Backlinks after Penguin

By Julia Schoenegger

5/15/2013 ® Searchmetrics GmbH 2013 │ Site 1

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5/15/2013 ® Searchmetrics GmbH 2013 │ Site 2

About the speaker

As Client Relationship Manager is responsible for product training and consulting with clients on their SEO strategies.

Prior to joining Searchmetrics, she worked at ShopWiki, an International Shopping Search Engine as Country Manager Germany. In this capacity she was driving all SEO and Affiliate marketing initiatives as well analytics efforts for the German market.

Julia Schonegger received a Master’s in Digital Publishing from NYU and holds an MA in Comparative Literature and English from the University of Vienna.

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• Client Relationship Manager at Searchmetrics for North America

Who are we?

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Overview slide

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Backlinks in a

Post-Penguin era

The Good, the Bad the Ugly

Eric Schmidt in 2008

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Eric Schmidt, Former Google CEO

The internet is fast becoming a “cesspool” where false information thrives.

Schmidt, Brands are the solution

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“Brands are the solution, not the problem. Brands are how you sort out the cesspool”. Eric Schmidt, 2008

Google Algorithm Update

“Unnatural” Links violate Google Webmaster Guidelines

• April 2012: Penguin 1.0

• May 2013: Penguin 2.0

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Matt Cutts, Google Search Quality Team

Evaluate Backlink Profile

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• Widget Links

• Exact Match Anchor Texts

• Article Directories

• Paid Links

Relevancy and Quality

Losers after Penguin 2.0

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• http://blog.searchmetrics.com/us/2013/05/23/google-penguin-update-2-0-loser-analysis/

Diagnostics

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• Hit by Penguin? Next

• Find Top performing Competitors in your vertical

• Compare Backlink Profiles!

Link Diagnostics in Searchmetrics

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Exact Match Anchor Text Analysis

Link Diagnostice in Searchmetrics

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• Advanced Filter to segment data

Link Diagnostics

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• Outgoing Links to detect potential SPAM

Backlink Profile Clean up

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• How to fix Backlink Profile

• Contact Site Owner (Webmaster) and request removal of undesired link

• Use Google Disavow in Webmaster Tools

Google should no longer consider the link when evaluating backlink profile

• Attract relevant high quality links

Link Freshness

• New and lost links

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Link Freshness

• Check on link within 24h

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Think big. Think Searchmetrics.

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We provide the

technology and

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happen

Your success makes us tick

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Customer success

Support team

Success management

• Training and business intelligence

• Our innovation = your profit

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Questions? Email us at:

sales-us@searchmetrics.com

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Thank you!