Home >Documents >Bala presentation.ppt

Bala presentation.ppt

Date post:26-Oct-2014
Category:
View:262 times
Download:6 times
Share this document with a friend
Transcript:

Presentation on Summer Training ProjectDistrict Potential Analysis .Durg district.

By Bal Krishna Jangde MBA (ABM) FINAL YEAR FMS BHU1

Objective To understand district potential in terms of crop acreage, molecule wise, mandi wise and volume wise.

2

Overview of Pesticide Industries.1

23 4 5

India ranks third in the world in Pesticide consumption. The indian pesticide company is the 12th largest in the world. India produces 90,000 metric tonnes of pesticide a year. Till today 144 pesticide molecule are registered in India. There are around 400 manufacturing units involved in the production of pesticides and their formulations.

Company ProfileName of the Organization- Dhanuka Agritech Ltd. Vision: Farmers prosperity through Dhanuka execellence. - Mission: Life enrichment through science. Company Objective :1. Serve the Indian farming community with safer, eco-friendly and quality agro chemical. 2. Support the grower on judicious and right use technology. 3. Provide customer support service on usage and environment safety.

4

Contd

5 6

Northern Mineral Ltd. (NML), a flagship company of Dhanuka Group, was aquired as sick unit in 1980 with a meagre sale turnover of 17 million INR, is today a unit of over 900 million INR. Dhanuka Pesticide Ltd. (DPL), was incorporated as a public limited company under Indian Company Act 1956 in the year 1985. In 1984 Group established a R & D unit named Dhanuka Agriculture Research Centre (DARC), to carry out in house field research in process development. DARC is recognised development ministry of science and technology , Govt. of India.

Company Hierarchy

6

Balance sheet(Rs. in Crore) Mar ' 08 Mar ' 07 Sources of funds Owner's fund Equity share capital Reserves & surplus Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Net block Net current assets Current assets, loans & advances Total net current assets Total Mar ' 06 Mar ' 05 Mar ' 04

9.18 42.23 31.95 18.59 101.95

9.18 30.68 26.55 15.03 81.43

1.98 11.86 5.07 3.50 22.41

1.98 8.57 3.80 0.14 14.49

1.98 6.08 0.14 8.20

39.17 22.85

26.11 11.58

7.32 2.26

7.06 2.25

8.56 2.55

165.8478.39 101.95

127.1363.51 81.43

37.5820.11 22.41

29.5112.16 14.49

19.785.55 8.207

Products of Dhanuka :A - Insecticides I Aatank 25% EC Ii Caldan 4 G Iii Deva 2.5% EC Iv Dhan G 10% G V Dhanraj 75% WP Vi Dhanumar 50% EC Vi Dhanvan 20%EC VII Dhanusulphan 35%EC VIII Super D

ContdB - Herbicide/Weedicide I Craze Ii Dhanuzine 50%WP Iii Don mix Iv Noweed 41%SL V Ozone 24%SL Vi Weedmar 80%WP Vii Targa super 5%EC Viii Barrier

ContdCFungicide I Dhanulop 50%WP Ii Dhanuka M-45 75%WP Iii Dhanustin 50%WP Iv Dhanusal 50%SC V Hexadhan plus Vi Kasu B 8 L D PGR/Bio-fert/Wetting agents I Dhanzyme L/G Ii Dhanuvit Iii Samadhan etc.

SWOT ANALYSIS 1 2 3 1 2 3 STRENGTH :Company has good brand image of its product. Product are available in all technical gredient. Company has technical experts to suggest farmers and visit their fields. WEAKNESS :Less number of dealers/distributor of Dhanuka. Some of the blocks are not covered. Less advertisement such as pole posters, leaflets and folders.

Contd 1 2 1 2 3 4 OPPORTUNITIES :Number of dealers can be increased. To cover all block of the districts. THREATEN :Some dealers are not satisfied because they are not called in meeting of Dhanuka. Threaten from local and multinational companies Some product of other companies are more competitive than Dhanuka. Uncertainty of monsoon.

Research Methodology

- Open ended quetinnaire Source of Data : Primary Data 1 Face to face interaction with farmers, distributors and agriculture/Horticulture department. Secondary Data 1. Agriculture/Horticulture department. 2. Internet. Analysis of Data Bar graph, bar diagram etc.

