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B AJAJ A UTO L IMITED

Presented by

BHARATH AND

ARJUN PATEL

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B AJAJ H ISTORY I ndians Largest 2-wheeler and 3-wheeler CompanyBajaj Group founded in 1926 by Sh. Jamna Lal Bajaj

On November 29 , 1945 Bajaj Auto came into existence as M/s Bachraj

Trading Corporation Private Limited.

It started off by selling imported two and three wheelers in India.

In 1959 , it obtained license from the Government of India to

manufacture two and three wheelers and it went public in 1960 .

In 1970 , it rolled out its 100,000th vehicle.

In 1977 , the technical collaboration agreement with Piaggio of Italy

expired

In 1977 , it managed to produce and sell 100,000 vehicles in a single

financial year.

In 1985 , it started producing at Waluj in Aurangabad .

In 1986 , it managed to produce and sell 500,000 vehicles in a single

financial year.

Bajaj entered into a strategic tie up with Kawasaki in late 1990s to

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B AJAJ G ROUP C OMPANIES AND THEIRBUSINESS INTERESTS :

Bajaj Auto Ltd: M anufacturers of Scooters,M otorcycles and Three-wheeler vehicles and spareparts thereof.Bajaj Electricals Ltd.: M anufacturers of electricfans, highmasts, lattice closed towers and poles, etcBajaj Hindusthan Ltd.: M anufacturers of whitecrystal sugar and industrial alcohol.Bajaj Auto Finance Ltd.: D eals in financial servicesincluding hire purchase financing & leasing.Bajaj Consumer Care Ltd.: M anufacturing andtrading of ayurvedic medicines, hair oil, tooth powder,Shampoos, Pure coconut oil.Bajaj Allianz General Insurance Company Ltd.:General I nsurance Business.Bajaj Allianz Life Insurance Company Ltd.: LifeI nsurance Business.

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ORGANISATION S TRUCTURE

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V ice Chairman:Madhur Bajaj

ExecutiveDirector:

Sanjiv Bajaj

Top: Rahul BajajLeft: Madhur Bajaj,Right: Sanjiv Bajaj

Chairman & MD:Rahul Bajaj

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P RO DU CT P ORTFOL I O ( 2-W HEELER )

TwoWheelers

Entry Level

Platina100cc & 125

cc D TSiKristal D TSi

M id Level

XCD

135 ccD TSi

D iscover125cc & 135

cc D TSi

Peformance

Pulsar 150,180, 200 &

220 cc D TSiAvenger 200D TSi

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P RO DU CT P ORTFOL I O (3-W HEELER )

Threewheelers

PassengerCarrier

RE - 2stroke, Petrol

& CNG

RE - 4 strokeD iesel &

CNG

GoodsCarrier

GC M ax -D iesel &

CNG6

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M ARKET SHARE

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Hero honda48%

Bajaj Auto30%

TVS M otors17%

Yahama3%

Suzuki2%

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BAJAJ P ORTFOL I O

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Pulsar28%

D iscover48%

3w16%

Others8%

Oct sales Data For Domestic Market

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I NTERNAT I ONAL P RESENCE

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COM PET I TORS FOR BAJAJ.After facing its worst recession during the early 1990s, the two-wheelerindustry bounced back with a 25% increase in volume sales in February1995. The scooters are considered as family vehicles. There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry

are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVSMotor Company Ltd (TVS).

The other key players in the two-wheelerindustry are Kinetic M otor Company Ltd(K M CL), Kinetic Engineering Ltd (KEL), L M LLtd (L M L), Yamaha M otors I ndia Ltd(Yamaha), M ajestic Auto Ltd ( M ajesticAuto), Royal Enfield Ltd (REL) and HondaM otorcycle & Scooter I ndia (P) Ltd (H M S I ).

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CHANGE I N THE BAJAJ

Changes in products :

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1960-1970 - Vespa 150 - U nder the licence of Piaggio of I taly1971 - three-wheeler goods carrier1972 - Bajaj Chetak1976 - Bajaj Super1977 - Bajaj Priya1977 - Rear engine Autorickshaw1981 - Bajaj M -501986 - Bajaj M -80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125,1990 - Bajaj Sunny1991 - Kawasaki Bajaj 4S Champion1993 - Bajaj Stride1994 - Bajaj Classic

1995 - Bajaj Super Excel1997 - Kawasaki Bajaj Boxer, Rear Engine D iesel Autorickshaw1998 - Kawasaki Bajaj Caliber, Bajaj Legend, I ndia's first four-stroke scooter, Bajaj Spirit2000 - Bajaj Saffire2001 - Eliminator, Bajaj Pulsar2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj D iscover D TS-i2005 - Bajaj Wave, Bajaj Avenger, Bajaj D iscover2006 - Bajaj Platina2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 D TS-Fi (Fuel I njection) , XC D 125 D TS-Si2008 - Bajaj D iscover 135 D TS-i - sport ( U pgrade of existing 135cc model)2009 - Bajaj Pulsar 135( D ecember 9) [5] (January) Bajaj XC D 135 cc , Bajaj Pulsar 150 D TS-i U GI V, Bajaj Pulsar 180 D TS-i U G I V, Bajaj Pulsar 220 D TS-i , Bajaj D iscover 100 D TS-Si

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Brand Positioningof Pulsar

DEFiNiTELY MALE 1 4

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Changes in brand Positioning

Positioning of Chetak

Hamara bajaj

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P OS I T I ON I NG : D I SCOVER

Style withPerformancePositioned as a fuel

efficient bike.D iscover a bike foreach segment of people.

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A man can resist anything but Temptation

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P ASSENGER VEH I CLE (RE )

First launched in 1977Known as Tuk-Tuk.D ominant in D omestic

M arketM arket Share 63%

Strong presence inI nternational M arket

Also Present in anEco-Friendly Variant

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Monopoly

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F U TU RE CHANGE

Bajaj's Small Car in 2 010I ndia's second largest bike manufacturer BajajAuto Ltd has announced to launch its concept carby 2010. The small 'Lite' will be in competition toTata Nano which is tagged as world's cheapestcar. This small concept car is being designed incollaboration with Renault and Nissan but it willnot be for Rs 1 lakh. Bajaj Auto managingdirector Rajiv Bajaj said that the focus is on

performance of the car rather than cost. Bajajmotors has clarified that mileage, maintenanceand carbon emissions. are the sole objectives inthis Lite's design.

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REBRAN DI NG OF H A M ARA BAJAJ

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