Bachelor of Social Science (Honours) in Journalism...

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Syllabus

BSS Program in

JCMS

Session: 2014-2015

Department of Journalism, Communication and Media Studies

VARENDRA UNIVERSITY

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Bachelor of Social Science (Honours) in Journalism, Communication and

Media Studies (JCMS)

The Bachelor of Social Science (Honours) Programme in Journalism, Communication and

Media Studies (JCMS) has been designed for the students imparting comprehensive learning

of the principles, dynamics and techniques of media, communication and Journalism.

Rigorous theoretical and hands-on practice in the fields of human communication, media and

journalism will function as the base of course operation. The students undergoing the

aforesaid academic curriculum will be equipped with theories, practical know-hows and

essential skills to be required for developing themselves as appropriate professionals in any

branch of communication, media and journalism. The program opts to impart the learners

most modern and inclusive education in the aforesaid fields with a view to preparing

themselves as competent professionals to meet the demand of extending national and

international electronic and print media market as well as in the fields of development and

corporate communication.

Objectives of the Programme

The objectives of the JCMS program are to:

1. Strengthen students‟ theoretical and practical knowledge of Communication,

Journalism and Media to enable them to act in real life with maturity and skills

2. Impart scientific knowledge for identification, selection and preparation of news,

communication and other media items.

3. Produce skilled professionals to manage the affairs of newspaper and media

organizations.

4. Manage the communication affairs of different national and international

development organizations and corporate houses.

5. Encourage research in the fields of media, journalism and communication and

development.

Entry Requirements:

Students seeking admission to pursus the course for the Bachelor of Social Science (Honours)

Degree of Journalism, Communication and Media Studies (JCMS) should have passed the

3

SSC and HSC (or „O‟ level and „A‟ level) or equivalent examination (S) with at least CGPA

2.50.

Duration of the Program:

The duration of Bachelor of Social Science (Honours) in Journalism, Communication and

Media Studies (JCMS) Program is four academic years.

Total Credit Hours:

The Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies

(JCMS) program consists of 124 credit hours for successful completion of the graduation.

Total Courses:

The Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies

(JCMS) will consists of 41 (Forty One) Courses.

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BSS Honors Program in JCMS Year and Semester wise Credit Distribution

First Year: Semester I

Course No Course Title Hours/Week Credits

JCMS 101 Fundamentals of Communication 3 3.0

JCMS 102 Fundamentals of Journalism 3 3.0

JCMS 103 Basic English Language Skills 3 3.0

Total 9 9.0

First Year: Semester II


JCMS 104 Interpersonal, Group Organizational Communication 3 3.0

JCMS 105 Bangla Writing Skills 3 3.0

JCMS 106 English for Journalistic Writing 3 3.0

Total 9 9.0

First Year: Semester III

Course No. Course Title Hours/Week Credits

JCMS 107 News Gathering for Print and Electronic Media 3 3.0

JCMS 108 Bangladesh Studies 3 3.0

JCMS 109 Computer Concepts 3 3.0

Total 9 9.0

Second Year: Semester I

Course No. Course Title Hours/Week Credits

JCMS 201 Origin and Development of Journalism 3 3.0

JCMS 202 Mass Communication: Structure and Process 3 3.0

JCMS 203 Social Process and Institutions 3 3.0

Total 9 9.0

Second Year: Semester II


JCMS 204 Reporting for Print and Electronic Media 4 4.0

JCMS 205 Contemporary Bangladesh Affairs 3 3.0

JCMS 206 Contemporary World Affairs 3 3.0

Total 10 10.0

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Second Year: Semester III


JCMS 207 Editing for Print Media 3 3.0

JCMS 208 Economics Concepts 3 3.0

JCMS 209 Media Laws, Rights and Ethics 3 3.0

JCMS 210 Political and Administrative Development in Bangladesh

3 3.0

Total 12 12.0

Third Year: Semester I


JCMS 301 Theories of Media and Communication 3 3.0

JCMS 302 Media Economics and Management 3 3.0

JCMS 303 Gender and Media 3 3.0

JCMS 304 Broadcast Techniques and Communication Technologies 3 3.0

Total 12 12.0

Third Year: Semester II


JCMS 305 Development Communication and Grassroots Reporting

3 3.0

JCMS 306 Business Journalism and Economic Reporting 3 3.0

JCMS 307 Media Research Methodology 3 3.0

JCMS 308 Newspaper Makeup, Layout and Design 3 3.0

Total 12 12.0

Third Year: Semester III


JCMS 309 Environmental Communications and Climate Reporting

3 3.0

JCMS 310 Scientific and Technical Communication 3 3.0

JCMS 311 Video Production 3 3.0

JCMS 312 Creative Advertising 3 3.0

Total 12 12.0

Fourth Year: Semester I


JCMS 401 Media, Society and Culture 3 3.0

JCMS 402 Radio Journalism 3 3.0

JCMS 403 Television Journalism 3 3.0

JCMS 404 Corporate Communication and Public Relations 3 3.0

Total 12 12.0

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Fourth Year: Semester II


JCMS 405 Online Journalism 3 3.0

JCMS 406 Desk-top Publishing 3 3.0

JCMS 409 -JCMS 425

Two Minor/Optional courses to be chosen from among JCMS 409 to JCMS 425

3X2=6 3X2=6.0

Total 12 12.0

Minor/ Optional Courses:


JCMS 409 Sports Reporting 3 3.0

JCMS 410 Internet Studies and Online Searching 3 3.0

JCMS 411 Photojournalism 3 3.0

JCMS 412 Screen Play and Program Production 3 3.0

JCMS 413 Magazine Editing and Production 3 3.0

JCMS 414 Speech writing and Public Communication 3 3.0

JCMS 415 Science Reporting 3 3.0

JCMS 416 Feature and Creative Writing 3 3.0

JCMS 417 Peace Journalism and Conflict Reporting 3 3.0

JCMS 418 Global Communication 3 3.0

JCMS 419 Intercultural Communication 3 3.0

JCMS 420 Fashion Journalism 3 3.0

JCMS 421 Health Communication and Population Reporting 3 3.0

JCMS 422 Social Media and Multi Media Journalism 3 3.0

JCMS 423 New Media and Citizen Journalism 3 3.0

JCMS 424 Art of Presentation for Radio, TV and Stage 3 3.0

JCMS 425 Film Sense and Criticism 3 3.0

Fourth Year: Semester III


JCMS 407 Internship or Research Project 4 4.0

JCMS 408 Viva-Voce 2 2.0

Total 6 6.0

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Syllabus of BSS Honors in Journalism, Communication and Media Studies (JCMS)

First Year: Semester-1

Course Code Course Title Credit Hours Pre-requisite

JCMS 101 Fundamentals of Communication 3.00 No Pre-requisite

The Course designed for the students having little or no background in the field of

communication and journalism will present the fundamental concepts, principles and process

of human communication. Foundation of human communication and preliminaries to

conceptualize basic components of different types of human communication, their scope,

purposes, consequences, contexts, types and models will be focused with due importance.

The theoretical comprehension of the course will facilitate the students with in-depth

understanding of nature and mode of different forms of human communication and their daily

uses in human life and behaviour.

Books Recommended:

Adler, Ronald B. And Jeanne Marquardt Elmhorst, Communication at Work, MCGraw-Hill,

New York, 2005.

Berlo, D.K., The process of communication, Holt, Riehart, and winston, Inc. New York, 1960

Devito, Joseph A., Human Communication (Ninth Edition), Pearson Education Inc., New

York, 2003.

Fiske, John, Introduction of communication Studies, Routhledge, New York, 1990.

Gamble, Teri Kwal and Gamble, Michael, communication works (Eight Edition), McGraw-

Hill, New York, 2005.

Pearson, Judy (et.al), Human Communication, McGraw-Hill, New york, 2003.

Williams, Frederick, The New Communications, Wadsworth Publishing Company,

California, 1984.

