Date post: | 06-Jul-2018 |
Category: |
Documents |
Upload: | bheeshm-singh |
View: | 221 times |
Download: | 0 times |
of 45
8/17/2019 BABA SURVEY REPORT (1).docx
1/45
SURVEY REPORT
SUBMITTED FOR THE AWARD OF
POST GRADUATE DIPLOMA IN MANAGEMENT(APPROVED BY THE AICTE, MINISTRY OF HRD GOVERNMENT OF INDIA, NEW DELHI)
A STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI
UNDER THE GUIDENCE OF: - SUBMITTED BY:-
DR. HEMANT YADAV UTKARSH SINGHL
ASSISTANT PROFESSOR PG/2/!"
8/17/2019 BABA SURVEY REPORT (1).docx
2/45
SCHOOL OF MANAGEMENT SCIENCE#, VARANASI
SURVEY REPORT
A STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI
UNDER THE GUIDENCE OF: - SUBMITTEDBY:-
DR. HEMANT YADAV UTKARSH SINGH
ASSISTANT PROFESSOR PG/21/57
SMS VARANASI
8/17/2019 BABA SURVEY REPORT (1).docx
3/45
DECLARATION
I “UTKARSH SINGH” decl!e "#" "#e $!%&ec" '%!( e)"*"led +
,$A STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI.% *+ ) -"#e)"*c !ec%!d % 0 %')
'%!( c!!*ed %-" " “SHOO OF MANAGEMENT
SIENES VARANASI” !e3-*!ed %! "#e $!%&ec" +ee+"e! %!
"#e '!d % de4!ee % PGDM 2ND SEMESTER -)de! "#e
4-*d)ce % DR. HEMANT YADAV (ASSISTANTPROFESSOR).
D&':
P&*: V&+& (#&'+)
8/17/2019 BABA SURVEY REPORT (1).docx
4/45
ACKNOWLEDGEMENT
I "#)(-l "% )0 $e%$le '#%+e "*el0 #el$ )d 4-*d)ce
#+ #el$ed e c%)d-c" "#*+ !e+e!c# +-cce++-ll0.
I '%-ld l+% l*(e "% e6$!e++ 0 4!ee"*)4+ + 'ell + "#)(-l)e++
"% 0 e)"%! DR. He)" Yd 8++*+")" $!%e++%!9 c-l"0
% SMS V!)+* %! 4**)4 e ) %$$%!"-)*"0 "% $-!+-e "#*+
$!%&ec".
I l+% '*+# "% "#)( ll "#%+e !e+$%)de)"+ '#% 'e!e $"*e)"
e)%-4# *) 4**)4 )+'e! "% "#e 3-e+"*%))*!e.
I l+% ')" "% "#)( 0 #e!" -ll !e4!d+ "% 0 c%%!d*)"%! MR.
R*+#* R) S*)4# %! $!%*d*)4 e "#*+ %$$%!"-)*"0.
F*)ll0 I '%-ld l*(e "% e6"e)d 0 4!"e-l "#)(+ "% ll %-!
!*e)d+ )d c-l"0 e:e! % SMS V!)+* '#%+e ++*+")ce
#+ l%" "% e $e!+%)ll0 %! "#e c%$le"*%) % "#*+ !e+e!c#.
8/17/2019 BABA SURVEY REPORT (1).docx
5/45
PREFACE
T#*+ +-!e0 #+ :ee) c%)d-c"ed "% 4e" ) %e!*e' %) A
STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI. T#e :+*c %:&ec"*e % "#*+ +-!e0
*+ TO KNOW THE POPULARITY OF BRYLCREEM AND
ATTITUDE OF PEOPLE TOWARDS HAIR STYLING
AND THE MEN HAIR CARE PRODUCTS.. T#*+ +-!e0 *+
c!!*ed %-" "% "!)+l"e "#e "#e%!e"*cl ()%'led4e % "#e +-:&ec".T#*+ +-!e0 *+ c!!*ed %-" *) "#e $!"*l -l*lle)" % "#e PGDM
20 SEMESTER c%-!+e % SCHOOL OF MANAGEMENT
SCIENCES VARANASI.
8/17/2019 BABA SURVEY REPORT (1).docx
6/45
CONTENT
CHAPTER PAGE NUMBER
INTRODUTION
CHAPTER 2
O;
CHAPTER
DATA ANAYSIS AND INTERPRETATION 2?@B
CHAPTER !
FINDING =1C=2
CHAPTER >
ONUSION ==
CHAPTER 7
REOMMENDATION =>
CHAPTER ?
IMITATION =?
CHAPTER B
;*:l*%4!$#0 5
8/17/2019 BABA SURVEY REPORT (1).docx
7/45
CHAPTER 1
A))e6-!e 8-e+"*%))*!e9 52@5=
I'+30*'3
;!0lc!ee *+ :!)d % #*! +"0l*)4 $!%d-c"+ %! e). T#e *!+"
;!0lc!ee $!%d-c" '+ $%de c!e"ed *) 1B2? :0 %-)"0 #e*cl+
" "#e #e*c% %!(+ *) ;!d%!d S"!ee" ;*!*)4# E)4l)d. T#e
$%de *+ ) e-l+*%) % '"e! )d *)e!l %*l e+":l*+#ed '*"#
:ee+'6.
O4+#56
T#e ;!*"*+# $#!ce-"*cl *! ;eec# '+ "#e l%)4"*e %')e! %
;!0lc!ee. S! ee :%-4#" "#e $e!+%)l c!e -)*" % S*"#Kl*)e;eec# *) 1BB2. I) 212 "#e 4l%:l !*4#"+ "% +ell ;!0lc!ee :!)d '+
+%ld :0 S! ee %!$%!"*%) "% U)*lee!.
V!*%-+ ;!0lc!ee $!%d-c"+ !e +%ld '%!ld'*de. ;!0lc!ee *+ !(e"ed
*) "#e US :0 %:e I)c%!$%!"ed *) E-!%$e :0 U)*lee! )d *) I)d* :0
HU. ;e%!e G%d!e& c3-*!ed 51 $e! ce)" +"(e % S! ee *) "#e*! &%*)"
e)"-!e G%d!e& S! ee *) 21 "#e :!)d '+ d*+"!*:-"ed :0 G%d!e& *)
I)d*.
7
8/17/2019 BABA SURVEY REPORT (1).docx
8/45
De)*+ %$"%) "#e A!+e)l dee)de! )d E)4l)d c!*c(e"e! de!"*+ed
;!0lc!ee *) "#e 1B5+.c*""*%) )eeded
I" '+ *!+" de!"*+ed %) "ele*+*%) '*"# "#e &*)4le ;!0lc!ee J A
*""le D:ll D% YL ;!0lc!ee J Y%-ll l%%( +% de:%)*!e. ;!0lc!ee J T#e 4l+ll ll $-!+-e 0 "#e0ll l%e "% !-) "#e*! *)4e!+ "#!%-4# 0%-!
