Jordan WilsonEarned Media Consultant

Supercharged digital, lovingly crafted to perfection

• ButwhatdoesthismeanforyourSEOcampaign,andhowshouldyouadaptyourlinkbuildingcampaigns

What does this mean for your SEO campaign?

On the other hand…

• Affects sites on a granular level

• Real-time updates = penalties are harder to detect

• More analysis is needed to detect issues

• Affects individual subfolders, pages or keyword groups

• Individual pages could be affected while others are fine

• Look at all factors that could affect rankings

Two pages on your site:

Page A• Good on-page optimisation

• 3 backlinks

• Linked to from site menu

• Ranks at position 3

Page B• Good on-page optimisation

• 20 backlinks

• Linked to from site menu

• Ranks at position 30

Authoritysites are:• Trustworthy

• Popular

• Experts in their field

Avoid sites that have:• Spammy content

• No social following

• Regurgitated content

Page A• 3 quality backlinks

Page B• 20 spammy backlinks

Planning a link building strategy for 2017

Audit your backlinks

• Link Research Tools

• Link Detox

• Majestic

• AHREFS

• Linkdex

• …Many more

Quality vs quantity

3 principles:

1. Great content

2. Offer something unique

3. Build Relationships

KEEP CALMAND

PLAY THELONG GAME

In summary:

• A Penguin 4.0 is hard to detect so audit your links

• Think about links as a cause for poor rankings

• Invest in quality content for your site

• Offer something unique to authority sites

• Focus on building relationships

12 seconds

Thank you!Any questions?