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JCMS 102 Fundamentals of Journalism 3.00 No Pre-requisite

The course has been designed in a way which will make the prospective learners enable to

understand essential concepts of journalism. Scopes, types, natures and principles of

journalism will be the prime focuses of the course. In addition, some basic conceptual and

hypothetical aspects like: Journalism and society, journalistic profession: how to start;

qualities of a journalist; content of a newspaper; content of Radio and TV; definition, types

and nature of news; elements and value-adding factors of news; characteristics of news;

description of a model newspaper house, radio and TV station; sources of news; identification

of news-worthy events/affairs and nose for news; objectivity of news; ethics of journalism

will be concentrated in the course.

Books Recommended :

Ahuja, BN, Theory and Practice of Journalism, Surjeet Publication, Delhi, 1988.

Bond, Fraser, Introduction to Journalism, Macmillan, New York/London, 1961.

Clayton, Joan, Journalism for Beginners, Piakus, London, 2000.

Kamath, M.V. Professional Journalism, Vikas Publihing House Pvt. Ltd. Uttar Pradesh, 2009.

Kunkzigk, Michael, Concepts of Journalism: North and South, Friedrich-Ebert-Stifitung,

Washington, 1988.


JCMS 103 Basic English Language Skills 3.00 No Pre-requisite

The course has been designed to provide the students with functional Knowledge and skills in

developing their existing listening, speaking, reading and writing skills in English as a

foreign Language (EFL). The following will be the major concerns and deliberation of the

course:

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Listening Speaking Reading Writing

Techniques

listening

(Especially

listening and

understanding of

native speaker‟s

dialogue),

Pronunciation of

English letters,

vowels and

consonants IPA;

stress ad

intonation

pattern

Art of Speaking (Ice-

braeaking and

description of various

situations, dialogue

sessions, stress and

intonations, IPA;

Basics of English

Pronunciation

(English letters,

words, diphthongs

and tripthongs. etc.)

Techniques of

developing English

Vocabulary (through

inter-change of parts of

speech use of prefixes

and suffixes and

different forms of

terminologies and

language registering

systems)

Formation of different

types of sentences

focusing various

notions and statements

on different situations,

writing techniques of

paragraphs (topic

sentence, body of the

paragraph, use of

transitions and

linkers); Report

Writting Skills (use

and presentation of

information, graph,

chart, direct statement,

quotation etc.)

revision of Basic English Grammar (parts of speech, tense, subjects verb agreement, use of

degrees, use of conditionals, punctuation marks, use of passives forms, gerund and

infinitives, direct and indirect speeches etc.)

Books Recommended :

Field, Marion, Improve Your Written English, How to Books, Oxford, 1998.

Graham, steve and Hebert, Michael, Writing to Read: Evidence for How writing Can Improve

Reading, Alliance for Excellent Education, New York, 2010.

Langan, John, College Writing Skills (Sixth Edition), McGraw-Hill, New York, 2005.

Singleton, John and Luckhurst, Mary (Eds.), The creative writing handbook: techniques for

new writers, Macmillan, New York, 1996.

Soars, Lizz and Soars John, Headway Series (Pre-intermediate and Intermediate Level),

Oxford University Press.

Baker, Ann; Sheep or ship?, Cambridge University Press.

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First Year Semester II


JCMS 104 Interpersonal, Group &

Organizational Communication

3.00 No Pre-requisite

This course will deal with primary and universal concepts of interpersonal communication

which include: axioms of interpersonal communication, definition and nature of dyadic

communication, development of interpersonal communication styles and skills, interpersonal

relationship stages, relationship theories, building amicable attitude and aptitude, conflict

transformation and management, art of negotiation, dialogue and eyelogue, personal

effectiveness and worthiness, stages of team formation, leadership skills: charisma, character

and competence in interpersonal and group communication, dynamics of group and

organizational communication, organizational culture; attraction, apprehension and

assertiveness, fidelity of communication, definitions of small group communication,

organizational communication and different forms of communication networks within and

organization etc.

Books Recommended:

Adams, Katherine and Galanes, Gloria J, Communicating in Groups : Application and Skills

(Fifth Edition), McGraw-Hill, New York, 2003.

Adler, Ronald B. and Jeanne, Marquardt Elmhorst, Communication at work, McGraw-Hill,

New York, 2005.

Devito, Joseph A, The Interpersonal Communication, Pearson Education Inc., New York,

2009.

Devito, Joseph A., Human Communication (Ninth Edition), Pearson Education Inc., New

York, 2003.

Gamble, Teri Kwal and Gamble, Michael, Communication Works (Eighth Edition),

McGraw-Hill, New York, 2005.

Tolbert, Pamela S. and Hall, Richard H., Organizations: Structures, Processes and Outcome,

Pearson/Prentice Hall, New York, 2009.

Williams, Frederick, The New Communications, Wadsworth Publishing Company,

California, 1984.

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JCMS 105 Bangla Writing Skills 3.00 No Pre-requisite

This Course Will help the students improve their writing skills in Bangla. Emphasis will be

put on familiarizing them with different types of Bangla words and sentences, their writing

techniques; tenses used in sentence writing, Bangla spelling system, different types of Bangla

text and content like prose writing techniques. Different forms of content development for the

media i.e. News, editorial, feature, article will be imparted and the students will have to

prepare some model contents for the review of the course teachers.

Books Recommended:

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XvKv, 2005|

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JCMS 106 English for Journalistic Writing 3.00 No Pre-requisite

The course is designed to grow practices of writing journalistic English among the students

since it is considered one of the significant ways of written communication. Journalistic

English, unlike any other English writing, has a different kind of rhythm and style. Students

will be able to learn that style and be able to express themselves effectively. Building

journalistic vocabulary is one of the major components of the course. Students will then be

taught on how to write to express, and not to impress the audience.

Books Recommended:

Azam, Gousal and Ahmad, Shihab Uddin, The Art of Writing: With Modern Expressions,

Schoolmean Bangladesh, Dhaka, 2001.

Evans, Harold and Gillan, Crawford, Essential English: for journalists, Editors and Writers,

Pimlico, London, 2000.

Hicks, Wynford and others, Writing for Journalist (Second Edition), Routledge, New York,

2008.

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Rivers, William L. Word Book: Writing for the Media, Mayfield Publishing Company,

California, 1988.

First Year Semester III


JCMS 107 News Gathering for Print and

Electronic Media

3.00 JCMS-102

Fundamentals of

Journalism

The Course is designed to help the students develop basic skills for amassing information

from different sources; identifying news-worthy events and planning to cover the striking

incidents, preparing news stories/draft reports or other contents based on gathered

information for print and electronic media. Emphasis will be put on techniques of

information/news gathering, developing news sources and maintaining professional

relationship with the sources, format of presenting the gathered information (Inverted

Pyramid Structure); Structure of news story (Leads or intro of News, body of news), Writing

simple stories, Covering seminars, meetings/conferences, incidents of accidents, obituary,

and socio-cultural functions.

Books Recommended:

Allan, Stuart, News Culture, Open University Press, New York, 2004.

Brooks, Brian (et at), News Reporting and Writing, St. Martin‟s Press, New York, 1992.

Hrris, Julian, Leiter, Kelly and Johnson, Stanley, The Complete Reporter, McMillan

Publishing Company Inc, New York, 1981.

Mott, George Fox, New Survey of Journalism, Barnes & Noble, New Jersey, 1937.

Warren, Carl, Modern News Reporting, Prentice-Hall, New York, 1959.


JCMS 108 Bangladesh Studies 3.00 No Pre-requisite

The course gives an overviews of ancient Bengal, anthropological explanations of early

societies, principal trends in the history of medieval Bengal, critical analysis of the major

political, socio-cultural and economic developments from the eighteenth century to the

emergence of Bangladesh as a nation state.

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Books Recommended:

Ahmed, K., A Social-Political History of Bengal and Birth of Bangladesh, Inside Library,

Dhaka, 1975.

Majumder, RC, History of Bengal, Dhaka University Press, Dhaka, 1963.

Muhit, AMA, Bangladesh: Emergence of a Nation, Bangladesh International Book Ltd.