#*!L.
T#e ;!0lc!ee TV de!"*+ee)" *)cl-ded c!"%%) )*"*%) % )
'*"# *)*"*ll0 "%-+led #*! '#% #$$*l0 #+ l*""le d: $$l*ed )d
*!c-l%-+l0 "#e #*! c%:+ )d +%%"#+ *"+el.
#e) "#e d!0 l%%( :ece $%$-l! $!"l0 *)+$*!ed :0 "#e -)%*led%$"%$+ % "#e ;e"le+ "#e l+" l*)e '+ c#)4ed !% T#e0ll l%e "%
!-) "#e*! *)4e!+ "#!%-4# 0%-! #*! "% T#e0ll l%e "#e )"-!l l%%( *"
4*e+ 0%-! #*!.
S-:+e3-e)" "ele*+*%) de!"*+ee)"+ -+ed "#e %""%e+ G!%%+ '*"#%-"
4-*)4 )d l"e! *) "#e 1B7+ *) "#e UK )d )d A l*""le d: %
;!0lc!ee %) 0%-! #*! 4*e+ 0%- "#e ;!0lc!ee :%-)ce.
P%de 8/$ e d/ F!e)c# $%de9 *+ 4!e+0 %! '60 +-:+")ce %!ɒˈ ɪ
'"e!@:+ed +-:+")ce "#" *+ -+ed "% +"0le #*!. P%de 4*e+ "#e
-+e!+ #*! +#*)0 +l*c( $$e!)ce )d d%e+ )%" d!0 *" %-". I" l+"+
l%)4e! "#) %+" #*! c!e $!%d-c"+ "(*)4 -$ "% +ee!l '+#e+ "%
!e%e. T#e %!*4*)l $%de % "#e e*4#"ee)"# )d )*)e"ee)"# ce)"-!*e+
c%)+*+"ed *)l0 % :e! " %! l!d. )%l*) :ee+'6 )d $e"!%le-
&ell0 #e :ee) -+ed e6"e)+*el0 *) "#e )-c"-!e % %de!) $%de+.
S"*e)*)4 $!%$e!"*e+ % $%de+ (e +c-l$"-!ed #*!+"0le+ +-c# + "#e
$%$d%-! %! 3-* $%++*:le '#*le l%)4 l+"*)4 %*+"-!**)4 $!%$e!"*e+
(e *" $%$-l! '*"# *)d**d-l+ '*"# A!%@"e6"-!ed #*!.
8/17/2019 BABA SURVEY REPORT (1).docx
9/45
O+ 38 '5 &9
T#e E)4l*+# '%!d $%de *+ de!*ed !% F!e)c# $%de e)*)4%*)"e)" *"+el !*+*)4 !% "#e "*) $%- 8!-*" $$le9 * "#e
I"l*) $%" %! $%% 8 e)*)4 $$leJ+ "#e %!*4*)l %*)"e)"
!ec*$e c%)"*)ed +#ed $$le+9.1 M%de!) $%de+ 0 c%)"*)
!4!)ce+ :-" "#e0 !e -+-ll0 )%" $!"*c-l!l0 !-*"0.
H#'3+
S'ed*+# d %! "%*le"!*e+ 1B5/1B>.
I) "#e 1B"# ce)"-!0 :e! " '+ -+-ll0 "#e *) $%de *)4!ed*e)".2
;0 "#e e!l0 2"# ce)"-!0 $e"!%le- &ell0 :ee+'6 )d l!d 'e!e
%!e c%%)l0 -+ed.= E!l0 2"# ce)"-!0 e6$le+ % $%de+
*)cl-de M-!!0+ S-$e!*%! P%de 8%!*4*)"*)4 *) "#e *d@1B2+95
;!0lc!ee 8*)"!%d-ced *) 1B2?9 )d R%0l !%') H*! D!e++*)4
8%!*4*)"*)4 *) 1B>9. D*6*e Pec# H*! P%de '+ $%$-l! '*"#
"ee)4e :%0+ *) "#e U.S. !% %!ld ! II "#!%-4# "#e 1B>+.
P%de+ 'e!e %)ce -c# %!e $%$-l! "#) "#e0 !e "%d0 l"#%-4#
"#e0 #e de c%e:c( *) "#e 21+ '*"# !ece)" dd*"*%)+ "% "#e
!(e"$lce '#*c# e"-!e ! le++ l)%l*) %! :ee+ '6 *) "#e*!
8/17/2019 BABA SURVEY REPORT (1).docx
10/45
%!-l"*%). M%de!) #*!+"0le+ *)%l*)4 "#e -+e % $%de *)cl-de "#e
d-c("*l $%$d%-! )d 3-*.
I) 21 '"e!@:+ed $%de '+ $!%d-ced :0 0!*"e. U)l*(e "#e
$e"!%le- )d %*l :+ed $%de '"e!@:+ed $%de '+#e+ %-" e+*l0)d d!*e+ %-" 3-*c(l0.
U#&
U)l*(e #*! +$!0 )d #*! 4el $%de d%e+ )%" d!0 )d c) l+" -c#l%)4e!. P%de *+ -+ed "% +"0le #*! 8*)cl-d*)4 -+"c#e+ +*de :-!)+
)d :e!d+9 4**)4 *" d!(e! +l*c(e! +#*)*e! l%%( )d *+ %"e)
++%c*"ed '*"# "#e +l*c( e)+ #*!+"0le+ % "#e e!l0 "% *d@2"#
ce)"-!0. ;ec-+e % *"+ 4!e+0 %! '60 )"-!e $%de c) l+" "#!%-4#
+ee!l '+#*)4+ l"#%-4# *" *+ e+*l0 !e%ed -+*)4 de@4!e+e!+ +-c# +
#*4#@de"e!4e)" +#$%%+ d*+#'+#*)4 l*3-*d+ %! )0 +#$%%+
de+*4)ed %! %*l0 #*!. A$$l0*)4 c%%) %l*e %*l )d !*)+*)4 '*"#'! '"e! '*ll l+% !e%e $%de. ;ec-+e % "#e d**c-l"0 %
'+#*)4 $%de %-" % "#e #*! )0 :!)d+ % $%de !e )%'
$!*!*l0 '"e! :+ed )d e"-!e e'e! '6 +-:+")ce+. T#e+e $!%d-c"+
!e %!e e+*l0 '+#:le :-" %"e) d% )%" 4*e "#e +e e!+"*l*"0 )d
+"!e)4"# % #%ld %e!ed :0 "#e "!d*"*%)l $e"!%le-@:+e $!%d-c"+.>
S%e $%de $!%d-c"+ +-c# + -+"c#e '6 !e !(e"ed %!
