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11th-14th October 2012 delegate guide 2012 Incorporating Platinum Sponsor: Gold Sponsor: Silver Sponsor: Bonze Sponsor: Premium Sponsor: Premium Marketing Sponsors: Official Magazines:
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11th-14th October 2012
delegate guide 2012
IncorporatingIncorporatingIncorporating
pant. 301
on dark background
c100 m50 k25
Platinum Sponsor: Gold Sponsor: Silver Sponsor: Bonze Sponsor: Premium Sponsor: Premium Marketing Sponsors: Offi cial Magazines:
contents
06 Floorplan
08 Speaker Highlights
10 Day 1: Event Schedule
14 Day 2: Event Schedule
16 Offi cial Networking Parties
18 Thank You to Our Sponsors
20 Who’s Who?
30 Sponsor & Exhibitor Profi les
contents
Looking for a partner?We won’t spam you with unattractive proposals.
But we will keep you informed with useful updates on industry events, upcoming player promotions and kick-ass new marketing tools that will help maximize your profits. Learn more at: europartners.com
Have a drink on us,
visit stand C10
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VIP AffiliateZone
LectureTheatre
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MeetingRoom 7
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VIP AffiliateZone
LectureTheatre
Food Area
To toilets
Cafeteria
MeetingRoom 4
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MeetingRoom 9
MeetingRoom 10
C3
C1
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ENTRANCE
IGB Espana Zone
Company Name Stand Number
888 D23
777 Affiliates E23
Affactive C1
Affiliate Republik G5
Affiliates United D13
Aspire Affiliates D5
Banc De Binary F3
bet365 D10
Betsson E1
BlueClaw B1
Bluff/Lyceum Media H10
BOAElite B11b
Bwin Party F10
Casumo E4
Cherry Affilaites F18
Come-On E2
Coral H6
EGO C31
eToro C23
Europartners C10
FXPN C7
Genesys E8
Golden Euro E6
GPWA G1
iAffiliates E10
iGame D2
IGB Affiliate G10
Income Access C14
Intercash D11
Company Name Stand Number
Intertops D1
Ladbrokes F13
London Capital Group D16
Lotos Play F16
Lucky Hill Casino C3
LuckyJar Affiliates F1
Market-ace G6
Media Area G9
Mbaffiliates C18
Mybet C25
Neto Partners F8
NordicBet B3
Online Dating Summit C5
Option Fair F9
Per Head C22
PKR E21
Red Returns D4
Referback C30
Revenue Jet B7
Silverpop F30
Skrill F17
Skybet B15
Spotoption B11a
Star Games C29
The VIP Affiliate Zone C28
TraderXP C24
Unibet C4
VSJack G3
Winner E11
Company Name Stand Number
Gaming in Spain F24
NetBet.es F23
Plus500 F26
Trescherries F25
Meeting Room Number
Company Name
1 CAP
2 Affiliates United
3 888
4 bet365
5 BrightShare
6 Ask Gamblers
7 Fortune Affiliates
8 Paddypower
9 Sportingbet
AFFILIATE ZONE
iGB ESPANA ZONE MEETING ROOMS
8
speaker highlights - DAY 1 – Friday 12th October
David Gzesh, US Poker Marketing Affi liate, LLC
David provides online gaming industry clients an understanding of their business issues and goals, whether they are affi liates, operators or prospective US licensees. (David served for 8+ years as CEO for a US-facing online poker network operator and software provider. David also brings legal expertise from 20+ years’ experience advising both online and B&M gaming operators in a number of jurisdictions, both in the US and overseas. As a General Member of the International Masters of Gaming Law, and the State Bar of Nevada Gaming Law Section, David provides an informed perspective on the re-emerging US online gaming market(s) and regulatory development.
David will be presenting: 10.30-11:45 US Gaming Re-emergence: Affi liate Hurdles and Opportunities Conference Room 2
Samuel Martín, Head of the IT Law Department, ASENSI
Prior to joining ASENSI, Samuel had an extensive experience since 2004 in the Technology Law Group at Field Fisher Waterhouse LLP in London and in PricewaterhouseCoopers, as Senior Associate of the IT Law Department in Barcelona. Samuel is an expert on Spanish and cross-jurisdictional privacy, data protection and eCommerce legislation. He also advises suppliers and acquirers on a range of technology related contracts including IT and outsourcing contracts and complex technology procurements and also has considerable experience on litigation relating to data protection, consumer law and Internet domains, having advised some of the major multinational companies in high technology sectors such as search engines, social networks, fi nancial entities or ISPs, among others.
