BACARDI Expands Flavored Rum Line with New Flavor and Packaging Innovations: BACARDI® WOLF BERRY and BACARDI® BLACK RAZZ Flavored Rums The innovative spirit of BACARDI led it to be the first brand to introduce these unique fruit pairings to the clear flavored spirits market. BACARDI WOLF BERRY infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry. The distinct combination creates a vibrant spirit, with a robust aroma and compelling taste. BACARDI BLACK RAZZ is raspberry flavored rum with the addition of black sapote, a type of persimmon, boasting a rich, chocolate-like taste that is both refreshing and sweet with a deep and bold flavor profile. "BACARDI is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Toby Whitmoyer , vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As the world's most popular rum, BACARDI holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers." These flavors can be chilled and served as shot drinks or mixed with lemon lime soda. In addition to the introduction of these ground-breaking flavors, BACARDI will debut new packaging with an unexpected twist – breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo. The new product launch is supported with a multi-million dollar campaign that focuses on-premise sampling and advertising in key metro areas. BACARDI WOLF BERRY and BACARDI BLACK RAZZ are available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liters. Select BACARDI® WOLF BERRY Cocktails: Lime Wolf 1 part BACARDI® WOLF BERRY Flavored Rum 3 parts lemon lime soda Garnish with fresh blueberries
Transcript
BACARDI Expands Flavored Rum Line with New Flavor and Packaging Innovations:
BACARDI® WOLF BERRY and BACARDI® BLACK RAZZ Flavored Rums
The innovative spirit of BACARDI led it to be the first brand to introduce these unique fruit pairings to the clear flavored spirits market. BACARDI WOLF BERRY infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry. The distinct combination creates a vibrant spirit, with a robust aroma and compelling taste. BACARDI BLACK RAZZ is raspberry flavored rum with the addition of black sapote, a type of persimmon, boasting a rich, chocolate-like taste that is both refreshing and sweet with a deep and bold flavor profile."BACARDI is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Toby Whitmoyer , vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As the world's most popular rum, BACARDI holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers."These flavors can be chilled and served as shot drinks or mixed with lemon lime soda. In addition to the introduction of these ground-breaking flavors, BACARDI will debut new packaging with an unexpected twist – breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo.The new product launch is supported with a multi-million dollar campaign that focuses on-premise sampling and advertising in key metro areas.BACARDI WOLF BERRY and BACARDI BLACK RAZZ are available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liters.Select BACARDI® WOLF BERRY Cocktails: Lime Wolf1 part BACARDI® WOLF BERRY Flavored Rum 3 parts lemon lime soda Garnish with fresh blueberriesBACARDI® WOLF BERRY Mountain Mojito2 parts BACARDI® WOLF BERRY Flavored Rum 10 mint leavesBlueberries (muddled)1/2 a lime1/2 part simple syrupTop with ginger alesSelect BACARDI® BLACK RAZZ Cocktails:BLACK RAZZ Lime1 part BACARDI BLACK RAZZ Flavored Rum3 parts lemon lime sodaGarnish with a lime wedge.BACARDI® BLACK RAZZ & Cranberry1 part BACARDI BLACK RAZZ Flavored Rum
3 parts cranberry juiceGarnish with a lime wedge.About BACARDI RumsIn 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous drinks including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum has won more than 400 awards for quality and product profile. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.About Bacardi U.S.A. , Inc. Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAYSAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES®100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visitwww.bacardiusa.com.
Bacardi Limited
Type Private company
Founded Santiago de Cuba, Cuba (4 February 1862 but eventually moved to Puerto Rico
Key people Facundo L. Bacardi, Chairman;Edward D. Shirley, President and CEO[2]
Products Bacardi rum, Grey Goose vodka, Dewar's Blended Scotch whisky, Bombay Sapphire gin, Martini & Rossi vermouth and Asti, Eristoff vodka, Cazadores blue agave tequila
Bacardi breezer is an alcopop brand which is a premixed drink of Bacardi rum and fruit flavours and is 4% ABV. It comes in a variety of flavours including orange, lemon, pineapple, lime, raspberry, watermelon, mango and many more, it probably has the biggest range of flavours of any alcopop so there is likely to be a flavour for everyone!