+$ec**c -+e '#*le $!%d-c"+ +-c# + Ul"! S#ee) !e !(e"ed %!+$ec**c c%)+-e!+. P%de *+ %"e) -+ed '*"# A!%@"e6"-!ed #*! "%
(ee$ *" !% d!0*)4 %-". All "#e+e $!%d-c"+ c%e *) !*%-+ "e6"-!e+ )d
c%)+*+"e)c*e+ )d e++e)"*ll0 c#*ee "#e +e eec" + e*"#e! #*! '6
%! $%de.
8/17/2019 BABA SURVEY REPORT (1).docx
11/45
D88+* ;'4 5&+ 4&< &0 639&0
T!d*"*%)ll0 "#e d*e!e)ce :e"'ee) #*! '6 )d $%de '+ "#" $%de 4e "#e #*! +l*c(e! +#*)*e! $$e!)ce '#*le '6 d*d )%".
T%d0 "#e d*e!e)ce :e"'ee) $%de )d #*! '6 *+ :ec%*)4
+%e'#" :*4-%-+ e+$ec*ll0 +*)ce )0 #e*e! $%de+ c%)"*)
:ee+'6. H*! '6 )d $%de !e %"e) )%" !(e"ed :0 "#%+e )e+
:e*)4 l:elled *)+"ed + $+"e $-""0 4l-e %! '#*$ %)4
%"#e!+. H*! '6 )d $%de !e cl%+el0 !el"ed #%'ee! '*"#
$l*:*l*"0 "#e*! *) c%%) $!%$e!"0. T#*+ d*e!e)"*"e+ :%"# '6 )d
$%de !% 4el )d #*!+$!0 :%"# % '#*c# !e )%" de+*4)ed "% :e
!e+"0led %)ce "#e $!%d-c" *+ $$l*ed.
A)l0+*+ % )c*e)" E40$"*)+ -*e+ #+ +#%') "#" "#e0 +"0led "#e*!
#*! -+*)4 "@:+ed 4el. T#e !e+e!c#e!+ :e#*)d "#e )l0+*+ +0 "#"
"#e E40$"*)+ -+ed "#e $!%d-c" "% e)+-!e "#" "#e*! +"0le +"0ed *) $lce
*) :%"# l*e )d de"#. N"l*e Mc!ee+# ) !c#e%l%4*cl +c*e)"*+"
!% "#e KNH e)"!e %! ;*%ed*cl E40$"%l%40 " "#e U)*e!+*"0 %
M)c#e+"e! E)4l)d )d #e! c%lle4-e+ +"-d*ed #*! +$le+ "(e)
!% 1? -*e+. T#e %lde+" *+ $$!%6*"el0 5 0e!+ %ld :-"
%+" 'e!e e6c"ed !% cee"e!0 *) "#e D(#le# O+*+ *) "#e
8/17/2019 BABA SURVEY REPORT (1).docx
12/45
e+"e!) De+e!" )d d"e !% G!ec%@R%) "*e+ !%-)d 2 0e!+
4%.
T#e I!*+# :%4 :%d0 l%)0c) M) '#*c# #+ :ee) !d*%c!:%) d"ed
"% :e"'ee) B2 ; )d 21 ; '+ %-)d "% #e :ee) -+*)4 #*! 4elde !% $*)e "!ee !e+*) *$%!"ed !% S$*) %! S%-"#@'e+" F!)ce.
I) 1B2B "#e ;!*"*+# c%$)0 #e*c% %!(+ *)e)"ed ;!0lc!ee
'#*c# :ece "#e !(e" lede! %)4 #*! +"0l*)4 $!%d-c"+ *) :%"# "#e
U.K. )d "#e U.S. d-!*)4 "#e %ll%'*)4 decde+.
I) "#e 1B>+ %de!) #*! 4el '+ *)e)"ed *) "#e U)*"ed S""e+ :0 '#"
'%-ld l"e! :e !e)ed "#e De$ %!$%!"*%). M!(e"ed -)de! "#e :!)d)e De$ %de!) #*! 4el '+ 4*e) "#*+ )e :0 *"+ *)e)"%! -*+
M%)"%0 *) !ec%4)*"*%) % "#e +-:+")ce "#" 4e *" *"+ -)*3-e )%)@
4!e+0 c%)+*+"e)c0 d*e"#0l $#"#l"e c%%)l0 ::!e*"ed + DEP.
c*""*%) )eeded
T6#
M)0 :!)d+ % #*! 4el *) N%!"# Ae!*c )d "#e UK c%e *)
)-:e!ed !*)"+. H*4#e! )-:e!ed 4el+ *)"*) 4!e"e! #%ld %)
#*! '#*le l%'e! )-:e!+ d% )%" (e "#e #*! + +"* )d *) +%e
$!%d-c"+ 4*e "#e #*! 'e" l%%(. A c"e4%!0 "0$*cll0 !ee!!ed "% +
e"#)*c 4el+ *+ de+*4)ed )d )-c"-!ed +$ec**cll0 %! +c-l$"*)4 "#e
#*! "e6"-!e c%%) "% A!*c) Ae!*c)+.
S%e %!+ % #*! 4el !e !(e"ed "% c%)+-e!+ '#% ')" "% +$*(e
"#e*! #*! *) "#e +"0le "#" ee!4ed !% "#e #!dc%!e $-)( +-:c-l"-!e *)
"#e 1B?+. S%e #*! 4el+ *)cl-de "e$%!!0 #*! c%l%!*)4 '#*c#
*)cl-de+ !*)"+ *) -))"-!l c%l%!+ ++%c*"ed '*"# !*%-+ +-:c-l"-!e+
+-c# + "#e 4%"#+ )d !e!+.c*""*%) )eeded
8/17/2019 BABA SURVEY REPORT (1).docx
13/45
C&'3* 639+#
"*%)*c $%l0e!+ !e %)4 "#e *) -)c"*%)l c%$%)e)"+ % #*!
4el. T#e $%+*"*e c#!4e+ *) "#e $%l0e!+ c-+e+ "#e "% +"!e"c# (*)4
"#e 4el %!e *+c%-+. H*! 4el+ !e+*+" )"-!l $!%"e*) c%)%!"*%)+ )d
ll%' #*! "% :e +"0led )d "e6"-!ed :ec-+e "#e +"!e"c#ed@%-" $%l0e!