Samuel will be presenting: 11.45-12.20 - An update on the Spanish Market in Conference Room 2
James Garmston, CEO, EasyOdds.com
James is currently CEO of EasyOdds, launched in 2000 it was the fi rst betting odds comparison site to serve the industry and has since developed a number of other key services to complement its core offering. Passionate about sports betting and having been in the industry for 10 years, with previous roles including Head of Sports Betting at the Press Association, he has an in depth understanding on enhancing user experience through content, social and technology.
James will be presenting: 10:30 - 11:15 What makes a great user experience in Conference Room 1
Simon Brown, Managing Director of London Capital Group
Having acted in a consultancy capacity for the company, Simon was appointed Managing Director in July 2007. Simon has over 20 years widespread experience in the industry, including the futures and options markets and the development of trading software. Simon founded the fi rst white label spread betting business in the United Kingdom.
Simon will be presenting: 14.00-14.45 - Gambling on fi nance? An introduction to fi nancial trading In Conference Room 2
Dave Naylor, Director & Head of SEO, Bronco Ltd
David Naylor, more commonly known as DaveN, started working in the SEO industry over 13 years ago. David’s main motivational driving force is the belief that there is no point having a site if it doesn’t rank No 1. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEO’s. David Naylor has the reputation of being one of the best SEO’s in the world, who has a proven track record of successes in the most competitive markets.
David will be presenting:16:00 - 16:45 What is SEO 2012 in Conference Room 1
Conference Thought Leader
9
DAY 2 – Saturday 13th October - speaker highlights
Frank Watson, CEO, Kangamurra Media
Frank Watson has been involved with the web since it started; working on Wall Street for fi ve years building a major digital marketing department for the leading retail forex trading fi rm. Since starting his own consulting company he has worked with many diverse companies including Autotrader where he help develop a specialized marketing platform, consulted on paid search for major gaming sites and helped affi liate marketers in a cross section of the big spending areas of the web.
Frank will be presenting: 11:05 - 11:45 Outside the Gaming Affi liate Marketing Box in Conference Room 2
Raf Keustermans, Co-founder and CEO, Plumbee
Raf is co-founder and CEO of Plumbee, a VC-backed social casino games startup in London.
He is a social games veteran with a background in gambling. Before founding Plumbee, he worked as a strategic consultant for social and mobile game studios. Prior to that, Raf served as global marketing director for leading social game studio EA Playfi sh. Before Playfi sh, he headed up the European arm of EA’s successful casual games platform Pogo.com. He also worked for advertising agencies like BBDO, Grey and Publicis and was leading the marketing teams for online gambling operator Unibet in Western Europe (2005-2008).
Raf will be presenting: 11:05 - 11:45 Gamifi cation & Social Gaming in Conference Room 1
Willem van Oort, CEO, Gran Via Online
Willem serves as GamingInHolland Conference chairman. Additionally, he is founder and CEO of GranViaOnline, a leading online marketing services provider to the gaming industry with offi ces in Madrid and London; he is also founder of the LinkedIn group GamingInHolland and GamingInSpain, being the leading industry communities in each country and with over 2,500 members both together.
He is been active in the online gaming sector since year 2005, having set up offi ces for Gamesys/JackpotJoy/Botemania in Spain as well as the launch of the Rank Interactive sites in Spain. Willem has an extensive and solid background in entertainment and interactive media.
Willem will be presenting: 12:00 - 12:45 Gaming in Holland: An overview of the Dutch Market in Conference Room 2
Kay Schaefer, Founder, KSOM.es
Kay Schaefer studied business administration & marketing before he settled on internet marketing and SEO. He started to work as an international SEO consultant in 2004. His main specialty is improving a company’s search engine visibility using creative and unique link building strategies. His client portfolio includes companies in online gaming and other industries outside of gaming.
Kay will be presenting: 15:45 - 16:15 SEO competitor analysis in Conference Room 1
Matteo Monari, COO, BizUp
Matteo Monari is the COO of BizUp, a result-driven internet marketing agency specializing in competitive segments and international link building (http://www.bizupmedia.com).
