seeks to determine the
actual business impact that BA has on
organisations, and examines its current
state by inquiring into BA practices, trends,
challenges and applications o the BA
discipline.
The more than 1,600 respondents, who
represent a broad spectrum o industries,
including the public sector, answeredquestions about their organisations, including
the ollowing:
How do they rate the profciency o their
overall BA unction?
How do they rate the profciency o their
individual BA activities?
What are the key success actors or their
projects?
We ound that profciency in BA can vary
among activities and among organisations,
but respondents are essentially satisfed
with their BA practices and outcomes.
While people believe their organisations BA
practices are good, analysis shows there is
room or improvement, indicating that good
isnt necessarily good enough.
Gaps exist in certain BA areas, such as:
Profciency in BA activities
The practice o BA at the enterprise level
Levels o experience
Achieving certifcation in BA
2
ESI Iteratia, I. 2011. This reprt is the prighte prpert ESI Iteratia, I. A rights resere.
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SurvEy rESuLtS
The survey revealed some key findings: Respets iew BA as ria t sess prets a i at, the era ratig BA tis is high reate t pret
sess rates.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
CHART 1. PRojEcT SuccESS And BA PRoIcIEncy ARE PoSITIvEly coRRElATEd
BA oera Ratig Pr
BA oera Ratig air
BA oera Ratig G
BA oera Ratig ver G
BA oera Ratig Exeet
% Projects Successful
lessth
a25%
25%
-50%
51%
-74%
75%
-99%
100%
ctraitig extera igs pret rests, mre tha 90 peret respets sier mre tha ha their prets t
hae bee sess er the ast three ears. Sixt-eight peret respets sier 75 peret r mre their prets
t hae bee sess.
Mie maagemet is mre ritia the BA ti tha seir maagemet, et bsiess aasts themsees as see
rm r impremet.
PercentofRespondents
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100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
CHART 2. RATInG o BA PRoIcIEncy By oRGAnISATIonAl TITlE
Pr
air
G
ver G
Exeet
c-lee
Exetie
Maager
/
vieP
resiet
Seir
Maager
PrjetM
aager
Bsiess
Aast
Organisational Titles
Respets at a ees the rgaisati rate the mst imprtat sess atrs their prets as:
cstmer satisati: 81 peret
Time mpeti: 62 peret
Bget eier: 52 peret
Prt qait: 46 peret
Sre rests iiate that BA is t iewe as beig impat t bsiess rests. o 22 peret respets sai prt
impat is a imprtat sess atr r BA. jst 15 peret sai aqisiti a reteti stmers are imprtat sess
riteria r BA, whie 4 peret sai maret share.
jst er 20 peret tta respets sai that the are respsibe r eterprise aasis, a 7 peret sai that
the spet mst their time eterprise aasis. Amg BAs, 26.3 peret are respsibe r eterprise aasis a
6.5 peret sai that the spet mst their time eterprise aasis.
near ha BA pratitiers hae e ears r ess BA experiee; them, 15 peret hae ess tha tw ears
experiee. Twet-e peret hae six t ie ears experiee a 30 peret hae 10 ears r mre. Thirt-see peret rgaisatis hae irease their mber BA psitis i the ast tw ears, a 27 peret expet
t irease them er the ext tw ears.
The e haeges ae i BA are mmiati 47 peret a rss-tia abrati 46 peret.
BA ertiati is t wiesprea i rgaisatis. o 2.5 peret tta respets sai the hae their cBAP
ertiati, a 6.4 peret BA respets hae their cBAP ertiati. less tha 2 peret tta respets a
1 peret BA respets sai the hae a ScRuM Master ertiati.
PercentofRespondents
cBAP is a registere ertiati mar we b Iteratia Istitte Bsiess Aasis. This ertiati mar is se with the express permissi
Iteratia Istitte Bsiess Aasis.
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concLuSionS
organisaTions are using business analysis To win The baTTle, buT They may noTwin The warThe sre shws respets mae the eti betwee BA prie a pret sess, bt that a iset sti exists
i regisig the impat BA a sess prets bsiess ae a rests. This ie be the rest iiias
graar s prets witht seeig the Big Pitre. I aiti, BAs t awas ersta their impat the
rgaisati rm a aia r bsiess perspetie sie the te t tas-riete wr with staehers wh ma as
a a era perspetie.
