+ All Categories
Home > Education > Back to the future seo by clive 16.11.13

Back to the future seo by clive 16.11.13

Date post: 08-Sep-2014
Category:
Upload: michael-ogden
View: 164 times
Download: 5 times
Share this document with a friend
Description:
 
Popular Tags:
57
Transcript
Page 1: Back to the future seo by clive 16.11.13
Page 2: Back to the future seo by clive 16.11.13
Page 3: Back to the future seo by clive 16.11.13
Page 4: Back to the future seo by clive 16.11.13

At the last meeting I shared some techniques and information on how to find and use basic SEO with keywords and search terms for advancing internet presence by creating a viral funnel using free resources

Page 5: Back to the future seo by clive 16.11.13

This time Mike and Amanda have asked

me to be a little more specific on getting

visitors to Lead Capture Pages

Page 6: Back to the future seo by clive 16.11.13

The First Thing You Need is a Lead Capture

Page

Page 7: Back to the future seo by clive 16.11.13
Page 8: Back to the future seo by clive 16.11.13
Page 9: Back to the future seo by clive 16.11.13

Anyone that does not have a domain from Big Advertising

Big Advertising Lead Capture Website:http://www.bigadvertising.co.ukTelephone: 01270 25 25 25 E-mail: [email protected] Fax: 01270 25 25 72Address: Big Advertising Ltd, Electra House, Electra Way, Crewe Business Park, Crewe, CW1 6GL

Or see your upline and they should be able to help and explain about setting one up

Page 10: Back to the future seo by clive 16.11.13

So the page is designed simply to offer people an information pack, but more importantly it will provide you with the prospects details

Without going into specifics, once we have their details we are going to give them a call, but you should check with your upline regarding procedure (Unless Mike would like me to briefly go through how Nicole and I qualify a lead on the phone?)

It all depends on how they arrived at your lead capture page: Advert, Blog, Twitter, Facebook etc as you will have different types of call to action on each

Page 11: Back to the future seo by clive 16.11.13

Maintaining the Back to the Future Theme we’ll get back to how you can get a person to the website to submit their details using the

Internet

Page 12: Back to the future seo by clive 16.11.13

BUT FIRST: A Wealth Warning!!!

I would just like to point out that what I am going to run through here are merely options available to you. In other words I am open to constructive criticism, but not ridicule or nit picking if I miss or leave out a minor or un-instrumental detail

Page 13: Back to the future seo by clive 16.11.13

So assuming now that everyone in the room has a Big Advertising

lead capture page, similar or will be getting one

Page 14: Back to the future seo by clive 16.11.13

The page as it stands right now is simply a webpage floating around in hyper space with not a lot going on

The first way of marketing your lead capture page is going to be from using the Back to the Future Training being provided by this workshop today

So the page now has some purpose and will actively be receiving traffic/visitors from your traditional/offline promotions and activities

Page 15: Back to the future seo by clive 16.11.13

One of the first and easiest ways to start driving online traffic to your site is by using free online advertising sites such as

Page 16: Back to the future seo by clive 16.11.13

The kind of advert that you choose is entirely up to you, but here are a couple of examples we currently have running

Page 17: Back to the future seo by clive 16.11.13

Earn Income for Christmas Working from Home, Variable Hours, No experience necessary as ongoing training will be provided, totally flexible hours, Part Time, Spare Time or Full Time.

Whether you’re looking for an extra £50 or £500+ a week we’d like to hear from you. Get Christmas Paid For and Then Some. UK based industry has vacancies nationwide and are currently recruiting distribution agents.

If you are looking for a career based income opportunity with an effort related pay scheme then please visit www.thirstforincome.com and submit your details.

Page 18: Back to the future seo by clive 16.11.13

Work from Home, Part-time, Work from Home, Hours to suit,

Catalogue Distributors required, Opportunities all over UK.

Cash Weekly Pay.

£75 - £500 Per Week. Start Immediately.

For more information visit www.thirstforincome.com

Page 19: Back to the future seo by clive 16.11.13

Earn Money Straight Away - UK Commerce Organisation Requires Agents Nationwide,

Variable Hours, We Require Distributors and Leaders Nationwide An Exciting Opportunity to earn between £300 and £5000+ a month working on a part time or full time basis.

The company has been operating successfully for over 90 years providing customers with a range of over 1500 different products that alternate depending on the season.

