BAC Profile

8/7/2019 BAC Profile

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BAC COMPANY PROFI LE


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Name of the Company: Berjaya Auto Company (BAC)

Vision: BAC aims to achieve long-term, stable growth in harmony with the environment, theenvironment, the global economy, the local economy, and the local communities itand stake holder.

Mission: BAC seeks to more prosperous society through automotive manufacturing.BAC is committed to be the best Automotive Parts Distributions Providing thehighest quality service available while creating value for our customer.

Strategy: Together we innovate:BAC for strategic principle describe the fundamental priorities requires to reachits long term business objectives to become one of the top car companiesdistributers in the world.

Follow innovation where its leads:-pursue top quality, internally and externally balanced with service need andcommercial potential.

Retain the value innovation-develop projects ourselves and seeks partners when necessary to maximizedvalue. Control destiny and retain independence.

Excel is sales and marketing- BAC is expanding innovate commercial capabilities to new customers and regions.Manage alliances, putting the product first.

Drive core values together.- BAC is focusing culture of innovation, trust and teamwork, open communication,

and result driven. BAC has set is to supplier vehicles and mobility society in which people can live with a

sense of safety, peace of mind and comfort. For the community age of ITs and ubiquitousnetwork society.

Objectives: The objectives of BAC Company is to attain holistic perfection and to absorb allevolutionary innovations and technological up- gradations in the services industry keep a leading placeand winning laurels has become a healthy habit BAC. Distribution of world class brand by a youngcompany is accreditations. We are legitimately proud as these accreditations. We are not more weresymbolic tokens buts a seal of confidence reposed on BAC professionalism and we will live up to theirexpectations.

Goals: BAC goals are high- level statements that provide the overall context for what the projectsaccomplish. Lets look one of the BAC goals of a project is trying to accomplish. Lets look at anexample and some of the characteristics of a goal statement. One of a goal of BAC project might to beincrease the overall satisfaction levels of levels of for clients calling to the company helpdesk withsupport needs. BAC goals are in high level, it may take more than needs.


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Industry Profile:

Automotive Industry

a) i) BAC Group of companies, Malaysia largest to prestigious importer of luxury automobile was

originally founded in 1979. As the main importer and distributor of automotives brands such as

Ferrari, Mercedes Benz but to name a few. BAC has all grown into one of todays leading

conglomerates in Malaysia. In future the success of it automotive business it has since diversities intoa variety of prominent industries which includes property development, hospitality, food beverages,

service centre, insurance, and so on.

ii) BAC ambitions are still high as we are ready to set our sights on building a global presence.

Leveraging and diversity, we continue to push the boundaries of our success up upping the ante and

mastering the standards of excellence in each of our businesses in the respective industries. We

believe that building a global brand presence does not happen overnight, but through small

successive achievements aimed at creating recognition and respect. With respect we can foster

international relationship that can transcend national borders and become an example of Malaysian

branding business excellence.

b) Our heritage

From our humble beginnings as a used and reconditioned can trader, the BAC brand has just begunto grow and asserts its business, expanding within the Malaysian automotive market as the

opportunity for trade in particular niche was booming. This market the foundation of BAC group as

they then moved on to acquiring import any distribution rights to some of the best brands in the

automobiles industry. The key of their successful trade lies in their ability to meet the high standard

of showcasing each individual automobile brand and creating the experience necessary to entice and

deliver the brand experience to experience to their customer in essence that reflects the quality of

service or product through perseverance, professionalism and dedication, transforming this principal

into total customer satisfaction.

c) Our Legacy

Today, the BAC group Companies is conglomerate with various investment in several industries.With more than 30 companies under its umbrella, the BAC company its synonymous with luxury

cars and its maintenance and accessories but also a prestigious of achievement in food industries

such as Cafs De Dolce.

The legacy that is BAC will continue to meet international and customer standard, creating acornerstone of branding excellence in products and service as one of Malaysia is leading

conglomerate.