Bth bsiess aasts a pret maagers ee t beme mre ie at the eterprise ee. nt srprisig, eterprise
aasis ras west i prie amg bsiess aasis atiities. Witht a eterprise aasis perspetie, BAs a the
eti betwee what the are ig a wh the are ig it. S whie the ma be wiig the pret batte, the t
hae the eterprise-wie perspetie t wi the war.
mosT believe good is good enoughThe marit respets beiee that their BA mpeteies are g t exeet, a that 75 peret r mre their prets
er the ast three ears were sess. Hweer, sie rea-wr eiee iiates therwise, rgaisatis ma be i ee a
reait he.
ba in demand despiTe inexperience and immaTuriTy of The professionThe sre shws a reatie arge ppati ess experiee pratitiers BA, with ear ha reprtig e ears r ess
experiee. The sti matrig atre BA has mers impiatis r rgaisatis sie it impats perrmae, iig
the ptetia r bsiess aasts t wr rm a eterprise perspetie, hae haeges withi their isipie a theirrgaisatis, a ahiee a ee prie a sess eqate with mre sease pressias.
despite this, rgaisatis regise the ritia imprtae reqiremets maagemet a BA, with sre rests shwig a
irease i the mber bsiess aast psitis i the ast tw ears, a a irease mber bsiess aast psitis
prete er the ext tw ears.
cerTificaTion, Tools lacking To supporT The ba discipline in organisaTionsEstabishig BA as a rgaisatia isipie ma be ermie b a a the spprtig eemets the pressi. The
sre rests shw that BA ertiatis are he b a er sma peretage thse pratiig the isipie, ie its pret
maagemet terpart, the Pret Maagemet Pressia PMP ertiati. jst as srprisig ma be the smaperetage ScRuM Master ertiatis, gie the imprtae Agie as a expsie eepmet methg. I aiti,
BA ts are t as preaet as might be expete gie their ptetia ehaemet t the bsiess aasts tpt, with mre
tha e-thir respets reprtig se eiate ts at a.
summaryI a mpetitie a emia haegig eirmet, there is awas rm r impremeti BA, as we as i ther
areas. orgaisatis that aw themsees t sta sti wi be et behi. Raisig expetatis r a the prie BA i
rgaisatis is e t hepig rgaisatis reaise the ptetia the isipie a maximie BAs bsiess impat.
PMP is a registere mar the Pret Maagemet Istitte, I.
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SurvEy rESuLtS
projecT parTicipanTs missing The big picTureThe timate impat that prets hae ereasig sts a ireasig reees is iret reate t prtabiit; prtabiit
is the reas that rgaisatis prets at a. I r qestiig respets abt the state BA, we beiee the mst
sigiat ig is that pret partiipats are aiig t mae the eti betwee their tass a atiities a their impat
bsiess prtabiit.
orgaisatia prt impat rae th amg the tp riteria r sess prets whe sre respets were ase whih
were mst imprtat t bth them a the rgaisati.
1400
1200
1000
800
600
400
200
CHART 3. THE ToP cRITERIA you conSIdER kE y To THE SuccESS o PRojEcTS (RAnk THE ToP THREE)
cst
merSatis
ati
o-Time
cmpeti
o-B
getcm
peti
Qait
thePr
t
orgaisati
aPrt
Impat
Rete
tic
rretcie
ts/c
stme
rs(Ext
era/Iter
a)
nmb
erdee
ts
Aqisiti
n
ewciets/c
stme
rs(Ext
era/Iter
a)
nmb
erch
agesR
eqests
Impat
Marke
tSha
re
Beig
irstt
Mark
etoth
er
Whie the arger bsiess isse prtabiit be erstaab ere at the tas-riete ee, rgaisatissh be aware that sh iatteti be a rt ase reate a regise pret eieies. Gie these rests,
rgaisatis hae the respsibiit t estabish the traiig a mmiati eee t pit t these is at the pret
ee.
ba lack enTerprise perspecTiveThe pret atiities r whih mst sre respets sai the are respsibe are pret maagemet 69 peret,
reqiremets aasis 69 peret a reqiremets maagemet 68 peret. Amg the atiities r whih the east mber
respets were respsibe are prti maagemet a eterprise aasis bth ite b 20 peret.
1188
905
756680
315
123 100 93 90 65 53 27NumberofResponses
ProjectSuccess
Measures
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70%
60%50%
40%
30%
20%
10%
CHART 4. SuRvEy RESPondEnTS ARE RESPonSIBlE oR THE olloWInG PRojEcT AcTIvITIES (SElEcT All THAT APPly)
PrtiMa
ageme
t
Eter
priseA
asis
Prgramm
eMaagem
et
Sst
emsAas
is
Reqirem
etsEii
tati
Prje
tEa
ati
St
iAsses
smeta
vai
ati
Reqirem
etsM
it
rig
Reqireme
tsPai
g
Reqire
metscmm
iati
Reqireme
tsMaagem
et
Reqirem
etsA
as
is
lig at the time spet pret atiities, 44 peret sre respets sai that pret maagemet taes p the greatest
amt their time, we b reqiremets aasis 39 peret a reqiremets maagemet 37 peret.
