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    SURVEY REPORT

    SUBMITTED FOR THE AWARD OF

    POST GRADUATE DIPLOMA IN MANAGEMENT(APPROVED BY THE AICTE, MINISTRY OF HRD GOVERNMENT OF INDIA, NEW DELHI)

    A STUDY ON CONSUMER AWARENESS ABOUT

    BRYLCREEM AND ATTITUDE TOWARDS HAIR 

    STYLING IN VARANASI

    UNDER THE GUIDENCE OF: - SUBMITTED BY:-

    DR. HEMANT YADAV UTKARSH SINGHL

    ASSISTANT PROFESSOR PG/2/!"

     

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    SCHOOL OF MANAGEMENT SCIENCE#, VARANASI

    SURVEY REPORT

    A STUDY ON CONSUMER AWARENESS ABOUT

    BRYLCREEM AND ATTITUDE TOWARDS HAIR

    STYLING IN VARANASI

    UNDER THE GUIDENCE OF: -  SUBMITTEDBY:-

    DR. HEMANT YADAV UTKARSH SINGH

    ASSISTANT PROFESSOR PG/21/57

    SMS VARANASI

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    DECLARATION

    I “UTKARSH SINGH” decl!e "#" "#e $!%&ec" '%!( e)"*"led +

    ,$A STUDY ON CONSUMER AWARENESS ABOUT

    BRYLCREEM AND ATTITUDE TOWARDS HAIR

    STYLING IN VARANASI.% *+ ) -"#e)"*c !ec%!d % 0 %')

    '%!( c!!*ed %-" " “SHOO OF MANAGEMENT

    SIENES VARANASI” !e3-*!ed %! "#e $!%&ec" +ee+"e! %! 

    "#e '!d % de4!ee % PGDM 2ND  SEMESTER  -)de! "#e

    4-*d)ce % DR. HEMANT YADAV (ASSISTANTPROFESSOR).

    D&':

    P&*: V&+& (#&'+)

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    ACKNOWLEDGEMENT

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    PREFACE

    T#*+ +-!e0 #+ :ee) c%)d-c"ed "% 4e" ) %e!*e' %) A

    STUDY ON CONSUMER AWARENESS ABOUT

    BRYLCREEM AND ATTITUDE TOWARDS HAIR

    STYLING IN VARANASI. T#e :+*c %:&ec"*e % "#*+ +-!e0

    *+ TO KNOW THE POPULARITY OF BRYLCREEM AND

    ATTITUDE OF PEOPLE TOWARDS HAIR STYLING

    AND THE MEN HAIR CARE PRODUCTS.. T#*+ +-!e0 *+

    c!!*ed %-" "% "!)+l"e "#e "#e%!e"*cl ()%'led4e % "#e +-:&ec".T#*+ +-!e0 *+ c!!*ed %-" *) "#e $!"*l -l*lle)" % "#e PGDM

    20  SEMESTER   c%-!+e % SCHOOL OF MANAGEMENT

    SCIENCES VARANASI.

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    CONTENT

    CHAPTER PAGE NUMBER 

    INTRODUTION

    CHAPTER 2

    O;

    CHAPTER

    DATA ANAYSIS AND INTERPRETATION 2?@B

    CHAPTER !

    FINDING =1C=2

    CHAPTER  >

    ONUSION ==

    CHAPTER  7

    REOMMENDATION =>

    CHAPTER  ?

    IMITATION =?

    CHAPTER  B

    ;*:l*%4!$#0 5

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    CHAPTER  1

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     $e!ec"l0 +"0led. *"# "#*+ "#e de)d %! +"0l*)4 c!e+ ell )d +% d*d

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    ;!0lc!ee+ $!%*"+. De+$*"e e%!"+ "% c%)*)ce "#e ++e+ "#"

    ;!0lc!ee c%-ld +"*ll :e -+ed %) "#e+e +"0le+ +le+ decl*)ed )d

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    SWOT A&##

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     :-0 +%e"#*)4 %!e +"0l*+# +-c# + "#e $c(4*)4 *"+el l%%( "!e)d0 )d

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    e+0 "% -+ed. T#e $c(4*)4 l%%( +e '*"# %"#e!+ :!)d+ (e

    c%)+-e! c%)-+ed.

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    !-) "#e*! *)4e!+ "#!%-4# 0%-! #*! "% T#e0ll l%e "#e )"-!l l%%( *"

    4*e+ 0%-! #*!.