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Contact Details:

Name Position Contact No. E-Mail State

Ang Wei Jian CEO 012-6601111 [email protected] Selangor- Kelantan

- Pahang

SubhashiniRanjanthran

Marketing Manager 012-6600975 [email protected]

- WilayahPersekutuan

- Pulau Pinang- Johor Bahru

Norman OngKian Hin

Chairman 016-6767880 [email protected] Melaka- Perak

Wong Kit Mai Finance Manager 016-9954409 [email protected] Perlis-Negeri Sembilan

Hamizah BintiOthman

Customer ServiceManager

012-6010301 [email protected] Kedah

Location Details:Berjaya Auto Company Sdn Bhd

Bangunan Metropolitan,

No.11, Jalan Ampang, Off Jalan

55100 Kuala Lumpur.

Telephone: (603) - 23822828

Fax: (603) - 23822838

Website: www.berjayauto.com

E-Mail: [email protected]

Customer Service Hotline: (603) - 23822900

(603) - 23822901

(603) - 23822902

(603) - 23822903

(603) - 23822904

Location Map:


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Branches:

State Address Office Number Fax Number

Perlis G-F88, Ground Floor,

Perlis Shopping

Centre,

Jalan Sultan Ismail,

01007 Kangar.

Tel: (604) 977 3188 Fax: (604) 977 3189

Kedah G-23, Ground Floor,City Plaza,Jalan Tengku Ibrahim,05000 Alor Setar.

Tel: (604)734 8267 Fax: (604)734 8269

Penang Lot F-40, Ground

Floor, SunwayCarnival Mall,Jalan Todak PusatBandar Jelutong,11700 Penang.

Tel: (604)398 1013

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Fax: (604)398 1024

Perak Lot F57, GroundFloor, Kinta ShoppingCentre,2, Jalan Teh LeanSwee Off,Jalan Sultan AzlanShah Utara,31400 Ipoh.

Tel: (605)548 1381/ 1517

Fax: (605)548 2737

Selangor Lot LG1.123 LowerGround One, SunwayPyramid,3, Jalan PJS 11/15Bandar Sunway,46150 Petaling JayaSelangor.LG26, Lower Ground,AEON TamanEquine,No.2, Jalan Equine,Taman Equine BandarPutra Permai,43300 SeriKembangan,Selangor.

Tel: (603)89450513

Fax: (603)8945 0519


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Kuala Lumpur L1-27, Cheras LeisureMall,Taman Segar 6-1/2Miles, Jalan Cheras,56100 Kuala Lumpur.

Tel: (603)91322435 / 37

Fax: (603)9132 2443

Seremban Lot 01, Ground Floor,Terminal OneShoping Plaza,20B, Jalan Lintang,70200 Seremban.

Tel: (606)761 4823 Fax: (606)761 4831

Melaka Lot F65, GroundFloor, AEONBandaraya MelakaShopping Centre,No.2, Jalan Lagenda,

Taman I-Lagenda,75400 Melaka.

Tel: (606)286 7272/ 81

Fax: (606)286 7258

Johor JLot G01, JuscoTebrau City ShoppingCentre,Taman Desa Tebrau,81100 Johor Bahru.

Tel: (607)354 2868/ 1868 / 4868

Fax: (607)354 1943 / 0428

Kelantan Lot 1.22 GroundFloor KB Mall PT,101 & 102 Jalan

Hamzah,Section 16,15050 Kota Bahru.

Tel: (609)747 6744/ 46

Fax: (609)747 6639

Terengganu Lot 6490, JalanKemaman-Dungun,24200 KemasikKmaman,Terengganu.

Tel: (609) 864 2212 /2232

Fax: (609) 864 2212 / 2234

Pahang G.01, Parkson GrandBerjaya Mega Mall,Jalan Tun Ismail SriDagangan25000 Kuantan.

Tel: (609)508 2068 Fax: (609)508 2078


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Introduction to Management

Management Function:

Planning-BAC is ongoing process of developing the business mission, objectives and determininghow they will be accomplished planning includes both the broadest view of the

organizing.-Example:a) Defining goals, establishing strategy, and developing plans to coordinateactivities.

b) BAC tactic for accomplishing a specific goal.

Organizing-The managers is responsible for arranging and structuring work to be accomplish theorganizations goal.

-BAC establishing the internal organization structure.-BAC focus is on division coordination and control of tasks and the flow of information

within in the organization.

-The function that BAC managers distribute authority to job holders.

Leading-Motivating, leading BAC workers or any other actions involves in dealing with people.-Example: BAC managers motivate subordinates, help resolve work group conflicts,Influences individuals or teams as they work, select the most effective communicationchannel, or deal in any way with the employee behavior issue, they are leading.