"(e+ -$ %!e +$ce "#) c%*led $%l0e! )d "#-+ !e+*+"+ "#e l%' %
+%le)" %lec-le+ !%-)d *". T#e $%+*"*e c#!4e+ l+% :*)d "#e 4el "% "#e
)e4"*el0 c#!4ed *)% c*d+ %) "#e +-!ce % "#e (e!"*) %lec-le+
*) "#e #*!.c*""*%) )eeded
O'5+ 639+#
M%!e c%$l*c"ed $%l0e! %!-l+ e6*+" *.e. c%$%l0e! %
*)0l$0!!%l*d%)e e"#c!0l*de )d N@*)0l**d%le.c*""*%)
)eeded
S*)ce 1B2? ;!0lc!ee #+ #el$ed e) l%%( "#e*! :e+". I" lee+ #*! +%"
#el"#0 )4e:le )d +#*)0 '*"#%-" "#e +"*c(*)e++ % 4el+ )d +$!0+%! "#e 4!e+*)e++ % $%de. ;!0lc!ee *+ lc%#%l@!ee +% *" '%)" d!0
0%-! #*!. T#e l%%( *+ "*ele++ 0e" !*4#" %) "#e c-""*)4 ed4e. I"+
:!*ll*)"l0 cl++*c.
8/17/2019 BABA SURVEY REPORT (1).docx
14/45
T#e ;!0lc!ee l%%( *+ *c%)*c "*ele++ )d ed40 ll " %)ce. A +ll d:
% ;!0lc!ee J &-+" +#0 % "#e +*e % %)e Ae!*c) d*e J *+ ll *"
"(e+ "% lee 0%-! #*! +%" )4e:le )d +"0l*+#. He!e !e e'
*de+ "% 4e" 0%- +"!"ed.
F+== H&+
;!0lc!ee +el+ +$l*" e)d+ ))*#*l"e+ l0@'0+ )d dd+ #el"#0@
l%%(*)4 +#*)e.
C+ H&+
S"!*4#"e) %-" "#e (*)(+ :0 c%:*)4 ;!0lc!ee "#!%-4# 'e" #*! )d
-+*)4 + :l%'@d!0*)4 l%"*%).
F, T5 H&+
A d: % ;!0lc!ee c) dd :%d0 "% *)e #*!. A$$l0 :e%!e :l%' d!0*)4
%! :e+" !e+-l"+.
D+ H&+
A l*4#" "%-c# % ;!0lc!ee 4*e+ +e60 +%" "%-c#:le #*! '*"# l*4#"
#%ld.
M< ' U6.
G*) e6"! #%ld '*"# dded +#*)e :0 c%:*)*)4 ;!0lc!ee )d +"0l*)44el.
D3>' 5&? & 33@
T!0 +lee( 'e" l%%( l*(e 4)4+"e! %! ll S"!ee" %4-l.
8/17/2019 BABA SURVEY REPORT (1).docx
15/45
T#e l%%( *+ "*ele++ 0e" !*4#" %) "#e c-""*)4 ed4e. Ee) "%d0
cele:!*"*e+ -+*c*)+ )d #*$+"e!+ +$%!" T#e ;!0lc!ee l%%(. A"e! %!e
"#) e*4#" decde+ *"+ "#e l%%( 4-0+ 4% "% '#e) "#e0 ')" "% l%%(
;!*ll*)"l0 l++*c.
W5&'# '5 #'3+
Kee$*)4 3-*+ )e"l0 *) $lce +*)ce 1B2? ;!0lc!ee *+ ) *c%)*c $!%d-c" % e)+ #*! +"0l*)4. F%-)ded *) ;*!*)4# :0 %-)"0
#e*cl+ *" '+ c!e"ed + #*! c!e "#" '+ %!*4*)ll0 %)l0 +%ld "%
:!:e!+. Me) l%c(ed "% ;!0lc!ee *) d!%e+ "%
!ec!e"e "#" cle) +!" #*!+"0le "#" '+ "#e +#*%) " "#e "*e. A)d
"#" )%"@@#*!@%-"@%@$lce l%%( !e*)ed "#e +#*%) %! )%"#e! c%-$le
% decde+ @ !"#e! #)d0 %! ;!0lc!ee. I) c" :!*e #*+"%!0 %
;!0lc!ee *+ l*(e :!*e #*+"%!0 % e)+ #*!c-"+. D-!*)4 %!ld ! IIe:e!+ % "#e RAF 'e!e ()%') + ;!0lc!ee ;%0+ "#)(+ "% "#e*!
"*d*l0 d%)e d%+. T#e 1B5+ +' ) ee) -!"#e! *)c!e+e '*"# ;!0lc!ee
:ec%*)4 "#e %+" d%*))" $!%d-c" *) e)+ #*!+"0l*)4. ;!0lc!ee
-+" #e :ee) "#)(*)4 "#e*! l-c(0 +"!+ "#" "#e +-$e!@+"0led Tedd0
;%0 l%%( '+ +% $%$-l!. Sl*c( #*!+"0le+ + +$%!"ed *) Md Me) l+"ed
-)"*l "#e e!l0 >+ '#e) ;!0lc!ee+ l-c( :e4) "% !-) %-".
U5 35. W5&' 5&660
ell *"+ d%') *) $!" "% T#e ;e"le+ )d %"#e! +-c# $%$-l! -+*c
4!%-$+ % "#e "*e '#% '%!e "#e*! #*! -c# l%)4e! )d -c# le++@
$e!ec"l0 +"0led. *"# "#*+ "#e de)d %! +"0l*)4 c!e+ ell )d +% d*d
8/17/2019 BABA SURVEY REPORT (1).docx
16/45
;!0lc!ee+ $!%*"+. De+$*"e e%!"+ "% c%)*)ce "#e ++e+ "#"
;!0lc!ee c%-ld +"*ll :e -+ed %) "#e+e +"0le+ +le+ decl*)ed )d
c%)"*)-ed "% d% +% *)"% "#e 7+. ;*4 #*! e3-lled :*4 $!%:le+ %!
;!0lc!ee. T#e ?+ )d B+ +' +l*4#" !e)*++)ce '#e) "#e :!)d"!*ed "% !e*)e)" *"+el %! "#e 0%-"# !(e". I) 1BB7 D*d ;ec(#
:ece "#e ce % ;!0lc!ee )d +#%'ed "#" *" '+)" &-+" %! "#%+e
)e" #*!+"0le+ % d*e!e)" e!.