7
80%
PrjetM
aagem
et
20% 20%
32%
40%
47% 49%52%
59%
63% 63%68%
69% 69%
700
600
500
400
300
200
100
CHART 5. WHIcH AcTIvITI ES TAkE uP THE GREATEST AMounT o youR TIME? (SElEcT THE ToP 3)
PrtiM
aageme
t
Eter
priseAa
sis
PrtiM
aageme
t
Sstem
sAasis
Reqire
mets
Eiitat
i
PrjetEaat
i
St
iAsses
smeta
vaiat
i
Reqire
mets
Mitr
ig
Reqire
mets
Paig
Reqire
mets
cmm
iati
Reqire
mets
Maageme
t
Reqire
mets
Aasis
800
PrjetM
aageme
t
722640
610
383348 339
327 323 307274
150120
353
Gie the s pret maagemet, it is ie that t egh BA mse is beig exe, a rgaisatis are reig
pret maagemet t steer the right rse.
PercentofRespndents
ProjectActivities
NumberofResponses
ProjectActivities
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Sie PM ses what is rget whie BA ses what is imprtat, the rests iiate that a mre baae prti
pret atiities betwee the tw isipies wi preet the rget taig preeee er the imprtat.
reporTed ba proficienc y, projecT success in quesTionSre respets reprte high rates prie era BA a iiia BA atiities, athgh ater i this reprt, we wi
see that a a experiee a pressia ertiati a these ratigs it qesti.
Thirt-e peret rate the era prie their BA ti as er g r exeet, whie 39 peret rate it g.
5.5% Exeet
30% ver G
39.3% G
20.5% air
4.7% Pr
Respets as rate their rgaisatis prie as g t exeet i:
Bsiess aasis, paig a mitrig 70 peret
Eiitati 62 peret
Reqiremets maagemet a mmiati 68 peret
Eterprise aasis 52 peret
Reqiremets aasis 73 peret
Sti assessmet a aiati 69 peret
CHART 6. RATE THE ovERAll PRoIcIEncy o THE BuSInESS AnAlySIS uncTIon WITHIn youR oRGAnISATIon
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1600
14001200
1000
800
600
400
200
CHART 7. RATE THE PRoIcIEncy o EAcH o THE olloWInG BuSInESS AnAlySIS AcTIvITIES In youR oRGAnISATIon
dt kwPr
air
G
ver G
Eii
tati
Bsiess
Aasis
Pai
g
aMi
trig
Eterprise
Aa
sis
Reqire
mets
Maagem
et
ac
mmi
ati
Exeet
As te i the exetie smmar, rgaisatis sh be aware traitis betwee reprte pret sess rates a BA
prie rates, mpare with the w reaities prets a aire rates.
Reqire
metsAas
is
St
iAssess
meta
vaiati
11.9% 100%
56.3% 75-99%
23.4% 51%-74%
2.3% less tha 25%
6.1% 25%-50%
I rret BA prieies are s high rate a a arge marit prets siere sess, the the haege remais r
rgaisatis t estabish a ahiee higher staars exeee.
CHART 8. WHAT PERcEnTAGE o THE PRojEcTS THAT you HAvE BEEn In volvEd In ovER THE lAST 3 yEARS do you conSIdER To HAvE BEEn SuccESSul
NumberofResponses
Business Analysis
Functions
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business analysT cerTificaTions laggingPart the haege i ahieig higher staars exeee ma be e t the reatie sma mbers ertie bsiess
aasts. Sre rests shw that bsiess aast ertiatis are rret aggig behi PMP
ertiati amg thse
pratiig BA. Thirt-tw peret respets hae their PMP, athgh this is t srprisig gie it has bee aaiabe arger tha ther pret pressia ertiatis.o 7 peret respets sai the hae a bsiess aast ertiati. Hweer, 9 peret sai the are paig t ear a
bsiess aast ertiati withi the ext six mths a 18 peret are paig t i the ext tw ears.
Twet-e peret era respets a 24 peret bsiess aast respets sai the are t paig btaiig
a ertiati.