Dhaka, 1978.

Islam, Sirajul (Edited), History of Bangladesh (3 volumes), Bangladesh Asiatic Society,

Dhaka, 2007.


JCMS 109 Computer Concepts 3.00 No Pre-requisite

This course is designed to offer detailed discussion about computer application (useful basic

computer software packages), brief history, types, numbering system, hardware, software

system, networking concepts and internet technology. Students will get lab facilities for both

theoreticatl lessons and adequate practice.

Books Recommended:

Clifford, Sarah Hutchinson (et al), Computers, Communications, and Information : a User’s

Introduction, Irwin/Mc-Graw-Hill, New York, 1998.

O‟Leary, Timothy and. O‟Leary, Linda I, Computing Essentials 2013 Complete Edition,

McGraw-Hill College, New York, 2012.

Parsons, June Jamrich and Oja, Dan, New Prerspectives on Computer Concepts (Ninth

Edition), Thomson Course Technology, Boston, 2007.

Second Year Semester I


JCMS 201 Origin and Development of

Journalism


The course aims at introducing the students with social history, origin and development of

journalism; Development of journalism in indian sub-continent; Development of Journalism

in Bangladesh (before liberation, during liberation and after liberation), Development of

electronic journalism: Special reference to Bangladesh; changing trend of media practices

and structures in the recent decades; present situation of mass media in Bangladesh.

Books Recommended:

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Defleur, Melvin L and Dennis, Everette E., Understanding Mass Communication (Fifth

Edition), Houghton Mifflin Company, Boston, 1994.

Natarajan, S., A History of the Press in India, Asia pub. House, Delhi, 1962.

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eªv`vm©, XvKv, 2011|

Course Code Course Title Credit

Hours

Pre-requisite

JCMS 202 Mass Communication:

Structure and Process

3.00 JCMS: 101 Fundamentals of

Communication

The course deals with the Definition, Nature, Scope, Purpose and Process of Mass

Communication. Concentration will be put on the Roles and Functions of Mass

Communication; Mass Communicators and their Principal Traits; Nature of Mass Media

Contents; Major Theories, Dimensions, Responsibilities, Theory of Information, Nature of

Information. Flow and Linguistic Communication. Impact of Mass Media in the Society will

be also emphasized.

Books Recommended:



Mcquail, Denis, Mass communication Theory: An Introduction, Sage Publications, London,

1994.

DeFleur, Melvin and Ball-Rokeach, Sandra, Theories of Mass Communication, Longman,

New York, 1989.

Dominick, Joseph R., The Dynamics of Mass Communication, McGraw-Hill Inc, New York,

1993. Schramm, Wilbur (Ed.), Mass communication, University of Illinois Press, Urbana,

1960.

Servin, Werner J and Tankar, James W, Communication Theories (Fifth Edition), Longman,

New York, 2001.


JCMS 203 Social Process and Institutions 3.00 No Pre-requisite

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The course has been designed to orient the students with the fundamental concepts of social

processes like socialization; Social Stratification; differences, inequalities, institutions,

changes, social power structure and different components of culture. The focus will be laid on

major sociological theories and methods used by sociologists to study society, examine the

nature of social life, and to understand social dynamics. The major theories to be imparted

will include: symbolic internationalism; structuralism; equilibrium, capitalism, socialism,

theories of evolution, cultural hegemony, cultural lagging, surplus repression etc.

Books Recommended:

Brym R.J. (Ed.), New Society: Sociology for the 21st Century, Harcourt Brace, Saxon, 1998.

Giddens, Anthony, Sociology (Fifth Edition), Polity Press, Cambridge, 2006

Murray, Jane Lothian, Rick Linden and Diana Kendall, Sociology in Our Times (Fifth

Edition), Nelson Education, Toronto, 2011.

Ritzer, George, Sociological Theory, McGraw-Hill, New York, 2000.

spenser, Metta, Foundations of Modern Sociology, Prentice Hall, New York, 1989.

Second Year Semester II


Hours

Pre-requisite

JCMS 204 Reporting for Print and

Electronic Media

4.00 JCMS 107: News Gathering

for Print and Electronic Media

The course is designed to enable the students to learn the methods of reporting social, cultural

and political events. Emphasis will be put on Disaster and crime Reporting, Writing

Interviews Based-Stories, Covering Court and Legal Matters, Covering Press conference,

Writing Follow-up Stories, Financial Reporting, Covering Seminars, Conference, Public

Meetings and Speeches, Reporting Science and Technology, Reporting Development Issues

and Affairs, Composite Reports etc.

Books Recommended:

Anderson, Douglas and Itule, Bruce D., Contemporary News Reporting, Random House,

New York, 1984.

Charnley, MV, Reporting (Fourth Edition), Rinchart Press, San Francisco, 1979.

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Harris, Julian, Leiter, Kelly and Johnson, Stanley, The Complete Reporter, McMillan

Publishing Company Inc, New York, 1981.

Itule, Bruce D and Anderson, Douglas A, News Writing and Reporting for Today’s Media,

McGraw-Hill, New York, 2007.

Warren, carl, Modern News Reporting, Harper & Brothers, New York, 1959.


JCMS 205 Contemporary Bangladesh Affairs 3.00 No Pre-requisite

The course covers recent socio-economic and political events and issues of Bangladesh,

problems, limitations and prospects of Bangladesh democracy; Strong and week points of

Bangladesh political system, major government policies and programs; changing trends of

foreign policy and international relations of Bangladesh, regional issues that affecting

Bangladesh; climate change and environmental issues of Bangladesh.

Books Recommended:

Emajuddin Ahamed (Eds.), Foreign policy of Bangladesh, The Unviersity Press limited,

Dhaka, 1983.

Islam, Sirajul (Eds.), History of Bangladesh (3 volumes), Bangladesh Asiatic Society, Dhaka,

2007.

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Dgi, e`i Ïxb, c~e© evsjvi fvlv Av‡›`vjb I ZrKvjxb ivRbxwZ, evsjv GKv‡Wwg, XvKv,

1984|


JCMS 206 Contemporary World Affairs 3.00 No Pre-requisite

The course has been designed to introduce the students with major political changes and

issues of the contemporary world after the cold war special focus on South Asia and Middle

East. Emphasis will be put on foreign policies of Bangladesh during different governments,

bilateral relationships with India and Myanmar, bilateral relationship between US and China;

US and India. Focus on different regional and international organizations like SAARC,

ASEAN, UN, OIC etc will be given.

Books Recommended:

Conway W. Henderson, International Relations: Conflict and Cooperation at the turn of the

21 Century, McGraw-Hill, New York, 1998.

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Emajuddin Ahamed (Eds.), Foreign Policy of Bangladesh, The University Press Limited,

Dhaka, 1983.

Karen A. Mingst, Essentials of International Relations, W.W. Norton & Company, New

York/London, 2004.

M.G. Kabir & Shaukat Hassan (Eds.), Issues and Challenges Facing Bangladesh Foreign

Policy, Bangladesh Society of International Studies, Dhaka, 1989.

Plamer, Norman D and Perkins, Howard C, International Relations (3rd

Edition), CBS

Publishers, Delhi, 1985.

Second Year Semester III


JCMS 207 Editing for the print Media 3.00 JCMS 107 : News

Gathering for Print

and Electronic Media

The course will provide the students with basic techniques of copy editing for the print

media, especially for the newspaper. Fundamental qualities and role of a copy editor

importance and techniques of editing, structure and functions of a news room, News flow in a

newsroom, copy selection and grading, techniques of improving of a copy standard,

techniques of meaningful and communicative transcreations, subbing and editing, copy

rewriting, dealing with press releases, headline writing and techniques of proof reading will

be the focuses of the course.

Books Recommended:

Baskette, Floyed K (et. al), The Art of Editing (Fifth Edition), Macmillan Publishing

Company, New York, 1992.

Bastian, George C (et. al), Editing the Day’s News, The Macmillan Company, New York,

1964.

Crowell, Alfred A., Creative News Editing, W.C. Brown, Dubuque, 1975.

