BACHELOR OF BUSINESS ADMINISTRATION

PRESENTATION # 2

MOBILE COMMERCE•GROUP MEMBERS : • MUHAMMAD MUGHIRA (FA16 BBA(A) 112)• MUAZ JAVED (FA16 BBA(A) 043)• HAIDER JAFFER (FA16 BBA(A) 109)• MUNEEB AHMAD (FA16 BBA(A) 167)• AHMAD TOUSEEF (FA16 BBA(A) 018)• HAIDER AFZAL (FA16 BBA(A) 119)

MOBILE COMMERCE: Definition : The term “M-Commerce”

stands for mobile commerce, and it’s the browsing, buying and The selling of products and services on mobile devices

Sub Fields Financial Services :

It includes the handled devices specifically used by customers for mobile banking to access their accounts and pay the bills as well as brokerage services and Stock exchange. Telecommunications :

The communication, Services charges, and the Reviews conducted to the user at same handheld device as a result of communication purpose. Services/Retail :

The Services provided to the customer on the Go. Such as the services like online shopping at retail store and payment of the order through it. Information Services :

This includes the financial, social, sports figures and traffic updates on almost every single field of communication. Monitoring Data is one of its unique usage.

Use in Real Life • Mobile Payments.

• Mobile money transfer and M-banking.

• Mobile financial services.

• Purchases on mobile webs and apps

Any Significant Relevance of Management of Mobile Commerce

• More than one-third of consumers are more likely to access technology-related functions.

• More efficiently to consumers, especially millennial that use mobile devices most frequently.

• In well known restaurants order taker take the order via tablet and charge the customer through the mobile application installed on that tablet.

• The study displayed that customers prefer to use their smart phones for looking up information and locations for restaurants, browsing menus, reading reviews.

• 25 percent of individuals said that they use their mobile devices to pay for meals several time a year.

Tools and Technologies Hardware:

These are the physical components that we can touch or feel. E.g. Cellular phones.

Software :

Software is the set of instructions given to the computer. E.g. Micro browser, operating system(OS), Bluetooth.

Network and access :

In network access we have wireless transmission media, microwave, satellites, radio.

Wireless network :

The network which is connect without any wire is called wireless network. E.g. Bluetooth and Wifi.

Limitations Risk factor :

Hacking chances are more often when to transfer data.

Connectivity :

M-commerce need high speed wireless connectivity, it is difficult to purchase.

Health Hazard :

It’s unsafe when we use mobile in driving and its radiation also effect the eye.

Small Screen :

Mobile has no longer screen like laptop and desktop so, sometimes user tried to navigate.

Security Issue :

M-commerce our data does not safe. Leads to low customer confidence.

Power Consumption :

Battery life decrease and power consumption increases

FUTURE OF MOBILE COMMERCE

• In 2017 e Marketer projects, the share of US m-commerce sales that come from smart phones will grow to 65%—up from 58%.

.This image showing us the growth rate of retail sales registered on smart phones during 2016.

References:• http://whallalabs.com/introduction-to-m-commerce/

( fields) http://searchmobilecomputing.techtarget.com/definition/m-commerce https://en.wikipedia.org/wiki/Mobile_commerce

Created by • MUNEEB AHMAD