ASEAN Woman

Brand

The Women’s Voice of the ASEAN Opportunity

2015 2016/

ASEAN’s Investment Bank

A FORUM for

the exchange of

effective strategies

& working solutions

to advance the

economic status of

ASEAN women.

TheASEAN Project WomanBrand

IT IS TIME WE CHANGE

Because diversity in teams is proven to increase

innovation and collaboration.

IT IS TIME WE ENCOURAGE

Because an ASEAN woman is more empowered today than

ever before.

IT IS TIME WE CAPITALISE

Because when women are economically empowered,

their talents have a positive impact on the progress of their

nations.

IT IS TIME WE EMPOWER

Because women in the workforce are substantial

drivers of growth and future success for ASEAN.

IT IS TIME WE INSPIRE

Because entrepreneurship is a pivotal factor for advancing economic opportunities for women to contribute to the

economy.

IT IS TIME WE SUPPORT

And it’s time to change the conversation.

We’ve been talking to ourselves for too long.

BeliefsOur

Learnings from 2015

Women are increasingly influential in ASEAN’s growth.

Still face significant barriers in achieving

ECONOMIC EMPOWERMENT BUSINESS OPPORTUNITIESCORPORATE LEADERSHIP

50% Half of

ASEAN’s population is women.

70%

90%

YET

Women make 70% of all consumer purchases.

Women reinvest 90% of their income into family’s health & education.

Holding Up Half the Sky:

Diversity  in  teams  increases  

innovation  and  collaboration

ASEAN women are more

empowered in the market than

ever before

Women in the workforce are

substantial drivers of growth

and futuresuccess in ASEAN

Gender diversity is a competitive advantage and a critical business

issue

The Value of Diversity in Leadership

BE BOLD. BE DISRUPTIVE. BE AUTHENTIC.In a world of constant reinvention, women need to maintain brand authenticity and integrity.

Personal Branding:A Key Leadership Strategy for Women

Will create 10’s of millions of newly prosperous women.

TODAY = 81 MILLION HOUSEHOLDS

2030= 163 MILLION HOUSEHOLDS

Mass Urbanisation

The internet

• Has given women a voice• Spawned the sharing economy• Changed our perceptions of our identity• Facilitated the growing of networks

Is  pivotal  for  advancing  sustainable  economic  opportunities  for  women.

Entrepreneurship

Women are Leading Adopters of Technology

INVESTING IN WOMEN UNLEASHING OPPORTUNITIES SUSTAINABLE, INCLUSIVE ECONOMIC GROWTH

“There is no glass ceiling, only a thick layer of men.”Laura Liswood, Secretary General at the Council of Women World Leaders

LET THE MEN IN: The women’s conversation must be everybody’s conversation.

The Biggest Lesson of 2015

Conversations are dominated by women talking to women.The same old issues are raised. Progress is slow. To accelerate change, we need to stop treating gender as solely a women’s issue.

Engaging Men is Crucial in Moving Forward.

The Big Conversation for 2016: Gender Equality is aCorporate Responsibility

CHANGEshould be

championed by all

CHANGEshould be led by

corporates

If engaging a critical mass of men is crucial to moving forward,what can lead more men to champion women’s leadership?

IT’S TIME WEENCOURAGE

Share your ideasLET’S

COLLABORATE

The Women

How does the TPP offer opportunities for women’s economic advancement?

in BusinessPerspective

Tan Sri Dr. Rebecca Fatima Sta MariaSecretary-General, Ministry of International

Trade and Industry (MITI)

Datuk Shireen MuhiudeenFounder, Corston-Smith Asset Management

Our speakers gave an opportunity for a thorough understanding of the benefits of the TPP on specific sectors and areas of business, and as women in business, how best to capitalise on them to elevate the positioning of women.

At Invest Malaysia Kuala Lumpur, a Brand ASEAN Woman Collaboration with Bursa Malaysia

Growth in women-owned businesses, primarily SMEs, can increase women’s participation in the workforce and enhance their economic development.How do we encourage entrepreneurship?

Advancing women’s opportunities in business is an economic imperative for better business performance and international competitiveness.How do we break gender norms & stereotypes?

Advantages & Opportunities of the TPP

Elevating Women’s Contribution to Economic Growth & Development

The  TPP  makes  reference  to    women’s  empowerment  &  economic  growth,  calling  on  cooperation  to  help  women  access  the  benefits  of  the  agreement.How can women access the benefits of the TPP?