Controlling-BAC fourth steps process of establishing performance standards based on the BAC

Company objectives measuring and reporting actual performance comparing it andtaking corrective or preventive action as necessary.


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Managerial Roles:

Role Description Examples of identifiable Activities

Interpersonal

Figurehead

Leader

Liaison

Symbolic head; BAC obliged toperform a number of routine duties

of a legal or social nature.

Responsible for the motivation ofsubordinates; responsible forstaffing, training, and associatedduties.

Maintains self-develop network ofoutside contacts and informerswho provide favors andinformation.

Greeting visitor; signing legaldocuments.

Performing virtually all activitiesthat involve subordinates.

Acknowledging mail: doingexternal board work; performingother activities that involve outsider.

Informational

Monitor

Disseminator

Spokesperson

Seeks and receives wide variety ofinternal and external informationto develop through understandingof organization and environment.

Transmit information receivedfrom outsider of from subordinatesto members of the organization.

Transmit information to outsideron organizations plans, policies,actions results, etc.

Reading periodicals and reports;maintaining personal contacts.

Holding informational meetings;making phone calls to relayinformation.

Holding board meetings; givinginformation to the media

Decisional

Entrepreneur

Disturbance handler

Resource allocator

Negotiator

Search organization and itsenvironment for opportunities andinitiates improvement projects tobring about changes

Responsible for corrective actionwhen organization faces important,unexpected disturbance.

Responsible for the allocation of

organization resources of all kinds-making of approving all significantorganizational decisions.

Responsible for representing theorganization at major negotiations.

BAC organizing strategy andreview session to develop newprograms.

Organizing strategy and reviewsession that involve disturbance andcrises.

Scheduling; requesting

authorization; performing anyactivity that involves budgeting andthe programming of subordinateswork.

Participating in union contractnegotiations.


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External environment of BAC:

Global geographical:

Structure with subsidiaries Influence significantly Product and services Four dimensions - political /legal; economic; social; and technology component.Economic component

Profitable automotive company In market price - BAC Company are selling the cheaper rather than other companies such as

Honda and Toyota.

Social component

Threw out the late 90s to the present BACs sales have steadily increase in HONDA andTOYOTA. The reason for this increase in sales was the negative reputation of the high prices of

the others branded company. Thus, the belief value from the customer to our company is

increases and the population increases too.

Political component

Financial burdens and retirement and pension plan. Progress toward the passage laws, platforms of political parties. (Sometimes) predisposition of candidates running for office. Beside, BAC changes in employments laws on working hours.Technology component

changing technological trends. BAC Distributing System. The motto of THE TRUTH MEAN OF LUXURIES. Keep costs low and use technology to stay ahead of our competition.The changing external environment

Costumers develop new needs and wants. New competitor enters a market. A world or country event happen Government introduces new legislation Example - increase minima wage.


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Internal Environment

BAC company have cooperation with of communication network with maxis and taking contractabove 3 years

Have relation connection with Telecom Malaysia (TM) BAC will choose one of the staff that perform well, have good presentation to send them for

training and practices about communication and profession.

Will ascend the salary of the half year and end of the year to the staff and given discount forbuying company product.

The lack of labors are no entertainment with family; and work six days per week The products of BAC sell with the slogan Safety No. 1. Thus, the productivity BACs product is

high.

BACs market segmentation- Ground floor (showroom)- 1ST floor (showroom)- 2ndfloor (cafs)- 3rd floor (accessories)- 4th floor (workshop)- 5th floor (management)

Social responsibility:

Consumer Provide the safety product. Provide good services. Respect their opinion.Firms Actively involve yourself in all staff meeting and BACs product program. Maintain a healthy relation with all the staff members and customers Carry and administrative duties relevant to your position in the companyGovernment Maintain the security and public order. Play a vital role in developing an economic security in the society. Preventing the undermining of the nations currency of the country. Establishment of social security that related to economic.Investor Treated in a fair, ethical, and respectful manner. Receive accurate and clear statement of account (detailed, transactional information.) Provide clear descriptions of policies and practices for protecting the privacy of non-public,personal information.