A0 34Q
T#e %!*4*)l ;!0lc!ee c!e .2B:!0lc!ee.c%
T#e %!*4*)l c!e *+ +"*ll *l:le *) "#e +e $c(4*)4 *"+ :ee) *)
+*)ce "#e >+ 8.2B :!0lc!ee.c%9 $l-+ e' %"#e! '6e+ )d 4el+
"%%. Pe%$le 0 +"*ll "#*)( % *" + $!%d-c" % ce!"*) "*e :-" *" #+
"!-l0 e:!ced "#e 21+" ce)"-!0 '*"# +%c*l ed* c$*4)+ )d +#!$
de!"+ "% $$el "% "#e 1>@ !(e". A 4%%d e6$le % "#*+ '%-ld :e
"#e*! 27 E%!"le++ c$*4) '#e!e "#e $-:l*c 'e!e *)*"ed "% +e)d *)
cl*$+ % e%!"le++ l*""le "!*c(+ !%-)d "#e #%-+e )d "#e cc%$)0*)4-+*c*) !ec!-*"ed !% M0S$ce.T#e !e+-l" *+ 'ell '%!"# '"c#.
All "#")eed+ "% :e dded *+ l*!. ;!0lc!ee '+ 4**)4 4e)e!"*%) %
e) "#e!eed% "% +"0le "#e*! #*! '*"# c%)*de)ce.T#e 4l%++0 l%%( "#"
de*)ed ;!0lc!ee+ %!*4*)l $$el *+ +"*ll ++*el0$%$-l! :-" "#e
;!0lc!ee % "%d0 4*e+ e) #-)d!ed+ % c#%*ce+ '#e) *"c%e+ "%
+"0l*)4 3-l*"0 )d $%'e!.T#e :!)d %e!+ 4el+ '6e+ )d c!e+.
. P!*)c*$l %$e"*"*%)+T#e !e) '#*c# ;!0lc!ee :""le %)4 "#e
c%$e"*"*%!+ *+ *'*"# *"+-)e++:le +"0le "#e ;!0lc!ee ;%0+ Ic%) *"+
+ell+ "#e -+e % !e+# #*!"ec#)%l%40 $l-+ c%e+ '*"# -)*3-e Me%!0
S"0l*)4 M%lec-le+ !*c# '*"#A3-@O60 )-!*+#e)" l%)4l+"*)4 )d
)%)@4!e+0.
8/17/2019 BABA SURVEY REPORT (1).docx
17/45
SWOT A&##
S'+5# U)e++:le S"0le 8'e" l%%( +"0l*)4 #%ld+9 Pe%$le ()%')
"#e*! $!%d-c" ? 0e!+ %) !(e" e3-*":le $!*ce Hd ) *)"e!)"*%)l
)d )"*%)l *c%) 8 D*d ;ec(# Ke*) P*e"e!+%) K#*!-l F#*9
W&@## O)l0 c%e+ '*"# "'% :+ed $!%d-c" T#e*! $c(4*)4 l%%(
+e '*"# %"#e!+ c%$e"*"%!+. T#e d*e!e)"*"e %)l0 " "#e*! l:el*)4.T#e ;%-) Gel $c(4*)4 #!d "% %$e). N*ce l%%( '*"# #!d "%-c#.
O663+''# Hd ) d)"4e "% d%*)"e "#e !(e" ;0
!e:!)d*)4 "#e*! $c(4*)4 *" c%-ld e)#)ce "#e*! !(e" +#!e
$e!ce)"4e. %-ld *)c!e+e %!e c%)+-e! "% -+ed "#e*! $!%d-c". Hd
:!)d *c%) '#*c# c%-ld $e!+-de c%)+-e! "% -+ed ;!0lc!ee. Hd 4!e" "ec#)%l%4*e+ %) #*! +"0l*+#.
T5+&' Hd c%$e"*"*%) '*"# +% )0 :!)d+ T#e 0%-)4 -+e! l*(e "%
:-0 +%e"#*)4 %!e +"0l*+# +-c# + "#e $c(4*)4 *"+el l%%( "!e)d0 )d
8/17/2019 BABA SURVEY REPORT (1).docx
18/45
e+0 "% -+ed. T#e $c(4*)4 l%%( +e '*"# %"#e!+ :!)d+ (e
c%)+-e! c%)-+ed.
O4+#56
T#e ;!*"*+# $#!ce-"*cl *! ;eec# '+ "#e l%)4"*e %')e! %
;!0lc!ee. S! ee :%-4#" "#e $e!+%)l c!e -)*" %S*"#Kl*)e
;eec# *) 1BB2. I) 212 "#e 4l%:l !*4#"+ "% +ell ;!0lc!ee :!)d '+
+%ld :0 S! ee %!$%!"*%) "% U)*lee!.
V!*%-+ ;!0lc!ee $!%d-c"+ !e +%ld '%!ld'*de. ;!0lc!ee *+ !(e"ed
*) "#e US :0 %:e I)c%!$%!"ed *) E-!%$e :0 U)*lee! )d *) I)d*
:0 HU. ;e%!e G%d!e& c3-*!ed 51 $e! ce)" +"(e % S! ee *) "#e*!
&%*)" e)"-!e G%d!e& S! ee *) 21 "#e :!)d '+ d*+"!*:-"ed :0
G%d!e& *) I)d*.
8/17/2019 BABA SURVEY REPORT (1).docx
19/45
!-) "#e*! *)4e!+ "#!%-4# 0%-! #*! "% T#e0ll l%e "#e )"-!l l%%( *"
4*e+ 0%-! #*!.
S-:+e3-e)" "ele*+*%) de!"*+ee)"+ -+ed "#e %""%e+ G!%%+ '*"#%-"
4-*)4 )d l"e! *) "#e 1B7+ *) "#e UK )d )d A l*""le d: %;!0lc!ee %) 0%-! #*! 4*e+ 0%- "#e ;!0lc!ee :%-)ce.
NEED OF RESEARCH
• T5+ &+ ?&+' 38 B+&0# 38 HAIR STYLING
CREAMS AND WA &?&&; V&+& *' ;'
9&3+' 38 636 3 4'5 #39 6+8++0 ;+&0#. A#
6+ HAIR TREND 9&+@' BRYLCREME # & 636&+6+30*'.
• F3+ &&= '5 *3#9+># &'''0 '34&+0# 5&+
#' , I 6+6&+0 & 6& 38 43+@ (80 #+? +63+')
'3 6+3?0 & ; 4 +&' 38 *3#9+ 83+ 5&+
#' 6+30*'# .
