Everything (and nothing) is Everything (and nothing) is About Social MediaAbout Social MediaJay BaerJay Baer@jaybaer@jaybaer

GoldrushGoldrush

$900 Million Fight$900 Million Fight

What is Social Media?What is Social Media?

““I don’t even use the phrase I don’t even use the phrase “social media” when talking to “social media” when talking to

execs. There’s too much execs. There’s too much baggage and baggage and

misunderstanding.”misunderstanding.”

David Meerman ScottDavid Meerman ScottAuthor - The New Rules of Marketing & PRAuthor - The New Rules of Marketing & PR

Breadth = DeathBreadth = Death

What Flavors Do You Offer?What Flavors Do You Offer?

1. Social Strategy & Audits1. Social Strategy & Audits

2. Social Analytics2. Social Analytics

Measure Behavior, Not Measure Behavior, Not AggregationAggregation

Social ROI is RealSocial ROI is Real40 hours/month to produce blog40 hours/month to produce blogx hourly rate for each blogger ($40)x hourly rate for each blogger ($40)x overhead factor (50%)x overhead factor (50%)+ amortized design costs ($1,000/month)+ amortized design costs ($1,000/month)+ monthly hosting fees ($100)+ monthly hosting fees ($100)+ monthly add-ons ($100)+ monthly add-ons ($100)= monthly true blogging costs of = monthly true blogging costs of $3,600$3,600

20 leads/month20 leads/monthx conversion rate (5%)x conversion rate (5%)x avg lifetime customer value ($50,000)x avg lifetime customer value ($50,000)x profit margin (30%)x profit margin (30%)= monthly true blogging revenue of = monthly true blogging revenue of $15,000$15,000

ROI = Revenue-Investment/InvestmentROI = Revenue-Investment/Investment

$15,000 - $3,600/$3,600$15,000 - $3,600/$3,600 = ROI of 316% = ROI of 316%

Isolate Social’s Short-Term Isolate Social’s Short-Term ImpactImpact

Isolate Social’s Long-Term Isolate Social’s Long-Term ImpactImpact

Recognize PatternsRecognize Patterns

3. Social Email Integration3. Social Email Integration

4. Social Website Integration4. Social Website Integration

5. Brand Community Creation5. Brand Community Creation

6. Brand Community 6. Brand Community ManagementManagement

7. Social Campaigns/Promos7. Social Campaigns/Promos

8. Social Ads8. Social Ads

9. Listening & Social Mining9. Listening & Social Mining

10. Real-Time Response & 10. Real-Time Response & Reputation ManagementReputation Management

11. Internal Social Media11. Internal Social Media

12. Content Marketing12. Content Marketing

Map Content to Sales CycleMap Content to Sales Cycle

13. Influencer ID & Outreach13. Influencer ID & Outreach

14. Mobile & Apps14. Mobile & Apps

““There are more mobile There are more mobile phones in the world than there phones in the world than there

are toothbrushes.”are toothbrushes.”

Michael BeckerMichael BeckerPresident - Mobile Marketing AssociationPresident - Mobile Marketing Association

Getting ThereGetting There

Jay BaerJay BaerConvinceAndConvert.comConvinceAndConvert.com@jaybaer@jaybaer