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Chapter 2: The DynamicEnvironment of International Trade
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The International Marketing Environment
7
3. ECONOMY
Environmentaluncontrollablescountry market A
Environmentaluncontrollablescountrymarket B
Environmentaluncontrollablescountrymarket C
1. Competition
1. Competition
2. TechnologyPrice Product
Promotion Place or
Distribution
6. Geography andInfrastructure
Foreign Environment
(Uncontrollables
)7. Structure ofDistribution
3. Economy
5. Political-Legal
Domestic environment(Uncontrollables)
(Controllables)
2 .Technology
4.Culture
5. Political-Legal
4. Culture
Target
Market
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Introduction
Proliferation of trade and emergence of the global economy
Intensification of global competition
More emerging markets
Developments in technology allow communications withglobal consumers and movement of goods
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21st Century: The First Decade and Beyond
With exception of China, slower economic growth
in U.S. and other countries is currently evident.
Faster growth rates expected in developingcountries such as Brazil, China, India, Indonesia,and Russia.
More trade expected within emerging markets,regional trade areas, and the established marketsin Europe, Japan, and U.S.
Companies need to be more efficient, improveproductivity, expand global reach, and respond
quickly.
Greater growth in international sales expected bysmaller firms.
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Balance of Payments
1. When countries trade money flows into and out of
each country2. The accounts that record a nations international
financial transactions are called its balance ofpayments (BP)
3. Records all financial transactions between a countryand the rest of the world over a year
4. The BP is maintained on a double-entry bookkeepingsystem
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Balance of Trade
(1) current account (2) the capital account
(3) the official reserves account
If exports exceed imports, The Balance of
Trade is positive
If imports exceed exports, the Balance of
Trade is negative
Is a negative balance bad?
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Balance of Payments and Exchange Rate
The Exchange Rate is
determined by Supply and
Demand
To buy Canadian goods,
Canadian currency is
demanded
More exports or direct
investment will increase
the exchange rate
As the value of the dollar
increases, the price of
exports increases.
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Protectionism: Logic and Illogic
Countries use protectionist measures to shield a countrys
markets from intrusion by foreign competition and imports.
Arguments for Protectionism include:
1. Maintain employment and reduce unemployment2. Increase of business size
3. Retaliation and bargaining
4. Protection of the home market
5. Need to keep money at home
6. Encouragement of capital accumulation
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Protectionism: Logic and Illogic
Arguments for Protectionism include:
7. Maintenance of the standard of living and real
wages
8. Conservation of natural resources
9. Protection of an infant industry
10. Industrialization of a low-wage nation11. National defense
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Protectionism: Logic and Illogic
In general, protectionism
contributes to industrial
inefficiency and makes a nation
uncompetitive
Protectionism is implemented
through the imposition of tradebarriers, which include tariffbarriers and non-tariff barriers
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The Impact of Tariff (Tax) Barriers
Tariff Barriers tend to Increase:1. Inflationary pressures
2. Special interests privileges
3. Government control and political
considerations in economic matters
4. The number of tariffs they beget via
reciprocity
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The Impact of Tariff (Tax) Barriers
Tariff Barriers tend to Weaken:
1. Balance-of-payments positions
2. Supply-and-demand patterns
3. International relations (they can starttrade wars)
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The Impact of Tariff (Tax) Barriers
Tariff Barriers tend to Restrict:
1. Manufacturer supply sources
2. Choices available to consumers
3. Competition
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Six Types of Non-Tariff Barriers
(2) Customs and Administrative Entry Procedures:1. Valuation systems
2. Antidumping practices3. Tariff classifications4. Documentation requirements5. Fees
(1) Specific Limitations on Trade:1. Quotas2. Import Licensing requirements3. Proportion restrictions of foreign to
domestic goods (local content requirements)4. Minimum import price limits5. Embargoes
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Six Types of Non-Tariff Barriers
(3) Standards:1. Standard disparities2. Intergovernmental acceptances of testing
methods and standards3. Packaging, labeling, and marking
(4) Government Participation in Trade:1. Government procurement policies
2. Export subsidies3. Countervailing duties4. Domestic assistance programs
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Six Types of Non-Tariff Barriers
(5) Charges on imports:
1. Prior import deposit subsidies2. Administrative fees3. Special supplementary duties4. Import credit discriminations5. Variable levies
6. Border taxes
(6) Others:
1. Voluntary export restraints2. Orderly marketing agreements
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Monetary Barriers
In addition to the Six Types of Non-Tariff Barriers,monetary barriers are also used by countries
Three types of monetary barriersinclude:
1.Blocked currency
2.Differential exchange rates
3.Government approval
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World Trade Organization (WTO)
1. It sets many rules governing trade between its 132members
2. WTO provides a panel of experts to hear and rule on
trade disputes between members, and, unlike GATT,issues binding decisions
Unlike GATT, is an institution, not an agreement
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The International Monetary Fund (IMF)
1. IMF was created to assist nations in becoming and remaining
economically viable2. It assists countries that seek capital for economic development
and restructuring
3. IMF loans come with stipulations that borrowing countries slash
spending and impose controls to curb inflation4. It helps maintain stability in the world financial markets
Objectives of the IMF include:1. stabilization of foreign exchange rates
2. establish convertible currencies tofacilitate international trade
3. lend money to members in financialtrouble
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World Bank Group (WBG)
The functions of the WBG include:
The goal of WBG is to reduce poverty and the improvement of
living standards by promoting sustainable growth and investmentin people.
1. lending money to countries to finance development projects in
education, health, and infrastructure;2. providing assistance for projects to the poorest developing countries;
3. lending directly to the private sector in developing countries with
long-term loans, equity investments, and other financial assistance;
4. provide investors with investment guarantees against
noncommercial risk, so developing countries will attract FDI; and5. provide conciliation and arbitration of disputes between governments
and foreign investors
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Protests Against Global Institutions
In 1999 anti-capitalist protestors complainedagainst the WTO and IMF, over the unintendedconsequences of globalization that include:
1. environmental concerns
2. worker exploitation and
domestic job losses
3. cultural extinction
4. higher oil prices, and5. diminished sovereignty of
nations