Garst, Robert E. and Theodore M. Bernstein, Headlines and Deadlines: A Manual for Editors

(3rd

Edition), Columbia University Press, New York, 1961.

Westley, Bruce H. News Editing (Third Edition), Houghton Mifflin Company, Boston, 1980.

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JCMS 208 Economics Concepts 3.00 No Pre-requisite

The course presents the major concepts of economics, trade and industry from the

perspectives of Bangladesh. One of the major objectives of the course is to facilitate the

students to comprehend the economic and financial terminologies and issues that are

frequently covered by various news media. Concentration will be put on basic concepts of

economics like demand and supply law, GDP and GNP, major sources of revenue, fiscal

year, inflation and deflation, foreign currency reserve system, functions of the central bank,

foreign aid and grants, human development index, national growth, privatization policy,

budgetary process, foreign direct investment, international financial institutions etc.

Books Recommended:

Hodge, Larry D., Economics: Concepts and Applications, Steck-Vaughn, Texas, 1996.

Rutherford, Donald, Economics: The Key cncepts, Routledge, New York, 2007.

Samuelson, Paul A, Economics (19th

Edition), McGraw-Hill, New York, 2010. Sandler,

Todd, Economic Concepts for the social Sciences, Cambridge Unviersity Press, Cambridge,

2001.

Todaro, Michael P and Smith, Stephen C, Economic Development (10th

Edition), Pearson

Education, New York, 2010.


JCMS 209 Media Laws, Rights and Ethics 3.00 No Pre-requisite

The course is designed to present a historical perspective of media laws and ethics, Socio-

economic aspects of media laws, and trends of media presentation in conformity with the

ethics and media laws in Bangladesh. Topics include: The Printing Presses and Publication

(Declaration and Registration) Act, 1973; The Official Secrets Act 1923; The Penal Code;

The Code of Criminal Procedure, 1898; The Press Council Act, 1974; Right to Information

Act 2009; Media ethics and code of conduct, Cconcept of Press Freedom, Media censorship,

Copyright, Fundamental rights and other relevant contents.

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Books Recommended:

Chaturvedi, GD, The Ethics of Reporting the News, ABD Publishers, Jaipur, 2004.

Halim, Md. Abdul, Legal System of Bangladesh, CCB Foundation, Dhaka, 2008.

Haque, A.N.M. Gaziul, Mass Media Laws and Regulations in Bangladesh, Asian Mass

Communication and Research Centre (AMIC), Singapore 1992.

Moore, Roy L. and Murray, Micheal D, Media Law and Ethics, Taylor and Frances Group

LLC, New York, 2008.

Patterson, Philip & Wilkins, Lee, Media Ethics: Issues Cases, Wm C Brown Publishers,

Dubuque, 1991.

Rahman, Ghazi Shamsur, Laws Relating to press in Bangladesh, The Press Council,

Bangladesh, Dhaka, 1985.


JCMS 210 Political and Administrative

Development in Bangladesh


This course deals with the fundamental concepts of political processes. It examines the

structures of political power, forms of political culture and aspects of political socialization,

political participation and political organizations. It also focuses on political history of British

India, emergence of Pakistan, Political movements and constitutional development in

Pakistan, Emergence of Bangladesh, and Constitution of Bangladesh, important and

significant transformation in politics and political parties of Bangladesh.

Books Recommended:

Dearlove, J. and Sanders P., Introduction to British politics, Polity, Cambridge, 1984.

Dowse R.E. and Hughes, J.A., Political Sociology, Wiley, London, 1972.

Islam, Sirajul (Eds.), History of Bangladesh (3 volumes), Bangladesh Asiatic Society, Dhaka,

2007.

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Third Year Semester I


JCMS 301 Theories of Media and

Communication

3.00 JCMS 202 : Mass

Communication:


The course will orient the students with an understanding of the theories of media,

communication and society. It focuses on the first generation communication theories i.e. two

step flow of information, Media impact and violence theory, Marxist Theories (Political

Economy theory), Functionalism and neo-functionalism, media uses and gratification theory,

culturist approach: Frankfurt school, Media Dependency Theory.

Books Recommended:

Berger, Arthur Asa, Media Analysis Techniques (Third Edition), Sage Publications, London,

2005.



DeFleur, Melvin and Ball-Rokeasch, Sandra, Theories of Mass Communication, Longman,

New York, 1989.

Griffin, EM, A First Look at Communication Theory (Sixth Edition), McGraw-Hill, New

York, 2006

Mcqualil, Denis, Mass Communication Theory: An Introduction, Sage Publications, London,

1994.

Servin, Werner J and Tankar, James W, Communication Theories (Fifth Edition), Longman,

New York, 2001.


JCMS 302 Media Economics and

Management


Communication:


This course is designed to orient the students with overview of different media organizations,

structure and management system. It focuses on types of media management and

organizations, pattern of media ownership and operation, sequential division of labour and

responsibilities among the media personnel, organ gram of circulation department of a

newspaper organization and circulation policy, factors that influence circulation of a

newspaper, subscription contest, economics of different media, promotion and sales of media

production, Management of TVC and programme sponsorship.

21

Books Recommended :

Albarran, Alan B., Management of Electronic Media, Thomson/Wadsworth, Singapore, 2003.

Conrad C. Fink, Strategic Newspaper Management, Random House Inc, New York, 1988.

John M. Lavine, Daniel B. Wackman, Managing Media Organizatins:Effective Leadership of

the Media, Longman, New York, 1988.

Picard, Robert G, Media Economics: Concepts and Iss;ues, Sage Publications, London, 1989.


JCMS 303 Gender and Media 3.00 No Pre-requisite

The course will mainly deal with how the gender issues are represented and reflected in

media. Principal components of the course will include: traditional shaping and stereotypical

notion of the gender role in the society; patriarchic and male-dominated knowledge and

information dissemination framing alternative realities in the society, role of media in

creating men and women‟ through man made discourses; impact of unreal representation of

both male and female images in the media, feminist theoretical contributions to culture and

media studies.

Books Recommended:

Bittner, John R, Broadcasting and Telecommunication: An Introduction, Prentice Hall, New

York, 1991.

Dordick, Herbert S, Understanding Modern Telecommunication, McGraw-Hill, New York,

1986.

Hausman, Carl (et.al), Modern Radio Production (9th

Edition), Wadsworth, Boston, 2010.

Wurtzel, Alan and Acker, Stephen R., Television Production, McGraw-Hill, New York,

1989.


JCMS 304 Broadcast Techniques and

Communication Technologies


This course aims to acquaint the students with basic technologies and techniques of

broadcasting. It will also deal with communication technologies, its meanings and

importance; origin and diffusion of new communication technologies, its socio-political and

cultural impacts with special reference to Bangladesh.

22

Recommended Books:

UNDP, Knowledge Society

Gagliardi, Robert M, Satellite Communication

Ferguson, Moarjorie, New Communication Technologies and the Public Interest :

MCJLuhan, Marshall, Understanding Media

Vilanilam, J V, Science, Communication & Development

Mavoy, D S and Baldwin, T F, Cable Communication

Williams, Frederick, The New Communication

MCJLuhan, Marshall, The Mechanical Bride :

MCJLuhan, Marshall, The Guttenberg Galaxy

Third Year Semester II


JCMS 305 Developemnt

Communication and

Grassroots Reporting


Communication:


The course contains the major concepts of development communication, different types and

techniques of development support communication, diffusion of innovation and role of

communication in the areas of agriculture, health, education and community development.

Moreover, the course will deal with campaign designing, Media advocacy and the strategic

use of the mass, indigenous and alternative media. The course will look into the various

approaches in development communication: media-centered, participatory, ICT-Oriented and

Knowledge-based. It will also focus on different types of development and grassroots

reporting techniques.

Books Recommended:

Kunkzigk, Michael, Concepts of Journalism: North and south, Friedrich-Ebert-Stiftung,

Washington, 1988.

