Badger Meter Water Utility Solutions 2014 Public Relations Media Coverage Report Total Reach 91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage Results BEACON AMA launch PR resulted in: 16 trade media articles placed as a result of launch release and initial pitching including coverage in industry leading trade publications, by-lined articles and technology features 57+ news stories generated during January and February 2014 (per mid-year Meltwater report, including financial news mentions as well) Public relations launch efforts contributed to positive marketplace acceptance including strong sales for BEACON AMA Starter Kits and product deployments Product launch campaign as a whole also received a Gold Award in the MarCom Awards competition, which recognizes outstanding achievement by marketing and communications professionals from around the world Product launch as a whole also received a BizTimes I.Q. Award for Innovation Overall, PR efforts resulted in: 130+ approximate and accounted for single media opportunities in print, online and e-newsletters 91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage Customer inquiries and support for lead generation efforts
Transcript
Badger Meter Water Utility Solutions 2014 Public Relations Media Coverage Report
Total Reach
91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage
Results
BEACON AMA launch PR resulted in:
16 trade media articles placed as a result of launch release and initial pitching including coverage in industry leading trade publications, by-lined articles and technology features
57+ news stories generated during January and February 2014 (per mid-year Meltwater report, including financial news mentions as well)
Public relations launch efforts contributed to positive marketplace acceptance including strong sales for BEACON AMA Starter Kits and product deployments
Product launch campaign as a whole also received a Gold Award in the MarCom Awards competition, which recognizes outstanding achievement by marketing and communications professionals from around the world
Product launch as a whole also received a BizTimes I.Q. Award for Innovation
Overall, PR efforts resulted in:
130+ approximate and accounted for single media opportunities in print, online and e-newsletters
91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage
Customer inquiries and support for lead generation efforts
Beacon Advanced Metering Analytics (AMA); New Powerful End-To-End Managed Solution for Water Utilities is ‘Clearly Better’
Water Online
55,162 1/30/14 Badger Meter Introduces Beacon Advanced Metering Analytics (AMA); New Powerful End-To-End Managed Solution for Water Utilities is ‘Clearly Better’
Online
Electric Light & Power/POWERGRID International
54,583 1/30/14 Badger Meter Introduces Advanced Metering Analytics System
Online
Water Efficiency 26,289 January/February Issue
AMI Defines the Three Rs of Water: Recovery, ROI, and Rate Structure
Print
Water/Wastes Processing
3,795 2/11/14 Advanced Metering Analytics for Water Utility Management
Online
WaterWorld 107,462 2/11/14 BEACON AMA Press Conference Highlights
Online
WaterWorld 107,462 2/11/14 BEACON AMA Press Conference Highlights
E-Newsletter
CIO Review N/A 2/11/14 Badger Meter to Run Solution for Utilities
Online
Water & Wastes Digest
60,000 February Issue Meter Source: Smarter metering for Skagit County
Print
Water Efficiency N/A 2/11/14 AMI Integration: Pro and Con
Online
Water & Wastes Digest
17,195 2/13/14 Meter Source: Smarter metering for Skagit County
The following represents selected media coverage from 2014 in publications including Water Efficiency, WaterWorld, Water & Wastes Digest, Water Environment & Technology, Water Technology, Water Online, Water System Operator, Milwaukee Journal Sentinel, Milwaukee Business Journal and more.
Press Release
For Immediate Release: January 29, 2014 Contact Information: Julie Caan (414) 221-0219 [email protected]
BADGER METER INTRODUCES BEACON ADVANCED METERING ANALYTICS (AMA); NEW POWERFUL END-TO-END MANAGED SOLUTION FOR WATER UTILITIES IS “CLEARLY BETTER”
New solution provides greater visibility to water consumption, reduces technology risks and frees-up utility managers to focus on core competencies
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today introduced its new end-to-end managed solution for utility management, BEACON Advanced
Metering Analytics (AMA). BEACON AMA combines the intuitive BEACON AMA software suite with proven
ORION® Advanced Metering Infrastructure (AMI) technology using fixed and cellular networks to give utilities
greater control, more information and enhanced customer service. With the release of BEACON AMA, Badger
Meter also becomes the first major water meter company to release a cost-effective cellular based solution for
system wide deployment.
“Utility managers across the country have told us that while they are experts at running their water utilities, they
aren’t as comfortable with managing communications network infrastructure, system maintenance or software,
which are continually evolving. BEACON AMA is the perfect solution because Badger Meter does it all. Our
ORION Cellular endpoints, along with fixed network endpoints, minimize the need for costly infrastructure. We
also provide ongoing system maintenance and software support. Equally important, the BEACON AMA software
suite provides the decision-making information utility managers need to understand and monitor their water
operations and improve customer service,” said John Fillinger, director of utility marketing for Badger Meter.