Agents are required to work closely with a team leader for initial training as well as ongoing support and guidance. Most agents start on a part-time basis working alongside an existing job until their income grows and enables them to work the opportunity on a full time basis.

The company provides a lucrative 'effort related' income scheme whereby activity is highly rewarded, on top of that are major incentives such as cars, holidays, large cash bonuses and much more.

No set targets to meet and no penalties, nor is the amount you wish to earn capped in any way.

This is an ideal opportunity for someone that genuinely wishes to move on in order to improve their income and lifestyle and would be prepared to apply some short term commitment for some long term rewards.

If this sounds like you and you would like to work with one of the fastest growing Commerce Organisations in the UK then we would like to hear from you. Apply in the first instance at www.ThirstForIncome.com

Page 20: Back to the future seo by clive 16.11.13
Page 21: Back to the future seo by clive 16.11.13

The next method we can use is by writing blogs online.

This time we are not going to worry about specific keywords or search terms in the blog as they are simply going to be used as an advertising tool

Page 22: Back to the future seo by clive 16.11.13

However once again try not to if possible lay reference to Kleeneze in your blog as you are trying to create an interest to your lead capture page and in turn be able to send the info pack to do the work, we are just trying to source people that are interested in making some additional money.

And again if someone knows it is Kleeneze they may already have a pre-conceived idea in their mind that it is not something they would be interested in without knowing the full facts and exactly what it is all about, which is as we said the job of the information pack

Page 23: Back to the future seo by clive 16.11.13

Once you have written a couple of blogs (Not adverts but blogs) you can then attract attention to your blog by using a similar process as a social media websites works as well as placing free adverts etc that link to your blog

Page 24: Back to the future seo by clive 16.11.13

You will have on your blog-site a selection of other bloggers that have posted blogs; you can search specific subjects such as

(Examples Only) ‘Network Marketing’ ‘Networking’ ‘Make Money’ ‘Home Income’ ‘Part Time Work’ ‘Savings’ ‘Investment’ ‘Jobs’ ‘Career’ ‘MLM’ ‘Betterware’ etc pretty much anything you can think of that will have blogs listed for a subject that is in accordance with your own in some form or another.

Simply like these people’s blogs or follow them similarly to how it is done on Twitter and Facebook

Page 25: Back to the future seo by clive 16.11.13

As you go through the lists liking and following this in turn flags you’re like to them and they in turn may either visit your blog and do the same or even leave a comment.

Plus it allows others that are in their following to be aware of your blog also.

This will gradually provide additional links to your blog that will highlight it and encourage even more readers to check out your blog.

You can see why this is quite an important exercise

Page 26: Back to the future seo by clive 16.11.13

Don’t worry too much if the other blogs your liking and following are not UK related as you are also creating a bit of SEO magnetism when they in turn like, follow, or view, your blog

If you currently have a blog account and are using it for other purposes open a new one as you do not want to integrate your Kleeneze blogs with some other subject

Page 27: Back to the future seo by clive 16.11.13
Page 28: Back to the future seo by clive 16.11.13

If you cannot think how to write a blog just be yourself and write how excited you are about this amazing opportunity that you have discovered or are involved in, or that you have always wanted your own business and finally found the opportunity that has all the benefits and more of a professional business, but without all the headaches, costs and overheads

It is always better to write your blog offline in Word or similar word document then you can simply copy and paste your text in when you have your blog-site open

Page 29: Back to the future seo by clive 16.11.13

TITLETwo ways you can get your title, the first way is to write your blog and then add in a title that is relevant to what you have written or write your title and build your blog to fit in around what you have called it

Always try and make your title something catchy that you think will appeal to others and make them want to read your entire blog

Page 30: Back to the future seo by clive 16.11.13

Always, always write in as professional-a-context as you can, your reader does not know you and the more professional they think your wisdom is the more likely they are to follow through and click on your link which will take them to your lead capture page which you will add to the bottom of the blog

Again try and insert pictures that you feel relate to your subject or highlight what you are trying to say

Page 31: Back to the future seo by clive 16.11.13

How to Link Text and Pictures etc in a WordPress Blog

Page 32: Back to the future seo by clive 16.11.13

Searching Tags

Page 33: Back to the future seo by clive 16.11.13

Adding a Blog

Page 34: Back to the future seo by clive 16.11.13

Linking a Picture

Page 35: Back to the future seo by clive 16.11.13

Linking to Text

Page 36: Back to the future seo by clive 16.11.13

Adding a URL

Page 37: Back to the future seo by clive 16.11.13

Linking a URL

Page 38: Back to the future seo by clive 16.11.13

URL = Uniform Resource Locator or Internet

Address

Page 39: Back to the future seo by clive 16.11.13

Once you are happy with your blog you will want to choose its tags (keywords) and insert them in the space provided on the blog submission page that you are currently working on.