Jayaweera, Neville and Amunugama, Sarath (Eds.), Rethinking Development communication,

AMIC, Singapore, 1989.

Melkote, Srinivas R., Communication for Development in the Third World, Sage

Publications, New Delhi, 1998.

Nair, P. Raman, Information Technology for Participatory Development, Concept Publishing

Company, New Delhi, 2003.

Rao, Y.V.L., Communication & Development : A Study of Tow Indian Villages, The Lund

Press Inc, Minneapolis, 1966.

23

Rogers, E.M. (Eds), Communication & Development: Critical Perspective, Sage Publication,

Deverly Hills, 1976.

Schramm, Wilbur, Mass Media and National Development : The Role of Information in the

Developing Countries, Stanford University Press, California, 1964.


Hours

Pre-requisite

JCMS 306 Business Journalism

and Economic

Reporting

3.00 JCMS 208 : Economics Concepts;

and JCMS 107: News Gathering


The Course serves as the foundation for business journalism knowledge with an emphasis on

practical reporting Skills on economics and business issues and affairs. It explores how to

cover traditional “beats”, Such as the national and global economies, markets and

corporations. Students will learn to follow free-markets and planned economies; the legal,

financial and social roles of public and Private corporations; How to track corporations

through public feelings and how to read essential economic indicatiors and corporate

documents to determine economic performance. Students will prepare news stories for a

general audience about current business topics.

Books Recommended:

Albert N. Greco, Business Journalism: Manageemnt Case and Notes, New York University

Press, New York, 1988.

Conrad C. Fink, Bottom Line Writing : Reporting the Sense of Dollars, lowa state University

Press, lowa, 2000.

Edward A. Grunwald, Business Press Editor, New York University Press, New York, 1988.

Glenn Scott Lewin, The Business Reporter’s Handbook: A guide to Researching, Writing and

Reporting on Companies, Industries and Markets, Tenax Business Press, New Jersey, 2001.


JCMS 307 Media Research Methodology 3.00 No Pre-requisite

The course presents on the importance of research, research techniques and different stages of

research in the field of journalism, media, communication and developemnt. Students will be

imparted how to develop a comprehensive research proposal on their own choices in the

24

aforesaid fields. Concentration will be given on various methods of social science and

communication researches i.e. Survey Methods, Focus Group Discussions. (FGD), Key

Informant Interviews (KII), Case Studies, Content Analysis, Participatory Rural Appraisal

(PRA) as well as historical, experimental and longitudinal studies. Students will be equipped

with understanding of survey questionnaire preparations and interviewing tools and

techniques. Data analysis methods and techniques as well as some statistical packages

necessary for data analysis will be discussed. On successful completion of this course,

students will be in a position to carry out research work independently in their field of

interests.

Books Recommended:

Baker, L Therese, Doing Social Research, McGraw-Hill Inc, New York, 1994.

Babbie, Earl R, The practice of Social Research, Wadsworth publishing company, california,

1979.

Edwards, Allen, Statistical Methods, Holt, Rinehart and winston, Austin TX, 1967.

Leedy, Paul D, Practical Research: Planning and Design, Macmillan Publishing Co Inc,

New York, 1974.

Wimmer Roger D and Dominick, Joseph R, Mass Media Research (Seventh Edition),

Wadsworth Publishing Company, California, 2005.


JCMS 308 Newspaper Make-up, Layout

and Design

3.00 JCMS 207 : Editing for

the Print Media

The course is designed to help the students developing their editing skills. It covers selection

of suitable news and pixs based on news values; Preparing detailed schedule indicating

sequences as per the importance and significance of the news items with their probable

position, treatment, colour etc. editing for page makeup; arts and science of page make-up

and layout; picture editing and presentation; Printing process of newspaper.

Books Recommended:

Arnold, Edmond C. Functional Newspaper Design, Harper & Row Publishers, New

York/London, 2002.

Baskette, Floyed K (et. al), The Art of Editing (Fifth Edition), Macmillan Publishing

Company, New York, 1992.

25

Bastian, George C (et. at), Editing the Day’s News, The Macmillan Company, New York,

1964.

Brown, Charles H., News Editing and Display, Greenwood Press, New York, 2000.

Harrower, Tim, The Newspaper Designer’s Handbook, McGraw-Hill Higher Education,

2007.

Westley, Bruce H., News Editing (Third Edition), Houghton Mifflin Company, Boston, 1980.

Third Year Semester III


JCMS 309 Environmental

Communication and Climate

Reporting

3.00 JCMS 207 : News

Gathering for Print

and Electronic Media.

The course focuses on emergence of environment journalism, necessities of environment

reporting, meaning of greening, green politics and green Journalism, environment journalism

in Bangladesh, understanding environment issues, analysis of environment policy of

Bangladesh, laws relating to environment reporting, creating idea trees, jargon in

environment reporting, issues in environment reporting etc.

Books Recommended :

Cox, Robert, Environmental Communication and Public Sphere, Sage Publication, London,

2006

Easton, Thomas A (eds.), Taking Side: Debates on Environmental Issues, McGraw-Hill

Publication Company, New York, 2007

Gain, Philip (eds), Bangladesh Environment Facing 21st century, Society for Environment

and Health Development, Dhaka, 1998.

Farooque, Mohiuddin and Hasan, S. Rizwana, Laws Regulationg Environment in

Bangladesh, Combined publication of Bangladesh acombined publication of Bangladesh

Environmental Lawyers Association, Ministry of Environment and Forest, Government of

Bangladesh and UNDP, Dhaka, 2004.

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wi‡mv‡m©m †Wfjvc‡g›U Bwbwk‡qwUf, 2011|

26

Course Code Course Title Credit Hours Pre-requiste

JCMS 310 Scientific and Technical

Communication


Aims of this course are to provide students with understanding and principles of scientific

and technical communication for academic and professional needs with special focus on

business communication. Topics of this course will include designing, writing and revising of

reports, articles, manuals, procedures, proposals, correspondence, web pages with the use of

graphics. This course will also help develop business communication skills, including the

ability to analyze situations, determine appropriate forms of communication, write and revise

business related documents and give oral presentations.

Recommended Books:

Philbin Alice I. and Presley, Jhon W., Technical Writing: Method, Application and

Management

Raman, Meenakshi and Sharma, Sangeeta, Technical Communication: Principles and

Practice

Kenneth .W Houp and Thomas E. Pearsall Reporting Technical Information

Bhatia R. C, Business Communication :

Herta, Murphy A. and Peck, Charles E., Effective Business Communication


JCMS 311 Video Production 3.00 No Pre-requisite

This course will provide students with the fundamental understanding of the pre-production,

production, and post-production processes of video production. Students will get hands-on

instruction with camcorders and non-linear editing software, lighting and sound equipment.

Through studies, students will be able to understand and apply various concepts of camera

shots and movement, development of video, characteristics of video, perceiving the image,

extensions and expressions using video, new forms of video, interactive video, diversified use

of video, camera works and editing, Students will be provided with lab facilities for Practical

Lessons.

Books Recommended:

Armer, Alan, Directing Television and Film, Wadsworth, Belmont, 1986.

Frensham, Raymond, Screenwriting, NTC Publication group, Illinois, USA, 1996.

27

Mllerson, Gerald, The Technique of Television production, 11th

Edition, Focal Press, London,

1985.

O‟Donnell, Lewis, Benoit, Phillip, and Hausman, Carl, Modern Radio Production,

Wadsworth, Belmont Calf, 1986.

Wurtzel, Alan & Acker, Stephen, Television Production (Third Edition), McGraw-Hill

Publishing Company, New York, 1990.


JCMS 312 Creative Advertising 3.00 No Pre-requisite

The Course is designed to equip the students with advertising concepts, Definitions and

historic development of the ad industry. The role of advertising in the marketing

communication process and the new dimensions of advertising techniques within

communication process and marketing mix. It aims at introducing different types of

advertising copy for various products and media. Concentration will also be given on sales

promotion, sponsorship and exhibition models for analysis and the planning, executing and

evaluation of an advertising process as well as preparation and presentation of an advertising

campaign.

