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Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures,...

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Page 1: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries
Page 2: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

Background to Our Caffe Praego blend

We are passionate about producing superb tasting coffee, working with the highest quality Arabica

beans, personally sourced and “putting back” into these communities.

Our love for coffee & provenance goes well beyond the beans in the bag; it embraces the whole essence

of the aroma, taste & the simple enjoyment of just relaxing & drinking a cup of very special coffee. The

fusion of two different cultures coming together to blend a coffee that is unique & magical.

Our philanthropy of sourcing coffee cherries direct from the growers, then putting funds, support &

help back into those very communities, developed back in 2007. Rwanda was chosen as our primary

product source due to the very high quality of their coffee, as well as the uniqueness of supply.

Known as the “Land of a Thousand Hills”, Rwanda is a beautiful country, with the perfect climate &

terrain for producing excellent coffee cherries. Coffee trees flourish in the high altitudes &

temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries is

done entirely by hand, thus guaranteeing the highest quality.

Our Lake Kivu blend contains the finest grade A Arabica Bourbon cherry beans, carefully selected from

the finest Co-operatives in Rwanda. In order to enhance the full bodied taste of the coffee, we add a

small amount of an equally high quality Robusta cherry bean, grown in neighbouring Uganda to give a

perfect Espresso with thickness, body and delicious taste.

Our coffee graders description of the taste profile is “sweet, clean & with a hint of berry” producing a

smooth, well-structured coffee with a rich crema and maximum flavour.

Co-operatives & Community Projects

Page 3: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

INGOBOKA CO-OPERATIVE

The Ingoboka Co-operative is a group of 135 farmers,

maintaining around 10,000 coffee trees. The plantation

is located in the western province of Rwanda, on the

shores of Lake Kivu. Ingoboka produces around 200

tons annually of fully washed, finest Arabica Bourbon

Coffee at an altitude of around 1800m.

The trees are grown on

extremely lush, rich

volcanic soil & the regular

rain fall & high

temperatures are perfect

growing conditions.

Ingoboka are a Fair Trade

certified plantation, are

fully certified 100%

organic & won the 2011

prestigious award for

“Coffee Cup of Excellence”

COCAMU CO-OPERATIVE

The Cocamu Co-operative is a large plantation with around 600,000 coffee trees owned by 584 member

farmers, including 226 woman only owners. The plantation is located close to the Tanzanian border in

the Eastern Province. The Co-operative is Fair Trade accredited with a reputation for producing around

500 tons of excellent quality Arabica Bourbon beans. Cocamu has an

excellent training programme, allowing 10,000 trees to be used for

training of new farmers & for monitoring quality.

Page 4: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

Coffee Shop Equipment Supply & Services

Caffe Praego offers a wide range of specially selected traditional & fully

automatic Bean to Cup machines to suit all requirements. Equipment can be

purchased or can be rented through our simple monthly rental with flexible

terms to suit your business.

Caffe Praego also offers a comprehensive back up service

including coffee tastings, machine supply, full installation, staff &

end user training, technical maintenance, filter changes & daily or

weekly valets.

Coffee Shop Fit Outs

Caffe Praego can advise on & supply a bespoke shop fitting

service for coffee shops & staff refreshment areas,

including a “Grab & Go” machine tower.

Page 5: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

Our Packaging

Caffe Praego does not use aluminium

packaging, meaning our bags are

more environmentally friendly & easy

to recycle. Bags are designed to

maximise the freshness of the roasted

beans with a special patented seal.

Caffe Praego cardboard boxes are made from recycled

material and can be used again. Boxes contain no bleaches and

the ink is from a sustainable source thereby allowing them to

be recycled for a second time.

As part of Caffe Praego’s one stop supply, we can offer a wide range of coffee shop products to suit all

requirements. All products are kept in stock for immediate overnight delivery for any orders received

by 3pm. These include:

Takeaway cups

Caffe Praego offer a wide range of bespoke branded

paper cups in 8,9,10, 12 & 16oz sizes. Cups can be

personalised to individual requirements or you can

use the Caffe Praego branded cups. Paper cups can be

recycled or you can choose 100% compostable.

Crockery supplies

We can also supply a wide range of plain or

personalised crockery including cups, saucers,

glass jugs, espresso cups & pots in many

different designs and sizes. Caffe Praego cup

and saucers have been particularly well

received by end users.

Page 6: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

Marketing Support

As part of our ongoing service to our customers to promote the high quality coffee, the sourcing &

provenance, we have designed a range of marketing support material that can be used in coffee shops,

deli bars & restaurants – in fact anyway where coffee is served. These can be personalised to suit

individual requirements. These include:

Coffee shop Menu Board & Prices

90 second film footage from the plantations personalised to suit with TV screens

Provenance & Sourcing Boards, Table talkers, Posters for specials

QR codes for direct access to our website and facebook pages

Canvas photo frames of the plantations

Field to Cup manual showing how coffee is made & Barista training guides

Page 7: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

Our Community Projects

Caffe Praego has worked in partnership

with the Point Foundation since 2007 to

improve the welfare of Rwandan children,

living in the communities close to the

plantations. The Point Foundation is an

accredited charity managing our

community projects including education

programmes & community based disability

projects.

Caffe Praego is proud to work with the coffee farmers, their Co-operatives & local community projects.

Our teams regularly travel to Rwanda maintaining strong links with the projects while visiting the

farms to agree tonnages, check on quality & discuss future projects.

£3 per case sold goes directly to Point Foundation.

Coffee & Art

As part of our community projects, we are supporting a 22 year old

Rwandan art student - Frank SETTO. He grew up in the Noel

Orphanage following the genocide in 1994 Frank is now at

university in Kigali studying art & graphic design sponsored by the

Point Foundation. Frank designed our coffee bags and more of his

work can be viewed on the Caffe Praego website.

Page 8: Background to Our Caffe Praego blend...Coffee trees flourish in the high altitudes & temperatures, nourished by rich volcanic soils & mountain spring waters. Picking of the ripe cherries

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