With a background in Languages and Human Computer Interaction, Matteo has been a successful internet marketing specialist for more than six years. During his career, he has worked for some of the biggest affi liates and operators in the iGaming world, helping them to successfully expand their businesses across Europe.
Matteo will be presenting: 16:30 - 17:00 Building Links in a Penguin-Ridden World: How to recover, survive and prosper after Google’s latest link Armageddon in Conference Room 1
Conference Thought Leader
conference schedule day 1
10
Friday 12th October09:30 REGISTRATION & EXHIBITION OPEN
Please help yourself to complimentary tea and coffee on arrival
Conference Room 1 - Online Marketing & Acquisition
Conference Room 2 -New Markets & Opportunities
10.25 - 10.30
Welcome from Conference ChairMichael Caselli, Editor-In-Chief, Lyceum Publishing
Welcome from Conference ChairMickey Charles, President and CEO, The Sports Network
10.30 - 11.15
What Makes a Great User Experience (Presentation)
With so many factors to consider - usability, brand identity, information architecture, interaction design, creating a great user experience can seem overwhelming. Join our panel of industry experts as they discuss what’s important when evaluating the user experience of your website, covering topics such as:
• What makes a great affiliate website?• What are the top 3 usability elements that every website
should have?• What are the challenges of keeping up with technological
advancements and how do you cater for this?• What is the impact, both actual and potential, of social media
for online affiliates?
Speakers: James Garmston, CEO, EasyOdds.com, Rory Anderson, CEO, 12Bet
US Gaming Re-emergence: Affiliate Hurdles and Opportunities (presentation)
The re-emergence of the US as a market force in iGaming provides some interesting challenges for affiliates keen on accessing the various intra-state markets. Attend this session as US Legal Counsel, David Gzesh explains the most recent regulation changes and what opportunities and potential difficulties these will provide for affiliates including:
• What features of the US online gaming regulation have now been clarified?
• What licensing and other potential hurdles do prospective US-facing affiliates face?
• Which states are likely to have affiliate-friendly emerging gambling markets?
• How can current affiliate relationships with international poker networks be leveraged for the US market?
• How is social gaming and other assets currently “US-legal” likely to develop?
Speaker: David Gzesh, US Poker Marketing Affiliate, LLC
11.15 - 11.45
MORNING COFFEE
11.45 - 12.20
Running Successful Affiliate Campaigns on Mobile (presentation)
The session will show affiliates how to successfully profit from mobile affiliate marketing, including the differences between mobile and traditional online campaigns, how to set up test campaigns, and how to best optimize mobile campaigns. Affiliates will take home valuable information on creating and managing profitable mobile affiliate campaigns, including the following key points:
• The potential of mobile affiliate marketing• Key differences in online affiliate marketing and mobile
affiliate marketing• How to set up a test campaign on mobile• Finding the best offers to promote• Optimizing campaigns for mobile
Speakers: Tom Claes, Managing Director, Webcomrades
An Update on the Spanish Market
The aim of the session is to provide affiliates with a legal approach to the new regulation of the sector in Spain and in order for affiliates to be aware of how this regulation impacts on their business and the operators’ business. The session will include:
• A brief explanation on the background, aim and scope of the Act• The nature of the gaming regulator• Specific regulation for each gaming product• Enforcement regime
Promotion and Advertising of Gaming activities as a key issue for Affiliates will be reviewed in greater detail.
Additional emphasis will be placed on the importance of complying with eCommerce and Consumer Protection and Data Protection EU Law and the Spanish development of such legislation. Displaying fair terms of service, requesting consent for the collection of personal data and complying with the Spanish regime regarding promotional electronic communications and the fair use of cookies will be discussed with the audience.
Speakers: Samuel Martin, Head of IT LAW department, Asensi
12.30 - 13.00
10 Tips on How to Maximise Your Mobile Advertising Spend (Presentation)
In this session you will learn how to maximise ROI from your mobile advertising, and general mobile marketing budget. Publicidad Interactiva 2006 run over 30 advertisers in 4 continents, and these tips include their recommended best practice, plus a few secrets learned from their 5 year experience of running campaigns. Attend this session to discover:
• What the most successful mobile campaigns have in common• How to use advertising as market research• What to make of mobile billing opportunities, and which are the
best for each situation• How to modify marketing campaigns to work best across PCs,
tablets and mobiles• Ways of using behavioural targeting to cross sell, increase
conversion rates, and carry out CRM activities.
