Date post: | 17-Jan-2015 |
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Business |
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Ballad of the Invisible Brand
Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com
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when is a wedding gown just a dress?
and not a Vera Wang?
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when is a car just another 4 seater and not a BMW? 3
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and not an Armani?
when is a suit just a suit
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when is a tractor just a tractor
and not a john deere? 5
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what makes on invisible brand visible?
what makes an invisible brand
visible?6
Brands start out as ideas on paper
(invisible)
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thingamajigs are produced
visible, but not sure if we're happy they are8
word of mouth begins
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limited visibility
10company + product + marketing = increased
visibility
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brands are about people
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brands who tell the best stories win
even if they sell whatchamacallits
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[use narratives to communicate your underlying brand philosophy]
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if you're good, they will listen and tell othersgradually your brand will come into focus
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advocacy fuels growth
conversations create buzz
brand awareness
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5 things to keep in mind18
to stay visible & to remain relevant
the customer is me, we, us
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#1
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participatenot being engaged is being anti-social
#2
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trust is a fragile commodity
violate at your own peril
#3
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the law of reciprosity says
you get what you give
#422
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getting found and being heard
is a marketing imperative
#5
not heardable =
the invisible brand
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Copyright 2010 Heardable, Inc. www.heardable.com