History

• 1932 – purchased light house from Germany

• 1952 – Main house joined the lighthouse

• 1988 - Kelsey wanted to redirect river

• 2001 – Construction on visitor center, hotels, convention center, and spa.

• 2004 – Opened for customers

Strengths

• Initial Public Offerings used for companies wanting to raise its capital

• going public is having the company listed

Weaknesses

• Selling of a company’s stock can be risky

• going public too soon- cash problems- fast growth

• The rush to the stock market may expose the company to pressures they are unprepared to face.

Opportunities• 1600 acres for the resort to use,

• 50 acres for the spa,• 25 for the main house • 125 for the botanical gardens• 350 of the acres for the wild life preserve

• Going public through a foreign company

• United States builds a relationship with its market makers

• American investors• great volume of customers • tax incentives

Threats

• weather problems

• bad referrals

• merger- very expensive

• Acquiring other resorts - a threat to income and budget