35%
30%
25%
20%
15%
10%
5%
CHART 9. WHIcH BEST dES cRIBES youR cERTIIcATIon STATuS (cHEck All THAT APPly)
Ihae
aPMP
erti
ati
Ipa
tearaBA
ertiati
withi
the
exttw
ears
Ipa
tearaBA
ertiati
withi
the
ext6m
th
s
Ihae
aPrie2
ertiati
Ihae
theIS
EBdip
maiBsiessAa
siss
Ihae
aScRuM
Mast
ererti
ati
othe
r
Iamtpa
ig
btaii
g
a
ertiati
Ihae
acBAP
ertiati
32.4%
25.2%
20.918.3
2.5% 1.9% 1.8% 0.6%
8.9
professional experience shows ba sTill maTuringRespses regarig the amt time spet atie perrmig BA atiities prie iiatis experiee ees as we as
isight it wh a reatie w mber cBAP ertiatis has bee eare. near ha respets 49 peret hae e ears r ess experiee, whie the cBAP reqires see r mre ears experiee. Twet-e peret hae six t ie
ears whie 30 peret hae 10 r mre ears experiee.
The ears BA experiee reprte b respets is as a iiati the immatrit the pressi.
PercentofRespondents
Responses
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15% less tha 2 ears
21% 6-9 ears
34% 2-5 ears
CHART 10. AMounT o TIME SPEnT AcTIvEly PERoRMInG THE BuSInESS AnAlySIS/REQuIREMEnTS MAnAGEMEnT AcTIvITIES oR WHIcH you
ARE RESPonSIBlE
30% 10 ears r mre
organisaTional challenges facing business analysTsSre rests shwig the haeges bsiess aasts ae i the rgaisati er ew srprises. cmmiati a rss-
tia abrati ea amg tp haeges with 47 peret a 46 peret respets, respetie, itig them. These
ifties ersre the imprtae traiig a pressia eepmet t ree impeimets t better perrmae a
impre pret a rgaisatia rests.
35%
30%
25%
20%
15%
10%
5%
cmm
iati
with
Exetie
s,Prjet
Maagers
aB
siessuitH
eas
ne
theAb
e
certi
ati
uerstai
gc
areerPathP
rgressi
Stakeh
erMa
ageme
t
I
emetw
ithQaitAss
rae
Praties
(testi
g)
Traii
g/Pr
essiad
eep
met
Prh
aseaA
pti
Reqire
mets
Maageme
tT
s
cmm
iati
swithIT
Exetie
Spprt
I
emetatth
eIitiaP
rjet
Stages
crss-
tiac
abrati
40%
Baa
eT
ehiaa
StSki
s
47.3% 46.1%
34.1% 33.7% 33.1%29.2%
27.4%
24.3% 24%
20%
15.2%
4.1%
33.4%
CHART 11. WHIcH o THE olloWInG PoSE cHAllEnGES In youR oRGAnISATIon AS THEy RElATE To BuSInESS AnAlySIS/REQuIREMEnTS
MAnAGEMEnT? (SElE cT All THAT APPly)
45%50%
PercentofRespondents
BusineFunctio
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12
fewer projecTs of longer lengThThe marit respets sai that the wr a ewer mber prets ger egth; 33 peret sai the hae wre
e pret astig 18 mths r mre i the ast three ears. Whe sierig ears experiee respets reprte, it a
be ierre that there is a reatie iexperiee ppati pepe wrig missi-ritia, g-term prets.
2000
1500
1000
500
CHART 12. nuMBER o PRojEc TS you HAvE BEEn InvolvEd WITH In THE lAST 3 yEARS THAT lASTEd
18 Mths r mre
oe ear t 18 mths
6 mths t e ear
3-6 mths
less tha 3 mths
2Prjet
4Prjet
5Prjet
2500
3Prjet
1Prjet
Tools of The Trade
As metie preis, bsiess aasts hae a srprisig a eiate ts at their ispsa. itee peret sai the t se a ts, 14 peret are sig basi Mirst ofe stware a 5 peret are sig, i-hse eepe stis. Whie
this is a ie a reeti the a matrit BA i the maretpae, it is reseeabe that i e ears, these rests wi be
sigiat ieret.
