Treeloot.com and 1999• “Punch the Monkey and Win $20!”• Can’t find the

stupid ad

•

(#kristellefail)

BANNER ADVERTISING:

“NO MORE PUNCHING THE MONKEY”

Ignite NM 4 and Kristelle Siarza

Hotwire.com 1994

(I was 8 years old)

Source: Frank D’Angelo, CL&S New York, AdAge.com

The First Banner Ad Two Million

Internet Users 24.4 kps Dial-Up

Happy Belated Birthday Banner Ads

October 27, 1994

$24 billion dollar industry

Current State of Banner Ads

Forms of Measurement evolving Standards of Practice

IAB The

“understoods” of Banner Advertising

Universal Ad Package

Universal ClickTag

Ad Serving Thirty Party

Servers Some People Do

It Manually

Ad Exchanges Generate

Revenue with in-house advertising

Remnant Advertising

Targeted to demographics and audience

National Websites

Top 100 QuantaCast websites:68 serve form of advertising

Billions of Dollars in Revenue Interactive Agencies do these buys

Local Websites Media Websites

ABQJournal.comKOB.comAlibi.com

Clear Channel Radio Stations

Citadel Radio Sites

How to get Better CTR’s Common

MistakesHappen in the

creativeHappen in the

Placement

Not Always the CTR

Success of Campaign

Conversion Rate

Increase in Door

Swings/Cash Flow

CTR Report

Traffic Statistics

Placement is Key

Home Page Secondary Pages

See or ask for Pageviews per User Print Pages/Send Email Pages

Multiple Campaigns

Rich Media is Key (too) High CTRs Most

Engaging Cautions:

Delivery Limitations

File Size Limits

Floating AdFloating Ad With ReminderInterstitialFloating ExpandableExpandable BannerExpandable StripPush Down BannerBanner Ad

Clean Creative No!

Yes!

Call to Action Button

Landing Pages or Website We want the end

result! Collect

Information Coupons Banner Pointing

to specific page on the website

Past the five minutes

@misskristelle

Facebook.com/KristelleSiarza

Linkedin.com/in/kristellesiarza