THE MONTHLY BANGKOK BUSINESS NEWS MAGAZINE

& DAILY BUSINESS NEWS WEBSITE

COUNTDOWN TO OUR NOVEMBER 2011 LAUNCH

Bangkok Advertising Presentation 2011 – Bangkok Business Brief

How and why Bangkok Business Brief was given life…

It became apparent to us at Siam Gazette that Bangkok lacks an entity,

in either print or online, that aggregates Bangkok’s business news

comprehensively in one readable or searchable location.

As well, business advertisers have been attempting to reach the local Expat and

Thai business communities for some time but with little or no sustained success.

We discussed these problems while meeting with prospective advertisers,

and we resolved what our next publishing offering should be…

the Bangkok Business Brief.

Through experience and local market knowledge, Siam Gazette will satisfy advertisers

by offering this much sought after visibility.

Bangkok Business Brief – the comprehensive Bangkok monthly news publication

Bangkok Business Brief – A partnership between print & online media.

Almost two thirds (64%) of readers report

that they enjoy reading magazine adverts,

and almost a half (46%) read magazines for

information about new brands & companies.

Source: Affinity’s VISTA Service 2011.

Respondents agree that adverts (57%) and

articles (59%) in magazines drive them to visit

a company's website.

Source: “The Conversation” conducted on

behalf of Hearst by Russell Research 2010.

86% of iPad owners would be willing to see

an advert in return for free access to content,

including from magazines & newspapers.

Source: iPADS: A First Look, Knowledge

Networks, Inc., 2010.

Magazines rank No.1 at

influencing readers to start a

search online – higher than

newer media options.

Source: BIGresearch,

Simultaneous Media Usage

Study, June 2009.

Magazines best complement

the Web in reaching social

networkers.

Source: MRI, 2009.

Magazines deliver more

advert impressions than

TV or Web in a 30

minute period.

Source: McPheters &

Company, 2009 for

Condé Nast Publications

& CBS-TV 2009.

Magazines perform best overall at

influencing clients to start a

search online.

Source: BIGresearch Simultaneous

Media Usage Study, Dec. 2008.

An analysis by Marketing

Evolution showed more than

a 40% lift in web traffic

occurred after consumers

were exposed to magazine

advertisements.

Source: Marketing Evolution

& Magazine.org 2010.

Print or Web…? As you will read below,

this really shouldn’t be the question…

Unique Selling Points

• Monthly English language business news publication

• Guaranteed circulation of 10,000 copies

• Targeted to the expat business community and

upper income Thai business people through

the Chambers of Commerce (5,000)

• In addition, 300 locations (5,000), including

• Online news version updated daily

• Smart use of short URLs and QR codes

• Seamless links between print and online editions

• Condominium Buildings

• Office Buildings

• Business Centers

• Executive Lounges

• 5* Hotels

• Hospitals

• Serviced Apartments

• Newsstands

www.bangkokbusinessbrief.com

Print & Website News Categories

1. Finance/Investment – (Insurance, Investments, Markets and Monetary News).

2. Real Estate – (Commercial, Residential and Land).

3. Tourism – (Hospitality, Destinations, TAT).

4. I.T/Comms. – (Computing, Fixed & Mobile Telecoms and New Technology).

5. Infrastructure/Logistics – (Public Works, Roads, Rail, Air and Sea).

6. Government – (Elections, Policy, News).

7. Health – (Healthcare, Medial Advances & Health Warnings etc).

8. Business Organizations – (ASEAN, Chambers of Commerce etc).

9. Production – (Manufacturing, Energy and Agriculture).

10. Retail/Services – (Retail, Restaurants and Business Service Providers).

11. Environment/CSR – (Environmental Issues, Programs, CSR Events+).

12. General Interest – (Not categorized, other news of interest).

Our ‘smart links’ between Bangkok Business Brief magazine and our daily website content

goo.gl/H7vGx

The short codes, which all news categories will

be represented by in the magazine, will allow our

readership to use their computers & mobile phones

to make the transition from our story summaries

in print to our full online news content effortlessly.

The QR codes, which all news categories and

advertisements will display, will allow our

print readership using smartphones to make

the transition easily to our online news content

or advertisers’ company websites.QR Code

Google Short URL

Full Page

222mm x 314mm

Half Page

222mm x 156mm

Quarter Page

109.25mm x 156mm

The benefits of using our premium covers:

• High exposure virtually guarantees your advert is seen each

and every time a potential client browses the magazine.

• Grab visibility and exclusivity.

• Cover positions generate the highest exposure,

reaching more customers.

• Guaranteed exclusivity – your company will be

the only advertiser in this highly visible position.

• Your message has the potential to be viewed every time someone

handles the magazine, acquiring presence and repeat messaging.

Front Cover

Inside Front Cover 1

Inside Back Cover

Back Cover

Inside Page Specifications Special Products – Premium Positions – Cover Advertising

Inside Front Cover 2

Advertising Specifications & Special Products

What’s in it for you? If you feel your business needs assistance in

one of the following areas:Magazines are proven to:

1. Reach audiences of scale as well as targeted audiences

2. Provide an audience that values and trusts advertising…

and is therefore more likely to engage with it

3. Provide an advertising space that forms an essential part

of the overall reading experience

4. Capture the mood of their readers

5. Reach influenced readers who will act on what they see

6. Work efficiently in generating brand awareness

7. Increase word of mouth

8. Offer a cost effective marketing medium

9. Drive sales

10. Strengthen online connection and engagement

with the consumer

Source: PPA Research 2009 & Magazines Canada, Magazines + Online: More

to Love..., 2010.

• Brand awareness

• Gaining sales

• Gaining new clients

• Improving website traffic

• New product / service promotion

Then contact:

Andy Hyde – Business Development Manager

Bangkok Business Brief

Tel: +66 8 0814 9080

Email: andy@bangkokbusinessbrief.com

Skype: andy.ath