1

A GROUP PRESENTATION

Entertainment Industry

Show Biz- Consists of large no. of subordinates devoted to entertainment industry.

Mass Media

2

DISTRIBUTION CONTROL Manufacture

CONTENTS

Introduction Leading TV Networks Share of Channels Television Forte Flagship Shows Movies

Current Productions STP Analysis Competitors Analysis Marketing Analysis SWOT Analysis Findings & Suggestions

3

Introduction

Shobha Kapoor MD & CEO

Jitendra Kapoor Chairman

Ekta Kapoor Creative Director

Production based Company in Mumbai

Established in1994,by the proficient 1st family of Indian TV Industry

4

5

Balaji Telefilms LtdBalaji Telefilms Ltd

India’s Leading Provider of Television Software Producer of India’s Top Rated Shows for more than 7 Years Prime Time on India’s Leading TV Channels dominated by

Balaji Shows More than 18 Top Rated Shows amongst Top 50 Shows

across Hindi speaking C&S household Only production house having strong presence in four

southern states Launched 3 new shows in 3rd quarter of FY 0708.

Revenues US$ 79.39 Million - FY 07-08 Revenues US$ 92.43 Million – FY 08-09

Offering Products………..

Commisioned

Sponsored

Suspense Comedy Action Romance Horror

6

Motion Picture

Movies

7

Producer for Leading TV NetworksProducer for Leading TV Networks

8

Programming Content (Hours) Programming Content (Hours) Share of Channels - 08-09 Share of Channels - 08-09

44% 3%

7%

4%

7%

15%

5%10%

5%

0%

Star PlusSonyZee TVStar OneGEMNI TVUdayaSUN TVSurya TVDoodrashanZoom TV

9

Programming Content (Hours) Programming Content (Hours) Share of Channels -08-09 Share of Channels -08-09

81%

6%

12%

1%

Star TV Sony Zee TV Zoom

Commissioned

13%

17%35%

23%12%

Sun TV Gemini TV Udaya TVSurya TV DD Bangalore

Sponsored

10

Television – Our ForteTelevision – Our Forte

Produced more than 13,000 hours of original programming across five languages over 12 years

Developed new prime time hours for family viewing (unlike other players who depend on the existing ones)

Continues to occupy approx. 40% of the top 100 TRP slots

More than 50% of the aggregate TRPs during weekday prime time shows belong to Balaji’s shows (across the top Hindi cable & satellite shows)

11

Television – Our ForteTelevision – Our Forte

Possesses 33 modern studios and 32 editing suites, more than any Indian company in the field of entertainment.

Investment of US$ 2.76 million in three new studios in Mumbai, in the year FY 06-07.

Produced as much as 92 shows till date. Launched five new shows in the FY 07-08 till date.

30.5 hours (59 shows) of weekly programming in six languages. Two new shows planned for launch in 1st quarter of FY 08-09.

In-house creative talent pool of more than 50 people.

12

Flagship ShowsFlagship Shows

Launched in 2000, this show is a huge success, gaining audiences not only in India, but also in Afghanistan, Pakistan, Canada, United States of America, United Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The show achieved the all time highest television ratings of any serial in the history of Indian television and continues to hold the top position. It is the only Hindi soap in the history of Indian television to cross more than 1500 episodes.

Launched in 2000, KGGK has also been a huge success across the nation making it the second favorite among Indian audiences. The show has won numerous awards over the years.

Another success from the production house, KZK has been running successfully for more than six years. The show has won numerous awards over the years. This show is now being replaced by us on 3rd March, 2008.

Launched in 2006 , the show has been a tremendous success and has garnered ratings as high as 7. In a very short time the show has received an overwhelming response from the Indian and overseas audiences.

13

Bollywood MoviesBollywood Movies

Planned investments of more than US $ 7.5 million for movies for FY 0708;

Business model to have mix of own, co-production and distribution ventures;

Expected to constitute 15-20% of total revenues in two years;

Produced movies Kya Kool Hain Hum & Koi Aap Sa under the banner of Balaji Telefilms

First release of FY 0708 under the banner of Balaji Motion Pictures – ‘Shoot Out At Lokhandwala’ declared super hit.

Distributed ‘Bhool Bulaiyaa’ and ‘Darling’ during the year

Entered into co-production agreement with T-Series and Popcorn Entertainment for 10 movies

Sarkar Raj, EMI etc are the few of releases of 2009

Current Productions- K Serials

HINDI SHOWS

• Pavitra Rishta• Kis Desh Mein Hain

Mera Dil• Kitni Mohabbat Hai• Koi Aane Ko Hai• Kuch Khona Kuch Pana& Many More……..