Taking Action on Equality in Business

The Womenin BusinessPerspective

IT’S TIME WECAPITALISE

Share your ideasLET’S

COLLABORATE

Changing champions and making Women in Leadership a Corporate Responsibility.

Let the Men In

Professor Loredana Padurean, Asia School of Business, chaired a lively discussion featuring two influential men.Sir Bob Geldof, rockstar and humanitarian - widely recognised for his activism, especially his anti-poverty efforts and business initiatives in Africa.Dr. Farish A. Noor, political scientist and historian – part of a research cluster on the temporary development of trans-national, religio-political networks across Southeast Asia, at Nanyang Technological University, Singapore.

IT’S TIME WECHANGE

Share your ideasLET’S

COLLABORATE

We know what must be done. Research has pointed out problems, with little help in identifying solutions. When do we pass that challenge to corporates?

Too many gender initiatives are focused solely on changing women. It’s the wrong debate.What must change to make this understood?

Culture creates change, not policy. Gender neutral culture lies with organisations, not with individuals.How do we create corporate role models?

Getting More Women into Leadership Roles

Creating a Gender Neutral Culture

Making Gender Inequality Everybody’s IssueChanging theResponsibility

Empowering women speeds up development. But career opportunities are lower for women. How can we stop men from keeping opportunities within their own circle?

To achieve genuine gender parity requires a fundamental cultural shift across societies.How do we recast the cultural stereotypes?

Creating More Women-owned SMEsSMEs are our engine of growth, but women only own 20%. There are many barriers to women in business. How do we break down those barriers?

Advancing Women in the ASEAN Economy

Empowering Women to Achieve

UnleashingPotential

IT’S TIME WEEMPOWER

Share your ideasLET’S

COLLABORATE

IT’S TIME WEINSPIRE

Share your ideasLET’S

COLLABORATE

Networking breaks down barriers. But women do not network as much as men.Can we facilitate networking for women?

Current “Women in Power” should be in the forefront among opinion leaders in business and politics.What must we do to get our stronger voices heard?

Support through Sponsorship & Reverse Mentorship

Networking for Advancement

Up-and-coming women need to gain visibility at senior levels, support in their personal growth and to create opportunities to break down unconscious bias. How do we encourage a more supportive culture?

Making Role Models More Visible

EncouragingPositive Action

Several Maybank initiatives are delivering results in support of theUnited NationsGlobal Goal #5

ExampleLeading by Women

Mentor Women

Group Inclusiveness

& Diversity

Group BoardGender

Diversity

The Women-Mentor-Women (WMW) Programme 35 women mentees are paired with mentors from senior management to help increase the number of women in top management.

The Group Inclusiveness & Diversity Agenda (GIDA) Framework. The Group ensures that the GIDA Framework guides the right efforts to enhance inclusiveness and diversity for all its stakeholders.

Group Board Gender Diversity PolicyThe board has set an objective of having women fill 20% of board seats by 2016.

Representation of women in Managerial Positions in Maybank.

Representation of women in Top Management Positions in Maybank

2009 2015

38% 47%

2009 2015

16% 35%

Humanising Financial Services.in support of

How our traders support women entrepreneurs

She will buy a fishing boat She will buy silk for weaving

She will buy fish for breeding She will buy beads for sewing

Mdm Law Sau Yoke, one of many micro-entrepreneurs who are

assisted by our Sahabat initiative in Malaysia.

After the devastating 2015 floods in Kelantan, we partnered with Amanah Ikhtiar Malaysia, a micro-enabling institution, to create Pusat Jahitan Transformasi, a centre for restoring businesses, and

developing new skills for local sewing entrepreneurs.

Through our partnership with Kiva, our traders can enable micro-entrepreneurs who would otherwise have no access to financing.

We believe in the entrepreneurial spirit that creates small businesses and sustains communities.Women are most often at the heart of small businesses that sustain their own families and help local economies thrive.

For more information about our initiative, please contact Sheila Mia Singam, or visit our website www.maybank-­‐ke.com/our-­‐ideas/trade-­‐and-­‐give

Why Maybank?Why now?As ASEAN’s most ubiquitous financial services group, we aim to leverage our strength as the Voice of the ASEAN Opportunity for women.

TheASEAN Project WomanBrand

A Voice for action in ASEAN• To INSPIRE Leadership• To SUPPORT Entrepreneurship and Women SMEs• To EMPOWER Financial Independence• To CAPITALISE on Networking Opportunities• To FACILITATE Business Opportunities

We have business and investing experts region-wide who can create programmes

for women, as individuals or in groups, to learn the secrets of

gaining financial wisdom.

