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Social Media: Balancing Security & Authenticity w/o Controlling the Message Cindy Kim, Dir. Of Corp Comm (@CindyKimPR) Chris Hewitt, Sr. Dir. Of Marketing Ops (@chewitt)
Social Media: Balancing Security & Authenticity w/o Controlling the Message
Cindy Kim, Dir. Of Corp Comm (@CindyKimPR)Chris Hewitt, Sr. Dir. Of Marketing Ops (@chewitt)
SOCIAL MEDIA REVOLUTION
3PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION
• Use of web 2.0 applications is growing within enterprises at astonishing rates as companies take advantage of increased productivity and younger workers demand access.
• Web 2.0 opens new risk vectors to cybercriminals as they can quickly exploit the desire of the community members to “trust” each other in order to quickly gain control of passwords and further infiltrate the community and/or endpoint of the of the end-user.
• As TCO pressures mount enterprises will turn increasingly towards the use of web 2.0 and laptop subsidy programs where company employees can go and purchase any PC or mobile phone they desire from retail store fronts.
• IT now finds itself in the role of saying yes, and in doing so must look to educate the organization in defining what its appetite for risk is.
4PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION
It’s a Web 2.0 World Today
The applications we use today for productivityCollaborative / Browser-based / Open Source
Social Communities, Gadgets, Blogging and Widgets open up our networks to increasing risk everyday.
Web 2.0
6PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION
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Years to Reach 50M Users:
SECURITY THE ACHILLES HEEL OF SOCIAL MEDIA?
The number of people using the Web will increase by 45% to 2.2B by 2013
Total global Internet audience is 625M
2/3 have joined social networking (427M)
Security risks are equally substantial
*Forrester Research, 2009
Businesses are NOW at RISK…
• Cyber attacks take advantage of TRUST
• They can quickly capture passwords to INFILTRATE social networks
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Memberaccount
Koobface unleashed
Phishing Scam
Hacked
Social Networking Phishing Attacks….
…up by 240%
AUTHENTICITY WITHOUT LOSING CONTROL
Protect the BRAND without Controlling the Message…
EngageListen & MonitorEducateCreate a Policy
TRENDS IN SOCIAL MEDIA: A LOOK AT 2010 & BEYOND
Social Media Evolution
Key Takeaways…• No simple solution to manage these risks
• Blocking hinders productivity and morale
• Adopt Acceptable Use of Policy & Work w/ IT Teams
• Don’t be naïve – before you CLICK, verify information & link
• Change your Password ASAP if hacked
• Alert your network if you suspect that they’ve been hacked!
DETAILS:Cindy Kim: http://cindykimblog.wordpress.com
Chris Hewitt: http://whatdoesmarketingreallydo.wordpress.com