Books Recommended:

Norins, Hanley, The complete Copywriter, McGraw-Hill, 1966.

Sandage, CH and Fryberger, Vernon, Advertising Theory and practice, (9th

Edition) Richard

D. Irwin, Homewood, 1975.

Tiwari, Sanjay, The (un) Common Sense of Advertising, Response Books, New Delhi, 2001.

Valladares, June A. The Craft of Copywriting, Response Books, New Delhi, 2000.

Wirsig, Woodrow, Principles of Advertising, Pitman Publishing Company, 1963.

Wright, John S. (et al), Advertising, McGraw-Hill New York, 1971.

28

Fourth Year Semester I


JCMS 401 Media, Society and Culture 3.00 JCMS 202: Mass

Communication :


The course has been designed in a manner which will facilitate the students with an

understanding of some concepts and discourses, i.e. mass society, Mass culture, popular

culture, mass communicator etc. It will also deal with reality created by the media, impact of

media on existing cultural system and cultural pluralism; interlaying relationship among

media, society and culture from various perspectives. Media in contemporary society, content

of media in different societies, and effects of mass will also be critically analyzed.

Books Recommended:

Askew, Kelly and Wilk, richard R, The Anthropology of Media: A Reader, Blackwell

Publishers, Oxford, 2002.

Burton, Graeme, Media and Society: Critical Perspectives, Open University Press, Berkshire,

2005.

Collins, Richard (et. al), Media, Culture and Society, Sage Publications, London, 1986.

Gurvevitch, Michel (Et. al), Culture, Society and the Media, Methuen, London/New York,

1983.

Parenti, Michel, Make-Believe Media: The Politics of Entertainment, St. Martin‟s Press, New

York, 1992.

Parenti, Michel, Inventing Reality: The Politics of News Media, St. Martin‟s Press, New

York, 1993.


JCMS 402 Radio Journalism 3.00 JCMS 107: News Gathering


The course is designed to facilitate the students to gain skills, techniques and art of radio

news through sound and the spoken word. It is a “hands-on” course teaching the use of

microphone, recorder, phone, satellite networks and the editing equipment used to create the

short inserts used in normal studio news programs. Students will be provided with lab

facilities for practical learning.

29

Books Recommended:

Aspinall, R., Radio Program Production: A Manual for Training, UNESCO, Paris, 2001

Maeseneer, Paul De (Eds.) Here‟s the News: Radio News Manual, Asian Books Private Ltd,

New Delhi, 1989.

Shrivasiava, KM, Radio and TV Journalism, Sterling Publishers private Ltd, New Delhi.


JCMS 403 Television

Journalism

3.00 JCMS 107: News Gathering for

Print and Electronic Media

This course will provide the students with technical and non-technical skills, including news

story writing, and hand- on camera and studio skills such as lighting, sound and editing on

television journalism. Through a variety of assigned tasks and self-directed learning, students

will develop further research, interviewing and writing skills. They will prepare record and

edit some news items for TV broadcasting. Students will be facilitated with lab facilities for

practical learning.

Books Recommended:

Allan, stuar, News Culture, Open University Press, England, 1999.

Cohen, Akiba, The Television News interview, Sage, Beverly Hills, Calif, 1987.

Dominick, Joseph R., The Dynamics of Mass Communication; Media in the digital Age (10th

Edition), Mc Graw-Hill Higher Education Publication, New Your, 2009.

Kalbfeld, Brad, associated Press Broadcast News Handbook, McGraw-Hill Publications,

New York, 2001.

Yorke, lvor, Basic TV Reporting, Focal Press, London, 1990.

Course Code Course Title Credit Hours. Pre-requisite

JCMS 404 Corporate

Communication and

Publication Relations

3.00 JCMS-202:Mass Communication


This course is designed to introduce students interested in pursuing their career in the field of

Public Relations (PR), to acquaint them with roles and importance of PR in dealing with the

existing economic and political systems. The course examines application of basic public

relations principles through the case history method. Students explore important PR case

30

histories, analyze and critique each decision with an emphasis on ethical public relations

management. Special attention is paid on managing crises including consequences of

unforeseen emergencies and disasters. Students learn a range of methods for handing various

events in respect to target audiences, qualities and functions of PR person, PR as press

agentry, propaganda and advertisement, Publics of PR, RACE Formula, PR process, PR and

issue management, Ethics of PR, PR set-up in different organizations, Future of PR will be

focused in the course.

Books Recommended:

Cutlip, Scott M. (et al), Effective Public Relations, Prentice Hall, New York, 2006.

Jefkins, Frank, Public Relations, The M&E Handbook Series, London, 1994.

Lattimore, Dan, Public Relations: The Profession and the Practice (4r`' Edition), McGraw-

Hill, New York, 2011.

Seitel, Fraser P., The Practice of Public Relations, Prentice Hall, New York, 2001.

Subir, Ghosh, G., Public Relations Today (In Indian Context), Abhinava Printers, Calcutta, 2001

Fourth Year Semester II

Course Code Course Title Credit Hours Pre-requistite

JCMS 405 Online Journalism 3.00 JCMS 107: New Gathering for

Print and Electronic Media

The course aims at giving the students theoretical foundation and practical skills in the

emerging forms of journalism based on Internet and digital technologies. They will learn from

this course editing downloaded materials, electronic subbing and editing, introduction to web

development, basics of web page design, techniques of publishing on-line edition of

newspaper and other publications. The state of on-line journalism in Bangladesh and Internet

as an alternative medium will be discussed in this course. Students will be facilitated with

lab facilities for practical learning.

Books Recommended:

Hall, Jim, Online Journalism: A Critical Primer, Pluto Press London, 2001. Mike, Ward,

Journalism Online, Focal Press, London, 2002

Salwen, Michael B. (et al), Online News and the Public, Lawrence Erlbaunn Associates

Publishers, New Jersey, 2005.

31

Saxena, Sunil, Breaking News: The Craft and Technology of Online Journalism, Tata-

McGrawHill Publishers Company Ltd, New Delhi, 2004.


JCMS 406 Desk-top

Publishing

3.00 JCMS 310: Newspaper Make-up,

Layout and Design Electronic Media

The course will focus on modern newspaper editing techniques, newspaper make-up and

picture editing. Students will have to produce newspaper make-up with news treatment and

headlines using DTP technology. Students will be provided with lab facilities for both

theoretical understanding and practical learning.

Books Recommended:

Gilmore, Gene and Root, Robert, Modern Newspaper Editing, The Glendessary Press, Berkeley,

Calif, 1971.

Harrower; Tim, The Newspaper Designer's Handbook, McGraw-Hill Higher Education, New

York, 2007.

Yeo, Pete, DTP Manuals, Blueprint, 1994

Optional Course I

Credit Hours: 3.00

Students will have to choose a course from the minor/optional courses.

Optional Course II

Credit Hours: 3.00

Students will have to choose a course from the minor/optional courses.

Four Year Semester III


JCMS 407 Internship/Research

Project

4.00 No Pre-requiste

Students need to undergo a certain period of internship in the media, advertising agencies,

organizations having departments of public relations and development communication.

mailto:The

32

Or, students will carry out a study/research in the field of mass media, communication and

journalism following the methods introduced in the course on media research.


JCMS 408 Viva-Voce 2.00 No Pre-requiste

A Viva voce examination will be arranged in the last semester. A board of' experts headed by

the Chair/Dean of the faculty will administer the viva -voce.

Minor/Optional Course:

The students will have to choose at least Two Courses (2 courses of 6.00 credit hours, each

containing 3 credit hours) from the followings:


JCMS 409 Sports Reporting 3.00 JCMS 204: Reporting for the Print


This course is designed to help the students learn the techniques and methods of sports

reporting, trend and tendencies of sports reporting in Bangladesh, writing styles, terms and

jargons of sports.

Books Recommended:

Boyle, Raymond, Sports Journalism: Context and issues, Sage Publications, London, 2006.