The flavour of the blue version of this drink is blueberry and it has the added benefit of being only 100 calories (per 275ml bottle) as it is "half sugar" compared to other drinks in this brand. It is available (if you can find it) in 275ml bottles, which have a beer bottle type top, and 700ml big bottles with have a screw top. The smaller bottles have about 1 unit of alcohol in them and the large bottles have about 3 units. If you have read my previous review on blue WKD you will have read that I'm not overly keen on that drink due to it being really sweet, the blue Bacardi breezers on the other hand are not overly sweet and sickly and in fact taste lovely , combine that with only having half the sugar and this drink is a winner for me!
This drink, as I've mentioned, is not available many places any more. You used to be able to get it in any supermarket and in most pubs, now you are lucky to find it in a pub and it has completely disappeared from supermarkets, the only place I've seen it in the last few years is in a shop called home bargains. If memory serves me correctly the cost in the supermarkets was around £2.50 for a big bottle and about £5 for a pack of 4x275ml bottles, about average for this type of drink. Like everything, it cost you a fair bit more to buy it in a pub or a club, around £3 for a small bottle, large bottles only being available in supermarkets.
If you like alcopops and happen to come across some of this I would recommend you give it a go as although I haven't had any for a few years, it is still a firm favourite and I'm gutted it seems to have disappeared!Summary: a tasty alcopop drink! 1.manufacturer-wholesaler-retailer-consumer
In order to build an effective online marketing strategy for your business, it’s important to understand the theory behind what we call “push” and “pull” strategies, and how they can be utilized together to drive optimal results.
Push strategy involves any marketing strategy that “pushes” its way in front of users without the user initiating the request. Push marketing is great for generating brand awareness, promoting a new product or service, or delivering a time-sensitive message.
Examples of some push marketing tactics you could use to generate awareness of your new product:
Display advertising – Run display ads and video ads on relevant websites such as sports blogs and sports news websites.
Mobile ads – Target ads at users who are within a certain mile radius of baseball stadiums, or who are searching for baseball-related phrase from their mobile phone.
E-mail campaigns – Build an email list and distribute product information and promotions such as spring-training discount offers.
Sponsorships – Sponsor sporting events or sports news shows. Partnerships – Partner with bloggers and affiliates who will help push the product
for you.
If all goes well, your push marketing will generate awareness of this glowing (or roaring) new product and stimulate demand. Once people are aware of The Loudinator, they will most likely begin searching for it and discussing it online. This is when your pull strategy comes into play.
Pull strategy involves reeling in users who are actively looking for your content – The user has initiated the request and you are simply reaching out to fulfill it for them.
Examples of some pull marketing tactics you could use to bring users to your website:
Search engine optimization – Make sure that your site ranks highly not just for your specific brand or product name, but for related products such as Pay Per Click Advertising – Run targeted ads on the search network that promote your product with compelling messages such as “only 100 calories to drink that drinky drink” .Since your ads will only run when someone searches for your product or related products, these ads will be highly relevant and effective at pulling the user in.
Utilize Social Media – Allow users to actively interact with your brand on social networks and begin tracking conversations that involve relevant keyword phrases such as Try to engage those users and reach out to them about your product. Social media is an excellent example of push and pull happening at the same time. ( facebook, twiter)
Start Blogging – Create a blog and add content that your users will find amusing, such as posts that contain photos of the world’s craziest dressed fans using your product. Allow users to post comments on your blog, and be sure to respond. Don’t forget to make it easy for users to subscribe to your blog via an RSS reader or email.
Although people need to be aware of your product or service before then can actively go looking for it, it’s important to note that push and pull strategy doesn’t happen in a linear fashion. For optimal results, the planning of both strategies often needs to take place simultaneously, and the implementation of many of the pull strategies actually needs to begin before the push. This is because tactics such as search engine optimization can take several months to achieve results; and it takes quite a bit of time and content to grow an active user base for blogs and social media. You want to make sure that you have all the right pieces in place to convert a user to a sale as soon as they go looking for your product.
Bacardi Wolf Berry will be the latest flavor to join Bacardi’s now massive selection of flavors. Famous for their flagship Bacardi Superior, Bacardi has continually stretched the imagination of their flavor line. Bacardi Wolf Berry includes blueberries and wolfberries (also called goji berries). Wolfberries are an antioxidant, or “superfruit”. They have a mild tangy taste that is slightly sweet and sour. They have a similar shape and chewy texture as raisins. These berries are predominantly grown in China and have been used for thousands of years for health benefits. There is a Chinese marketing myth that a man named Li Qing Yuen lived for 252 years thanks to a steady diet of goji berries eaten daily. These berries are sometimes used in Chinese wines and beers, this is the first known application of it in a spirit. And to this, Bacardi, I salute you!
