www.cr2.com Your challenges have a BankWorld solution CR2’s BankWorld gives you the opportunity to take advantage of your self-service network and increase the product per customer ratio by moving beyond the one size fits all approach and delivering targeted marketing campaigns through the ATM channel. CR2’s BankWorld includes powerful segmentation capabilities which enable you to analyse your customer data and most importantly, to send personalised product and service offers to customer groups based on their lifestyle. Using BankWorld you can efficiently and cost effectively create, design and roll out segment- specific marketing campaigns on your ATM network. By targeting customer segments with personalised offers, you will greatly increase your ability to generate additional revenue and drive real value on your ATM channel. Read More ... 1 Success rate experienced by a CR2 customer for a fast loan product available at the ATM 2 EFMA, Multichannel Banking: Unravel Complexity to Turn Ambitions into Reality BankWorld ATM SMART Sales Campaigning Increase product uptake by up to 30% with BankWorld Smart ATM Sales Campaiging 1 Increase the success of sales campaigns to existing customers to 60-70% 2
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www.cr2.com
Your challenges have a BankWorld solution
CR2’s BankWorld gives you the opportunity to take advantage of your self-service network and increase the product per customer ratio by moving beyond the one size fits all approach and
delivering targeted marketing campaigns through the ATM channel.
CR2’s BankWorld includes powerful segmentation capabilities which enable you to analyse your customer data and most importantly, to send personalised product
and service offers to customer groups based on their lifestyle. Using BankWorld you can efficiently and cost effectively create, design and roll out segment-
specific marketing campaigns on your ATM network. By targeting customer segments with personalised offers, you will greatly increase
your ability to generate additional revenue and drive real value on your ATM channel.
Read More ...
1 Success rate experienced by a CR2 customer for a fast loan product available at the ATM 2 EFMA, Multichannel Banking: Unravel Complexity to Turn Ambitions into Reality
BankWorld ATMSMART Sales Campaigning
Increase product uptake by up to 30% with BankWorld Smart ATM Sales Campaiging1
Increase the success of sales campaignsto existing customers to 60-70%2
BankWorld ATM - SMART Sales Campaigning
Benefits f Tailored offers and targeted marketing
BankWorld enables you to move beyond a one size fits all approach on your self-service channels and offer your customers a personalised banking experience. Using BankWorld’s innovative campaign management modules you can create, design and roll out unique campaigns and offers. If the customer rejects the offer or ignores it for a certain period of time, they will also be removed from the campaign target audience and another offer can be displayed.
f Improved responsiveness to market trends
BankWorld greatly improves your responsiveness to market trends by allowing you to rapidly develop and deploy branding, products and services. BankWorld significantly reduces your time to market; product creation and roll out that had previously taken banks up to six months to complete can now be done in a matter of days.
f Increased revenue
BankWorld enables you to send targeted and relevant offers to different customer profiles, ensuring you are reaching the right customer with the right product. Segmentation will lead to more effective cross-selling and up-selling, increasing your product per customer ratio. You can pre-approve offers and enable
f BankWorld Business Intelligence
fBankWorld Bank Instructions
f BankWorld Studio
fBankWorld ATM Distributor
f Call to Action:
f BankWorld Business Intelligence
automated product acceptance and processing on the ATM. Such actionable campaigns have a higher success rate than passive advertisements thus leading to an increase in the conversion of leads into actual revenue.
f Greater control for your marketing and retail team
BankWorld allows your marketing team to take control of the day-to-day management of your ATM marketing campaigns and make business decisions regarding the most effective product mix and transaction set to send to specific customer segments. BankWorld enables the in-house creation of products and services by your business team which they can design and roll-out without needing intervention from IT or third party vendors.
f Measure results
With BankWorld, your marketing team can include immediate and interactive calls-to-action in your campaigns such as automatic product acceptance directly on the ATM, giving the team deeper insight into campaign effectiveness and immediate measurement of success rates. Furthermore, using the BankWorld Business Intelligence tool your marketing team can analyse the uptake of the campaign.
Analyse your Customer’s Needs
BankWorld Business Intelligence is an intuitive tool for analysing your customer base. BankWorld Business Intelligence allows your bank to interactively interrogate the customer database providing an easy to use means of customer profiling and segmentation. Results can be imported directly into the BankWorld segmentation layer to create and launch new marketing campaigns.
Venn diagram [example of customers with current account balance over
5000 and no deposit account].
