Baby Boomers GenXers DotComs & Ferals
Annimacwww.annimac.com.au
West Coast College of TAFE FLAN Workshop
20 April 2005
Speaker
Future Trends Impacting TAFE
Rate of Change
15 secs - new web site 15 mins - new technology every day - 15 million new web pp
Amount of change now in one day Grandparents had in one year Younger means faster
Driving all Drivers of Change
Technology by 2020 70 % of job types do not exist now
because
80 % technology not imagined yet
Imagine what some of those
jobs might be ….. ?
Likely jobs in next 15 years :
• Director of Emerging Thought• Chief Zookeeper - of people
• Creative Undertaker• Thought Jockey• Chief Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets *• Human Interface Manager * * Exists 2003
GenerationsBaby Boomers b 1945 – 60 age 45 - 60 fewer males
Generation X 1960 – 75 30 - 45 largest number
DotComs 1975 – 90 15 – 30 first wired gen
Ferals 1990 – 05 0 - 15 fewest - ½ GenX
What does this mean for TAFE :
Right now
Into the future
For students
For staff
Baby Boomers 45 - 60
Downsizing lives
Empty nesters
Retired or part time workers
Baby Boomers
Material status
Male identity from job
Sense of community
Baby Boomers
Seek new safe experiences
Security conscious
Health conscious
Baby Boomers
Defer to authority
Love / hate change
Impact for TAFE Baby Boomers 45 - 60
Winding down : leisure indulgence Contribute back : time & resources Respect rank Volunteer in groups Steady relationships Need
relationship continuity organising safe familiar experiences positive group identity
Single Childless Single Childless
Net Dating Net Dating
Varied lifestyles Varied lifestyles
Varied workstylesVaried workstyles
SOHOSOHO
Generation Xers 30 – 45 Clone of Boomer or DotCom values
Generation X
Risk takers Risk takers Fast decisionsFast decisions
Materialism assumed Materialism assumed
Environmental valuesEnvironmental values
Generation X
Personal journeyPersonal journey
Defer to heroesDefer to heroes
Expect & accept changeExpect & accept change
Impact for TAFE Generation X 30 - 45
Individual attention Short term projects Fast action Results oriented Need
choices short term complete – stand alone skills oriented demand quality of experience
DotComs 15 – 30
Own path
Temporary pairing
Group socialising
Internet relationships
DotComs
No careers
No home
I.d. from activity
Wired
DotComs
Immediacy
Multi channeled
Multi actions
Planetary group mission
DotComs
Cluetrain Manifesto www.cluetrainmanifesto.com
Temporary deference
Need change
Impact for TAFE DotComs 15 - 30
Passionate involvement – value driven Team oriented + personal relationship Personal commitment Short term fast involvement Multi channel activities Results oriented - no spin Need
choices very short term flexibility innovation real positive outcomes
Ferals 0 – 15
Wild Child Wild Child
No limits No boundariesNo limits No boundaries
Planetary mission :Planetary mission :
create sustainable worldcreate sustainable world
Ferals
Parallel universesParallel universes
Wired Wired
Unlimited mind channelsUnlimited mind channels
Ferals
Global i.d. from self valuesGlobal i.d. from self values
Future jobs unimportantFuture jobs unimportant
Non consumersNon consumers
Ferals
No deferenceNo deference
Respect when usefulRespect when useful
Live change & ignore barriersLive change & ignore barriers
Impact for TAFE Ferals 0 - 15
Committed to healthy sustainable world Expect freedom to create Creating new relationships & patterns Virtual world Need
personal power clear values - spin detectors no rules no hindrance trust ICT resource access multi channel everything
Summary : Impact 4 TAFE
generational differences increasing rapid rate of change major shift in values major shift in attitudes everything relationship based options for personal Work / Life styles less bureaucracy community power individual responsibility younger generations rule change
thank you www. annimac.com.au