Speaker: Tom Horsey, CEO & Founder, The Crazy4media Group
Gaming Strategies for Spanish Speaking Markets (presentation)
Sharing the same language does not necessarily mean the same practices and strategies are effective across all markets. Join Vicens Martí as he presents how to design a business strategy for entering the Southern Europe and Latam gaming markets, some of the fastest growing regions in the industry as well as highlighting the differences and similarities between these Spanish-speaking markets that you need to be aware of including:
• Gaming culture and user behaviour: what are the differences and similarities between Southern Europe and Latam?
• Regulatory environment: how does legislation differ and what impact does this have on different markets
• Affiliate programs: what kind of contracts, customer support and type of affiliates work for each country/culture?
• Payment methods: what generates more confidence among users?• Monetization: how do metrics vary depending on culture and market?
Speaker: Vicenç Martí, CEO & Founder, Akamon Entertainment
Conference Thought Leader
conference schedule day 1
11
13.00 LUNCH SPONSORED BY
14.00 - 14.45
The AdWords Game (Presentation)
In most arenas, affiliates and operators compete with one another, whether it’s SEO, social or media buying. One of the most significant acquisition channels in regulated markets is AdWords, a channel that is usually harder for affiliates due to the instance competition. In this session, Eli Uzan will present you with AdWords best practices when it comes to ROI driven campaigns in the iGaming industry allowing you to compete with the big ones. Attend this session to:
• Learn about new features and tools that allow advanced and accurate targeting
• Better understand the right structure of an AdWords account dealing with iGaming
• What to test and how, when using AdWords
Speaker: Eli Uzan, Industry Manager – iGaming, Google Israel
Gambling on finance? An introduction to financial Trading (presentation)
As affiliates search for new products to market, gaming firms are turning towards Financial products. Whilst affiliates have started to market binary options and Forex services , financial markets provided a wealth of opportunities which enjoy high intial deposits, and a long client lifetimes.
Speakers: Simon Brown, Managing Director, London Capital Group
15.00 - 15.45
SEO: Staying Ahead of the Game (panel)
Attend this session as our panel of SEO experts explain how to harness the latest techniques and give suggestions to help your sites rank better in the search engines. With SEO strategies constantly changing as Google tries to clamp down on overused techniques, this is a must-attend session.
• What are the important factors to stay ahead of the game these days: Brand, high quality links, good content?
• Link building: What works, what doesn’t, can you actually get “natural links”?
• Is search moving to social media: Do people rely on their friends for suggestions rather than Google?
• Panda for content, Penguin for links: Will there be a Google update for social SEO?
Speakers: Dave Naylor, Director & Head of SEO, Bronco; Ralph Teghtmeier aka “Fantomaster”, co-founder and principal, fantomaster.com GmbH; Peter Young, Regional Head of SEO - UK & Ireland, Mediacom; Mike Litson, Head of iGaming SEO, Blueclaw Media LTD
Why affiliates should be introducing to financial trading firms (presentation)
Clients typically deposit more, trade more and last longer with financial firms, and importantly it doesn’t compete with the funds they use elsewhere. Here we will talk about the complementary nature of beign affiliate to the financial market.
Speakers: Dan Moczulski, Commercial Director, London Capital Group
15.00 COMPLIMENTARY OPEN BAR - SPONSORED BY
Get networking on the Exhibition Floor
16.00 - 16.45
What is SEO 2012? (presentation)
With all the turmoil over the last few years as a result of Panda, the unnatural link warnings and Penguin (and whatever else is rolled out over the summer), what is the SEO landscape of the future? Join SEO expert, Dave Naylor as he takes you on a journey, helping you to plan how you need to carry out SEO for the future. Doing good SEO has never been easy, and things have just got a whole lot harder to keep those top rankings in competitive sectors such as gaming, so attend this session to learn how to future proof your SEO strategy.
Speaker: Dave Naylor, Director & Head of SEO, Bronco LTD
Why Operators should be White labelling and re-skinning financial products (presentation)
Financial markets trade 24 hours a day. Your customers will be interested in financial products, and tend to see the product separately to gaming sites, however both are on-line, both offer excitement, and the opportunity to profit from expertise. How and why are operators such as bwin.party and Betfair offering their client base the benefits of financial trading?