Kannada Prog…• Kadambari• Kum-Kum Bhagya• Itihaasa• Kavyanjali• Kankanna• Kannadi

14

Current Productions- K Serials

Tamil Prog….• Kasturri• Kelunga

Mammaiyyare• Kulaa Villakku

Telegu Prog…..• Kalyanee• Kutummbamm• Pelli Kannuka• Kante Kuturne

Kanalli• Kavyaljali

15

STP- Analysis

Main Dimension Segmentation Variable Typical Breakdown

Customer Characteristics

Geographic Region All Over India

Demograhic Gender Male & Female

Age New Born Baby – Old Age

Race Pakistan, UAE,Nepal etc

House hold Size Nuclear as well joint family

Marital Status Married & Bachelors

16

STP- Analysis Contd……….

Main Dimension Segmentation Variable Typical Breakdown

Customer Characteristics

Socio Economic Income Middle- Middle & Upper Middle Class Family

Occupation Professional as well as Managerial

Psychographic Personality Grey Shades, Action, Thriller, Comedy, Romance etc

Values Experienced, Strugglers, etc.

Lifestyle Give a new Dimension to housewives as well as in –laws.

17

STP Analysis- Contd……………..

18

STP Analysis Contd……….

19

Level Of Differentiation

20

Indian Idle Shsh….. koi to Khali hai !

21

Competitors Analysis

22

Competitors Analysis Contd……..

23

Competitors Analysis Contd……..

Last Price Market Cap.(Rs. cr.)

SalesTurnover

Net Profit Total Assets

Sun TV Network 322.75 12,719.08 1,008.20 437.11 1,792.51

Zee Entertain 259.25 11,251.63 1,209.26 248.59 2,513.96

DeccanChronicle

149.70 3,626.08 814.93 140.07 1,517.82

JagranPrakashan

116.05 3,495.08 823.37 91.63 701.38

HT Media 135.60 3,186.89 1,336.00 85.23 1,271.47

Dish TV India 39.15 3,062.02 737.69 -476.28 507.07

Den Networks 158.20 2,064.35 - - -

IBN18 Broadcast

89.65 1,606.09 181.26 -68.22 428.24

UTV Software 450.25 1,539.65 262.17 25.82 1,403.14

Zee News 58.75 1,408.61 507.40 44.85 445.34

Balaji Telefilm 51.90 338.44 298.81 26.67 388.8924

Marketing Analysis

Buoyant trend in ad expenditure Dramatic twist at right interval-Staple

Strategy Proliferation of channels Growth link from Star Plus Diversification into new genres & channels. Increased supply to others channels like

Sony, Zee TV etc. Promotion through Video Games & Comics

25

SWOT Analysis

Strengths

• Targeted Content• Creativity as a Disciplines• Constant Impoverisation• Exploring New Vistas• Strong Management• Skilled Talented Pool• Conducive Environment

26

SWOT Analysis- Contd………….

Weaknesses

• Lack Of Scalibility• Over Dependence on Key Personnel• Difficult to Sustain Success

27

SWOT Analysis-Contd……………..

Opportunities

• Strategic Alliances• Creativity as a Discipline• Corporatization• Exploring New Genres• Shift From TV to Motion Pictures

28

SWOT Analysis- Contd……………….

Threats

• Competition From other production houses

• Plummeting Share of Mass Entertainment

29

SUGGESTIONS

FINDINGS &

30

31

India’s Booming Television India’s Booming Television IndustryIndustry

According to PWC…

Indian television Industry revenues expected to grow from US$ 4.67 billion to US$ 12.68 billion in 2011.

@ 22% cumulative growth over the next five years.

0

2

4

6

8

10

12

14

2004 2005 2006 2007 2008 2009 2010 2011

32

Thank YouThank You

Resources

www.google.co.in www.balajitelefilms.com www.hindubusinessline.com www.freebizplan.org Marketing Management- Philip

Kotler Marketing Of Services- Belch &

Belch33

Participated By

Sankalp Mehrotra

Akanksha Gupta

Alza Verma Amit Singh Harsh Sahay

Pratibha Singh Raj Mishra Surya Kant

Palya Rakesh Dubey Vivek

34