Employees To acquire relevant professional education and training to get right concept of serving. Pay the salary at the right time. Giving them the over-time salary.


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Organization Structure:

Complexity

BAC Company activities within the organization are differentiated- Horizontal differentiation

- Differentiation between units based on the orientation of membersthe nature of tasks they perform and their education and training.

- Vertical differentiation- Number of hierarchical level in BAC

- Spatial differentiation- Location of BAC office (ex: facilities and personnel are geographically distributed)

Formalization

BAC Company extent to which jobs within the organization are specialized. BAC is the extent to which rules and procedures are written out and enforced. Those

organizations with high formalization, bureaucracies, have strict enforcement of many set writtenrules and regulations. Organizations with low formalization, like organized anarchies, have veryfew, if any, written rules, and have a looser organization that is less stable.

Centralization

Finally centralization is defined by how power is distributed throughout the BAC organization.This is based on several issues: size, technology, and environments. The relationship between sizeand centralization is complex. Some research suggests that the larger the organization the morestress is put upon upper management and thus leads to the delegation of power to subordinates.However this delegation is based on rules and structured procedures, so in general larger size islinked to high levels of centralization of power. Centralization of power in an organization thatuses specialized technologies delegates power to experts, but still maintain the bulk of authorityfor high level management. The environment BAC organization functions in is very important inthe structure. Issues like competition, physical environment, distribution of services or products,staff availability, and material acquisition all impact the functioning and structure in BAC

organization.

Type of Organization Structure:

BAC Company is using Bureaucracy structure is the combined organizational structure,procedures, protocols, and set of regulations in place to manage activity, usually in largeorganizations. As opposed to adhocracy, it is often represented by standardized procedure(rule-following) that guides the execution of most or all processes within the body;formal division of powers; hierarchy; and relationships, intended to anticipate needs andimprove efficiency.

A bureaucracy traditionally does not create policy but, rather, enacts it. Law, policy, andregulation normally originates from a leadership, which creates the bureaucracy toimplement them. In practice, the interpretation and execution of policy, etc. can lead toinformal influence - but not necessarily. A bureaucracy is directly responsible to theleadership that creates it, such as a government executive orboard of directors.Conversely, the leadership is usually responsible to an electorate, shareholders,membership or whoever is intended to benefit.
http://en.wikipedia.org/wiki/Organizational_structurehttp://en.wikipedia.org/wiki/Procedurehttp://en.wikipedia.org/wiki/Guidelinehttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Hierarchyhttp://en.wikipedia.org/wiki/Lawhttp://en.wikipedia.org/wiki/Policyhttp://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Executive_%28government%29http://en.wikipedia.org/wiki/Board_of_directorshttp://en.wikipedia.org/wiki/Electoratehttp://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/Electoratehttp://en.wikipedia.org/wiki/Board_of_directorshttp://en.wikipedia.org/wiki/Executive_%28government%29http://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Policyhttp://en.wikipedia.org/wiki/Lawhttp://en.wikipedia.org/wiki/Hierarchyhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Guidelinehttp://en.wikipedia.org/wiki/Procedurehttp://en.wikipedia.org/wiki/Organizational_structure


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BAC Organization Structure Chart


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Company Management Responsibility

Executive Leadership Team & Duty

ANG WEI JIAN: Chief Executive Officer

Ensure that operations are consistent with the policies developed by the Board of Directors andare carried out in such a way that meets the requirements of the Capital Commission Act.

The CEO is responsible to the Board. The Board and the CEO work together to develop policiesand plans consistent with the mandate as expressed by the Shareholder. The Board is responsibleto ensure the CEO is not subjected to political interference.

SUBHASHINI D/O RANJANTHRAN: General Manager

Reports to the board of directors To direct, promote, and coordinate the operations of the cooperative in a manner that willoptimize the cooperatives market share and savings, improve the cooperatives efficiency, help

achieve the cooperatives mission and goals, and result in outstanding customer service.

WONG KIT MAI: Business Development Manager

To expand their business by reaching out to new customers and developing new plans andstrategies to help each department run more effectively.

Responsible for conducting research on the specific roles of each department, productdevelopment, and product distribution.

NURUL HAMIZAH: Customer Service Manager

May lead and train a team of representatives or deal with customers face-to-face. Determine service policies and analyzing reports to determine customer satisfaction.