8/17/2019 BABA SURVEY REPORT (1).docx
20/45
RESEARCH METHODOLOGY
T6 38 +#&+*5:-D#*+6'? R#&+*5@ T#e "0$e % !e+e!c# '*ll -+ed *) "#*+
$!e+e)" +-!e0. I" de+c!*:e+ "#e +""e % *!+ + *" e6*+"+ "
$!e+e)". I" l+% de+c!*:e+ d" )d c#!c"e!*+"*c+ :%-" "#e
$%$-l"*%) %! $#e)%e)%) :e*)4 +"-d*ed
D&'& T6# T#e d" "0$e -+ed *) "#*+ +-!e0 *+ P!*!0 D"
'#*c# #+ :ee) c%llec"ed :0 "#e !e+e!c#e! d*!ec"l0 :0 #*+el
!% #*+ %') %:+e!"*%) )d e6$e!*e)ce+ "#!%-4#
3-e+"*%))*!e.
S&96 ' M0 +$l*)4 -)*" '*ll :e *)d**d-l
8/17/2019 BABA SURVEY REPORT (1).docx
21/45
S&96 S= 1 Re+$%)de)"+
S&96 M'530 T#!%-4# "#e +"!-c"-!ed 3-e+"*%))*!e
S&96 T*5: T#e +$l*)4 "ec#)*3-e+ -+ed %! "#e $!e+e)" +-!e0 *+ "#e )%) $!%::*l*"0 c%)e)*e)ce +$l*)4
'#e!e +%e elee)"+ % $%$-l"*%) #+ )% c#)ce % 4e""*)4
+elec"ed '#e!e "#e $!%::*l*"0 % +elec"*%) c)" :e cc-!"el0
de"e!*)ed )d *" *)%le+ "#e +$le :e*)4 d!') !% "#e $!"
% $%$-l"*%) '#*c# *+ "% :e +"-d*ed.
OB7ECTIVE
• TO KNO THE POPUARITY OF ;RYREEM AND
ATTITUDE OF PEOPE TOARDS HAIR STYING
AND THE MEN HAIR ARE PRODUTS.
8/17/2019 BABA SURVEY REPORT (1).docx
22/45
SURVEY ANALYSIS
Yes; 86%
No; 14%
Have you used hair care products?
8/17/2019 BABA SURVEY REPORT (1).docx
23/45
INTERPRETATION
• ?> OF THE SAMPE POPUATION
HAVE USED HAIR ARE
PRODUTS.
Gel; 42%
Brylcreme; 12%
wax; 16%
other product; 30%
Please list the products you are currently using in your hair (i.e. gel, wax etc)
8/17/2019 BABA SURVEY REPORT (1).docx
24/45
INTERPRETATION
• =2 OF THE SAMPE POPUATION
USES GE HOEVER ;RYREME
IS USED ;Y ONY 12 OF THEM.
10-1 m!" 1-30 m!" 30 m!" a"d more0
10
1
20
2
30
3
40
4
On average how long do you spend styling your hair?
INTERPRETATION
8/17/2019 BABA SURVEY REPORT (1).docx
25/45
• MA
8/17/2019 BABA SURVEY REPORT (1).docx
26/45
#r!e"ds; 10%
$a!rdresser; %
&"ter"et 'a(a)!"e; 22%
*+ ,ampa!("; 46%
-ther; 1%
How did you hear about Brylcreem?
INTERPRETATION
MOST OF THE SAMPE
POPUATION HEARD A;OUT
;RREEM THROUGH TEIVISION
AMPAIGN.
8/17/2019 BABA SURVEY REPORT (1).docx
27/45
Good ; 18%
."e ; 31%
/ad ; 22%
worst; 2%
hat words do you associate with Brylcreem?
INTERPRETATION
MOST OF THE RESPONDENTS THINK
THAT ;RYREEM IS AVERAGE.
8/17/2019 BABA SURVEY REPORT (1).docx
28/45
$a!rdresser; 13%
'a(a)!"esNewspapers; 1%
*+ hows; 43%
#r!e"d; 21%
ther; 4%
here do you get your hairstyling idea!s "rom?
INTERPRETATION
MOST OF THE RESPONDENTS GET
THEIR HAIRSTYING IDEAS FROM
TV SHOS AND REST FROM
MAGAINES AND NESPAPERS.
8/17/2019 BABA SURVEY REPORT (1).docx
29/45
Yes; 24%
No; 6%
Have you tried any adventurous hair styles in the last month?
INTERPRETATION
MOST OF THE RESPONDENTS
DIDNT TRY ANY ADVENTEROUS
HAIR STYE.
8/17/2019 BABA SURVEY REPORT (1).docx
30/45
a!ly; %
ee5ly; 22%
'o"thly; 3%
Yearly; 13%
ther; 21%
How "re#uently do you change your hairstyle?
INTERPRETATION
MOST OF THE RESPONDENTS
HANGE THEIR HAIRSTYE
MONTHYOREEKY.
8/17/2019 BABA SURVEY REPORT (1).docx
31/45
0
10120230
34040
Brylcreem !s a ash!o"a/le product
INTERPRETATION
MOST OF THE RESPONDENTS
AGREED THAT ;RYREEM IS A
FASHIONA;E PRODUT.
8/17/2019 BABA SURVEY REPORT (1).docx
32/45
1 113
6
3
Brylcreem !s a !""o7at!7e product
INTERPRETATIONRESPONDENTS GAVE MIED
RESPONSE.
8/17/2019 BABA SURVEY REPORT (1).docx
33/45
*-NG9Y :G; 21%
:G; 26%N&*$ :G N- &:G; 44%
&:G; %
Brylcreem !s pr!ced reaso"a/ly
INTERPRETATION
Re+$%)de)"+ "#*)( "#" "#e $!*ce % "#e
$!%d-c" *+ )e*"#e! 4%%d )%! :d.
8/17/2019 BABA SURVEY REPORT (1).docx
34/45
*NG9Y :G; 21%
:G; 4%
N&*$ :G N &:G; 26%
&:G; %
Brylcreem !s used amo"(st you"( me"
8/17/2019 BABA SURVEY REPORT (1).docx
35/45
FINDINGS
• ?> % "#e +$le $%$-l"*%)+ #e -+ed #*! c!e
$!%d-c"+.
• =2 % "#e +$le $%$-l"*%) c#%+e) -+e+ 4el
#%'ee! :!0lc!ee *+ -+ed :0 %)l0 12 % "#e.
• M&%!*"0 % "#e $%$-l"*%) %! l%+" = -+-ll0
+$e)d+ 1@15 *)+ %) #*! +"0l*)4.
