Bamboo Offshoot Spring 2011

VOLUME XVIIIISSUE 2

SPRING 2011

INSIDE BAMBOO OFFSHOOT

Paro the Robo-Seal 6 / Dorothy Tong’s cup-

cakes & cookies 8 / GoodPoint Media 12 /

Legacy Movement 14 / Makeup artist

Michelle Phan 17 / USC alumni reflect 20

INNOVATIO

N

THEISSUE

Freshman Kevin Shen and alum Brian Chung are featured inside for turning their passion into something

bigger than themselves.

MUSIC&DESIGN

@USC

FOOD

{APA} Asian Pacific American{API} Asian Pacific Islander{APASS} Asian Pacific American Student Services, the official USC student services department{APASA} Asian Pacific American Student Assembly, a student-run umbrella group that oversees APA organizations

INNOVATION. We defined the theme for this issue very broadly: people doing things their own way. After all, isn’t that what innovation is? The Asian American community undoubtedly has a rich history, but we here at Bamboo Offshoot believe it has an equally rich present and the promise of an even richer future. It’s the innovators who keep things moving, who keep us on our feet. We want to highlight individuals who have taken the initiative to do something different. We set out to find those people and things, and the stories organized themselves. In technology, Japanese scientist Dr. Takanori Shibata created the “World’s Most Thera-peutic Robot” -- a baby harp seal (p. 6). In food, Southern California native Dorothy Tong took her cookie-filled cupcakes all the way to the Food Network’s “Cupcake Wars” and won, too (p. 8). At USC, freshman Kevin Shen started his own YouTube channel to promote “good” me-dia (p. 12) and alum Brian Chung turned his faith into a T-shirt business (p. 14). In music, Neah Lee juggles singing and songwriting with her work as a pastor (p. 18). Finally, we hear from a couple former Bamboo Offshoot editors to see where their creativity has taken them post-USC. Our Asian American history has given us great privilege and great momentum to continue innovating. In that vein, I am thrilled to see Bamboo Offshoot keep growing creatively year after year. I’ve been with this publication since my freshman year, and it has truly been a great ride. The train will keep moving, but alas, this is my stop. I say this as both a proud member of a progressive Asian American community and as a graduating, departing senior (oh, the horror!): Let us celebrate not just where we come from and what we have done but what we are doing and where we are going. To every tomorrow,

We serve as both a sounding board and a resource for USC’s growing Asian Pacific American population. Bamboo Offshoot is dedicated to educating its readers about issues impacting the APA community both on campus and in the surrounding L.A. area and features stories covering topics as diverse as politics, entertainment and health.

about usBamboo Offshoot c/oAsian Pacific American Student ServicesUniversity of Southern CaliforniaStudent Union 410Los Angeles, CA 90089

http://BambooOffshoot.com

EMAIL// [email protected]// @BambooOffshootFB// Facebook.com/BambooOffshoot

Bamboo Offshoot is published with support from Campus Progress, online at CampusProgress.org.

decoded

BAMBOO OFFSHOOTVOLUME XVIII | ISSUE 2SPRING 2011

EDITORIAL BOARD

NIMISHA THAKOREEditor-in-Chief

MICHELLE BANHUSC News Editor

PHILANA HOArts & Entertainment Editor

ALYSON OWYANGOpinion Editor

DAVID LAUArt & Design Editor

ELIZABETH DENGManaging Editor

ELAINE JIANGBusiness Manager

CONTRIBUTORSIvana BanhTiffany BanhJoyce ChenBrian ChungDominique FongDiana LingKaren PhamKevin ShenAnne SuYimu XueJennie Zhang

contact

Take a break from Stumbling and Tumbling

to check out our website for more content!

http://BambooOffshoot.com

SPRING 2011 | BAMBOO OFFSHOOT | 3

TECH

Spring 2011TABLE OF CONTENTS

3 Editor’s Note

cover art by KEVIN SHEN & BRIAN CHUNG

Editor’s Note

LAST WORDS

46

81011

1214

161718

202122

Gadgets & GizmosParo the Robo-Seal

Cupcake & CookieLA’s Must-EatsVegan Bakery

GoodPoint MediaLegacy Movement

APA Fashion DesignersMakeup GuruQ&A with Neah Lee

Dominique Fong

Joyce ChenThe Wishing Tree

HTTP://BAMBOOOFFSHOOT.COM

Chopsticks for the utensil-challengedWe all have that friend — the one who demands a fork at an Asian restaurant. Consider gifting that friend the TUKAANI, a pair of chopsticks marketed especially for “Westerners.” They make for a great present, or subtle hint, for those who might otherwise refuse to learn how to use chopsticks. The Tukaani are not slippery, making them very easy to hold. The curved body allows for easy grabbing and a lesser chance of dropping food. Tukaani chopsticks are made of sterling silver and are connected at the top by a loop, much like a safety pin. The loop is actually what helps the user maneuver the chopsticks, as it keeps the sticks together. It also allows for the chop-sticks to be hung up and shown off. Who wouldn’t want to exhibit their inability to use actual chopsticks? Lincoln Kayiwa, a designer based in Finland, created the Tukaani for his product design company, Kayiwa. However, the Tukaani retails at a hefty $460 each, so depending on your financial situation, a quick chopsticks lesson might make a better gift for that fork-using friend.


Gadgets & gizmos aplenty

4 | BAMBOO OFFSHOOT | SPRING 2011

If innovation is your game, you’ll probably want some Japanese players on your team. Here, an assortment of wacky inventions you never knew you needed.

by JENNIE ZHANG

Easy solutions for anxious banana enthusiasts

The perfect gift for coin collectors (or enemies?)

A retort to the iPad

Ever have trouble with squished bananas in your lunch bag? No worries! The Japanese have a quick and cheap solution for your troubles: BANANA CONTAINERS. These plastic contraptions snap right over almost any-sized ba-nana. There are a variety of holders for bananas, such as Tupperware’s $9 Banana Keeper. The Japanese version, mostly found in various supermarkets all over Japan, is unique in that it is made entirely of plastic. It is very light and even has holes for breathing space. For those interested in the U.S., many variety shops such as Daiso, a Japa-nese dollar store chain located in the San Francisco and Seattle areas, sell the containers. They usually retail for about $1, a small amount to cough up for the safety of your bananas. If you find the need to encase your bananas especially demanding, you can also order containers online from www.shanghaimagicbox.com for $3.99 each.

Need another way to transport your bananas without creating a mess? Slice ’em! Banana slices are perfect for sandwiches, crêpes, cereal, and anything and everything else. The plastic BANANA SLICER, another creative Japanese solution, saves consumers from having to slice all those bananas themselves. Although many popular retailers such as Williams-Sonoma sell slicers, they cost around $10 and require cutting each slice individually. The Japanese will do you one better. Their particular banana slicer easily separates the banana into multiple slices by just pressing down on the fruit. It is such a simple concept, but leave it to the Japanese to actually implement it: creating plastic contraptions solely for the lazy consumer who desires quick banana slices. Like the banana con-tainers, they can be found in Japanese dollar stores for $1, but if you want one immediately, online retailers such as www.amazon.com sell the slicer for a staggering $9.99.

Instead of dropping your coins into an old pig with a slot on its back, why not feed them to a moving box with a face? The BANPRESTO FACE BANK is no ordinary coin bank. The Face Bank has object sensors in its eyes that can tell when a hand is close. Once you drop the coin into the Face Bank’s mouth, it slowly devours and swallows the coin. If the staring is too much to handle, Banpresto has released the Face Bank 2, which does not have eyes but a giant human nose above the mouth. In this case, the sensors are located in the nose. Unfortunately, the Banpresto Face Bank can only eat up to 30 coins, which means you will have to clean it out every so often. Although the Face Bank, created by the Japanese design company Takada Collection, is only available in Japan, customers in desperate need of one can purchase it online and have it shipped from Japan. It retails for $49.99 in eight colors from a variety of gadget sites, such as www.audiocubes.com.

It seems as if there are two types of people in the world: Mac enthusiasts and Apple-hating Windows users. Win-dows users have always had direct rival products to compete with the prevalent Apple gadgets. However, there haven’t been many direct answers to Apple’s iPad, a sleek, portable device that combines the best aspects of a phone and computer. Enter the RAON DIGITAL EVERUN, an ultra-mobile PC (UMPC). It is not the first of its kind. There are many portable touch screen UMPCs ready and available for purchasing. However, the Everun is unique in that it is affordable – not fast food and bottled soda affordable, but compared to other UMPCs, which often cost far more than $1,000, the Everun is a pretty good deal. It is tiny, only a bit larger than the average smart phone, and has an amazing battery life. The Everun is widely available for purchase only in Korea, but Americans can easily obtain it if they are willing to part with at least $399 at www.dynamism.com. Next time your Windows-loving self dies a little bit inside from iPad jealousy, try introducing it to the Everun. •

12

34

5

1. Banana container

2. Banana slicer

3. Tu

kaan

i cho

pstic

ks

4. Banpresto Face Bank

5. Raon Digital Everun

TECH


n January, Japanese innovator and industrial automation pioneer Dr. Takanori Shibata came to the USC School of Gerontology to speak about his most

famous robotics creation. Paro the robot resembles a baby harp seal and was named “World’s Most Therapeutic Robot” by Guinness World Records in 2002. Paro has opened doors for technological advances in therapy at medical facilities and has even been incorporated into some average

I

Paro the Robo-Seal


Japanese innovator Dr. Takanori Shibata created the “World’s Most Therapeutic Robot” to serve as both loveable pet and assistive therapy.

by ALYSON OWYANGhouseholds. Paro has been sold in Japan, Europe, and more recently, the U.S. to buyers who range from individuals to hospitals and nursing homes. Some people are looking for a trustworthy companion at home, while others are searching for an innovative medical device in Paro. “I designed Paro for two purposes: as a pet and as therapy,” said Shibata about what inspired Paro’s birth. It is clear that Paro is not a typical household companion or animal used for assistive therapy. But this is precisely what Shibata wanted. He designed Paro as a somewhat unfamiliar animal so that it

would be cute enough to evoke emotions but not so recognizable that it would be compared to a cat or dog. Although Paro appears to be a typical stuffed toy seal, it is more than just cute and loveable. Paro uses two microprocessors, three microphones, and dozens of tactile sensors within its synthetic fur and touch-sensitive whiskers to monitor sound, light, temperature, and touch. The robot doesn’t just make random noises once it is turned on. Rather, Paro remembers praise and affection and responds to repeated words or names over

time. It has been viewed as the “perfect” hassle-free pet and assistive animal because it adapts to verbal tones, petting, and other behaviors. In short, Paro adapts to its surrounding environment and even adjusts its behavior according to person. Paro is versatile and adaptable to the environment, according to Shibata. “People do not get bored with Paro,” he said. Currently in its eighth generation, Paro is likely to undergo changes and improvements in the future. Shibata would like to create specific Paros for people with different psychological needs. For example, he hopes to create a Paro for people with dementia and another for those with Alzheimer’s disease. Of course, there are some ethical questions that accompany the use of a highly advanced robot interacting with patients, some of whom are elderly. Many people are concerned because encouraging Paro as a companion can promote fake relationships between person and robot. Critics argue it’s similar to having significant faux relationships with people on the Internet. Using a robot as a companion, they say, can threaten to replace human interaction. This ethical quandary will undoubtedly remain alongside the robot as it continues to be used in the future. However, the benefits of Paro cannot be denied. At the end of the day, hospital staff and personnel do not have to worry about additional care or veterinary bills for the pet. Instead, they merely need to re-charge the seemingly self-sustaining robot overnight. At $6,000 per robot, Paro is not only an investment in the care of patients but also a potential solution to the lack of hospital staff and nurses in many medical facilities. We are witnessing a growth of robots interacting with us and being used in our everyday lives. For example, robots in Japan are alone responsible for certain tasks, such as feeding and assisting the elderly and other patients in physical movement. From the household Roomba to unmanned drones in war, robots are increasingly entering our world. So it is no surprise that a therapeutic robot such as Paro is expected to stick around for a while. •

“I designed Paro for two purposes: as a pet and

as therapy.”

From left: Dr. Takanori Shibata and Dean Gerald Davison of the USC School for Gerontology pose with the furry Paro at a campus event in January. Photo courtesy of the USC Davis School of Gerontology.


Paro only looks like a baby harp seal -- it’s actually the “World’s Most Therapeutifc Robot,” according to the Guinness World Records in 2002.

Photo credit: USC Davis School of Gerontology.


TECH

t’s a most un-California day, complete with gloomy skies and rain angrily pelting the pavement. Hurriedly darting about the parking lot, locals seek refuge under the

occasional tree. From the watery haze, Dorothy Tong emerges with a radiant smile that completely belies the hopeless weather just on the other side of her café’s win-dows. Petite and demurely dressed, Tong re-moves her dark coat to reveal a pastel pink dress worn stylishly over a lace top, paired with leggings and comfy boots. This in-novative personal aesthetic, as she soon

reveals, is not just limited to her wardrobe. Tong is an avid baker and owner of Cupcake and Cookie, a fledgling bakery that sells mindboggling signature treats. From an early age, Tong began baking as it became a necessary survival skill in her household. “I didn’t like meat ever since I was little because I thought it was humans being cooked, all chopped up and bloody, and I didn’t like the taste of vegetables,” says Tong. After eliminating such major food groups from her diet, Tong’s parents gave her an ultimatum: get over her food aver-sions or learn how to cook for herself. Little did they know this challenge would ultimately facilitate her becoming a self-proclaimed “dessert fanatic.” “The stuff that I liked was cakes and ice cream so that’s what I made,” she says. Over the years, Tong began sharing her penchant for baking with others. While in high school, she created the campus’s first “baking club to save the world,” which used proceeds from bake sales to purchase and preserve rainforest land. At UCLA, she hosted “Dessert Obsessed with Dorothy” on Daily Bruin TV and penned a blog to go along with the series. Through the show, Tong taught college students how to make tasty sweets on a budget and with low-tech kitchen equipment. After graduating in 2009 with a de-gree in psychology and linguistics, Tong worked in game productions at Disney Interactive Studios and planned to eventu-ally return to college to earn a master’s degree. Tong also managed an event plan-ning business on the side with college friend “Cookie,” who was just as in love with desserts. But things changed when the “Cookie” to Tong’s “Cupcake” moved away, forcing the duo to close shop. Just when it seemed like a door had been closed, Tong realized that an even greater opportunity was at hand. “One day I was just thinking about the words ‘cupcake’ and ‘cookie’ and then I wondered, ‘What if I put a cupcake inside a cookie and cookie inside a cupcake?’” With these novel dessert designs in hand, she left her job with Disney to start up Cupcake and Cookie as an online bakery. While the bakery is now well-established with close to 700 followers on Facebook and anywhere from 500 to 3,000 views per day on its website and blog, Tong admits that the journey wasn’t

always so sweet. “When I first started out, my parents said, ‘You’re so crazy! You should go back to your job at Disney.’ They always complained about how I used to have such a great job,” Tong says. In spite of her parents’ opinions, she continued pursuing a career in baking and ultimately secured a spot on an episode of the Food Network’s “Cupcake Wars,” a re-ality-based competition show. Up against better-established competitors, some with storefront bakeries and even multiple loca-tions, Tong felt intimidated, considering that her bakery had only opened its doors a month earlier. But she wowed the judges with a life-sized version of Elvis’ pink Cadillac constructed from 1,000 cupcakes with fla-vors such as pink grapefruit and nostalgic pop rocks. Tong was the first Asian Pacific American contestant to ever be named a winner of “Cupcake Wars” in its two seasons. In fact, the show has only ever featured five APA contestants in total, with few ever making it past the first round. Tong attributes the ethnic imbalance of the show to the lack of APA bakers producing “American-style” desserts. As part of her win, Tong was awarded a $10,000 cash prize, all of which she has invested right back into her business. As her bakery continues to grow online, Tong still remains her primary employee. “If I don’t have so many orders then I will do them myself. In the morning, I’ll start from the time I calculated the previous day and begin baking. Then I’ll answer all my emails, go on Facebook and check my bakery page, and work on my blog. I also do all the marketing and PR for the bak-ery. I think that’s what takes up most of my time,” says Tong. Looking towards the future, Tong hopes to draw more investors so she can finally get a storefront for her bakery. While she hopes the business continues to expand, Tong will also be growing the bakery’s menu as she adds cupcake and cookie pops and wedding cupcakes to her repertoire. With these lat-est additions, she hopes to get involved in more events, especially weddings, as event planning still remains a passion of hers. In the meantime, Tong leaves readers with a few humorous words of inspiration: “When you want to do something out of the box, do it big… Otherwise your parents will forever be harassing you about your previous job!” •

FOOD

ISWEETTOOTH

by MICHELLE BANH

Dorothy Tong turned an insatiable sweet tooth into her signature (and lucrative) cupcake-filled cookies and

cookie-filled cupcakes. Got milk?

MATCHA (GREEN TEA) CUPCAKESMakes 12 cupcakes½ cup unsalted butter, softened to room temperature1 cup white granulated sugar 1 large egg / 1 large egg yolk½ tsp. vanilla extract1 ½ cups all-purpose flourPinch of salt1 tsp. baking powder½ cup whole milk1 ½ Tbsp. matcha powder¼ cup sour cream

Preheat oven to 350 degrees and line a 12-cup pan with paper lin-ers. Sift together flour, baking powder, and salt in a bowl. Cream butter with sugar until light and fluffy. Gently beat in the egg yolk, then the whole egg. Slowly stir dry ingredients into wet ingre-dients. Stir matcha powder in with the milk. Stir into batter and combine. Fold in the sour cream. Fill cupcake liners about 2/3 full. Bake for 18-22 minutes or until a toothpick comes out clean.

MATCHA (GREEN TEA) FROSTING ½ cup unsalted butter, softened1 ½ cups confectioners sugar, sifted well1 tsp. vanilla extract1 Tbsp. matcha (green tea) powderPinch of salt2-4 Tbsp. milk, as needed Beat softened butter for a couple minutes in a stand mixer with the paddle attachment until smooth and creamy. Add matcha powder and cream with butter. Add powdered sugar and blend well. Add vanilla extract, salt, and 2 tablespoons of milk/cream and beat for a few minutes on high, until light a fluffy. Make sure you really beat it for a few minutes (at least 3) so you get that super smooth and fluffy frosting texture. If your frosting is too thin, add more sugar. If your frosting is too thick, add milk/cream 1 Tbsp. at a time.

For more of Dorothy’s recipes, visit www.TheCupcakePrincess.com.

Matcha Cupcakes with Green Tea Frosting

8 | BAMBOO OFFSHOOT | SPRING 2011 SPRING 2011 | BAMBOO OFFSHOOT | 9

Photos courtesy of Dorothy Tong.


When people hear “vegan,” wheatgrass often comes to mind. It’s not exactly the most tempting food

commodity offered for human consumption. Doesn’t make vegan food extremely appetizing, does it? Newly established baker and USC graduate Alicia Jao strives to prove otherwise with her start-up vegan business, Alicia’s Bakery. Jao recently obtained a master’s of business administration from Stanford University. But before committing herself to this new chapter in her life, Jao decided to venture out and pursue something she knew she would never again have the chance to do. “I decided to take pastry lessons,” she said. She traveled to New York for the summer and enrolled in baking boot camp at the National Food Culinary Institute, where she took pastry classes and raw vegan courses to learn about the intricacies of vegan cuisine. In addition to receiving formal culinary training, Jao tried various vegan recipes through trial and error. “It was a hobby I wanted to continue,” said Jao. She was able to transform her ambition of baking into a realistic future, but why did she go the path of veganism? For one, Jao gave up eating meat and eggs for 49 days following the death of her Buddhist grandmother. At the same time, Jao was taking a course called “Crises of a Planet” in which she studied vegetarianism and the consequences that factory farming has on animals. Jao found that becoming vegetarian, let alone vegan, was a challenge. But she was able to convert due to supportive friends who made the transition with her. Moving forward

with this change was definitely her calling. “When I moved to the Bay, it was more vegetarian and vegan friendly,” said Jao. Jao sees society becoming more addicted to animal fats and processed foods. She wants to prove to America the possibility of being able to eat the things she loves even though she is vegan. She aspires to create popular desserts in a healthier form. She wants to shatter the common misconception that healthy food cannot be delicious food. “This is what spurred all the vegan baking. I just want to provide high-quality vegan food that vegans and non-vegans alike can enjoy,” she said. Jao is all about innovation. She wants to convey to people the possibility of seeing things from a unique perspective. “You can’t let everyone intimidate you because you’re different,” she said. She found that attending Stanford allowed her to foster this originality. “Stanford helps you find what you’re passionate about,” she said. “It breeds a lot of graduates who are out there searching for something different.” Alicia’s Bakery is still in its beginning stages. Jao primarily caters special events, and she does everything on a small scale. She operates through referrals and is driven by the encouragement of those who are fans of her food and want to see her move forward. Jao doesn’t yet have a plan for sustainability, but she knows she’s not prepared to envision a storefront. Many vegan baking companies come and go because they lack business savvy, according to Jao, and she doesn’t want to make the same mistake. Her next move is to bring the business to farmers’ markets. But there’s more than just business and revenue at Alicia’s Bakery. “Growing up I started to bake because cakes and cookies made people happy,” she said. For Jao, it seems that food really is the way to a person’s heart. •

Hold the dairy, please


by TIFFANY BANH

USC graduate Alicia Jao started her own vegan bakery before diving straight into

business school, turning sweet

dreams into reality.

Phot

o by

Ian

Gra

nt,

Dis

tinct

Pho

to.

F ood is part of the trifecta of the key to happiness: great company,

great drink, and great food,” said Tracy Lawrence, co-founder of

Dish Dash LA, a website dedicated to offering discounts to some of

L.A.’s tastiest restaurants.

Lawrence, a USC senior, founded the website in August with

partner-in-crime Gary Yao, also a USC senior. She was inspired by the idea

of a food blog but wanted to give students more than just suggestions. Thus,

Dish Dash LA was born as a restaurant guide and discount central to expose

USC students to accessible local dining.

Since launching, the Dish Dash has expanded its discounts to 13

downtown restaurants, 4 food trucks, and more than 20 non-dining venues.

Lawrence, undoubtedly a passionate foodie, gave Bamboo Offshoot a

few suggestions for local must-eat Asian restaurants USC students should

definitely check out before checking out.

“I am going to give a shout-out to my downtown hood, since it truly is

USC’s playground,” she said. •

MUST-EATS

The founder of Dish Dash LA gives Bamboozlers tips on local Asian restaurants

you simply can’t miss.

by NIMISHA THAKORE

“KATSUYA at LA Live is a definite celebrity hub, with an

amazing array of fusion Japanese. Their crispy tuna rice is

hands-down my favorite dish there.”KATSUYA

URBAN NOODLE

ARASHI SUSHI“URBAN NOODLE in the Old Bank District has that urban-chic feel

with the red brick interior, and they’re still true to their wonton soup.”

“ARASHI SUSHI, the newcomer to the Japanese food scene, snagged me

with sashimi. Their sashimi Mori-Awase served on ice was a sensational

platter of buttery, fresh fish. I’m salivating just thinking about it...”

$$$800 West Olympic Boulevard

$$118 West 4th Street

$$1111 South Hope Street


FOOD

t’s a warm, sunny Friday afternoon in January. Freshman Kevin Shen rolls up on his long board to meet me at the Parkside Dining Hall. Shen seems like a typical college student: grey

polo, jeans, and a pair of Converse. But dive deeper and you’ll find that he is an avid filmmaker and creator of a developing YouTube channel. As director and founder of GoodPoint Media, Shen has turned his hobby of filmmaking into a lifelong passion and goal to positively impact people through the medium of film. “My YouTube blurb actually says ‘I have a passion for the magical effect one can have on others’ lives with a positive message,’ which is a condensed way of saying instead of making videos to give you a two-second laugh, I want my work to be something much more to people,” said Shen. “I promised myself 3 years ago that I would never post a video without a specific positive purpose on my YouTube channel.” With more than 133,000 views on his “How to Save a Life” video submission for Wong Fu Productions’ “Are You a Nice Guy” contest, Shen joins a successful group of self-taught Asian American filmmakers in the age of Internet media. “I think it’s really cool that I get to help represent the Asian American community on the Internet,” he said. “It’s hard finding people in the media that Asian Americans can really relate to on a deeper level. That’s why YouTube is so cool, because it allows ordinary guys like me to produce content which gives viewers an alternative to what’s on TV.” Shen’s love for filmmaking and editing started with a high school biology video project. Little did he know that all the time spent on that one project would lead him to develop an unrelenting passion for

SPRING 2011 | BAMBOO OFFSHOOT | 1312 | BAMBOO OFFSHOOT | SPRING 2011

I

Putting the ‘good’by KAREN PHAM

storytelling. Using online resources such as YouTube and blogging sites, Shen found the instructions he needed to evolve and enhance his video-making skills. “The more videos I made, the more exciting filmmaking became for me. Every time I tried to make a new video, I would try something new with it, test-driving different techniques,” said Shen. “Sometimes I’d spend a whole spring break working on a video and then realize there’s something wrong with the footage… I’d be forced to scrap the whole project, but that’s how you learn. I find that it’s all worth it in the end.” Shen founded GoodPoint Media in 2008. “How to Save a Life” marks his first video branded with the GoodPoint Media logo. Using the song of the same name by The Fray as a frame of reference, the video follows the lives of four characters, each of whom is saved by the “nice guy” character from Wong Fu Productions’ t-shirt line. Shen’s video submission received an Honorable Mention from Wong Fu Productions. In addition, Shen participated in YouTube’s 2009 “Project Direct” video contest held by Sundance Film Festival. His submission, “I Promise,” tells the story of a young boy who learns the value of a childhood promise after his mother ends up in the hospital.

“Film is not just about a story. It’s about emotion… A lot of my works are based on me wanting to express hope and optimism to make people think differently about their current situations and actions in life,” said Shen. Shen’s newer video showcases his admiration for electro-pop musician Owl City. The fan music video has raked in more than 40,000 views and is exponentially increasing in popularity. It was even ranked 60 for Top Rated Videos on YouTube at one point.

Shen hopes to further spread his message about good media through a T-shirt collaboration project featuring a design produced by Legacy Movement, an urban clothing brand founded by USC alumnus Brian Chung (p. 14). The T-shirt features the slogan, “the Point is Good Media,” to reinforce GoodPoint Media’s core purpose. Revenue from T-shirt sales benefits Freeset, a clothing company in India that takes women out of the sex trade by giving them jobs and health insurance.

“The main purpose of this T-shirt sale is not to make money but rather to take action in actually living out what GoodPoint Media was founded to do: positively impact people through media,” Shen said. “It’s not just about GoodPoint Media impacting people, but it’s being a role model and giving my viewers the chance to impact other people, who will then impact even more

people, and so on.” With a love for filmmaking and a passion for awe-inspiring media and global humanitarian efforts, Shen is currently awaiting news about his application to USC’s School of Cinematic Arts. He hopes to advance his skills in video-making so that he can impact even more viewers with his future videos. “This is just one example of how we can accomplish the goal of making a tangible difference around the world,” he said. •

USC freshman Kevin Shen turned his love for film into a YouTube channel focused on

spreading something simple: positivity.

“I promised myself 3 years ago that I would never post

a video without a specific positive purpose on my

YouTube Channel.”

TOP: Kevin Shen and his friends pose for a photo after shooting footage for his fan-made Owl City music video.

LEFT: Legacy Movement and GoodPoint Media collaborate to disseminate GoodPoint Media’s message about “good” media. Photos courtesy of Kevin Shen.


@USC

back in media

by ANNE SU


USC alumnus Brian Chung translated his newfound Christian faith into a clothing company to connect people not just through religion -- but fashion.

Passion, profession& faith

@USC

felt like this would be a way to create a product where I could stir conversations with non-Christians but also wouldn’t really turn people away,” said Brian Chung, a recent USC graduate and founder of Legacy Movement, a Christian clothing company. “I was always ashamed

of wearing anything Christian. [The clothes] were bold and offensive, in a sense. Tacky, and kind of cheesy.” Chung, who converted to Christianity during his freshman year in college, graduated from USC with a bachelor’s in business administration and minor in fine arts and graphics design last spring. He successfully applied what he had learned at USC’s business school to his own passion and newfound faith to build Legacy Movement.

A native of Hawai’i, Chung was raised in a Buddhist family. His parents only slowly accepted and supported his decision to convert to Christianity and his Christian clothing company. “They’re more like ‘We like that you’re running a business.’ I think initially they were kind of shocked,” said Chung. “Like, ‘Why do you have Bible messages on it?’ But in the end, they were actually pretty supportive about it. God has just really opened and changed their hearts.” He first began designing T-shirts for USC’s Chinese American Student Association. Soon after, various groups and organizations began approaching Chung to design T-shirts for them. Eventually, he founded Legacy Movement entirely with his own money.

“I started it for fun, just to learn… until I saw it as a perfect bridge between designing something and expressing something I believe through art,” he said. Legacy Movement isn’t just another apparel company. It allows Christians to express themselves through religious messages without turning non-Christians away, according to Chung. “It allows people to relate to people not only through religion but through fashion,” he said. After he became Christian, Chung joined the InterVarsity Trojan Christian Fellowship on campus. Currently, Chung trains and mentors InterVarsity students. He also helps out with events and meetings. Chung’s principal motive in designing T-shirts with Bible verses or Christian-themed messages is to approach people with Christian ideas in a bold yet inoffensive way. As his own philosophy, he doesn’t want to see people get turned off when they see messages of Christianity. Legacy Movement was a finalist for the 2010 Best Business Plan at USC’s Lloyd Grief Center for Entrepreneurial Studies. Chung’s business plan was among the top five of approximately 30 students’ plans in his class.

“I was just surprised by the amount of support I got, especially from my professors who actually liked what I was doing and encouraged me to do it,” he said. “I would never think that a religious or even a Christian business would be a runner-

up.” Today, Chung aims to make the business more sustainable and grow it to a point where he can hire other staff. He plans to hire people who were born in poorer areas and have faced barriers to acquiring the necessary skills for work. He not only wants to create positive messages through his clothing but also to do good through the business itself. But for now, Chung is happy wearing his company’s many hats.

“The director is also the shipping guy, the janitor guy, the art design guy. I just change my title every day,” he said. When he hears stories of people making new friends because of wearing his T-shirts, Chung sees his company’s ultimate purpose served. He tells a story about a man whose Legacy Movement “Love Never Fails” T-shirt stirred a conversation with a stranger in an airport. For Chung, these T-shirts are not just shirts. They connect people, spiritually or not. •

I


“It allows people to relate to people not only through religion but through fashion.”

Visit Chung’s website at TheLegacyMovement.com to browse through or buy any of his shirts.

Brian Chung (center) showcases his T-shirt line. Photos courtesy

of Brian Chung.

with NIMISHA THAKORE


et’s face it. We Asian Pacific American sisters have it bad when it comes to makeup. We don’t have the easiest palette or physical features to work with.

The best I can ever muster is a swipe of eye shadow and some misshapen cat-eye with liquid liner and I call it a day. That’s not the case with Michelle Phan. For the past 5 years, she has created more than 100 makeup tutorial videos to enhance and completely transform your look, making her one of the most success-ful YouTubers online. Have you heard of her? The 23-year old Vietnamese American (once an art school student, now Lancôme’s video guru) is the #1 most-subscribed female on YouTube. Over 339 million people have viewed her videos. She reached 1 million subscribers last November. And she’s growing her brand. The simplistic, elegant and artistic Phan name has reached avenues in skincare, makeup brushes, mu-sic, fashion, and hairstyling, and she has earned success in the YouTube world. Why are people so interested? There is something to be said about her entire ensemble, be it her outfits, video production styling, or the innovation that she includes in every single tutorial. But Phan manages to attract more than just viewers – she attracts consistent audiences. You can’t just watch one video. After seeing how Michelle can transform herself into Lady Gaga à la “Poker Face,” you’re instantly curious to see how she translates the silvery hues and lightning bolts into a natural skincare routine. You’re fascinated with her clear, simple instructions and step-by-step techniques that cohesively come together to create a whole look. “I just want to teach, inspire, and be inspired,” she says. She films and edits all her videos herself. Using only an HD Camcorder and iMovie, she picks the background music, chooses to use and include products she believes in, and uploads everything onto

her channel. Recently, she acquired a sponsorship from beauty giant Lancôme and new contributors in her friends Chriselle Lim for fashion styling and Krista Bradford for hair to help facilitate her vision of beauty. “Lancôme is legendary, so I was shocked when they reached out to me,” says Phan. “I’m very excited about the things we’ll be doing together.” Phan also has developed a new beauty product brand that reflects the same simple and quality videos she is known for. Her line of IQQU products have been featured heavily in her tutorials as basic fundamen-tal tools to enhance one’s beauty. One of the products, the IQQU acne serum, features turmeric, which Phan explains has acne-fighting properties that balances the natural chemistry on one’s face. Phan incorporates natural ingredients such as honey, milk, sugar, and even carrot juice into each of her tutorials to promote a healthier, do-it-yourself attitude. With honey and sugar, you can create a lip scrub that exfoliates and rehydrates. With olive oil and dishwashing liquid, you can condi-tion and detox your makeup brushes. With just a scarf, you can create both a new hairstyle and a halter top. Phan’s ingenious inventions to create extraordinary looks from ordinary techniques simply proves to her audience her true talents in innovation. Phan has already inspired millions of people by instilling healthy confidence in the art form of beauty. •

L

YouTube’s makeup queen Michelle Phan redefines innovation with her popular step-by-step video tutorials that turn beauty into an art form.

by YIMU XUE


guruMakeup

Watch List:

From top: Squeaky Clean Brushes!, Make Your Own Pore Strips, Lady Gaga Bad Romance Look, Perfect Red Lips

Find these videos at BambooOffshoot.com &

YouTube.com/MichellePhan!


DESIGN

t seems as if Asian Americans have taken the fashion world by storm in the last 5 years. Anna Sui and Vera Wang are no longer the only two icons representing APAs in fashion. Recently, the American runway has warmly welcomed a

new crop of notable APA designers. At the 2011 American fashion awards ceremony, all three of the most prestigious fashion awards were given to young APA designers: Richard Chai, Jason Wu, and Alexander Wang. Later that night, three scholarships were also presented to student designers, all of whom were of Asian descent. A multitude of other designers have made their mark in fashion as well, such as Phillip Lim and Derek Lam. Lim’s elegant but casual line has seen immense success in America, generating more than $60 million in revenue. Lam, a former designer for Michael Kors, has also branched off into creating a feminine, contemporary line of his own. These designers are slowly breaking the formerly inflexible European mold of the fashion industry. Taiwanese American Alexander Wang helped solidify the leather leggings trend in 2009, while Chinese American Phillip Lim brought a refreshing take on sophisticated women’s wear. And who can forget Michelle Obama’s stunning, pale, one-shouldered gown designed by Taiwanese American Jason Wu? The First Lady even wore Thai American newcomer Thakoon Panichgul’s red and black shift dress on the closing night of the Democratic Party convention. The attention Panichgul received from the event ignited a design partnership with Target. What factors formed this sudden influx of APA designers? Some credit this drastic growth of designers to the evolving perspectives of Asian parents. Fashion is becoming an increasingly acceptable career path as more Asian designers emerge. Doctors and lawyers are no longer the only options stereotypically available for Asian adolescents. Fashion is now considered an opportunistic field in countries such as South Korea and Japan, where the industry is most rapidly flourishing. Asians aren’t just seamstresses and secretaries running behind the shadows of European designers. A large fraction of international students enrolled at American design schools hail from Asian countries. About one-fourth of current students at two of America’s most prestigious design schools, Parsons and the Fashion Institute of Technology, are of Asian descent. The dean at FIT has even stated that this is the first time ever that the school has admitted such a large amount of Asian students. With record-breaking numbers of design students, it is inevitable that this generation will usher in many more Alexander Wangs and Phillip Lims. The industry should prepare itself as this young new crop of APA designers seeks to recreate the future of fashion. •

Fashion savvyI

by IVANA BANH

More Asian American designers are not

only popping up on runways but quickly

making their way to the top of the pack

with their creations.

First Lady Michelle Obama wears a one-shouldered, white chiffon dress designed by Jason Wu for the inaugural ball. The gown has been donated to the First Ladies Collection at the Smithsonian’s National Museum of American History.



MUSIC

by DAVID LAU

Singer-songwriter Neah Lee makes pigeonholing her very hard: she’s a musician, pastor, social advocate, and creative director.

ust seven miles north of USC’s campus in Silver Lake, an eclectic mix of artists and musicians are mingling in coffee shops. Neah Lee fits right in with her black-

rimmed glasses and messenger bag. She feels at home, too. “This place reminds me of home, of New York City,” she says. “Living in Or-ange County, man, it’s different. It’s hard to get around, and the traffic is killer.” Few would guess this singer-song-writer spends her Sundays as a minister at Newsong Church in Irvine, her winters traveling on mission trips around the world, and her spare time leading non-profit organizations that nurture children rescued from slavery. Musician, pastor, social advocate, creative director. Lee defies categorization, and she’s comfortable wearing various hats. Throughout three albums over 6 years, Lee has constantly reinvented her music and live performances to reflect the social and faith issues with which she is engaged. I’ve crossed paths with Lee many times, from an arts-and-spirituality work-shop in 2007, to a benefit concert in 2008 supporting African microenterprises, to her award-winning 2009 YouTube cover of “Can’t Take My Eyes Off of You,” to an intimate show in 2010 at her new home of Newsong Church.

But this March, I finally caught her for an interview. Since then, Lee has vis-ited Thailand for church ministry, penned eight songs on her blog (http://NeahLee.wordpress.com), and continued to explore the endless possibilities of music, faith, and life. •

Bamboo Offshoot: For people who haven’t been to your shows, what can they expect from a concert?

Neah Lee: I like to call myself not only a musician-slash-artist, but also a story-teller. Because all my songs just come out of life experience, not only mine but life experience of people around me. Some-times even just sitting in a coffee shop, I’ll overhear a conversation, and it’ll start sparking some stories ... I sort of create a scenario, a storyline from that, that still holds some truth about life and things like that. [In] my concerts what I like to do is to talk about those songs, and talk about those stories, and connect the two.

BO: After the 2010 show, my friend said he appreciated that your music is very honest, and it was much more of a human experience.

NL: Thank you, that’s a very high compli-ment for me. That’s why concerts are very vulnerable for me. Even writing songs and sharing them, it’s a very vulnerable experience, because at least for me, you are sharing very intimate and deep things. The concerts are sometimes like, they’re not only for other people, but it’s for my-self, as I’m singing them they are constant reminders to myself of the things that I experienced, and the convictions, and also even the doubts and the fears, and it’s almost like an internal check of who I am. That’s what God desires, in my opinion, is honesty; you have to start with honesty.

BO: Your musical styles are so diverse; I’ve heard you perform your song “Pos-sibilities” with just acoustic guitar, or mashed up with R. Kelly’s “I Believe I Can Fly,” and recently with a cappella live looping.

NL: Yeah, I always range, and I’m always listening to new music. And so, you catch me at a different time and you’ll probably hear me say, “Oh, this person influenced me now,” and things like that. For in-stance, when I was writing for my EP, dur-

J

ing the production time I was listening to a lot of Passion Pit, Adele, and Feist, and so there’s aspects of that in the EP. My music grows with me.

BO: I heard some Korean instrumenta-tion on the song “Tragedy” on 2009’s Neah Lee EP.

NL: Yes, I knew a girl who played the gayageum, and I dedicated the song to North Korea by adding that instrument within the recording. I think people have all these preconceived ideas or notions of North Korea because that’s all they see, this brainwashing, which is all true, but you have to get to the individual, and you have to get to the stories, not just the general images of what the country’s like … That was right at the time when I was about to go to Yanji, [China, a province at the North Korean border.]

BO: Social justice seems to be a big part of your mission as an artist.

NL: It’s funny, lately social justice has been kind of the “in” word. But for me, essentially it’s just to be human, you know? In the sense of, to be human in the good way, where when you embrace how broken you are, you get to see how everybody else around you is suffering, and they’re no different from you, and you can’t look at them as some pity proj-ect or some whatever … They’re actual people with stories and faces and names, and how could you let somebody with an identity continue to eat out of a garbage dump, or to not even have clean water or clothing? It makes no sense to me.

BO: How does being Asian American inform your music? And how does your faith inform your music?

NL: It’s the same discussion, almost. I think there’s a tricky thing with labels and names. I’m trying to see if I’ll ever be in-spired to write a song about this, because I think it’s hilarious. Like “Asian.” What are you going to think, right? Slanted eyes, has an accent, good at math – some people actually think this. There’s preconceptions about what their family’s going to look like, they’re very introverted and quiet and submissive. But that’s not the case at all! And same thing with “Christian,” that’s another label word. I even hesitate at the word “musician,” because that will

conjure up things. Here’s the thing, I think this is so funny… I don’t think there’s many people like me out there, who both went to semi-nary and can work as a pastor, but then also have played at bars and clubs and music venues. … All these things affect all the other roles. But I’m OK with that; it’s a reality. When people find out that Neah Lee is Asian, Neah Lee is also a Christian, and Neah Lee is an East Coaster … All those things I’m OK with, as long as they realize those are preconceptions, that they don’t really know me, that they know a fraction of who I am. That’s what my songs are for.

My songs show a little bit more.

BO: So what’s next for you, musically and otherwise?

NL: The next project coming soon is a live recording or something collabora-tive. After that I’m probably going to start some projects, like music videos. But again, these aren’t things that I can force. I’m always open to change of plans, and that’s been my life, if you can [manage to] track my steps. … Music will always be a part of my life in different ways, and I’m grateful for that, but I’m going to live however this life leads. •

Music, justice & endless possibilities

Check out an exlusive video of Neah Lee’s

2010 performance at Newsong Church at

BambooOffshoot.com!Photos by Tim Kang, 2007.


Former editor-in-chief Joyce Chen recalls how she learned to navigate New York City armed with a bundle of USC experiences.


LASTWORDS

Former editor-in-chief Dominique

Fong moved to Portland, OR, after

graduating and took her networking

skills with her.

Keep PortlandWEIRD

I

Roots before

f there’s one important life lesson I took away from USC, it’s that roots come before branches. The always-sagacious Sumi Pendakur, director of USC’s APASS, drilled the idea into my head during my time at USC, and it helped me keep things in perspective, whether it

was as an orientation advisor for APASS, as a mentor for Connec-tions!, or as an editor for Bamboo Offshoot. But perspective also refers, in a lot of ways, to distance. And so when I finally packed my bags one week after graduation and hefted them 3,000 miles across the country to New York City to start my journalism career, the words held even more signifi-cance. Roots before branches. A big part of the reason I was even able to make it to New York in the first place was because I had established a strong network within the Asian American community in L.A. Though it is tempting to chalk up a lot of my present success to pure coincidence and luck, I knew that it would be irresponsible of me not to recognize what a huge part those connections played in my career thus far. Jeannie Park, a former executive editor at People magazine, and Albert Kim, a former senior editor at Entertainment Weekly and ESPN, were two of my mentors. I met them at an annual KoreAm gala the fall before graduation. They were gracious, accomplished, and highly involved in the Asian American community – everything I admired and hoped to emulate as I began to navigate the highly volatile waters that are the New York publication industry. Furthermore, their

kindness made me want to be able to accomplish something great so that one day I might be able to turn around and give

back the way they have. So upon my start at People magazine – first as an intern, then as a freelance reporter – I made an extra effort to reach out by joining the Asian American Journalists Association here, as well as Time Inc.’s A3 internal organization (Asian American Associa-tion). The support system was and is overwhelming. In the same way that there are six degrees of separation within the Asian American community, there’s an even lesser degree among the Asian American journalist community. Whether on the red carpet or at industry mixers, Asian American journalists are in general a friendly bunch. There’s the mutual understanding that there is a two-fold importance to our career trajectories: one, as journalists during an ever-trying time in media, to prove that quality reporting and storytelling still exists; and two, as Asian American professionals, to unearth and share stories that otherwise might go unnoticed. Roots before branches. Even now, nearly 2 years later, I always remind myself of the phrase that defined my daily work as an associate multimedia edi-tor at the New York Daily News: the pace is quicker. The luxury of an entire two months to churn out an issue of Bamboo Offshoot seems so far away now, with 20-minute and half-hour deadlines for stories on the web. But that doesn’t mean the quality of the stories is any less important. My roots are in feature writing, finding a key component to a broader story, and whittling it down into a comprehensive nar-rative. That hasn’t changed. My branches now are in translating those roots into comparable elements for an ever-changing media landscape. It’s a constant learning process, but I trust that, thanks to some very well-planted roots in the Asian American community and some amazing bits of guidance along the way, I’ll be able to develop that strong core I originally sought in the first place. And hopefully one day, that will also mean being able to reach out to the next group of journalists, maybe via Bamboo, to help them develop their own set of roots. •

Joyce Chen is an associate multimedia editor at the New York Daily News website, NYDailyNews.com. She is the former publisher and editor of Bamboo Offshoot and the former editor-in-chief of USC’s Daily Trojan. She graduated in May 2009.

branches

If you’ve seen the TV show “Portlandia,” you’ll have an idea of just how weird Portland is. Think kooky, drum-circling Venice Beach plus the hippie-dip of Santa Monica, with a drip of Silver Lake’s artsy coffee-snob hipster. In fact, in downtown, big block

letters painted on the side of a building blare the city’s outland-ishness: “KEEP PORTLAND WEIRD.” When I moved here last October to work as a one-year intern for The Oregonian, locals chuckled and told me I was in for it. The sky would pretty much rain through the next six months. I thought to myself, “I left the fine sands of Manhattan Beach for this?” Yeah, I did, and in no way do I regret it. I graduated from USC and quickly realized that journalism classes will never replace the last-minute sweat of breaking news at a daily paper. I immediately found that our institution’s magical “N” word, “networking,” was more than just a business class catchphrase. My women writers class doesn’t help me much now, nor my chemistry labs, nor my course on European political philosophy. Granted, they were well worth the investment, as they gave me a greater context of understanding the world, but I would have to say USC’s obsession with networking, ground deep into my brain, has been a far more applicable and valuable lesson. Networking doesn’t always mean the social mixer’s version of speed-dating, that fake montage of smiles and exchange of business cards. At Bam-boo Offshoot, I networked: I reached out to non-profits, I wrote stories about students who other students cared about, I worked continually with a committed staff, and I traveled to Washington, D.C., for a journalism summit. Being part of Bamboo taught me how to nurture relationships that are beyond simple interviews. I made busi-ness contacts, met other Asian American report-ers, media policy analysts and entrepreneurs, many of whom I still keep in touch with. There also aren’t many Asian Americans in Oregon, but I’ve found that statistic to be a bigger reason why more reporters should strive to cover stories about diversity. For example, recently I wrote a story about how one church translated its Christmas ser-

vices into Korean, Arabic, Spanish and Chinese. And I was glad to see that a recent front page ran a story about The Slants, a

Portland dance rock band that’s trying to get its controver-sial name trademarked. Moving to another state is a big change, but I’ve learned how to appreciate my new area’s cultural differences, as well as the knowledge I gained from college. My only lament is that the Asian food here will never be as good as late-night noodles or Korean bulgogi in L.A. •

Dominique Fong is a reporter with The Oregonian. She is the former publisher and editor of Bamboo Offshoot. She graduated in May 2010.

Photo courtesy of Joyce Chen.

by DOMINIQUE FONG

From left: Veterans Day in Beaverton,

Oregon; The Pie Spot, a Portland food

cart. Photos by Dominique Fong.

“Networking doesn’t always

mean the social mixer’s version of

speed-dating.”

by JOYCE CHEN



JOIN BAMBOOLike what you see? Want to contribute? Check if you meet our requirements:

If you checked any of the above... WE WANT YOU!Shoot an e-mail to [email protected] and we’ll send you an application.

THE BAMBOO CHECKLISTI like to: write, design, draw, take photos, shoot video, edit, and/or talk to people.

OFFSHOOT

I have experience in any of the above.

I have ZERO experience in any of the above, but I’d love to learn!

I’m passionate about Asian American representation at USC & in the community.

Journalism seems cool and I want to check it out.

I’m into anything Asian American.

THE WISHING TREEArt by DAVID LAU / Color by DIANA LING & ANDREW DANG


LASTWORDS

BUILDING A MOVEMENT, RIGHT NOW.

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