Gisondi, Joe, Field Guide to Covering Sports (Field Guide Series), Cq Press, Washington,

DC, 2010.

Stofer, K.T. (et. al), Sports Journalism: An !nroduction to Reporting and Writing, Rowman &

Littlefleld, Maryland, 2009.


JCMS 410 Internet Steadies

and Online

Searching

3.00 JCMS 107: News Gathering for

print and Electronic Media

This course introduces the students to the techniques of computer assisted reporting. Building

upon their basic reporting and critical thinking skills, the course will show how to use the

computer as a tool in news gathering and data analysis. The course will also put emphasis on

33

practical aspects of Internet news gathering, editing and writing stories. The students will

learn how to find and critically evaluate information from the Internet, principally the World

Wide Web. Students will be imparted to download data from the Web and analyze the same.

Students will be facilitated with lab facilities for practical learning.

Books Recommended:

Bruce, Garrison, Computer-Assisted Reporting, Lawrence Erlbaum Associates Inc New

Jersey,1998.

Houston, Brant, Computer-Assisted Reporting: A Practical Guide, Bedford/St. Martin‟s, New

York, 2003.

Koch, Tom, Journalism for the 21st Century: Online infonnation,, Electronic Databases, and

the News, Greenwood Press, New York, 1991.

Miller, Lisa 9, Power Journalism: Computer Assisted Reporting, Harcourt Brace College

Publishers, California, 1998.

Quinn, Stephen, Digital Sub-Editing and Design, Focal Press, Oxford, 2001.

Reddic, Randy and King, Elliot, The Online Journalist (2 Edition), Harcourt Beace College

Publishers, aIifomia, 1997.


JCMS 412 Screen Play and

Program Production

3.00 JCMS 311: Video Production

The principal focus of the course will be on the techniques and principles of photography for

the print media. The students will be imparted different aspects of prachcal phoography:

selection of the events for photography having pubic interests, techniques of obtaining snaps,

taking pix using digital camera, producing the photographs applying computer software.

Students will get lab facilities for theoretical arid practical learning.

Books Recommended:

Chapnick, Howard, Truth Needs No Ally: Inside Photojournalism, Un of Missoun Press,

Columbia, MO, 1994.

Kenneth, .Kobre, Photojournalisl7i: The Professionals‟ Approach (Sccond Ed//ion), Focal

Press, Boston/London, 1991.

Lacayo, Richard and Russell, George, Eyewitness: 150 years of Photojournalism, Time

Books Inc., Pueblo, CO, 1995.

Long, Ben, Complete Digital Photo ginphy (3 Edition), Chcr!os River Media lnc,

Massachusetts, 20005.

34


JCMS 412 Screen Play and

Program Production

3.00 JCMS 311: video Production

The course will focus on more practical applications of video production. Students will have

to produce news-based/feature documentaries or production of electronic newsgathering.

Before the practical applications, students will be given lessons on the ospecis and techniques

of various types of video production including TV production and techniques of writing

screen play and program script. Students will get lab facilities [ theoretical and practical

learning.

Books Recommended:

Armor, Alan. Directing Television and Film, Wadsworth Pub. Co., New York1990.

Frensham, Raymond, Screenwci:ing, Teach Your Self Books, lilinois, 1996.

Millerson, Gerald, The Techniquc of Television Producrion, Focal Press, Oxford, 1990.

Thompson, Roy and Bowen, Christopher, Grammar of the Shot, Elsevier, Burlirgton/Oxford.

2009.


JCMS 413 Magazine Editing

and Production

3.00 JCMS 207: Editing for the Print

Media

The course deals with providing the students with theoretical understanding and practical

knowledge of magazine editing and production. The major components to be focused in the

course will include: a brief historical background of the magazine, types of magazine. copy

flow, principles of magazine ad and its overall make-un. Correction of different copies and

editing, techniques of copy improvement arid enquiry of legal and ethical issues in

compliance with existing socio-cultural settings will also be emphasized in the course. The

students will be introduced to the techniques of copy fitting with the one in editing and

retouching pixs with a view to bringing cut of a Polished production.

Books Recommended:

Harrison, Charles H, How to Write for Magazines, Allyn and Bacon, Boston, 2002.

Morrish, John, Magazine Editing 12 Edition), Routledge, New York/London, 2003.

Mclughlin, Linda, The Language of Magazines, Routledge, London/New York, 2003.

35

Rivers, William L, Magazine Editing in the 60s, Wadsworth Publishing Company, Belmont,

1993.

Root, Robert, Modem Magazine Editing, W. C. Brown Co., Dubuque lA,1966.


JCMS 414 Speech Writing

ad Public

Communication

3.00 JCMS 204: Reporting for the Print


The course aims at providing students with essential skills in Public speak including speech

preparation, structure, art o speaking and delivery, use of language (choosing and casting),

body language (gesture and posture), Interpersonal and public speaking skills and style, stress

and intonation. building amicable attitude and aptitude in the speaking environment, dialogue

end eyelogue. techniques of reducing communication apprehension strategic ei critical

thinking in handling the hostile audience.

Books Recommended:

Ehninger, Douglas (et. at.) Principle of Speech communication,. Scott- foresman, Illinoins,

1982.

German. Kathleen M. (et. aLy Prf,nc.o,”ns of R Speaking. Allyn & Baser. Inc. Bcston, 2012.

Gronbeck E. and kathleen, Principles of Speech Communication, Longman, New York, 1997.

McCroskey., James C. An Introduction to Rhetorical Communication: A Western Culturral

Perspective, Allyn and Bacon, Boston, 2005.


JCMS 415 Science

Reporting

3.00 JCMS 107: News Gathering for Print


The Course is designed to equip the students with theoretical and practical understanding of

both the techniques and journalistic principles as well as the fundamentals of different

scientific progress in the areas of print, electronic and interactive media and communication

technologies. After completion of the courses, the students will be introduced with basic

terminologies used in the aforesaid technological advancement.

Books Recommended:

36

Blurn, D and (et. ai9, A Field Guide for Science Writers, Oxford University Press, Oxford,

2006.

Friedman, Sharon M. (at. al.) Communicating Uncertainty.‟ Media Coverage of New and

Controversial Science, Rout/edge, New York, 1999.

Roach, Mary and Folger Tim (Eds.), The Best American Science and Nature Writing 2011,

Houghton Mifflin Harcourt, Boston, 2011.


JCMS 416 Feature and

creative Writing

3.00 JCMS 204: Reporting for the Print and

Electronic Media

The course is designed to orient the students on fundamental concepts of feature writings

which will deal with the following components: definition, types end scopes, significance of

features, selection of the topics for feature writing, structure and techniques of feature

writing, planning and research for feature writing, generating ideas for feature wining, photo-

feature and feature photo.

Books Recommended:

Blundell, William E., The Art and Craft of Feature Writing, New American Library, New

York, 1988

Friedlander, Edward Jay (et. al.), Feature Writing for i\Jewspaper and Magazines (Fourth

Edition), Longman, New York, 2000.

Hennessy, Brendan, Writing Feature Articles, Heinemann Professional Publishing, Oxford, I

0S9.

Nicholls, Brian, Features with Flair, “likes Publication, Delhi, 1972.

Patterson, Hellen M, Writing and Selling Feature Articles 3rd

Edition) , Prentice-Hall lnc.

New York, 1902.


JCMS 417 Peace Journalism

and Conflict

Reporting


Electronic Media

The course explores key concept that relate to med coverage of peace and conflict in the

world. The course considers the reporting of peace and conflict, including wars, peace

initiatives, community actions/protests, interpersonal violence arid peaceful living. The aim is

37

to engage with how peace and conflict are represented in society. The focus includes both

mass media and alternative media.

Book Recommended:

Lynch, Jake and Galtung, Johan. Reporting Conflict New Directions is Peace Journalism,

University of Queensland Press, Queensland. 2010.

Ross, Susan Dente and Tehranian. Majid. Peace Journalisin in Times of War, Transaction

Publish New Jersey. 2000.