8/17/2019 BABA SURVEY REPORT (1).docx
36/45
LIMITATIONS
O)e *+ e!0 !*4#" *) #*+ %$*)*%) "#" )"-!e $l0+ *"l !%le *)#el*)4 l%+" ll d*+e+e+. H*! *+ %)4 "#e :*44e+" ++e"+ *)
!e4!d+ % :e-"0 "#" #-) $%++e+. All % -+ !e c%)ce!)ed
:%-" "#e l%%( % %-! #*!. F%! "#e $-!$%+e % *)"*)*)4 "#e
:e-"0 % #*! 'e )eed #*! c!e $!%d-c"+. T#e!e !e )0 #*!
c!e $!%d-c"+ *l:le *) "#e !(e" "#e+e d0+ :-" +"*ll )%"
)0 % 0%- !e '!e % "#e c" "#" *" 0 c%)"*) "#e
*)4!ed*e)"+ '#*c# !e d)4e!%-+ %! 0%-! #*!. T#e!e !e "'%(*)d+ % #*! c!e $!%d-c"+ *l:le. O)e *+ )"-!l $!%d-c"+
'#*c# c%)"*) #e!:+ $l)"+ d*e!e)" %*l+ e"c )d "#e %"#e! %)e
*+ +0)"#e"*c #*! c!e $!%d-c"+ '#*c# c%)"*) d*e!e)" c#e*cl+
'#*c# !e e6"!eel0 #!-l %! 0%-! #*! *) l%)4 !-).
T#e +0)"#e"*c #*! c!e $!%d-c"+ !e :ee) -+ed :0 #-4e )-:e!
% $e%$le )e4lec"*)4 "#e c" "#" "#e0 c%)"*)+ *)4!ed*e)"+
'#*c# !e d)4e!%-+ "% "#e 4!%'"# )d :e-"0 % 0%-! #*!.T#e+e $!%d-c"+ !e e+*l0 !ec#:le :0 c%%) $e!+%) + "#e0
!e %! +le " d*e!e)" de$!"e)"l +"%!e+ )d "#" *+ "#e !e+%)
'#0 $e%$le -+e "#e 4e)e!ll0. T(e "#e e6$le % +#$%%
"#e c#e*cl+ $!e+e)" *) *" c) :e #el$-l "% 4*e +#%!" "e!
4!%'"# )d +#*)e "% 0%-! #*! :-" *) l%)4 !-) *" '*ll de*)*"el0
d4e 0%-! #*!. I" *4#" l+% c-+e d*e!e)" +*de eec"+ "%
0%-! :%d0 '#*c# c))%" :e )*+#ed %-" e+*l0. ;ld)e++ )d $!e"-!e #*! 4!0*)4 )d #*! l%++ !e &-+" e' e6$le+ %
c%)+e3-e)ce+ 0%- c) ce :0 -+*)4 +#$%% '#*c# !e de %
+0)"#e"*c c#e*cl+.
8/17/2019 BABA SURVEY REPORT (1).docx
37/45
S"e!%*d+ !e l+% "#e %! % +0)"#e"*c #*! c!e $!%d-c"+ -+ed :0
e' $e%$le. I) 4e)e!l "e!+ +"e!%*d+ !e e6"!eel0 #!-l "%
0%-! #el"# "#e) #%' *" *+ $%++*:le "#" *" '%)" #-!" 0%-! #*!.
I" *+ c" "#" +0)"#e"*c %! c#e*cl #*! c!e $!%d-c"+ !e )%"+-*":le "% 0%-! #*! %ll*cle+ " ll. I 0%- !ell0 c!e %! 0%-!
#*! "#e) +0)"#e"*c #*! c!e $!%d-c"+ !e )%" +-*":le )d *"+
++%c*"*e d*+d)"4e+ "%"ll0 !el"e+ '*"# "#e #el"# % 0%-!
#*!. A%*d +0)"#e"*c #*! c!e $!%d-c"+ )d !e$lce "#e '*"#
"#e )"-!l %)e+ '#*c# !e *l:le *) "#e !(e" "#e+e d0+.
8/17/2019 BABA SURVEY REPORT (1).docx
38/45
RECOMMENDATION
T% -+e "#e 4el *+ "#e +e + %+" %"#e!+ "#e!e *+ )% "!*c( "% *"
)d *" ll +0+ #%' "% d% *" %) "#e +*de % "#e c%)"*)e!. I"
+-44e+"+ "% $$l0 "% "%'el d!*ed #*! )d ++4e *)"% +cl$
'*"# "#e #)d+. E+0 e)%-4# *" '%!(+ 'ell. I) 0 0%-"# I '%-ld
$$l0 "% +%(*)4 'e" #*! )d + !e+-l" I '%-ld c%e %-" '*"#
'e" #*! )d ll "#e 4el %-" :0 *d@%!)*)4. Oe! "*e I #e
$e!ec"ed "#e $$l*c"*%) )d *" *+ e+0 "% d% '#e) 0%- !e #l
+lee$.
P!*ce '*+e ;!0lc!e '*ll +e" 0%- :c( :*" %!e "#) %"#e!
#*! 4el+. A" !%-)d 1 "% 2 0%- c) *)d c#e$e! !%-)d. I $*d
1.5B %! 0 15l4 "-:e. Pe!+%)ll0 I #$$0 $0*)4 "#"
l*""le e6"! *" *+ '%!"# *". F%! "#" l*""le e6"! 0%- 4e" :*" %!e
3-l*"0 )d I *)d *" l%)4e! l+"*)4 "#) c#e$e! l"e!)"*e+.
T#%-4# 0%- !e $0*)4 %+"l0 %! "#e :!)d "#e $!%d-c" :e#*)d
"#e )e *+ 3-l*"0.
T#e 4el c%e+ *) "#!ee d*e!e)" %!+. T#e 'e" l%%( *+ 4%%d %!
+%e $e%$le e+$ec*ll0 +#%!" #*!. T#e *) $!%:le I #d '*"#
*" '+ *" d*d )%" l+" e!0 l%)4 )d '+ )%" "%% $!c"*cl :-" *"
d*d l%%( 4%%d %! )*4#" %-". N%!l #%ld *+ 4%%d %! $e%$le
'*"# e+*l0 )4e:le #*! 4*) I #d "#e $!%:le '*"# 0
#*! "#" *+ '+ )%" +"!%)4 e)%-4# "% l+" e6"! #%ld *+ %!e 0
+"-. I" l+"+ "#e '#%le "*e *" *+ +"!%)4 e)%-4# "% #%ld d%')
ee) 0 l%c(+ )d '%!(+ 'ell. I" c%e+ d%') "% '#" +%!" %
#*! 0%- #e )d #%' 0%- ')" "% +"0le *". e" l%%( c) 4*e
0%- +%e )*ce l%%(+ + 'ell + c"-ll0 l%%(*)4 'e" :-" "#e
+"!%)4 #%ld *+ :e""e! %! +%e %!e e6"!ee +"0le+.