Create a Campaign
BankWorld Channel Manager is a powerful integrated self-service platform that enables the creation, management and availability of products, services as well as offers across all channels including at the ATM. A key component is the BankWorld Bank Instructions which facilitates the prototyping and launching of new offers in addition to automating the call-to-action process. An instruction is given to the system to either deliver the product on offer or forward the request to a particular department within your bank for immediate action. The information captured in BankWorld may be a request, application or enquiry.
Deliver Campaign to your ATMs
f BankWorld ATM Distributor
BankWorld ATM Distributor is a robust ATM management tool that enables your bank staff to deliver a marketing campaign to selected ATMs or entire ATM network and automate its duration.
Measure the Results f BankWorld Business Intelligence
BankWorld Business Intelligence enables your bank not only to segment your customer base prior to launching a campaign; it also displays the results of your campaigns. Using BankWorld Business Intelligence’s interactive tools you can identify how many clients subscribed for the offer and get in-depth information about the customer profile and behaviour.
BankWorld CR2Smart
Design your CampaignsBankWorld ATM Studio is an intuitive design tool that enables your marketing team to independently design and deploy new products, services and content-rich branding to your ATM network without the need for intervention from IT or a third party vendor. When coupled with BankWorld’s powerful segmentation tools your marketing team can send different designs and offers to different customer profiles, ensuring you are reaching the right customer with the right product, and increasing product and service uptake.
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Convert your old screens to this ...
ATM Campaigns: How do they work?
f Example: Competition entry when signing up for a credit card
f BankWorld will display an eye-catching offer for a credit card sign-up, limit increase and competition entry. The ATM screen will display a button related to the offer and a relevant ATM screen.
f The customer can accept the offer at the ATM. They will then receive an automatic response from the system telling them their credit card has been approved and they can enter the competition.
f The customer will receive their credit card from the branch or via mail once processed.
Other examples of campaigns you could launch
f Example: Competition entry when signing up for a credit card
f Example: Flight ticket offer and purchase at the ATM for a not-on-us user
f Example: a pre-approved fast loan for an existing customer
f Example: Travel insurance proposed to a student
f Example: A Savings Account proposed to a mass affluent customer
f Example: A platinum credit card proposed to a High Net Worth customer
f Example: A car loan proposed to a mass affluent customer
www.CR2.com
Your challenges have a BankWorld solution
CR2’s BankWorld
A Personalised Self-Service Experience
BankWorld Product Suite includes: f BankWorld Channel Manager: an integrated
self-service platform driving a complete suite of electronic channels
f BankWorld on ATM: a powerful suite of solutions including an ATM switch, ATM management, screen design, monitoring and support tools
f BankWorld on Internet: best of breed internet banking solution for retail and corporate using portal technology
f BankWorld on Mobile: mobile banking platform compatible with all technologies: SMS, WAP, GPRS, Web and smartphone applications for iOS, Android and Windows Phone 8 devices.
f BankWorld on POS: a point of sale acquiring and payment system
f CardWorld: a complete end-to-end card payment, management and processing service
Why Choose BankWorld?BankWorld is the world’s only integrated self-service platform that enables you to drive all channels regardless of your existing IT system:
With BankWorld, you can:
f Service your customers anytime, anywhere, while at the same time reducing the cost to serve
f Offer personalised services to your customers
f Tailor product offerings across all or selected channels
f Speed up product’s time to launch
f Cross-sell to your existing customers
f Convert leads into immediate sales
f Avail of greater opportunity to generate new fee income
CR2 is the market leader in innovative self-service banking solutions including ATM, Internet and Mobile CR2 is the leading global provider of innovative self-service banking solutions providing banking institutions worldwide with robust and flexible ATM, Internet, Mobile and POS channels.
CR2 helps retail banks solve their complex business challenges by reducing operational costs, generating new revenue at the self-service channels and improving customer satisfaction through best-in-class technology and services.
CR2’s BankWorld is the only integrated self-service platform available that lets banks actively manage all electronic channels including ATM, Internet, Mobile, POS and Kiosks from a single platform. BankWorld enables banks to design new products, services and screens, provide a personalised offering to customers, cross-sell and upsell products to the right customer at the right time and right channel.
Over 100 banks in 60 countries have adopted CR2’s solutions, driving thousands of ATMs and servicing millions of internet and mobile banking users globally.
Headquartered in Dublin, Ireland, CR2 has a network of well-established offices strategically located in 6 countries (Ireland, Australia, South Africa, India, Russia and in the Middle East) and regional representatives to better service our clients in those regions (Europe, CIS & Baltic, Middle East & Africa, Asia & Pacific).
More information on CR2 is available on www.CR2.com.
