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COMPANY

PROFILEPRESENTATION

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On November 29, 1945 Bajaj Auto came into existence as M/s

Bachraj Trading Corporation Private Limited.

It started off by selling imported two and threewheelers in

India.

In 1959, it obtained license from the Government of India to

manufacture two and threewheelers and it went public in 1960.

In 1970, it rolled out its 100,000th vehicle.

In 1977, the technical collaboration agreement with Piaggio of

Italy expired

In 1977, it managed to produce and sell 100,000 vehicles in a single

financial year. In 1985, it started producing at Waluj in Aurangabad.

In 1986, it managed to produce and sell 500,000 vehicles in a single

financial year.

Bajaj entered into a strategic tieup with Kawasaki in late 1990s

to enhance its product line and knowledge upgradation.

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Chairman & MD:

Rahul Bajaj

Vice Chairman:

Madhur Bajaj

Executive

Director:Sanjiv Bajaj

Top: Rahul Bajaj

Left: Madhur Bajaj,Right: Sanjiv Bajaj

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o Being the leading manufacturer of two &

three wheelers market BAL(Bajaj Auto Ltd.)

has been providing the best of the class

models at competitive prices.

o Most of the Bajaj models come loaded with

the latest features within the price band

acceptable by the market.

o

They regularly update the low price bikeswith the latest features like diskbrakes,

antiskid technology and dual suspension,

etc.

o Bajaj is present in over 50 countries allover he lo e

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(Rs. In Million) 2009-10 2008-09

Net sales & other income 120,435 89,323

Gross profit before exceptional items,interest & depreciation 27,151 13,140

Profit before taxation 24,111 9581

Profit after tax 17,036 6,565

Balance carried in Profit & LossAccount 8,550

Earnings per share (Rs.) 117.7 45.2

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The world's 4th largest two and threewheelercompany live their brand by its values ofInnovation, Perfection, and Speed. They aredistinctly ahead through excitement engineering.

Innovation is how they create the future. It is avalue that provokes them to reach beyond theobvious in pursuit of that which exceeds theordinary.

Perfection is how they set new standards .It is a

value that exhibits there determination to excel byendeavouring to establish new benchmarks all thetime.

Speed is how they convey clear conviction. It is avalue that keeps them sharply responsive, mirroring

their commitment towards there goals and

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STRENGTHS Highly experienced management.

Extensive R & D focus.

Widespread distribution network.

High performance products across all categories.

WEAKNESSES Still has no established brand to match Hero Honda's

Splendor in commuter segment.

Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV

partner Kawasaki)

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OPPURTUNITIES Doubledigit growth in twowheeler market. Untapped market above 180 cc in motorcycles.

The growing gearless trendy scooters and scootermarket.

Growing world demand for entrylevelmotorcycles especially in emerging markets

THREAT The competition catchesup any new innovation in

no time. Threat of cheap imported motorcycles from China.

Margins getting squeezed from both the directions(Price as well as Cost)

TATA Ace is a serious competition for the three-

wheeler cargo segment.

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Continuously

launching bikes with

new technologies like

Digital Twin Spark Swirl induction (DTS

Si) engine.

Along with Renault

they are ready tolaunch there new

concept car Bajaj

lite.

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Bajaj is Indias largest automobile

manufacturer.

They firmly believe in providing the

customer VALUE FOR MONEY,FOR

YEARS through there products &

services.

Quality, safety & service has been

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