PercentofResponses
Numberof Projects
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35%
30%
25%
20%
15%
10%
5%
other
40%34.6%
46.1%
14.6%13.6%
5.1% 4.9%4.6% 4.4% 2.7% 2.3% 1.6% 1.3%
5.4%
CHART 13. WHIcH ToolS do you uSE REGulARly In BuSInESS AnAlySIS AcTIvITIE S? (SElEcT All THAT APPly)
IBMRatias
twa
resite
Ratia
Reqisit
ePr n
e
Mir
stof
e
case
cmpet
e
neth
eAb
e
Hmegrw
/I-H
se
deep
eTs
Braca
iberRM
BepritR
eqireme
tscete
r
iRiseSite
Prt
RaS
twa
re
Rae
w
IteGREAT
edeTeh
gie
s
a growing populaTion of business analysTsdespite the haeges a immatrit the pressi, the BA mmit has grw a rgaisatis are tiig t iest
i their BA mpete. 37 peret respets sai their rgaisatis ha irease the mber bsiess aasts i the
ast tw ears, a 27 peret respets sai their rgaisatis pa t irease their mber bsiess aasts i the
ext tw ears. Whie the sre rests i t iiate whether these psitis w be e i hse r tsre, these
rbst empmet igs are a testamet t the imprtae the BA ti amist emi ertait a igerigempmet.
21% less tha 10
3% 40-49
CHART 14. HoW MAny BuSInE SS AnAlySTS ARE EMPloyEd By THE dIvISIon oR oR GAnISATIon you WoRk oR?
24.5% 50 r mre
5.7% 30-39
8.7% 20-29
14.1% 10-19
PercentofResponde
nts
BusinessAnalysis To
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14
36.8% Irease
26.5% Stae the same
CHART 15. coMPAREd To TWo yEARS AGo HAS THE nuMBER o BuSInESS AnA lySTS In youR oRGAnISATIon?
24.5% dt w
17% derease
social media Taking a key role in informaTion exchange for baI a sig the times, sia meia has tae a itegra re i traiig a areer eepmet i bsiess aasis, as it is has
i mst ther pressis. Pepe are sig sme sia meia haes, iig lieI 35 peret a yTbe 13 peret,
mre tha traitia BA mmities pratie.
CHART 16. WHIcH o THE olloWInG HAvE you uSEd oR TRAInInG oR cAREER dEvEloPMEnT? (SElEcT All THAT APPly)
35%
30%
25%
20%
15%
10%
5%
40% 38.9%34.9%
20.4%17.2%
12.5%8.6% 8.3%
7.7%5.7%
4.2% 2.1%
13.1%
ne
theAb
e
likeI
IIBA
cmm
it
Prati
e
yTbe
MerAas
t
BAcete
rE
xee
e
aeb
k
BAMet
r
Bsiess
Aa
stTimes
RQnG
PercentofRespondents
CareerDevelopment
Tools
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I September 2011, ESI Iteratia set a emai sre 24 se-ee qestis t rgaisatia pressias rm the
exetie t pret ee wh are respsibe r pret atiities i pbi a priate rgaisatis i the Amerias, EMEA a
Asia/Pai regis.
A tta 1,632 respets partiipate i the sre, bt t a respets aswere eer sre qesti. The sre was
ams ess respets wate t reeie the rests, i whih ase the ha t prie aitia irmati.
SurvEy DEmographicS
15
CHART 17. RESPondEnTS By oRGAnISATIonAl TITlE
1.6% c-lee
7.6% Seir Maager
3% Exetie Maager/vie Presiet
4.4% Bsiess uit Maager
6.1% cstat
17.9% other
11.3% Prgramme Maager
25% Pret Maager0.9% Hea PMo
22.3% Bsiess Aast
SurvEy mEthoDoLogy
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16
CHART 18. RESPondEnTS By InduSTRy
CHART 19. oRGAnISATIon SIzE By nuMBER o EMPloyEES
12% Irmati Tehg
21% Germet
19% iaia Series
23% other
7% Pharmaetiaa Heathare
5% Eerg/utiities
5% Maatrig4% Teemmiatis
4% Aerspae/deese
10.8%0-100
15.7% 101-500
13.7% 501-1,500
13.9%50,001- r mre
22.9% 1,501-6,000
7.1% 6,001-10,000
9.2% 10,001-25,000
6.6% 25,001-50,000
7/31/2019 BA Global Survey Report2012
17/17
The esi soluTionESI Iteratia, the eaig prier pret maagemet, prgramme maagemet, bsiess
aasis, bsiess sis a trat earig prgrammes, has hepe sme the wrs mst
sess rgaisatis tr earig it bsiess rests. ESI a hep ieti pre- a pst-prgramme esig strategies a presses that a rie sess earig traser a ieti
traiig tehiqes t spprt -the-b appiati earig. These isights a hep mesti a
iteratia rpratis a pbi ageies atie maage a ree their earig prgrammes s
that earig beties beme rete bsiess beties. With the spprt r eatia parter,
The Gerge Washigt uiersit i Washigt, dc, ESI has hepe mre tha e mii pressias
a 1,000 iets wrwie ahiee iiia a rgaisatia beties.
17
ctat ESI at [email protected] r+44 (0)20 7017 7100