Durg in Chhattisgarh -

Durg block map -

Introduction of Durg GENERAL INFORMATION

Annual rainfall1070.0 mm Latitude - between 2023 and 2202 Longitude - 8046 and 8158 E Height above mean sea level 317.00 M Geographical area- 870180 hac. Forest area- 99603 hac Population - 280557616

Male - 1416548 Female - 1389028 Scheduled cast- 359511 (12.79%) Scheduled tribe 348801 (12.41%)

17

FARMERS INFORMATION

Scheduled cast - 55646 Scheduled tribe - 54842 Others - 312235 Total 422723 Marginal 248172 Small 92969 Large 81582 total- 42272318

Administrative setup Sub division - 6 Tehsil - 12 Block - 12 Revenue circle 22 Nagar nigam 2 Nagar palika 6 Nagar panchayat - 1619

AGRICULTURE INFORMATION

Annual rainfall -1074.0 mm Geographically 870180 ha. Forest area 99603 ha. Net cultivated area 552286 ha. Dual crop 264634 ha. Gross cultivated area 821810 ha. Kharif area 487430 ha. Rabi area 334380 ha. Total cultivated area 821810 ha.

Crop intensity - 149 % Unavailable cultivable land 99947 ha. Cultivable fellow land 24588 ha. Pasture land 62466 ha. Fellow land 31290 ha. Agriculture production mandi - 3

AGRICULTURE PRODUCTION MANDI BEMETARA DURG BALOD

AGRICULTURE AREA

Kharif 59.31% Rabi 40.69%AR E A

K HA R IF

R AB I

Rabi crop acreage (%)WHEAT 5.57

R AB I AR E ASUMMER RICE 5.11

WHE AT S UMME R R IC E

GRAM

23.19

G R AM LATY R US

LATYRUS

34.99

LINS E E DLINSEED 4.31

S UG AR C ANE F ODDE R

SUGARCANE

0.89

OTHE R

FODDER

0.06

OTHER

25.88

Kharif field crop(%)

K HAR IF AR E APADDY 86.59

P ADDY

R E D G R AMRED GRAM 2.19

S OY B E AN

SOYBEAN

6.4

VE G E TAB LE /F R UIT

OTHE R SVEGETABLE/FRUIT 3.08

OTHERS

1.74

Vegetable area(%)

KHARIF RABI

20.63 79.37

VE G E T A B L E A R E A

K HA R IF

R AB I

Rabi cerealsin Hac .160000 140000 120000 100000 80000 60000 40000 20000 0at d ra m ru s he ee ric ne th y W er ns rc a G Fo dd er e

in Hac.

m

La

Su

Su

ga

m

Li

Rabi cereals(%) RABI..WHEAT 5.57

R AB I AR E AWHE AT S UMME R R IC E GR AM

SUMMER RICE

5.11

LATY R USGRAM 23.19

LINS E E D S UGAR C ANE

LATYRUS

34.99

F ODDE RLINSEED 4.31

OTHE R

SUGARCANE

0.89

FODDER

0.06

OTHER

25.88

Kharif cerealsin Hac .500000 400000 300000 200000 100000 0ce gr am n ille ts ra m um Ri ea am rm kg yb nd nu t

in Hac.

d

M in o

Bl ac

Se

Gr ou

So

Re

ss

Kharif cereals in Hac. Rice422110 Minor millets- 2310 Red gram10700 Black gram- 3370 Soybean31220 Sessamum- 1080 Groundnut- 450

Vegetable areaVE G E T AB L E AR E AKHARIF RABI 20.63 79.37

K HA R IF

R AB I

List of pestsRice -stem borer Bilbo-505 brown hopper confidor gundhi bug methyl parathion blast hinosan sheath blight hinosan sawa whipsuper motha whipsuper broad leaf 2-4D