Speaker: Shai Heffetz, London Capital Group
18.00 EXHIBITION CLOSES
21.00 - LATE
Official Networking Party sponsored by Affiliates United - the official William Hill Affiliate ProgramDay 1 of the conference is over, but the party carries on and we’ll have you dancing till the break of dawn. Venue: Otto Zutz, 15 Calle Lincoln, 08006, Barcelona (For full details see page 16)
Conference Thought Leader
conference schedule day 2
14
Saturday 13th October10.30 REGISTRATION & EXHIBITION OPENS
Please help yourself to complimentary tea and coffee on arrival
Conference Room 1 - Online Marketing & Acquisition
Conference Room 2 -New Markets & Opportunities
11.00 - 11.05
Welcome from Conference ChairMichael Caselli, Editor-In-Chief, Lyceum Publishing
Welcome from Conference ChairMickey Charles, President and CEO, The Sports Network
11.05 - 11.45
Gamification & Social Gaming (presentation)
Gamification is one of the hottest buzzwords in online marketing, but what does it really mean? In this insightful session Raf Keustermans, co-founder and CEO of Plumbee, will provide a practical guide to using gaming mechanics for marketing. He will provide innovative ideas for motivating customers to engage and examples of how to reward social media advocates.
Speaker: Raf Keustermans, Co-Founder & CEO, Plumbee
Outside the Gaming Affiliate Marketing Box (presentation)
The gaming space could become very interesting again soon if the US starts to allow online gambling in a more open fashion. Frank Watson, CEO of Kangamurra Media, explains what you should be doing to get prepared in order to build your pipelines and ready yourself for this potential gold rush. He will be sharing advice on how to broaden your revenue streams including:
• Promoting directly related products• Starting affiliate programs• Profiting from online versions• Building your own PR list• Becoming more social• Getting involved with forums and guest blogging
Speaker: Frank Watson, CEO, Kangamurra Media
12.00 - 12.45
Get Social to Get Business: How to leverage social media to benefit your brand (presentation)
In this social media bootcamp, attendees will be provided with expert insight on the essentials behind starting and maintaining a successful social media presence for their businesses. Delegates will be given the strategies necessary to strengthen the value of their brand across a variety of social media platforms, covering:
• Measurability• Gamification• Audience targeting• Leverage efforts• Brand development• Increase in marketing ROI
Speakers: Sarafina Wolde Gabriel, Chief Marketing Officer, Income Access
Gaming in Holland: An Overview of the Dutch Market (presentation)
The Dutch market may open up in the near future and as in many other countries, the political processes are dominating this discussion. The public opinion seems to be in favour of regulation, and as Holland is traditionally a strong market for affiliates, regulation will have a significant impact. Attend this session to get an overview from both operators and affiliates who have firsthand experience in this market as they discuss how best to best prepare strategically for these potential changes.
Speakers: Willem van Oort, CEO, Gran Via Online.
13.00 - 14.00
LUNCH SPONSORED BY
14.00 - 14.45
How to Automate Top Content for Web Pages, Blogs, Twitter, Facebook & Other Platforms (presentation)
Whether it’s web pages, blog articles or social media platforms like Twitter, Facebook and others: unique quality text content is key to efficient ssearch engine optimization. It’s also the one single area where you are actually in full control of a critical ranking factor.
However, good content doesn’t come cheap and is difficult to scale - unless you automate the process! Doing this in an intelligent, rationalized manner is paramount in a post-Panda Google world.