NORMAN ONG KIAN HIAN: Finance Manager

Controller, treasurer or finance officer, credit manager, cash manager, and risk and insurancemanager.

Controllers direct the preparation of financial reports that summarize and forecast theorganization's financial position, such as income statements, balance sheets, and analyses of

future earnings or expenses.


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Global Management:

The BAC Company is to attain holistic perfection and to absorb all evolutionary innovations andtechnological up-gradations in the distributions industries. Regarding to the, BAC has made aninternational collaboration with Toyota, Hyundai and Honda companies from overseas.


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BAC Company having relationship or cooperative contract with foreign business owner: (Toyota,Ferrari, Porsche, Audi, Maserati, Hummer).

Licensing -Toyota company is the licensor that receive royalty payments for allowing BACCompany the license to distribute the product.-Sell the product by its brand name in particular market.

Advantages:

- Its allow BAC Company to earn additional profits without investing more money.- This licensing also help BAC avoid tariff and non-tariff barriers.

Disadvantages:

- Licensor gives up control over the quality of the product or service sold by the foreignlicensee.

- Licensees can eventually become competitors.

Business Operations and Process:

Operation Management- BAC is directing and controlling of the processes that transform inputs into product and

services.

- The distribution are managers the processes that product for the external customer but itis closely involved with the other areas of a firm.


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DECISION

-Choosing bestalternative

-maximizingsatisfacting

-satisficing

-implementing-Evaluating

DESICIONMAKING

APPROACH

-Rationally

-Boundedrationally

-Intution

DESICIONMAKER'S STYLE

-Directive

-Analytic

-Behaviour

-ConceptualDESICION-MAKING

CONDITION

-Certainly

-Risk

-Uncertainly

TYPES OFPROBLEMS AND

DECISONS

-Well structured-programmed

-Unstructured-programmed

DECISION-Making errors and

Blases


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Total Quality Management:

At its core, Total Quality Management (TQM) is a management approach to long-term success throughcustomer satisfaction.

In a TQM effort, all members of BAC organization participate in improving processes, products, services

and the culture in which they work. .

A core concept in implementing TQM is Demings 14 points, a set of management practices to helpcompanies increase BAC Company quality and productivity:

Create constancy of purpose for improving products and services. Adopt the new philosophy. Cease dependence on inspection to achieve quality. End the practice of awarding business on price alone; instead, minimize total cost by working

with a single supplier. Improve constantly and forever every process for planning, production and service. Institute training on the job. Adopt and institute leadership. Drive out fear. Break down barriers between staff areas. Eliminate slogans, exhortations and targets for the workforce. Eliminate numerical quotas for the workforce and numerical goals for management. Remove barriers that rob people of pride of workmanship, and eliminate the annual rating or

merit system. Institute a vigorous program of education and self-improvement for everyone. Put everybody in the company to work accomplishing the transformation.


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Organizational Behavior:

PlanningPlanning is the function of BAC Company management that involves setting objectives anddetermining a course of action for achieving those objectives. Planning requires that managers beaware of environmental conditions facing their organization and forecast future conditions. It alsorequires that managers be good decision makers.

LeadingLeading involves the social and informal sources of influence that you use to inspire action takenby others. If BAC managers are effective leaders, their subordinates will be enthusiastic aboutexerting effort to attain organizational objectives.

OrganizingOrganizing is the function of BAC Company management that involves developing anorganizational structure and allocating human resources to ensure the accomplishment ofobjectives. The structure of the organization is the framework within which effort is coordinated.The structure is usually represented by an organization chart, which provides a graphicrepresentation of the chain of command within an organization. Decisions made about thestructure of an organization are generally referred to as organizational design decisions.

ControllingControlling involves ensuring that performance does not deviate from standards. Controllingconsists of three steps, which include (1) establishing performance standards, (2) comparingactual performance against standards, and (3) taking corrective action when necessary.Performance standards are often stated in monetary terms such as revenue, costs, or profits butmay also be stated in other terms, such as units produced, number of defective products, or levelsof quality or customer service.


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Marketing:

Needs:Human needs are states of felt deprivation. Needs are the basic requirements of human being,without these basic requirements like food, cloths and shelter no one can live life in this world.The extended form of needs are health and education which for sure every on basic need in

todays world but they come after food,cloths and shelter. Marketers play no role in creatingneeds, they are natural default requirements of every human being. BAC Organization alreadyknow the needs there is no requirement for any research work to develop product which coversthe needs of human beings.