“BEACON AMA is a simple and innovative approach that enables two-way communication virtually anywhere and
gives utilities the information and analytics they need without the time and expense of managing their own fixed
network system. With all of these features and benefits, BEACON AMA is the ‘clearly better’ solution in the market
today,” added Fillinger.
Built around a robust software suite, BEACON AMA can easily import meter data and utilize the information to
improve operations and processes for each specific utility’s needs. The software suite includes a customizable
dashboard, the ability to set unique alert conditions, a consumer engagement website and smartphone/tablet app
so customers can view their water usage activity, a secure hosted platform, and integration into current utility
business systems. Water utility managers can expect faster leak detection, easier revenue management, the
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ability to quantify the effects of their water conservation efforts, easier compliance reporting, and an enhanced
customer service experience.
BEACON AMA is built on the time-tested ORION system for interval data capture and two-way communication.
By utilizing the traditional Badger Meter ORION (SE) Fixed Network endpoints and gateways, along with ORION
Cellular endpoints, a fixed network can now be configured to minimize infrastructure requirements and meet the
unique needs of individual utilities. These flexible options allow a utility to apply the BEACON AMA managed
solution to all services, or to immediately get started with more critical commercial or industrial customers.
BEACON AMA is available exclusively through a managed service designed to minimize costs for deploying and
maintaining the system. This allows utilities to focus their resources on directly managing their water delivery
systems. BEACON AMA comes with the hosted BEACON AMA software suite with regular updates, fixed network
and/or cellular endpoints and long term support and maintenance – all for an affordable one-time activation fee
and a monthly per endpoint fee. The BEACON AMA managed upgrade program is designed to keep utilities in
step with the latest technology advancements. Since there is no need for owned infrastructure, BEACON AMA
pilot programs with ORION Cellular endpoints can be implemented quickly.
To help utilities get the most out of a BEACON AMA system, Badger Meter also offers a comprehensive water
meter product line for residential, commercial and fire service applications that are all compatible with BEACON
AMA. All water meters from Badger Meter are also NSF-compliant and are available in a range of functionalities,
materials and sizes.
BEACON Advanced Metering Analytics is just one more way Badger Meter is Making Water Visible® to utilities
and their customers. To learn more, visit www.badgermeter.com/BEACONAMA, call 800-656-3837 or contact
your local sales representative.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities and
commercial and industrial customers worldwide. Measuring water, oil, chemicals, and other fluids, Badger Meter
products are known for accuracy, long-lasting durability and for providing valuable and timely measurement data.
For Immediate Release: April 7, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
BADGER METER NAMED PLATINUM SPONSOR OF AWWA ACE14 Second consecutive year as Platinum Sponsor of world’s premier event for water professionals; will host a complimentary technology webinar leading up to conference
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today announced it will be the Platinum Sponsor of the American Water Works Association (AWWA)
Annual Conference and Exposition (ACE14), which will take place in Boston, Mass., June 8-12. A member of
AWWA since 1929, Badger Meter values the organization’s critical role as a resource, advocate and connecting
force in the world water community. Badger Meter was the conference’s inaugural Platinum Sponsor in 2013.
“We are proud to be the Platinum Sponsor of this premier industry event for the second consecutive year,” said
Richard A. Meeusen, chairman, president and chief executive officer of Badger Meter. “We appreciate AWWA’s
guidance and support of our entire industry, whether in our own business as we engineer new products and
technologies, or in the field as our utility customers work to safely and efficiently deliver water. ACE14 brings
everything full circle for the advancement and preservation of our Earth’s most precious resource.”
The 133rd
annual conference’s theme is “Uniting the World of Water,” with a focus on offering the best solutions to
meet the changing needs of the global water community. Attendees can look forward to hands-on learning
sessions, sharing of knowledge and best practices, networking opportunities and the chance to experience new
technologies and innovative products firsthand.
Badger Meter and AWWA Host Technology Webinar Leading up to ACE14
In addition to sponsoring ACE14, Badger Meter has partnered with the AWWA to offer a complimentary webinar
aimed at educating water utilities about the role technology can play in their delivery systems. The webinar, “How
is Technology Changing the Water Utility Industry?” will take place on Tuesday, April 22, 2014, from 12 p.m. – 1
p.m. CDT. Four overall learning objectives will be explored during the webinar. First, the audience will find out
how to evaluate meter technologies – a critical skill in a world of constantly-evolving technology. Next, they will
learn about how accurate meters affect operations, allowing utilities to capture more revenue and conserve water.
Thirdly, attendees will explore new technologies, including advanced metering analytics software and the use of
cellular networks. Finally, they will learn how to integrate technology to improve utility management and maximize
For Immediate Release: June 17, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
BADGER METER AND WATERTECH OF AMERICA ANNOUNCE CHANNEL PARTNER AGREEMENT Milwaukee Water Council members join forces to serve customers in industrial and commercial markets with innovative water management programs
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today announced it has entered into a channel partner agreement with Watertech of America.
