Date post: | 22-Jan-2018 |
Category: |
Government & Nonprofit |
Upload: | jovita-mask |
View: | 307 times |
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Why do you host conferences?
Value to
Members
• Efficient way to learn
• Network with other people
in their industry
• Inspiration to think about
new ideas and trends
• Get certified
• Have fun
Value to
Sponsors
• Promote their products &
services
• Get specific leads
• Learn about customer
needs
• Find partnerships
Value to
Association
• Learning about Members
• Communicate Key
Messages
• Retain members
• Get new members
• Revenue
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Value to Members
Efficient Way to Learn
• Industry opportunities and challenges
• New products/services from vendors
Network with other people in their industry
• Members
• Sponsors
• Association staff
• Subject matter experts
Get Inspired to think about new ideas and trends
Get Certified
Have Fun
Value to
Members
• Efficient way to learn
• Network with other people
in their industry
• Inspiration to think about
new ideas and trends
• Get certified
• Have fun
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Value to Sponsors
Venue to Promote
• Products
• Services
Way to get Specific Customer Leads
Means of Learning about Customer
• Needs/Challenges
• Preferences
Find Partnerships
Have Fun
Value to
Sponsors
• Promote their products &
services
• Get specific leads
• Learn about customer
needs
• Find partnerships
6
Value to Association
Value to
Association
• Learning about Members
• Communicate Key
Messages
• Retain members
• Get new members
• Revenue
Gain Learning about Members
• Their interests
• Their challenges and opportunities
Efficiently Communicate Key Messages
• Promote upcoming events
• Enlist participation in association activities
Generate Excitement to Retain and Recruit Members
Bring in Revenue
• Sponsors
• Attendees
Have Fun
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Gamification in Your Mobile App
can support these Goals
• Encourage behavior
• Enable networking
• Provide association with
valuable data
automatically. No work!
• Have fun
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One Example: Providing Value to Sponsors
How many of
you have used
a physical
passport stamp
program to
encourage
traffic to your
exhibitors?
9
Use Mobile App Instead
End user “checks in” by entering code word
• Has conversation with exhibitor to get code word
Everyone can see each other’s badges earned on
Leaderboard and on Attendee Listing
• Healthy competition
• Positive peer pressure
Association gets data on who checked in to which booths
• Provides to Exhibitors
No manual tallying, no mess, ultimate information to all
stakeholders
• Sponsors
• Attendees
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Gamification in the Mobile App - the What
Badges can be awarded for
• Checking in to exhibitor booths
• Attending certain agenda sessions
• Networking with others through messaging or
exchanging virtual business cards
• Completing surveys
• Participating in live polls
• Community/Social participation
…and more
12
• Encourage behavior
• Enable networking
• Provide association with
valuable data automatically. No
work!
• Have fun
Gamification in the Mobile App - the Why
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Identify what you are trying to accomplish
Rules - best practices
• Early gratification - easy to earn first badge
• Easy enough to earn most badges
• But hard enough to be meaningful
Badges - simple, graphical images
Some serious, some fun
• Expert badges
• “Work Hard, Play Hard” or “Social Butterfly”
Enlist a few helpers to commit to
participating
Gamification in the Mobile App - the How
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Why Badges Not Points?
Not enough information on HOW each user earned the
points
• Lose value of sharing attendee interests among participants
• “Which” badges matters as much as “How many?”
Too complex
Too easy to game the system
Not as fun
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Real Win — Direct End User Feedback and Content
Earn badges for doing:
• Surveys
• Live Polls
• Posts to Discussion
Board
• Sharing Photos