Wants:Wants are the form human needs take as they are shaped by culture and individual personality.Wants are marketed by marketers in such a way that everyone feel these wants should bemandatory part of life. We can take the examples of telephone, Internet, different variety offoods and clothing these all come under umbrella of human wants.Example: Any person can use any normal car for their usage but why they want very luxuries carssuch as Mercedes Benz, Porsche, and so on. Car its just a need 2 fulfill the person usage for daily

life, just for a luxuries life the person we can see that the person is using very high quality cars.

DemandIs want backed by buying power, human being have unlimited wants but resource arelimited in the world. Its not possible that each human being get the desire things in theworld. Wants are wishes of human, buying power will convert these wants to demand.Example: Willingness to buy BMW is want but if you have the buying power then it becomesdemand .Manager and marketers always focus on people wants and demands to do that theyconduct in depth research using number of different tools such as surveys, interviews, observationand others. Thats the reason CEO of huge company like Wal-Mart visit store to have a check oncustomer, talk to them, and observes them to understand their needs and Wants.

Product and Services:

Product (or service) management in BAC Company includes a wide range of managementactivities, ranging from the time that there's a new idea for a product to eventually providingongoing support to customers who have purchased the new product. Every organization conductsproduct management, whether it's done intentionally or unintentionally. This module provides awide overview of considerations in developing and managing a product. How a product isdeveloped or managed is depends very much on the nature of the BAC Company organizationand its products, for example is new technology had apply to the products.

Idea for New Product or ServiceAt this stage, BAC Company has an idea for a new product or service. Ideas can come from manysources, for example:1. Complaints from current customers (see Customer Service and Customer Satisfaction)2. Requests for Proposals from large businesses, government agencies.3. Modifications to current products (see Innovation)4. Suggestions from employees, customers, suppliers, etc. (see Creative Thinking)


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Satisfaction, Value and Quality: Customer Satisfaction

BAC Company build strong and innovative organizations that can survive and prosper duringtimes of great change? In recent years, BAC have learned much about successful organizations.The success of such organizations can be understood by how well the organization handles threekey ingredients.

Key IngredientsA convenient way to think of the strategy for success is to picture a three-leg stool. The stoolrepresents the organization supported by three legs, which symbolize these key ingredients. Eachleg has very separate and distinct attributes and each is critical to the survival of the organization.The legs of the stool are visionary leadership, internal data from employees and external datafrom the customers of the organization. The first leg or element is visionary leadership. Anyorganization comes into existence because of a vision. Sometimes the vision lasts, remainingclear and compelling. Other times the original vision fades, as does the relevance of theorganization. The next element, the second leg of the stool, is data from the BAC employeesorganization that provide the employees visions of their work and the organization. These are theinternal data. This is information gathered from the people that make up the organization. Thethird element for continued organizational success is regular collection of data from the

environment of the organization: customers, suppliers, regulators, and competitors. These are theexternal data. Such data provide comparisons between in the organization sees as itsaccomplishments and the perceptions of others that have an interest or "stake" in the organization.

Marketing- Product, Price, Place, and Promotion:

The Product:BAC Company products have the right features - for example, it look good and workvery well.- The price is reasonable. Consumers buy in large numbers to produce a healthy profit

and environment friendly product.- The goods must be in the right place at the right time.BAC Company making sure that

the goods arrive when and where they are wanted is an important operation.- The target group needs is made aware of the existence and availability of the product

through promotion. The price

Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all theothers are costs. The price of an item is clearly an important determinant of the value of salesmade. In theory, price is really determined by the discovery of what customers perceive is thevalue of car is sale. Researching consumers' opinions about pricing is important as it indicateshow they value what they are looking for as well as what they want to pay. BAC Companypricing policy will vary according to time and circumstances. Crudely speaking, the value ofwater in the Lake District will be considerably different from the value of water in the desert.

