Date post: | 22-May-2015 |
Category: |
Education |
Upload: | balancefit |
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Stay Fit | Stay Green
Meet Our Team
A Self Powered GymHow does this work?
Any Volunteers?Step right up
Pedal-A-Watt2 hours of pedaling can charge a 200 watt, large screen television for 2 hours
Motorola cell phone station
This docking station allows you to charge your phone while you ride to work.
Does this really work?
Power Consumption of Typical Appliances:
1 hour of bicycling will power this application for :
Small TV 100 watts
2 hours
Large TV 200 watts
1 hour
Machine Use Watt Hours Saved
Appliance Power
CO2 released by power plant to
create same energy
1 hour on stationary bike
150 watt hours Lights a 150 watt bulb for 1
hour
75 grams
10 hours a day for 1 year
547 kilo watt hours
Lights a bulb for 183 hours
273 kilograms
45 machines per fitness club X 400 locations
(24-Hour Fitness) running 10 hours a day
21,900 mega watt hours
Lights a bulb for 7,300 hours (10 hours a day
for 2 years)
11,000 tons
Highlights
CEO Letter
2008 Annual Report
To our consumers, employees and shareholders:
Balance Fitness has succeeded during fiscal 2008 in defining our future as the first self-powered gym that was created to promote individual health and environmental awareness. We consistently stand by this mission, as our dedication to personal health and social responsibility to the environment is more evident than ever before.
Competitive Analysis
24 Hour Fitness•Privately-owned
•Extended hours
•Low membership prices
•“It’s time for fitness on your terms”
The Sports Club•Fitness club
•Amenities
•Exclusive
•“The finest sports and fitness complex in the world”
Equinox•Luxury fitness company
•Amenities
•Exclusivet
•“It’s not fitness. It’s life”
Yoga Works•Yoga center
•Green initiative
•Customer loyalty
•“Yoga works. It’s that simple”
SWOT Analysis
SWOT Analysis Strengths
Green initiative
Renewable energy
New movement
Human-powered gym
Increase awareness
Inspires change
Weaknesses No defined
demographic
Reaching full power potential
Human-powered gym
New technology
Opportunities Create 100% of
electricity
Gym equipment
Brand integration
Product placement
Increase brand experience
Market as a lifestyle
Threats Adaptable by other
fitness centers
Concept replication
Service and Maintenance
Marketing Strategy & Goals Build a relationship with the community
Educate the consumers about energy capturing fitness equipment
Foster environmental consciousness
Utilize brand ambassadors for word-of-mouth promotion
Increase membership by 42% in 2009
Interactive Initiatives
Balance-Fit.com
Interactive Initiatives
• Facebook Advertisements• In-House Advertisements
Interactive Initiatives
Twitter.com
Phase I
Facebook Advertisements
Twitter Posts
Interactive Web Site
Phase II
Facebook Applications
iPhone Apps
Interactive Initiatives
Marketing Mix Digital Marketing Strategy
Search Marketing Display Online Advertising Social Media Marketing Email Marketing
Community Events Earth Day Awareness Strawberry Festival with demo bikes Beach Volleyball event
Partnerships Ecozone Media
PlantIt™, the Un-Bottled Water Company
Fresh & Easy Grocery Stores
Brand Licensing