8/17/2019 BABA SURVEY REPORT (1).docx
39/45
T#e 4el l+% cl*+ "% *$!%e 0%-! #*! )d +cl$. I
$e!+%)ll0 :*" d%-:"-l %e! "#*+ *" *+ $!e""0 +"!%)4 cl* %!
+*$le #*! 4el )d I #e )ee! )%"*ced )0 &%!
d*e!e)ce+. S"*ll %) "#e -$ +*de "#e 4el d%e+ )%" #! 0 #*! *))0 '0 )d "#e )e' ;!0lc!e S#$%% l%%(+ )*ce dd*"*%)
"% "#e !)4e.
Oe!ll ;!0lc!e d%e+ "#e &%: I ')" '*"# %! '*"#%-" "#e
$-:l*c*"0 % D*d ;ec(#. I *)d "#e +"!%)4 #%ld 4el (ee$+ 0
#*! *) $lce ll d0 l%)4 '#*le "#e 'e" l%%( +"0le l%%(+ 4%%d. I
l*(e "% (ee$ 0 #*! +#%!" :-" *" d%e+ "e)d "% :e :*" '*ld *) "#e
%!)*)4+ )d '*"# ;!0lc!e I :le "% +%!" *" %-" '*"# )% $!%:le+.
8/17/2019 BABA SURVEY REPORT (1).docx
40/45
CONCLUSION
I c%)cl-de !% "#e +-!e0 "#" "#e :!0lc!ee *+ "#e $%$-l!
$!%d-c" *) "#e e) #*! c!e $!%d-c" de+*4).
M%+" % "#e !e+$%)de)"+ '+ *)"e!e+"ed *) "#e ()%'*)4 :%-" "#e
$!%d-c" )d +#%'ed *)"e!e+" *) :-0*)4 "#e $!%d-c".
8/17/2019 BABA SURVEY REPORT (1).docx
41/45
BIBLIOGRAPHY
• #""$+//e).'*(*$ed*.%!4/'*(*/;!0lc!ee
• #""$+//e).'*(*$ed*.%!4/'*(*/P%de
• #""$//:!0lc!ee-+.c%/
• #""$//'''."#e4-!d*).c%/+#*%)/+#*%)@
:l%4/212/$!/2/:!*e@#*+"%!0@%@:!0lc!ee
ANNEURE
https://en.wikipedia.org/wiki/Brylcreemhttps://en.wikipedia.org/wiki/Pomadehttp://brylcreemusa.com/http://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttp://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttps://en.wikipedia.org/wiki/Pomadehttp://brylcreemusa.com/http://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttp://www.theguardian.com/fashion/fashion-blog/2012/apr/02/brief-history-of-brylcreemhttps://en.wikipedia.org/wiki/Brylcreem
8/17/2019 BABA SURVEY REPORT (1).docx
42/45
UESTIONNAIRE
Re+$ec"ed S*!/M I U"(!+# +*)4# +"-de)" % PGDM
+"-d0*)4 *) “Sc#%%l % M)4ee)" Sc*e)ce+”. A+ $!" % 0
c-!!*c-l- I d%*)4 +-!e0 $!%&ec" -)de! "#e +-$e!*+*%) %
D!. He)" Yd %) "#e "%$*c “-+"%e! +"*+c"*%) !e4!d*)4
;RYREAM )d e!4e "*e +$e)" %) HAIRDRESSING *)V!)+*”. S% (*)dl0 "(e +%e $!ec*%-+ "*e %-" % 0%-!
+c#ed-le "% *ll "#*+ 3-e+"*%))*!e. I '%-ld :e "#)(-l %! 0%-!
c%%$e!"*%).
PERSONAL DETAILS
Ne
%)"c" N%E@*l Id
A4e
P!%e++*%)
;-+*)e++ Se!*ce A)0 %"#e!
8e '%-ld l*(e "% +( 0%- +%e 3-e+"*%)+ !el"*)4 "% #*! c!e
$!%d-c"+9
1. D% 0%- %! #e 0%- -+ed #*! c!e $!%d-c"+Q
8/17/2019 BABA SURVEY REPORT (1).docx
43/45
Ye+ N%
2. Ple+e l*+" "#e $!%d-c"+ 0%- !e c-!!e)"l0 -+*)4 *) 0%-! #*!
8*.e. 4el '6 e"c9
Gel ;!0lc!ee '6 %"#e! $!%d-c"
. O) e!4e #%' l%)4 d% 0%- +$e)d +"0l*)4 0%-! #*!Q
1@15 *) 15@ *) *) )d %!e
=. #e!e d*d 0%- #e! :%-" ;!0lc!eeQ
F!*e)d+ H*!d!e++e! I)"e!)e" M4*)e TV$*4) O"#e!
5. #" '%!d+ d% 0%- ++%c*"e '*"# ;!0lc!eeQ
G%%d *)e :d '%!+"
>. #" '%-ld e)c%-!4e 0%- "% $-!c#+e ;!0lc!ee
$!%d-c"+Q
8Y%- c) "*c( %!e "#) %)e :%69
I)@+"%!e Ade!"*+*)4
F!ee S$le+
+# :c( %e!
%$e"*"*%)+
8/17/2019 BABA SURVEY REPORT (1).docx
44/45
ele:!*"0 e)d%!+ee)"+
A$$el*)4 de!"*+*)4 c$*4)+
S$%)+%!+#*$+ % c#!*"*e+/ee)"+
O"#e!
7. #e!e d% 0%- 4e" 0%-! #*!+"0l*)4 *de/+ !%Q
H*!d!e++e! M4*)e+/Ne'+$$e!+ TV S#%'+
F!*e)d+ O"#e!
1. He 0%- "!*ed )0 de)"-!%-+ #*! +"0le+ *) "#e l+"
%)"#Q
Ye+ N%
1=. H%' !e3-e)"l0 d% 0%- c#)4e 0%-! #*!+"0leQ
D*l0 ee(l0 M%)"#l0 Ye!l0 O"#e!
15. Ple+e *)d*c"e 0%-! !e+$%)+e "% "#e %ll%'*)4 +""ee)"+
8/17/2019 BABA SURVEY REPORT (1).docx
45/45
STRONGY AGREE AGREE DISAGREE STRONGY DISAGREE
;!0lc!ee *+ +#*%):le $!%d-c"
;!0lc!ee *+ *))%"*e $!%d-c"
;!0lc!ee *+ $!*ced !e+%):l0
;!0lc!ee *+ -+ed %)4+" 0%-)4