The placeAlthough figures vary widely from product to product, roughly of the cost of a product goes ongetting it to the customer. 'Place' is concerned with various methods of transporting and storinggoods, and then making them available for the customer. Getting the right product to the rightplace at the right time involves the distribution system. The choice of distribution method willdepend on a variety of circumstances. It will be more convenient for some manufacturers to sellto wholesalers who then sell to retailers, while others will prefer to sell directly to retailers orcustomers.


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Company NameBerjaya Auto Company

Date founded August 28, 1985

Capital 397.05 billion ringgit(as of March 31, 2010)

Shareholders Company BODFiscal Year From April 1 to March 31 of the following year

Main Business Activities Automotive Industries and Sales

Number of employees (Total in affiliated

companies)320,590

Note: The number of employees includes those dispatched from other companies as ofMarch 31, 2010

Business result & production & sales results

Business results (unit = 1 billion Ringgit or 1 company)

Y 2008

(April 2007 to

March 2008)

FY2009

(April 2008 to

March 2009)

FY2010

(April 2009 to

March 2010)

Sales *1 26,289.2 20,529.5 18,950.9

Operating income *1 2,270.3 -461 147.5

Net income *1 1,717.8 -436.9 209.4

Capital Expenditures *3 1,480.2 1302.5 579.0

R&D *1 958.8 904.0 725.3

Number of consolidatedsubsidiaries

530 529 522

No. of Affi. Accounted for

Under the Equity Method55 56 56

*1 Monetary figures rounded down to the nearest 100 million ringgit*2 Not including assets for lease*3 Figures for depreciation expenses and capital expenditures do not include vehicles in


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Production results (unit = 1)FY 2008

(April 2007 to March2008)

FY2009


FY2010


Vehicles

Malaysia5,160,000 4,255,000 3,956,000

Overseas3,387,000 2,796,000 2,853,000

Total 8,547,000 7,051,000 6,809,000

Sales results (unit = 1)

FY 2008


FY2009


FY2010


Vehicles

Malaysia2,188,000 1,945,000 2,163,000

Overseas6,725,000 5,622,000 5,074,000

Total 8,913,000 7,567,000 7,237,000

Homes 5,431 5,442 5,281


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Vision Produce good service and product for our customer.

Mission Must achieve target sales per year for BAC Company

Slogan A drink from Paradise. . . .

Available on Earth. The tag line Coffee . . . A drink paradise . . . available on Earth

The best coffee is as black as the devil, hot as hell, pure as anAngel and sweet as love!

Objective: To fulfill customer utility. Produce best service and product for the customer. To invest more for BAC company. To gain profit in our sales per year. Achieve target sales per year Provide training to staffs for

Advantages: Discount 10% for member card customer. WIFI Cafe De Dolce. Discount 20% in festival day.

Plan Cafes 4082 X 5031

Staffs

Kitchentotal 500staffs Servicetotal 400 staffs


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Branches

Products those Sales in Cafs De Dolce:

Food Drinks

Appetizer Ice Coffee

Salads Blended Ice Coffee

Fusion foods Honey Coffee

Cakes Specialty Coffee

Sandwiches Hot Coffee

Individuals Favorites Hot Espresso Coffee

Soups Fresh Milk

Steaks Soft Milk

Spaghetti Smoothies

Burgers Fruit juice & Frost

Vegetarian Foods Ice Cream

Location of Cafe De Dolce:

HEADQUARTERCAFE DE DOLCE SDN BHDBangunan Metropolitan, No,11, Jalan Ampang

Off Jalan Kuala Lumpur 55100, Kuala Lumpur,Wilayah Persekutuan. Website: www.dedolce.com.my Email: [email protected] Office Number: 03-11131108 Fax Number: 03-11131105 Opening hours:

Weekdays: 10.30am to 10.30pmWeekends: 10.30am to 11.30pm

States/Country Location

1)Selangor Paragon Height

2)Kelantan Gurney Mall

3)Pahang Mist Mall, Karak4)Thailand Bangkok Height

5)Wilayah Persekutuan Pavilion, Bukit Bintang

6)Pulau Pinang Times Square, Penang

7)Johor Bharu Mines Complex

8)Canada Square Land

9)Melaka Bukit Jambul

10)Perak Tower Hill

11)London Times City Mall

12)Perlis Boulevard

13)Negeri Sembilan Jusco

14)Terengganu Queensbury Mall

15)Kedah B-Suite Mall

Date post:	09-Apr-2018
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