Because you have not purposely set out to write a keyword strong blog which we covered last time you will have to decide which tags to use for yourself

Page 40: Back to the future seo by clive 16.11.13

Adding Tags/Keywords

Page 41: Back to the future seo by clive 16.11.13

To do this simply read your blog through and any meaningful words that appear twice or more are going to be your tags (keywords) no obscure words like ‘Sweet’ ‘Charming’ ‘Evening’ ‘Scenario’ etc, just positive words that can relate to your objective

Such as, ‘Work from Home’ ‘Network Marketing’ ‘Income’ ‘Money Maker’ ‘Business Opportunity’ ‘Home Business’ ‘Make Money’ ‘Earn Money’ ‘Generate Income’ ‘Home Income’ ‘Massive Income’ ‘Career Advice’ ‘Instant Profit’ ‘Top Income Tips’ ‘Financial Resource’ and so on, not forgetting to add your name on the blog with a picture of you as well as in the tags section

Page 42: Back to the future seo by clive 16.11.13

Review and Publish

Try to post at least one blog every week. Once you get going and used to it you should be able to do this quite easily, if there are two of you try and post two blogs a week, having two different interpretations is good and that is all you are really trying to do, simply writing as many different interpretations on the same subject

Bottom line! The more blogs you write, like, follow and post links to from other forms of promotion the more Internet attention you are stirring up

Page 43: Back to the future seo by clive 16.11.13

Do we all use Facebook?

Page 44: Back to the future seo by clive 16.11.13

We covered some of the ways of using Facebook last time, but it is always a good idea to post your blogs link on your timeline as well using the shortlink!

Page 45: Back to the future seo by clive 16.11.13

Shortlink Button

Page 46: Back to the future seo by clive 16.11.13

Blog Shortlink

Page 47: Back to the future seo by clive 16.11.13

Add Shortlink to Facebook

Page 48: Back to the future seo by clive 16.11.13

TWITTER

Page 49: Back to the future seo by clive 16.11.13

You may or may not have a Twitter account, but you could be missing out on potential leads by not having one

As with any online social medium Twitter has the potential to not only enhance your online presence i.e. Blogs etc, but also provide you with a stream of leads if used in the right context

Page 50: Back to the future seo by clive 16.11.13

Any online activity we generate stating ourselves as professionals is always the best option, after all our growing profession for our future is as professional Network Marketers, so rather than change that to suit our current level it is far better to be that already in any online appearance

That said our Twitter account should be no different

Page 51: Back to the future seo by clive 16.11.13

Be who you are, in name that is, but title yourself as a professional in your field.

For instance on my own Twitter account I have Clive Anderson as my name, but in my Profile Bio: Network Marketing - Leading & Team-Building Professional. Love to help people become involved and reach their goals, brings about a real sense of achievement.

My website listed links back to my Lead Capture site www.thirstforincome.com

Page 52: Back to the future seo by clive 16.11.13

Start out by posting tweets about Network Marketing and how great its ability is etc, but no mention of Kleeneze or that you have something to offer. The goal here is to generate followers and for all those who follow you follow back unless they sound offbeat or peculiar

A few well thought out tweets a day consistently will do, but not hours of endless tweeting. The objective here is to build up a followers, the art is not to let them know you have a business opportunity to offer

Page 53: Back to the future seo by clive 16.11.13

Research our trade i.e. Network Marketing and statistics that you can tweet in your own words etc and once you have built up a large list of followers over time start occasionally adding a link to your tweets that points to your blog or other advert, but again not frequently or you will blow your cover

This is worth doing because: Kleeneze being a career will hopefully mean that you wish to make it your future which in turn means that the Internet is not going away anytime soon, so if you built up several thousand followers over a few years the potential for your tweets can be massive

No different to building the business itself, just one tiny step at a time over time makes a big difference

Page 54: Back to the future seo by clive 16.11.13
Page 55: Back to the future seo by clive 16.11.13

And FINALLY!

Page 56: Back to the future seo by clive 16.11.13

Dream Big, Work Smart and

Page 57: Back to the future seo by clive 16.11.13

Thank You for Listening, I’m Off...


Recommended