Shaw. Ibrahim Seaga (et. al) Expanding Peace journalism: Comparative and Critcal

Approaches, Sydney University Press, Sydney. 2011.

Webel Charles and Galtung, Johan, Handbook of Peace and Conflict Studies, Taylor &

Francis, Pew York, 2007.


JCMS 418 Global Communication

and National culture


This course is designed to explore contemporary issues in global communication and the

driving political, sociological, cultural and economic forces behind the gathering and

dissemination of news, entertainment content among various mass cornnnunication systems

in the world. From an interdisciplinary perspective, it presents the basic theoretical concepts

on global communication and international relations and deals with the impact of global

communication on national economy, politics and culture, end the resultant national

communication policies.

Books Recommended:

Appadurai, Arjun, Modernity at. Laree: Cultural Dimensions of Globalization, The university

of Minnesota Press, Minneapolis, 1996.

Mowlana. Hamid, Global Information and World Communication: New Frontiers in

international Relations, Sage Publications, London, 1997.

Said, Edward, Culture and Imperialism, \Jintage, 1994.

Sreberny, Annabelle (et. at), Media in Global Context: A Reader, Arnold, London, 1997

Taylor, philip M, Global Communications, International Affairs and the media since 1945.

Routledge, London/New York, 1 997.

38


JCMS 419 Intercultural

Communication


The course focuses on the relationship between culture and communication emphasizing

socio-psychological variables, verbal and nonverbal language systems, cross-cultural

communication systems and conflict resolution. Pracucal application or in communication

principles to contemporary problems of cross-cultural and global communication will be

stressed. Speech communications, international business, bus education, social sciences,

nursing, mass communications, end other field of study” era certifications requiring cross-

cultural contact end/cr awareness of cultural distinctions willbe focused in the course.

Books Recommended:

Locke, Don, Increasing Multicultural Understanding: A Comprehensive model, Sage

publication London, 1998.

Semovar. Larry A. (et. at), Intercultural Communication. A Reader 13th

edition). Wadsworth

Boston, 2012

Samovar, Larry A. (et. al), Communicating between Cultures (8th

Edition), wadsworth,

Boston, 2010.

Wiseman, Richard L. and Shutter Robert (eds.), Communicating in Multicultural

Organizations, Sage Publications, London, 1994.


JCMS 420 Fashion

Journalism


Electronic Media

The objective of the course is to orient the students with basics of fashion journalism. The

students will be able to organize and plan editorisals and photo shoots for publishing, as well

as write articles and interviews on trends of fashion. Specifically, the course develops the

students figures such as Fashion Editor, Fashion Stylist, Fashion Director, Runway Director,

and Fashion Editor. This course is to provide tools and solstice‟s to a potentially very strong‟

market which should be providing supply in response to multiple forms of demand

undergoing continuous, change to develop media ciisccuise consouda ing he fashion word

chaiac b r spectacular nature and adaptability to all mass media, to teach the students to

manage correct‟ the communication of a fashion brand or medium, to train competent

39

professionals in the field of fash journalism and communication, capable of competing on a

global level.

Books Recommended:

Sherrill, Marcia Stevens and Karmel, Carey Adina, Style Makers: Inside Fashion, Monaceili

Press, New York, 2001.

Stone, Elaine, The Dynamics of Fashion, Fairchild Books, New York, 2000.

Woibers Marian Frances Uncovering Fashion: Fashion Communications across the Media,

Fairchild Books, New York, 2009.


JCMS 421 Health

Communication

and Population

Reporting


Electronic Media

This course will provide the students with health communication Through an examination o

theoretical frameworks, communication techniques and technology that pro: The neigh of

individuals, communities and populations. Topics may include health literacy, clinician to

client communication, peer to peer communication, edutainment‟ communication, effective

public health messages and mass media campaigns, risk and emergency communication.

Books Recommended:

Hornik, PC (Eds.), Public Health Communication: Evidence for behavior change, Lawrence

Erlbaum Associates lnc, New Jersey, 2002

Piotrow Phyllis (et. at), Health Communication, Praeger, London, 1997

Rahman, M. Golam, Media Response in Bangladesh, Srabon Publications, Dhake, 2006.

Rahman, M. Golam, Ccrnmunication Issues in Bangladesh, Paragon Publishers, Chaka, 1999.

Rogers, Evereti M., Communicehon Strategies for Family Planning, Free Press, New YorK,

1973.


JCMS 422 Social Media and

Multi Media

Journalism


Electronic Media

40

The field of journalism is undergoing unprecedented change. As technology rapidly chars the

landscape, the need for innovation, entrepreneurial spirit and so solid story telling skill will

become paramount to a successful career. The role of professional journalist LOS become a

balance of integrity accuracy. ethics and technological aptitude, while still demonstrating the

old hallmarks of journalistic endeavor and the disconnect of verification, ke goal of the

course is to identify elements of multiple media used in joumal storyteii critically evaluate

professional joumehetic multimedia packages, produce audio start parkages, produce video

story packages, combine audio and still photographs to produce audio sideshows,

demonstrate understanding ol characteristics of new IOU rnanisL storyiellinq, produce stones

or social media.

Book Recommended:

Alysen, Barbare (et at), Reporting in Multimedia World Allen and Unwin CrownNest,

Austrialia, 2003.

Heroert. John, Journalism in the Digital Age: Theory and Practice for Brodcast, Print and

Online Media, Focal Press,Oxford, 2000.

Bull, Andy‟, Multimedia Journalism: A Practical Guide, Rou‟rldge, New York, 2010.


JCMS 423 New Media and

Citizen

Journalism

3.00 JCMS 204: Reporting for the Print


Journalism is undergo a profound paradigm shift brought on by new medic, and the rise of

citizen journalism and blogging. This course combines traditional journalistic skills with a.

range of new skills, including self-sufficient internet publishing, multimedia production skills

and the skills involved in interacting with audiences, social networking and building online

communities. This practice-based course also provides an understand of the broad social,

historical, legal and moral context of journalism.

41

Books Recommended:

Allan, Stuart and Thorsen, Einar Citizen Journalism: Global Perspectives, Peter Lang

Pubhshers Inc., New York, 2009.

Dewdney, Andrew and Ride, Peter, The New Media Handbook, Routldge, London/New

York, 2006.

Herbert, John, Journalism in the Digital Age: Theory arid Practice for Broadcast, Print and

Media, Focal Press, Oxford, 2000.

Reddick, Randy, The Online Journalist: Using the internet and Other Electronic Resources,

Harcourt Brace College Publishers, London, 1997.

Seiter, Ellen, Television and New Media Audiences, Ciarendon Press, Oxford, 1999.


JCMS 424 Art of Presentation for

Readio, TV and Stage


The course introduces the students with confidence and techniques associated with presenting

before camera, reading autocue, writing and memorizing short scripts, n and talking to time,

This course will help the students to deliver their message will impact to smaller audiences.

present confidently to camera, read autocue, conduct en interview and talk to time.

Books Recommended:

Sharp, Elsa, How To Get A Job In Television: Build Y, A & C Black, London, 2009.

Wolfe, Kathryn, So You Want to be a TV Presenter?, Theatre Communications Group, New

York, 2011.


JCMS 425 Film Sense and Criticism 3.00 No Pre-requisite

The course introduces the students to the study of film, its history, development, and its

application as an artistic, educative, informative, entertaining as well as social force. Students

will be acquainted with basic elements, terminology and theories of critique and inquiry of

film and film industry. In addition, the goal is to train students to view films critically and

with an informed awareness of screening and assessment in compliance with socio-cultural

and political settings of the country.

42

Books Recommended :

Andrew, Dudley: The Major Film Theories, An Introduction, Oxford University Press, New

York 1976.

Badley, Linda, palmer, Barton (Eds.); Traditions in World Cinema, Edinburgh University

Press, Edinburgh, 2005.

Chaudhury, Shohini; Contemporary World Cinema, Edinburgh University Press, Edinburgh,

2005.

Monaco, James: How to Read a Film, Oxford University Press, New York/Oxford, 2000.

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43

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