• Background

• Concept and ambitions

• Structure of the project

• The local projects

• Evaluation design

Agenda

• 98 municipalities in Denmark

• Local administrations regarding

i.e. health, education,

kids/families, culture/sports etc.

Municipalities in Denmark

• Doping controls in fitness centres since 2003

• Prevention - Classic media campaign (2008-2010)

Web page, posters, brochures, adds, adshells etc.

Fitness centres and general practitioners

knowledge and attention

• New fitness concept (2012)

Cooperation with fitness centres (common values and motivation)

Preventive focus

Dialogue based

Clearly communicated values locally in the fitness centre affects culture and

environment affects the young people

Background – Antidoping work in Denmark

• Target group = Young people aged 13-25

• Recognizing their focus on body image and identity

• Prevention = Guiding and leading the way!

• Key persons in their every day life with clearly communicated values

and enough knowledge to debate, challenge myths and answer

questions

Prevention of doping use

• Contact to ADD - Need for local action

• Local steering committee Local administrations for; health, schools, children, sports

Police

Fitness centres

SSP-cooperation (Schools, Social service & Police) Local prevention and ‘social safety net’ among young people

cooperation across different professional groups

Prevention and focus on risk behavior: drugs, alcohol, smoking etc.

• Plan for preventing and fighting use of doping in Aalborg Focus and attention among key persons working with young people

Basic education – doping substances, effects & side effects, motives for use etc. Knowledge focus and dialogue

Common language

Local network of key persons

Plans of actions

Aalborg (2012)

• Kick-off: Education seminar for everyone working with young people The doping substances - Effects and potential side effects

Local Police reporting

Where are they – who meets them?

Warning signals – when to react?

• An official from the Ministry of Culture attended the seminar

• An application for public funding from Ministry of Culture + Ministry of Health was made

• Public project funding to establish ‘Anti doping municipalities’ (2014-2017) EUR 994,000

Demand of 50 % self financing from the municipalities

Agreement made by political spokesmen on health from all parties in the Danish Parliament

Aalborg – Pilot project (2013)

• What?

Knowledge to local key persons = local focus

Development of local activities aimed at defined target groups

Action plans in case of suspension and/or knowledge of doping use

Plan for anchoring the work in the local administration after the project period ends

• Who?

Local key persons who meet the young people in their every day life - Schools, SSP, youth clubs, sports clubs, fitness centers, youth counselling (i.e. abuse treatment)

Relations, trust and respect

Dialogue about training, health, body image, identity - and doping

Recognize changes in behavior – warning signals

Each municipality develops activities based on the local challenge and available resources

Developing the Concept (2014)

Local anti-doping in municipalities - Concept

Participants Activities ResultsEffects -

target groupEffects -society

Municipal

administrations:

- Health

- Children/young

people

- Culture (sports)

- School

- Social service

Sports clubs

Fitness centers

Education institutions

Police-School-Social

service

Police

Counselling Service -

young people

Treatment for drug-

use

General Practitioners

Emergency rooms

Psychiatry

Young people

Anti Doping Denmark

Analysis

Theme meetings

Development of skills

Development - work

shops

Interdisciplinary

dialogue and sharing

knowledge and

experiences among

local key persons

Targeted events

Collect knowledge and

experience

Communication

Knowledge

Steering committee

Defined target

group(s)

Strategy

Local key persons

Action plan(s)

Interdisciplinary

action(s)

Ideas into practice

grounded in

administrations/

organizations etc.

Early actions

(kids/teenagers)

Local networks

Key persons with

attention on local

problems with PIEDs

Security and power to

react among local key

persons through

action plans

Possibility for an open

and qualified dialogue

between young people

and key persons about

PIEDs and related

subjects (training,

health, body image,

identity etc.)

Focus on health in

connection with

training and body

image and identity

General focus on PIEDs

as a public problem – a

societal problem

Identification of key

persons according to

prevention of young

people using PIEDs

Inspiration for other

municipalities

Fewer young people

using PIEDs

Lower societal costs

(treatment, social

welfare etc.)

• Application material sent to the 98 mayors in Denmark in September

• Too late in the year – budgets for 2015 were closed (50 % self financing)

• Use of network – engaging local people

• 5 applications = 4 projects

• Different in size/population

• Different in organization of the local administration

Finding the ‘Anti Doping Municipalities’ (2014)

Project structure

Overall steering Committee- Ministry of Culture- Ministry of Health- Anti Doping Denmark (Project coordination)

Hjørring

- Local SteeringCommittee

- Local Coordinator(min. 15 h/week)

Odense

- Local SteeringCommittee

- Local Coordinator(min. 15 h/week)

Holbæk

- Local Steering Committee

- Local Coordinator (min. 15 h/week)

Aalborg

- Local SteeringCommittee

- Local Coordinator(min. 15 h/week)

Ove

r all extern

alevaluatio

n

Local Project - Odense

Local project - Holbæk

• Qualitative data

self reports (coordinator)

observations

Interviews (coordinator, key persons, target groups)

• 2017 is too early to conclude on effects

• Experiences to share and inspire

Good practice

‘Tool box’

Evaluation design

Thank you for your attention

Malene Johannisson, Prevention consultant

mj@antidoping.dk