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    NEED OF RESEARCH

    • T5+ &+ ?&+' 38 B+&0# 38 HAIR STYLING

    CREAMS AND WA &?&&; V&+& *' ;'

    9&3+' 38 636 3 4'5 #39 6+8++0 ;+&0#. A#

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    • F3+ &&= '5 *3#9+># &'''0 '34&+0# 5&+

    #' , I 6+6&+0 & 6& 38 43+@ (80 #+? +63+')

    '3 6+3?0 & ; 4 +&' 38 *3#9+ 83+ 5&+

    #' 6+30*'# .

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    RESEARCH METHODOLOGY

    T6 38 +#&+*5:-D#*+6'? R#&+*5@ T#e "0$e % !e+e!c# '*ll -+ed *) "#*+

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     $%$-l"*%) %! $#e)%e)%) :e*)4 +"-d*ed

    D&'& T6# T#e d" "0$e -+ed *) "#*+ +-!e0 *+ P!*!0 D"

    '#*c# #+ :ee) c%llec"ed :0 "#e !e+e!c#e! d*!ec"l0 :0 #*+el 

    !% #*+ %') %:+e!"*%) )d e6$e!*e)ce+ "#!%-4#

    3-e+"*%))*!e.

     S&96 ' M0 +$l*)4 -)*" '*ll :e *)d**d-l

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     S&96 S= 1 Re+$%)de)"+

     S&96 M'530 T#!%-4# "#e +"!-c"-!ed 3-e+"*%))*!e

    S&96 T*5:  T#e +$l*)4 "ec#)*3-e+ -+ed %! "#e $!e+e)" +-!e0 *+ "#e )%) $!%::*l*"0 c%)e)*e)ce +$l*)4

    '#e!e +%e elee)"+ % $%$-l"*%) #+ )% c#)ce % 4e""*)4

    +elec"ed '#e!e "#e $!%::*l*"0 % +elec"*%) c)" :e cc-!"el0

    de"e!*)ed )d *" *)%le+ "#e +$le :e*)4 d!') !% "#e $!"

    % $%$-l"*%) '#*c# *+ "% :e +"-d*ed.

    OB7ECTIVE

    • TO KNO THE POPUARITY OF ;RYREEM AND

    ATTITUDE OF PEOPE TOARDS HAIR STYING

    AND THE MEN HAIR ARE PRODUTS.

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    SURVEY ANALYSIS

     Yes; 86%

    No; 14%

    Have you used hair care products?

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    INTERPRETATION

    • ?> OF THE SAMPE POPUATION

    HAVE USED HAIR ARE

    PRODUTS.

    Gel; 42%

    Brylcreme; 12%

    wax; 16%

    other product; 30%

    Please list the products you are currently using in your hair (i.e. gel, wax etc)

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    INTERPRETATION

    • =2 OF THE SAMPE POPUATION

    USES GE HOEVER ;RYREME

    IS USED ;Y ONY 12 OF THEM.

    10-1 m!" 1-30 m!" 30 m!" a"d more0

    10

    1

    20

    2

    30

    3

    40

    4

    On average how long do you spend styling your hair?

     

    INTERPRETATION

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    • MA

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    #r!e"ds; 10%

    $a!rdresser; %

    &"ter"et 'a(a)!"e; 22%

     *+ ,ampa!("; 46%

    -ther; 1%

    How did you hear about Brylcreem?

    INTERPRETATION

    MOST OF THE SAMPE

    POPUATION HEARD A;OUT

    ;RREEM THROUGH TEIVISION

    AMPAIGN.

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    Good ; 18%

    ."e ; 31%

    /ad ; 22%

    worst; 2%

    hat words do you associate with Brylcreem?

    INTERPRETATION

    MOST OF THE RESPONDENTS THINK 

    THAT ;RYREEM IS AVERAGE.

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    $a!rdresser; 13%

    'a(a)!"esNewspapers; 1%

     *+ hows; 43%

    #r!e"d; 21%

    ther; 4%

    here do you get your hairstyling idea!s "rom?

    INTERPRETATION

    MOST OF THE RESPONDENTS GET

    THEIR HAIRSTYING IDEAS FROM

    TV SHOS AND REST FROM

    MAGAINES AND NESPAPERS.

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     Yes; 24%

    No; 6%

    Have you tried any adventurous hair styles in the last month?

    INTERPRETATION

    MOST OF THE RESPONDENTS

    DIDNT TRY ANY ADVENTEROUS

    HAIR STYE.