Turn over of the Durg district In lakh300 250 200 150 100 50 0 TURN OVER IN LAKH

A Y E S B R YN A G SF E D NT U A P B ON H T A S RA U T D HA H N A E N U M KA A D H U U R PL A LL IS

B

In percentBAYER BASF SYNGENTA DUPONT BHARAT SUHANE DHANUKA MADHU UPL RALLIS OTHER

District turn over11.99 4.79 3.84 6.97 3.73 14.55 4.65 5.75 7 4.5 32.23

TURN OVE RBAY E R BAS F S Y NGE NTA DUP ONT BHAR AT S UHANE DHANUK A MADHU UP L R ALLIS OTHE R

300 -

B

250 200 150 100 50 0R

AY E AS F

B EX C RI H SH ER EL I M SU RA BA H SA AN Y E AN A G D HA RO M NU A DH KA U PE ST P.I IC . ID O E TH ER K

Turn over of the Bemetara mandi

TURN OVER IN LAKH

In percentBAYER

Turn over of Bemetara4.O8

BASFEXCEL HERMBA KRISHI RASAYAN

5.263.61 3.14 2.98

TUR N OVE RB AY E R B AS F E XC E L HE R MB A K R IS HI R AS AY AN S UHANE DHANUK A P .I. MADHU OTHE R

SUHANEDHANUKA P.I. MADHU OTHER

39.822.67 2.59 15.7 20.15

140 120 100 80 60 40 20 0

BA D U SF PO NT DH UP AN L U BH KA SY A R NG AT EN KR TA IS HI BA RA YE SA R YA N

Turn over of Durg mandi

TURN OVER IN LAKH

percentBASF DUPONT UPL DHANUKA BHARAT SYGENTA BAYER KRISHI RASAYAN OTHER 6.35 13.33 15.25 8.12 5.46 8.12 16.89 4.82 21.66

Turn overTUR N OVE RB AS F DUP ONT UP L DHANUK A B HAR AT S Y G E NTA B AY E R K R IS HI R AS AY AN OTHE R

80-

70 60 50 40 30 20 10 0IA

RA LL F. I.L

Turn over of Balod mandi

P. I. DR SH EJ RI RA UN M IT E BA D Y B H ER DE AR AT VI DA YA OT L HE R GO

TURN OVER IN LAKH

percentRALLIS F.I.L. 22.64 6.28

Turn overTURN OVE RRALLIS F .I.L. P .I. GODRE J S HRI RAM F E RTILIZE R UNITE D P E S TIC IDE BAY E R BHARAT DE VI DAY AL OTHE R

P.I. GODREJSHRI RAM FERTILIZER UNITED PESTICIDE BAYER BHARAT DEVI DAYAL OTHER

7.86 7.866.28 6.28 15.72 5.66 5.66 15.56

1. Chloro+cyper

Durg district market size(moleculewise)

14 12 10 8 6 4 2 0

MARKET SIZE IN KL.

ES H

N

AG

AR P.I JU . B NA HA R D HA AT NU K R A AL L O IS TH ER

A

A

G R

O

percent

Durg districtESHA AGRO 13.3

MAR K E T S HAR EE S HA AGR O P .I. NAGAR JUNA B HAR AT INS E C TIC IDE

P.I.

