1Copyright © 2016 Capgemini and Sogeti – Internal use only. All Rights Reserved.

Back the Future: A Retail Transformation StrategyJulian Burnett Chief Information Officer, House of Fraser

OUR BUSINESS STORY

From once upon a time in 1849…

…we now have a diverse portfolio of 60 stores

…providing customers with digitally enhanced choice & convenience

…through a range of store, online, app & mobile shopping experiences

…across a wide range of apparel, accessories, beauty and home brands

We hold a strong and unique brand position in UK department store retailing

OUR GROWTH THEMES

Raise awareness through a sensational brand

Optimise customer experienceeverywhere

Maximise all channels - seamlessly

Heightened expectations?

The rise and rise of click & collect …

…is great when you have shops!!!

OIS

B&C

Web

0 50 100 150 200 250 300 350

Net Sales Revenue

2015 2014 2013 2012 2011 2010

of customers consult their phones on purchases they’re about to make.

of customers who carry out a local search visit a store within 24 hours and 28% make a purchase.

New responsive digital, experiential, content rich, location aware commerce platforms are all the rage you know…

Optimise our product mix

Explore new store sizes, shapes and formats

Expand our international reach

Renew our core business technology

OUR TECHNOLOGY VISION

Redefine & modernise our architecture

Drive insight & directionfrom our data

More modular core business

apps

Renew our technology infrastructure

Deal with this!(You too please)

Scale agile change delivery

Keep developing our world class team

OUR IMMEDIATE PRIORITY

Hello Black Friday!!