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    a!ly; %

    ee5ly; 22%

    'o"thly; 3%

     Yearly; 13%

    ther; 21%

    How "re#uently do you change your hairstyle?

    INTERPRETATION

    MOST OF THE RESPONDENTS

    HANGE THEIR HAIRSTYE

    MONTHYOREEKY.

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    0

    10120230

    34040

    Brylcreem !s a ash!o"a/le product

    INTERPRETATION

    MOST OF THE RESPONDENTS

    AGREED THAT ;RYREEM IS A

    FASHIONA;E PRODUT.

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    1 113

    6

    3

    Brylcreem !s a !""o7at!7e product

    INTERPRETATIONRESPONDENTS GAVE MIED

    RESPONSE.

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    *-NG9Y :G; 21%

    :G; 26%N&*$ :G N- &:G; 44%

    &:G; %

    Brylcreem !s pr!ced reaso"a/ly

    INTERPRETATION

    Re+$%)de)"+ "#*)( "#" "#e $!*ce % "#e

     $!%d-c" *+ )e*"#e! 4%%d )%! :d.

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    *NG9Y :G; 21%

    :G; 4%

    N&*$ :G N &:G; 26%

    &:G; %

    Brylcreem !s used amo"(st you"( me"

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    FINDINGS

    • ?> % "#e +$le $%$-l"*%)+ #e -+ed #*! c!e

     $!%d-c"+.

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    +$e)d+ 1@15 *)+ %) #*! +"0l*)4.

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    LIMITATIONS

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    '#*c# c%)"*) #e!:+ $l)"+ d*e!e)" %*l+ e"c )d "#e %"#e! %)e

    *+ +0)"#e"*c #*! c!e $!%d-c"+ '#*c# c%)"*) d*e!e)" c#e*cl+

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    '#*c# !e d)4e!%-+ "% "#e 4!%'"# )d :e-"0 % 0%-! #*!.T#e+e $!%d-c"+ !e e+*l0 !ec#:le :0 c%%) $e!+%) + "#e0

    !e %! +le " d*e!e)" de$!"e)"l +"%!e+ )d "#" *+ "#e !e+%)

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    c%)+e3-e)ce+ 0%- c) ce :0 -+*)4 +#$%% '#*c# !e de % 

    +0)"#e"*c c#e*cl+.

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    S"e!%*d+ !e l+% "#e %! % +0)"#e"*c #*! c!e $!%d-c"+ -+ed :0

    e' $e%$le. I) 4e)e!l "e!+ +"e!%*d+ !e e6"!eel0 #!-l "%

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    "#e )"-!l %)e+ '#*c# !e *l:le *) "#e !(e" "#e+e d0+.

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    RECOMMENDATION

    T% -+e "#e 4el *+ "#e +e + %+" %"#e!+ "#e!e *+ )% "!*c( "% *"

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    +%e $e%$le e+$ec*ll0 +#%!" #*!. T#e *) $!%:le I #d '*"#

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    +"!%)4 #%ld *+ :e""e! %! +%e %!e e6"!ee +"0le+.

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    T#e 4el l+% cl*+ "% *$!%e 0%-! #*! )d +cl$. I

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    %!)*)4+ )d '*"# ;!0lc!e I :le "% +%!" *" %-" '*"# )% $!%:le+.

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    CONCLUSION

    I c%)cl-de !% "#e +-!e0 "#" "#e :!0lc!ee *+ "#e $%$-l!

     $!%d-c" *) "#e e) #*! c!e $!%d-c" de+*4).

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     $!%d-c" )d +#%'ed *)"e!e+" *) :-0*)4 "#e $!%d-c".

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    BIBLIOGRAPHY

    • #""$+//e).'*(*$ed*.%!4/'*(*/;!0lc!ee

    • #""$+//e).'*(*$ed*.%!4/'*(*/P%de

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     :l%4/212/$!/2/:!*e@#*+"%!0@%@:!0lc!ee

    ANNEURE

    https://en.wikipedia.org/wiki/Brylcreemhttps://en.wikipedia.org/wiki/Pomadehttp://brylcreemusa.com/http://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttp://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttps://en.wikipedia.org/wiki/Pomadehttp://brylcreemusa.com/http://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttp://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttps://en.wikipedia.org/wiki/Brylcreem

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    UESTIONNAIRE

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    Ye+ N%

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    ele:!*"0 e)d%!+ee)"+

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    STRONGY AGREE AGREE DISAGREE STRONGY DISAGREE

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