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Creating Successful Bar Menuswith
Philip Duff
Sunday 27 February, 2011
Creating Successful Bar Menusor
How To Create Bar Menus
That Do Not Suck.
Creating Successful Bar Menusor
How To Create Bar Menus
That Do Not Suck.
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Founder: 2007: Bols Bartending Academy(Europe's largest bar school)
Creating Successful Bar Menus
Founder: 2007: Bols Bartending Academy(Europe's largest bar school)
2008: door 74
Best Cocktail Bar (2009 Dutch Bar Awards)World's Best Cocktail Bar (2009-Nominated)Best Bartender (2009 Dutch Bar Awards)Best Bartender (2010 Dutch Bar Awards)
Creating Successful Bar Menus
Frustrated Writer
Creating Successful Bar Menus
Who Invented Menus Anyway?
Creating Successful Bar Menus
Who Invented Menus Anyway?
Antoine de Beauvilliers, at La Grande Taverne du Londres,
Paris in 1782
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar: IRL
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar: IRL
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Advertise Your Bar: IRL
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: IRL
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
“Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse?
I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them
while eating my sandwich at home tonight.”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: Online
http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
“I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself,
“what was the special in March, 4 years ago?”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: IRL & Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: IRL & Online
Martinis Martini's
Mojitos Mojito's
Caipirinhas Caipirinha's
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
To Advertise Your Bar: IRL & Online
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Product to the Right People In The Right Place At The
Right Price
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Product
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Product
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right People
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Place
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Price: GP & NP
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Price: Speed
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Price:Correct Technique
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Price: Anchoring
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your Bar
The Right Price: Price Differentiation
Creating Successful Bar Menus
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Market Your BarThe Right Price: Menu Engineering
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Broadcast Your Soul
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Broadcast Your Soul
“No PDA in PDT. Hands on the table and tongue in your own mouth”
“Do not bring anyone unless you would leave that person alone in your home. You are
responsible for the behaviour of your guests.”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Broadcast Your Soul
“FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw
stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices
all cocktails 12
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses
all cocktails 12
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste
“Gin, lemon, gomme, sugar and mure”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste
“A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty!”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste
“Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and
drizzled with black berry liqueur, €8”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste – Personality
“Virgin Cocktails:Mainly served to big girls' blouses, big jessies, wusses,
girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic
road if you don't have to. It's just not worth it, man!”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– To Help Your Guests
– Prices – Glasses – Taste – Personality – Factoids
“60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– As A Serving Tool
Creating Successful Bar Menus
What Is The Purpose Of A Menu?
– As A Serving Tool
Creating Successful Bar Menus
Duff's Ideal Menu
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
1 Price
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
1 Price
No Branding, No Excessive Brand Names
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
1 Price
No Branding, No Excessive Brand Names
Choices – IRL and On Menu
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
1 Price
No Branding, No Excessive Brand Names
Choices – IRL and On Menu
Ingredients That Are Interesting and Good
Creating Successful Bar Menus
Duff's Ideal Menu
8 Drinks (7 & Dealer's Choice)
1 Price
No Branding, No Excessive Brand Names
Choices – IRL and On Menu
Ingredients That Are Interesting and Good
Fresh Juices, Decent Ice, Correct Glassware
Creating Successful Bar Menus
Duff's Ideal Menu: The Varnish (LA, USA)
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Thank you for your [email protected]
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