9.54

NAGARJUNA BHARAT INSECTICIDE

11.9

30.9

DHANUK A R ALLIS

DHANUKA

18.1OTHE R

RALLIS

10.7 3

OTHER

5.25

10

15

20

25

30

35

MT

0

5 MT

RALLIS SYGENTA UPL HPM DHANUKA SRI RAM

2. PHORATE

OTHER

PERCENT20.5 8 13.5 4

PHORATEMAR K E T S HAR ER ALLIS S Y GE NTA

RALLIS

SYGENTA

UPL

32.521.6 6 21.6 6

UP L HP M

HPM

DHANUK A S R I R AM F E R TILIZE R OTHE R

DHANUKA

SRI RAM FERTILIZER

16.2 5

OTHER

7.68

LT800 700 600 500 400 300 200 100 0 LT

E KR XC I S EL HI CR RA O UN SA P I T D H YA ED N A PE NU ST KA IC ID E

3. 2-4D SODIUM SALT

PERCENT

2-4D SODIUM SALT36.08

EXCEL CROP

MAR K E T S HAR EE XC E L C R OP

KRISHI RASAYAN

7.73K R IS HI R AS AY AN

DHANUKA

35.55DHANUK A

UNITED PESTICIDE

20.61UNITE D P E S TIC IDE

-

B H A R A0.5 1 2 1.5 2.5 0 KL

T DH UP IN A L S NU E C KA T IC ID E

4. CYPERMETHRIN

PERCENT

CYPERMETHRINMAR K E T S HAR EUP L

UPL

30.7 3DHANUK A

B HAR AT INS E C TIC IDE

DHANUKA

46.1

BHARAT INSECTICIDE

23.1 5

MARKER POTENTIAL DURG DISTRICT 1. CHLORO+CYPER7 6 5 4 3 2 1 0

KL

N

A

P . JU I. B N H A D AR H A A T N U R KA A LL O IS TH E R R

E

SH

G A

A

PERCENT-

CHLORO+CYPER14 10.65 15.22 10

ESHA AGRO P.I. NAGARJUNA

MA R K E T P OT E NT IA LE S HA A G R O P .I. NA G A R J UNA B HA R A T INS E C TIC IDE DHA NUK A R A L L IS

BHARAT INSECTICIDE DHANUKARALLIS OTHER

18.7611.41 20.09

O THE R

R

10

15

20

25

30

0IS

5

MT

SY G EN TA U PL D HA K SR A IR AM O TH ER NU PM H

AL L

2. PHORATE

MT

PERCENTRALLIS 11.85

PHORATEMAR K E T P OT E NT IALR A L L IS S Y G E NTA UP L

SYGENTA

8.63

UPL

28.78HP M DHA NUK A S HR I R A M F E R TIL IZE R

HPM

11.51

DHANUKA SHRI RAM FERTILIZER

20.72

OTHE R

11.51

OTHER

6.96

KL1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

K EX R C I S EL H I R CR U A O N IT D SA P ED H YA A PE NU N ST K IC A ID E

3. 2-4D SODIUM SALT

KL

PERCENT

2-4D SODIUM SALT2-4D S ODIUM S AL TL C R OP E XC E22.72K R IS HI R A S A Y A N

EXCEL CROP

KRISHI RASAYAN

40.9DHA NUK A

DHANUKA

23.17

UNITE D P E S TIC IDE

UNITED PESTICIDE

13.63

KL1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0

4. CYPERMETHRIN

KL

DHANUKA

BHARAT

UPL

PERCENT

CYPERMETHRINC YP E R ME T HR INUP L

UPL

31.74DHANUK A

DHANUKA

50.79

B HAR AT INS E C TIC IDE

BHARAT INSECTICIDE

17.46

NAME OF SOME COMPETITORS Bayer Excel crop Sygenta Dupont UPL Bharat Insecticide Nagarjuna And local companies etc.

Suggestions More advertisement is necessary. Result demonstration should be arranged. Direct field visit to farmers and send leaflets. Increase the number of staff. Invite all the distributors in meeting of Dhanuka. Price of the product should be in even number. Maintain good relation with the distributors. Increase the number of distributors etc.

Crop Acreagein Hac .500000 400000 300000 200000 100000 0

in Hac.

e

gr am

n

gr am

um

ts

ille

R

ea

am

rm

ed

k

yb

M in o

Bl ac

Se

R

G

ro u

So

ss

nd

nu

ic

t

59

Main Insects Paddy Stem Borer, Bug, Hopper Sugarcane Pyrilla, Shoot Borer Wheat Termite, Stem borer Soybean Leaf Minor Gram Pod borer

60

Diseases Paddy False Smut, blast, sheath blight Wheat Loose Smut, stem rust Soybean Rust Gram - Wilt, powdery mildew

61

Competition

62

Turnover of few companies

63

64

Molecule sale

65

Other Important Molecules Butachlor 50 EC 280 KL Imidacloprid 17.8 SL (Thrips) 5 KL Phorate G 100 MT by PI Chloropyriphos + Cypermethrin 10 KL by KR*

*Krishi Rasayan

66

Bayer Whip super ( Bayer) 45 KL Costathion - 30 KL Spark - 30 KL Confidor - 25 KL

67

Excel Indocel 40KL Tricel 20KL

68

Rallis Ablot 20 KL Coranda 35 KL Contaf 25 KL

69

Nagarjuna Kenal 20 KL Jen 12 KL

70

BASF Percule 30 KL

71

Dhanuka Indo 5 KL Monal 5 KL Targa 2 KL Caldan 2 ton

72

Popular Tags: