Band Promotion

Band Promotion!!IT Grade 9Geun Myo Kim

Thursday, November 10, 2011

Investigation


Band PromotionClientThe band Thirty Seconds to Mars needs a promoter to be able to be known by the world and become famous.

Time Allowed: 8 weeks

Specifications and Limitations- The laptop will be used to create the advertisement

- Without iMovie the advertisement cant be made

- Must be short and Catchy

- No violent and offensive images and language

Unit Question: Will the advertisement make the band more famous


IntroductionMy client 30 seconds to mars needs to somehow be promoted, but that doesn’t happen itself. Me as a promoter will create and advertisement to promote the band. The advertisement has to be attractive and catchy, so

that they get the attention of the viewers.

Throughout the semester I will be making a short and catchy clip about the band 30 seconds to Mars. The clip gives a glimpse of what the band

is like and the clip will make the viewer want to watch their bands and check out their songs. I will make the advertisement suitable for all ages. The clip will show the members and the insight of their group through a

sort of music video.


AOI (Areas Of Interaction)The AOI for my project this semester is Human Ingenuity. In this project we explore the processes and productivity of our human Mind. The project is

basically about creativity, I will be investigating, designing and planning what I will make to promote a band. I will make an interview with my client to see what

could be the best way to promote them. Everything I will be doing in this project will be fully on creativity and the processes I take on making the best I can.


Client Interview

2. What is your latest and best song we could promote?

3. What do you think is an effective way of promoting your band poster, Visual video advertisement or a Website?

1. What are the names of all your band members?Jared Leto (Lead singer), Shannon Leto (Drum), Tomo Milicevic (Lead Guitar)

Our Best and newest album we would like to promote is called This is War. But the best rated song yet is Closer to the Edge.

Like you said, I think a visual Video/ advertisement is better. because then the people will see their performances and not just pictures and words which is boring.


4. Is there any problem inside and throughout the band that needs solution or help?

5. For what age are your songs suitable for?

6. What type of songs will you be making?

No there is no problem throughout the band. Although we may need better instruments for the best quality sound.

The songs we make are mostly for people over the age of 15 and until the age of 30. Because we produce modern songs.

We will be making rock songs, some smooth and some fast. Rock songs but also a little bit of RnB and romance.


Client Interview SummaryFrom the Client interview, I have now decided that I will make an advertisement. The advertisement will be a short 5-8 minute clip which will show abit of an insight of the

band and its members. I have also found out some key resources I could use to create the advertisement. I will use their latest song and some clips of them performing in their band. They had one problem, their instruments and equipments. I will replace some of

their equipments with the best which will suit their production of sound. The advertisement would mostly appear in TV and it will also be posted on the website. It will be mostly put in Teenagers channels and some adult channels, this is to attract

people who would like the music. And rock music is highly well recognized by modern teenagers, there are some good reasons why teenagers are the key targets. First of all, if they love the songs; theyll become super fans. Second reason, most teenagers hear music in public and they spread the words around about the band and its great music.


Make a short but effective and catchy clip

Brainstorming

Advertisement that will help promote the Band

Brochures, could be made to tell information of the band. (this might be effective because we can have brochures everywhere in counters,

hotels, restraunts and etc.

Make sure it is suitable for all ages, but more to teenagers

Be clear on the message that the advertisement tells

use songs that people would like most.

Make the advertisement short so that it doesn’t get

boring

Make a poster that is catchy and if possible with slogans

Websites can be used to show information, pictures, and even videoclips. This

might be the best way to tell the band


Case Study

1 2 3

Target Group/Customer

Teenagers from 13-19 and adults from 20-30



Form Website/Blog Poster Documentary/Video Clip

AestheticsThe website will have alot of pictures of the band and advertisements and ticketings too. this could be the ultimate weapon, but websites are somewhat boring

The poster will have pictures of the band as a background with as little information as possible

with keywords that catch the audience.

Video clips are the most influential and interesting ways of advertising. a video clip will have clips of the band

performing and a little bit of history and insights of the band.

Cost Free of Charge Rp 1000 for Color printing Free of Charge

FunctionA website will provide

information of the bandA poster may be made to let people

know of a concert happening

The function of a videoclip is to interest the audience and make them feel some emotion from the clip which will

increase the chances of the audience wanting to hear their songs.

Ease of CreationWebsites will be easy to create because now days alot of things happen online and we can just post information and pictures of the band.

posters are easy to make because we just need some words and attractive pictures to

post.

A video clip will be very hard to make, it will take time and people to assemble the videos to

make a good advertisement.


Case Study Summary

When I was searching for the 3 different designs, I focused on finding a way that will be effective to advertise the band. A website would have been to ultimate way to promote my band, but as a laptop

user too. I though about the negative things of a website. A website first of all seems abit complicated, it is hard to find all the pictures and details of the band. We have to search for it and it also involves

alot of words. Teenagers like me find it annoying,

A poster would be too simple, even though we post little information. in reality we don’t really care. Some posters say check out their sites, concerts and etc. But unless your really interested, we dont

go back and check out the site. Why? Because we dont know that band yet.

Different from the 2 designs, a video is a great way to advertise my band. People are mostly more visual than reading and so, videos tend to be a great solution. A video may show and tell information of the band, their insight, their concerts and they can even makes sales through it. But to do this too can be boring, so we have to put songs and pictures to make it interesting. But other wise, anyone would prefer a good video than paragraphs of words; and all this is why I have chosen a video to

advertise and promote my band, Thirty seconds to Mars.


Summary of ResearchBasically for my research, I read about my clients band. I read about their

history, their albums, concerts, and even their products that are on sale. I think that is pretty much what I need to start my project. Because I am making a

video I wont need information, but I would need more of songs, and concerts. The website had everything I need to start the project. Their Latest album is

“The War”. I downloaded the album and chose the best rated song “Closer to the Edge”, to use as a background song for the advertisement.


Impacts on the Environment and Society

Impacts on the Environment

Impacts on the Society

The Advertisement I make will have no effect on the environment because the video will be made electronically. Although it doesn’t have a direct effect on the environment, it still does effect the environment. To use my laptop, I need electricity and by using

electricity I use up alot of electricity.

The Advertisement will have quite a big impact on people around 10 to 20’s because the songs are made in 21 century style songs that young people mostly like. This will impact the songs they hear and which artists they would prefer. The impact will help promote 30 seconds to Mars to become more famous and more

well known to people around the world.


Design Brief

I will design and create an advertisement that will help promote my band “Thirty

Seconds to Mars”. I will make 6 different designs of a poster, website and a

videoclip/documentary. the design step is a very important step in the design cycle because it helps us design and

reflect on the possible design that can be made to fulfill its purpose. The pro’s and con’s help determine the best design to

be used in making the final product.


SpecificationTitle Specification and Why? Test

SoftwareFor this project I am going will use iMovie or pages to create

the advertisement. I will use any of the apps depending on whether its a movie or a poster

I will check on some of the application that can be used to create movies and poster. (Applications that can run on MAC)

Time The time I will have make the advertisement will be 8 weeks

I will create a timeline with ganttchart to see if my division of different tasks can be done in the

time provided

SizeI have a choice of either a video clip or a poster. If I make a poster it would be either be a A3 size paper, but if I make a movie there is no

size to it.

I will see what sized paper will be best to be used as public display.

Aesthetic The Advertisement should be catchy an short. so that my target audience will be interested to know more about the band.

My friends and client will give me a comment on what could be improved and what is good about the

produce.

Target Audience My target audience for this advertisement is teenagers under 19 - 13 and also young adults aging 20 - 30

Once again the final product will be shown to my friends, my client and teachers under 30.

Function The function of the advertisement is to attract the target audience and to make them buy and experience their music

I will do a sample test on 3 different people from different grades to see if they lifed it and whether

they want to know more about the band.

Purpose The purpose of the advertisement will be to make the band more well known and famous.

A further interview will be done with my client to choose the best way to advertise their band and make it

effective.

DurabilityThere are 2 possible types of durabilities in the project. 1 is if I use paper

to make a poster, it will easily rip. 2 is if I use a computer app it wont have much weaknesses, unless it gets hacked, broken or data lose.

- Not Needed -

Material For my advertisement I will only need either paper or a laptop to run hte computer app for the movie.

Different applications that can be used to make the advertisement will be tested to see which one is

most suitable for the final product that will be made,


Summary of Investigation- In the interview with my client, they provided me information on what they

would like me to make for their advertisement. They also told me some problems and solutions they needed in the band be become better.

- The case study where chose 3 different way of advertising the band, gave me a better understanding on how I should make the advertisement. It also helped me investigate al the sort of different things like how much it costs,

my target audience, what form, and etc.

- The research I did on my clients band (thirty seconds to mars) gave more knowledge of what the band is like, their style, their history and about their career life. This made me feel more devoted to the band and also helped

think deeper into what kind of advertisement I would make.

- The specification makes me clear of what I have to do in design stage, the tests I made in the Specification will be done after the advertisement is made. The test really helped me think from my perspective (student/teenager/viewer) and also think from an

adults perspective. I had some questions in mind like: - “If I was 30 what kind of advertisement would I like?” All of that really helped also in making my specifications.


Work Cited

"Thirty Seconds to Mars – This Is War — Official Website of the Band Thirty Seconds to Mars." Thirty

Seconds to Mars - This Is War. Web. 30 Oct. 2011. <http://thirtysecondstomars.thisisthehive.net/blog/>.

"Thirty Seconds to Mars – This Is War — Official Website of the Band Thirty Seconds to Mars." Thirty Seconds to

Mars - This Is War. Web. 30 Oct. 2011. <http://thirtysecondstomars.thisisthehive.net/blog/>.

"30STM Creations." 30 Seconds To Mars. Web. 30 Oct. 2011. <http://

thirtysecondstomars.forumsunlimited.com/index.php?showtopic=292225>.

Web.


http://thirtysecondstomars.thisisthehive.net/blog/

http://thirtysecondstomars.thisisthehive.net/blog/

Design


Design 1Pros

Cons

- Has hyperlinks to information (easy Access)

- Looks interesting, not boring.

- Not so catchy

- Not so many pictures


Design 2Pros

Cons

- Not so catchy

- Nothing looks special (looks) ordinary

- Not many pictures

- Shows effectively about the band

- Has hyperlinks to more information and visual (pictures/movies)


Design 3Pros

Cons

- Too simple, nothing special about it

- Not much information and detailed design and pictures

- Short, so that it doesn’t get boring

- Has a picture to represent the band


Design 4Pros

Cons

- Too much information; yet interesting, but somewhat boring

- Catchy and interesting

- Show many pictures with information which balances the pleasure of reading

- Displays alot about the band, but still attractive

- Displays albums and songs which are to make the target audiences want to hear

them


Design 5Pros

Cons

- Its is very interesting, the way the music and the pictures go

- No words and more visuals make it more

effective as an advertisement

- Videos show movement, which way

better and more interesting than

pictures

- The time may be a bit long..


Design 6

Pros

Cons

- Its is very interesting, the way the music and

the videoclips go together.

- Not much words and more visuals make it more effective as an

advertisement

- Pictures somehow makes it less interesting because when the same photo stays long it gets boring.


Evaluation Against Specification

Specification Design 1 Design 2 Design 3 Design 4 Design 5 Design 6

Software Yes Yes Yes Yes Yes Yes

Time Yes Yes Yes Yes No No

Size Yes Yes Yes Yes Yes Yes

Aesthetics Yes Yes Yes Yes Yes Yes

Target Audience Yes Yes Yes Yes Yes Yes

Function Yes Yes Yes Yes Yes Yes

Purpose Yes Yes No Yes Yes Yes

Cost Yes Yes Yes Yes Yes Yes

Durability Yes Yes Yes Yes Yes Yes

Ease Of Creation Yes Yes Yes Yes Yes Yes


Summary of the Design

Design 2

Design 1

Design 3

The design of the website is quite good, the design and the informativeness are great. But it lacks abit in the attractiveness, the website doesn’t look

new or so interesting. Just like many other sites, it looks ordinary.

The design of the website is quite good, the design and the informativeness are great. But it lacks abit in the attractiveness, the website doesn’t look

new or so interesting. Just like many other sites, it looks ordinary.

This graph is a very simple advertisement poster. It only tells about some concert details, about where it will be held and the ticketing system. Although this might be a great way of attracting audiences. It does not suit my clients need and it doesnt promote them. People who dont know the band wont come to see.


Design 5

Design 6

Design 4

Summary of the Design

Again another great design with detailed information of the band and many photos to support and make the brochure more interesting. The brochure itself is a good way of

advertising the band, but all the detailed information in the brochure makes the brochure less tempting and wanted. This makes the brochure ineffective in advertising.

this design, I believe is the most effective and attractive advertisement. When people watch commercials they dont want to hear long speeches.. What they want

is visuals and this is exactly that. The design shows clearly clips of the band members and their band scenes with a music as a flow. This keeps the viewers

engaged and makes them feel the rythm inside them. It can also give some emotional feelings and show addictiveness of the music.

This design too, like design 5. It is also a great way advertising the band, only this design uses pictures not video clip. Pictures sometimes may get frustrating because the flow is slow and it is motionless. This maybe a factor in making the

video either boring or ineffective.


Evaluation against Specification - Final Chosen DesignSpecification Design 5 Comment

Software YESI will be using iMovie for the software because it is the most appropriate software with many different

tools and effects that can help edit and make the best movie possible.

Time NO I might have to rush a little for this design, its because making a movie means time for searching pictures short video clips and even making our own video clips. After the researching, I have to assemble and edit all the raw sources to make a proper movie.

Size YESLike what I said, size doesnt really matter in a movie, it only effects the memory (GB) of our

laptops and the movie will be less than a GB.

Aesthetics YES The form or look of the final product will be in a movie/video form.

Target Audience YESMy target audiences are teenagers and adult less then 31. people who watch TV, youtube, and other sites will get

easy access to the movie. Young people use the internet more often and so they will most likely go through the video

Function YESThe function of the advertisement is to attract the target audience and to make them buy and experience

their music

Purpose YES The purpose of the advertisement will be to make the band more well known and famous.

Cost YES Making, creating this design involves no money, the software is automatically installed in our macs.

Durability YES There we absolutely no chance of my movie breaking down or getting damage because It it is fully safe in my laptop.

Ease Of Creation NO

Making this design would be difficult not like any others. This design involves movies and many other video clips.


Plan


Step By Step


Gantt Chart


Evaluation of the planIs your plan SMART?

Yes my plan is SMART (Specific, measurable, achievable, realistic, fits the time frame). My plan tells specific steps to achieve the goal of creating a product that fits the time frame. Although it is

SMART, its does lack abit in “fiting the time frame” because making a movie is harder than it seems. And if I make a mistake in some parts, everything becomes wrong and I have to spend

hours fixing it because everything has to go with the flow of the music.

Does the plan seem to be in logical steps?My Step by step shows what softwares I use and what are the steps in creating the

product, the gantt chart in other hand is the timeline. The Step by step shows the HOW and the gantt chart shows the WHEN. This will be my guide to making my final product

with less mistakes and helps me stay in track.

Concluding Evaluation of my Step by Step

The step by step will show how I will progress my work and my Gantt chart will show how I divide specific time and task to finish the product in time.


Create


Evaluation


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