Date post: | 13-Jan-2015 |
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Investor Relations |
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‘’Our children will never have known a world
without this sort of exposure. What does a
worldview lacking an expectation of privacy mean
for the rest of society?’’
(55%) of parents said they have shared information or
posted pictures from a vacation.
Also, nearly two-thirds of parents (66%) reported
posting pictures of their children online
More than half (56%) shared news of a child's
accomplishment
Our children are the most important thing in our lives
We all like to share pictures and updates with our friends and
family
How safe are social networks?
The average person has over 300 friends on Facebook
When sharing pictures with friends and family on Facebook the pictures
are then visible to all of your connections
Once a connection hit’s the ‘like button’ the picture then becomes visible to
their connections, 4 likes could equate to 1,500 potential viewers
It’s not only pictures, these connections know where you live, work and
socialise!
Baby Diaries is an online scrapbook specifically for your children
Baby Diaries is safe, secure and invite only!
Share pictures, videos, sounds and updates with your friends and family
These updates then form a timeline and are automatically tagged by day, month, year
and location
The parent, friends & family can then look back and view the milestones in years to
come
The time line will be downloadable so the parent can physically document the updates
Baby Diaries will span online and mobile and will be accessible
via:
The native IOS app
Facebook app- utilising the platform and audience
Specific web platform
Baby Diaries will be monetized via:
Paid For Download: two versions of the app will be launched,
a paid for version with no advertising
In app/ Online Advertising: the ‘lite’ version of the app will
be free to download featuring on brand advertising. The
website will also be monetized via targeted advertising
In app/ Online Purchases: purchases will include
downloadable video timelines, physical calendars and diaries
broken down by year
The Team
Darren Reilly Richard O'Hara
Founder HeadDeveloper Past: Head Of Mobile- Technical App Developer-
twentysix Digital twentysix Digital
Baby Diaries Advisor:
Freddie Laker Founder Gui.de
Agency Relationships:
Network Relationships:
The Design: Baby Diaries will have a Shabby Chic theme
Baby Diaries will be easy to navigate for the user
The designs and themes will evolve as the child develops through the years
Design will be at the heart of the proposition
All scrapbooks will be downloadable in a video format and also ordered as a
hard copy to share with family
Progress To Date: Registered the domains
Registered with companies house
Worked on design themes
Developed wire frames of the IOS/ Facebook app functionality
Developed IOS working interface
Set up a server to host the development
Approached and received quotes for the web development area of the project
0
1
2
3
4
5
6
Series 1 Series 2 Series 3
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Revenue
£
Q2 2014 Q3 2014 Q4 2014 2015 2016 2017 2018
Revenue Forecasts
Investment Goals:
The goal is to raise £200,000 in investment in return for 20% equity.
This investment will fund the development of the web platform, marketing of Baby
Diaries, staff/ office costs and legal costs.
The investment will reduce the development time meaning Baby Diaries will be
operating sooner.
The sooner the development takes place the sooner revenues will begin to generate