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THE TEAM
CHLOÉJADE ASTRID
ESTELLE JULIE EMILIE
THE CONSULTANCY TEAMTHE COMPANY TEAM
NICOLAS PHILIPE
Seller
TABLE OF CONTENT
THE COMPANY
THE LONG- TERM STRATEGY
THE LONG- TERM STRATEGY
THE SHORT- TERM STRATEGY
1
2
3
4
THE SELECTION PROCESS
COMPARED ALL PROJECTS
BORDEAUX INNOVATIVE
PRODUCT
1st TASTINGSELECTION
12
3
45
FRENCH PRODUCT IN ENGLAND
CREATIVITY : NOT BASIC
THE COMPANY
Values
• NATURAL INGREDIENTS • HIGH QUALITY STANDARDS • EXCELLENCE
• 2 Years in LONDON • CLASSIC FRENCH TRADITION • CULINARY TECHNIQUES • KNOW-HOW • INOVATION • UNIQUE STYLE
« THE NOVATIVE CANELÉ »
PRODUCT
OUR CUSTOMERS
DIRECT CUSTOMER PARTNERS
MARKET ON-LINE DEPARTMENT STORE HOTELS TEA-SHOPS
7 London’s markets
NEW TARGET
CORNER
NEW TARGET
OUR GENERAL STRATEGY
“THE NEW TRENDY C AKE FOR TE A-TIME”
short term
long term
SALES BRANDING COMMUNICATION
PRODUCTION STORE COMMUNICATION
SALES
Num
ber o
f par
tner
s
0
5
10
Jan Feb Mar Apr May Jun
87
65
3
1
109
8
6
4
2
Tea-rooms Hotels
INCREASE OUR PARTNERSHIP
TEA ROOM HOTELS &
OUR OBJECTIVES
BRANDING
OUR OBSERVATION THE PROJECTS
PACKAGING VISIBILITY TRUCK DECORATIONCORNER AT
SELFRIDGES
➡ Individual boxes ➡ Replace mini
canelés’s boxes
➡ Image brand’s descriptive panel
➡ Bags
➡ Bigger logo ➡ Less images ➡ No email address
O U R
R E C O M E N D A T I O N
➡ Modern, Chic, luxurious
➡ Uniform of the brand
MEDIA
ARTICLES BLOGGERS
1
FOOD MAGAZINES
LONDON NEWSPAPERS
WOMEN MAGAZINES
ON-LINE MEDIA
CUSTOMERS2
NEWSLETTER CONTEST
MAILCHIMP
SOCIAL MEDIA
COMMUNICATION
MEDIA
ARTICLES BLOGGERS
1
FOOD MAGAZINES
LONDON NEWSPAPERS
WOMEN MAGAZINES
ON-LINE MEDIA
CUSTOMERS2
NEWSLETTER CONTEST
MAILCHIMP
SOCIAL MEDIA
BLOGGERS HAVE AN IMPORTANT IMPACT !!!
NEWSLETTER
MEDIA
ARTICLES BLOGGERS
1
FOOD MAGAZINES
LONDON NEWSPAPERS
WOMEN MAGAZINES
ON-LINE MEDIA
CUSTOMERS2
NEWSLETTER CONTEST
MAILCHIMP
SOCIAL MEDIA
BLOGGERS HAVE AN IMPORTANT IMPACT !!!
NEWSLETTER
MEDIA
ARTICLES BLOGGERS
1
FOOD MAGAZINES
LONDON NEWSPAPERS
WOMEN MAGAZINES
ON-LINE MEDIA
CUSTOMERS2
NEWSLETTER CONTEST
MAILCHIMP
SOCIAL MEDIA
BLOGGERS HAVE AN IMPORTANT IMPACT !!!
ONLINE CONTENT
STRATEGY OVERVIEW
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
Prospection Négociation
SALES B2B
DESIGN
Construction OPENING SALES
Agreement & prices
+2 SELLERS
MEDIA : MAGAZINES & FOOD INFLUENCER+ ONLINE CONTEST
NEWSLETTER NEWSLETTER ONLINE CONTEST
STORE & CORNER
For the next 3 years
TOWN &
AIRPORT
DEPARTMENT STORE
OPEN BOUTIQUES
OPEN MORE CORNER
BETTER CONTROL •
• BRAND IMAGE • PRODUCTS • STAFF
For the next 5 years
DEVELOP THE BRAND INTERNATIONALY
COMMUNICATION
SEO
MEDIA ADVERTISING
EVENTS
MARKETING
£ 4 800
£ 3 360
£ 2 000
£ 39 600
TOTAL = £ 49 760
Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun
123
Research Relocation
+80% production
+70% production
ASSISTANT
C-M 2 SELLERSCOMMERCIAL
2 SELLERS
STORE
CORNER
SEO
MEDIA ADVERTIZING EVENTS
MEDIA ADVERTIZING EVENTS
DASHBOARD FOR YOUR FUTURE short term long term
18 %
54 %
21 %7 %
SalesPackaging Corner selfrigies Communication
0
15
30
45
60 SalesCorner SelfridgesCommunicationPackaging
27 %
33 %11 %
29 %
ProductionCommunication Store/ CornerHR
0
17,5
35
52,5
70
Store/CornerCommunicationHuman Ressources