EMPOWERING FINANCIAL INDEPENDENCE

Kerry TaylorSenior Vice-President, Youth & Music, Viacom International Media Networks (VIMN), General Manager, MTV for VIMN, UKDato’ Noor Farida AriffinFormer Malaysian Ambassador to The NetherlandsSophie KamaruddinAnchor & Editor, Bloomberg TV MalaysiaAvni PundirRegional Managing Director, ZALORAKaren LittleDirector of Development, KIVAGeorgette TanGroup Head Comms, Asia Pac, MasterCardHoang Thi Mai HuongChairman & CEO, Saatchi&SaatchiVietnamCao Thi Ngoc DungChairman & CEO, Corporation Earnings Jewelry Phu (PNJ), President, Ho Chi Minh Association for Women Executives & EntrepreneursThi Kim CuongChief Investment Officer, Manulife Funds, VietnamDinh Kim NhungSenior HR Director, Masan Consumer, Co-founder, NulisBuku.comDang Pham Minh LoanDeputy Managing Director, VinaCapitalOranuch ApisaksirikulPresident, TISCO Financial Group PLC Investment BankCathleen MaleenontPhD, Chairman, Thail Solar Energy Plc. Solar Power

Kamonwan WipulakornPresident, The Erawan Group Plc. HotelRoongchat BoonyaratExecutive Director, Malee Sampran Plc. F&BJeannie JavelosaCo-Founder ECHOstore Sustainable LifestyleEmily AbreraDirector, Splash Corporation/President&CEO McCann EricksonJosephine YapPresident&CEO Filinvest Development CorporationMalou MangahasExecutive Director, Philippine Center for Investigative Journalism Lani DarmawanConsumer Banking Director, CIMBNiaga, Indonesia Thila NadasonChief Financial Officer, Maybank IndonesiaZoemrotin K. SusiloFormer Chairwoman of Indonesia Consumer Protection Association & Vice-Chairperson of Indonesia Human Rights CommissionAulia HalimatussadiahFounder, Girls in Tech IndonesiaTan Sri Dr. Rebecca Sta MariaSecretary General, Ministry of International Trade & Industry, Malaysia (MITI)Datuk Shireen MuhiudeenFounder, Corston-Smith Asset Management

A resource for ASEAN Women around the region.

LET’SCOLLABORATE

Talk to us, share with us:To become an active part of theBrand ASEAN Women Project, contact: Sheila Mia Singam+6017 341 9079sheilamia.s@maybank-ib.com

Our Directory of

Leaders & Entrepreneurs

ASEAN Corporate

FinanceAsia Country AwardsBest Broker in Malaysia (2016)Best ECM House in Malaysia (2016)Best Broker in Philippines (2015 & 2016)Best Broker in Thailand (2015)

Alpha Southeast Asia 10th Annual Best FI AwardsBest Broker in Southeast Asia (2007-2016)Best Retail Broker in Indonesia (2007-2016)Best Retail Broker in Malaysia (2007-2016)Best Retail Broker in Philippines (2007-2016)Best Retail Broker in Thailand (2007-2016)Best Retail Broker in Singapore (2007-2016)Best Institutional Broker in Indonesia (2007-2016)Best Institutional Broker in Malaysia (2007-2016)Best Institutional Broker in Philippines (2007-2016)Best Institutional Broker in Thailand (2007-2016)Best Institutional Broker in Singapore (2007-2016)

Alpha Southeast Asia Awards Best Retail Broker in Vietnam (2015)

The Asset Triple A Country Awards: Southeast AsiaBest Brokerage House in Singapore (2015)Best Brokerage House in Thailand (2015)Best Brokerage House in Philippines (2015)

FM Asia Hedge Fund Services AwardsBest Prime Broker – Boutique, Singapore (2015)

Asiamoney Best Bank AwardsBest Domestic Equity House in Malaysia (2015)

Euromoney Awards for Excellence Best Investment Bank in Malaysia (2015 & 2016)

Asiamoney Brokers Poll AwardsBest Local Brokerage, Malaysia 1st Place (2015)Best Local Brokerage, Singapore 2nd Place (2015)Best Local Brokerage, Philippines 2nd Place (2015)

Our strength as The Voice of the ASEAN Opportunity is regularly recognisedthrough awards for excellence.Some recent accolades.

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ASEAN’s Investment Bank