Watertech of America is a Greenfield, Wis., based total system management provider with chemical and
equipment expertise for the treatment of water and wastewater in industrial and commercial markets. Through the
strategic partnership, Watertech will recommend Badger Meter Flow Instrumentation products to its existing
customers in energy, food & beverage, healthcare, commercial/institutional and medium industry.
Both companies are members of The Water Council, which includes a network of more than 150 water technology
companies working together to succeed in the world water marketplace. Badger Meter is a founding company and
Watertech has held membership since the organization’s inception in 2007. Based in Milwaukee, Wis., The Water
Council is the only organization of its kind in the United States and, through its confluence of expertise and
resources, is establishing the region as a World Water Hub for research, economic development and education.
“This channel partner agreement is significant not only because Watertech of America will be recommending
Badger Meter products, but also because it demonstrates the power of Water Council companies working
together and supporting one another,” said Richard A. Meeusen, chairman, president and chief executive officer
of Badger Meter, and co-chair of The Water Council. “For both of our companies, conservation is the ultimate
priority. Badger Meter helps companies and municipalities to conserve water through monitoring and measuring,
while Watertech offers innovative water management programs built to maintain more efficient systems that use
less water, less chemicals, and ultimately, less energy.”
Continued Meeusen, “We are excited to work with Watertech to strengthen its business, optimize its customers’
operations and amplify the positive outcomes of Water Council companies working together for the benefit of all.”
Badger Meter is a leader in both mechanical and electrical flow metering technologies, offering one of the
broadest flow control and measurement portfolios in the industry – including eight out of the ten major flow
For Immediate Release: September 30, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
Badger Meter Releases EyeOnWater App Update for BEACON Advanced Metering Analytics Solution Consumer mobile app connects utilities and end-water users, enabling them to monitor usage and conserve resources
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, has released an update for its EyeOnWater consumer mobile app. The app, available for customers of
water utilities that have implemented the BEACON Advanced Metering Analytics (AMA) solution, gives
consumers direct access to their water consumption data and provides tools to help them manage their water
use.
Available in the App Store, EyeOnWater is optimized for iPhone® use, and an Android™ release is under
development. Additionally, EyeOnWater is available as a web-based consumer portal for desktop applications.
“EyeOnWater goes beyond traditional monthly statements to connect utilities and their customers like never
before,” said John Fillinger, director of utility marketing for Badger Meter. “Literally putting water usage data in the
palm of consumers’ hands, EyeOnWater has the ability to help promote changes in water consumption – saving
money and precious resources.”
Water management features available through the app include graphics showing recent usage, with a comparison
against average usage; usage trends; detailed charting of historical usage; a leak alert function; and
recommendations to conserve water, with the ability to set up a customized profile to receive personalized tips
and access to a savings calculator.
Available exclusively through the BEACON AMA managed solution, EyeOnWater works in tandem with the
system’s mission to deliver a simple, yet powerful approach for improved decision-making capabilities.
“The utilities we partner with want to improve their customer service, just as much as their customers want to be
better stewards of their water use. Consumers are used to accessing a wide variety of information on demand via
their smartphone. Now, through EyeOnWater, they can receive proactive communications from their water
provider as well. Whether seeking a better understanding of how and when water is used, measuring
Metering Technologies Expected to Shape 2015 Badger Meter experts can provide insights on metering technologies predicted to help utilities meet
their water management initiatives in 2015 – and beyond TO: Editors DATE: November 6, 2014 WHAT: When considering the current state of the water and wastewater industry, water metering
is an important part of the conversation. As we look back on 2014, a year that saw
many new innovations and advancements in the water and wastewater industry, Badger
Meter experts are available as a resource to discuss the water metering technologies
predicted to help utilities meet their water management initiatives in 2015 – and beyond.
Four key water themes predicted to shape 2015:
Cellular Metering Solutions: In 2014, Badger Meter became the first major water
meter manufacturer to release a cellular-based metering solution for system-wide
deployment with the introduction of its BEACON Advanced Metering Analytics
(AMA) managed solution. As utilities across the country adapt to changing
technology, the ORION® two-way cellular endpoint offered with BEACON AMA has
been met with positive acceptance. A recent IHS Technology report (“Water Meters
Report – 2014”) echoes this sentiment in forecasting that cellular-enabled water
meter shipments are predicted to grow rapidly in North America as utilities look to
minimize capital investments when installing a smart water network.
With cost for implementation a top concern, more utilities will continue exploring new
cellular technology in 2015. As your publication covers this topic, Badger Meter can
comment on the many benefits of cellular, including faster network deployment
through use of existing networks, as well as 24/7 access to metering data (cellular
networks are typically the first to be restored in the event of an emergency).
Managed Systems & Analytics: In a newly released study conducted by Zpryme
and the Smart Water Summit (“2014 U.S. Smart Water Utility Report”) surveying 75
utilities across the United States, it was found that the most important technologies