Speaker: Ralph “Fantomaster” Teghtmeie, co-founder and principal, fantomaster.com GmbH
How to Increase Your Web Traffic Using Video (presentation)
With Cisco predicting that 90% of all internet traffic will be video in 18 months time, attend this presentation to understand the influence of video and how it’s changing customer acquisition and creating brand value opportunities. With the aid of exclusive case studies, this session will also demonstrate the specifics of how and why some gaming brands are successfully using video and how some are not! You’ll walk away from this session with knowledge of:
• How to structure a video content strategy • How other companies are successfully using video optimization to
increase sales • How you can reduce PPC costs and reliance • How you can use video to obtain natural search positions• Why Google wants video on its home page• How to integrate video into social media
Speakers: Stuart Burford, Director, 43 Digital; Gary Jennings, 43Digital
15.00 COMPLIMENTARY OPEN BAR - SPONSORED BY
Get networking on the Exhibition Floor
Conference Thought Leader
conference schedule day 2
15
15.00 - 15.30
SMS Mobile Marketing: How to Get It Right (presentation)
With extensive experience having worked with some of the largest gaming operators, Grant Fraser from Digitonic will present how these well known brands have successfully used mobile marketing techniques to meet acquisition and retention targets. Attend this session to understand:
• How operators and affiliates can use text marketing effectively in their marketing mix
• Top 10 text marketing tips to improve conversion rates• Real life examples of successful text marketing campaigns
including anti-churn campaigns, winback campaigns, welcome call campaigns and registered non-funded campaigns.
Speaker: Grant Fraser, Managing Director, Digitonic
How to Succeed in CIS Gaming Markets? (presentation)
Nowadays lots of companies enter emerging CIS gambling markets – for some of them it brings fortune, for others not. How to succed in this market, what are secret key buttons to push to get the maximum value and what local specifics to consider? Regulation specifics, players` preferences, local payment methods, specifics of local product and marketing strategies, affiliates, acquisition and retention methods that will bring you success in markets from Russia, Ukraine and Belarus to Armenia, Kazakhstan and Tajikistan.
Speakers: Sergei Efimenko, Co-founder and CEO, Championbet.com , Casinotexas.com; Gregg Rathbone, Head of SportsBook, Championbet.com
15.45 - 16.15
SEO Competitor Analysis (presentation)
Want to know why your competitors are ranking better than you? Join our SEO experts, Frank Hohenleitner and Kay Schaefer as they analyze your competitors’ websites and learn what they can reveal about your competitors’ onsite SEO, link building and keyword targeting. This session will give you a unique insight and instant tips on how you can improve your SEO strategies, keep up to date with the competition and monitor your results as well as:
• Personalised SEO tips that you can action as soon as the session is over
• An overview of some key SEO tools and how to implement them
• How to undertake SEO competition analysis• How to monitor SEO measures
Speakers: Kay Schaefer, Founder, KSOM.es; Frank Hohenleitner, CEO, Advisory Activity
Affiliate Opportunities in a Regulated US Market (presentation)
As the excitement grows around regulated U.S. jurisdictions, affiliates are wondering how they will be involved. Proposed regulation in Nevada will make it likely that affiliates will need to become licensed by the State, and this can have a major effect on an affiliates’ current and future business. Is it worth becoming an affiliate in the U.S., or is the status quo the best way to move forward? This presentation will review:
• The current regulations in the U.S. for affiliates, on a state-by- state basis
• What U.S. land based operators know about affiliates, and how they will be accepted
• What licensing will mean for their current and future affiliate business• The licensing process in Nevada – what can you expect• What the likelihood is of affiliate marketing becoming an important
part of the U.S. regulated landscape, which it currently is not
Speaker: Gian Perroni, President, AffPoint.com
16.30 - 17.00
Building Links in a Penguin-Ridden World: How to recover, survive and prosper after Google’s latest link Armageddon(presentation)
Beneficial to both affiliates and operators, this presentation will be very hands-on and provide real, clear action-points webmasters and product managers can follow to improve their rankings and adjust their SEO strategy to Google’s latest algo updates.
• What is Google Penguin?• How do you know if you have been affected?• How to recover if you have been affected (step-by-step)• New elements to consider when acquiring links• Link-building methods to dismiss• Penguin-proof link-building methods
Speaker: Matteo Monari, COO, BizUp
How Operators & Affiliates Can Look to Payments as an Acquisition and CRM Tool (panel)
The ultimate goal for any operator or affiliate is increasing conversion. Offering flexibility in how a player can deposit or cash-out at your site means you can increase conversion by giving them more options.If a player gets a card decline at your site, you can offer an alternative payment solution at the point of decline so that they can quickly get back into the game and spend – generating more revenue for you. This becomes increasingly important as you target emerging markets, such as South America, where payments can be a challenge. Attend this session hosted by EntroPay, a payment solution provider, as they discuss the following with a panel of experts:
• How can you give players every option available to deposit?• What happens if a declined card is encountered and how can you
bring that customer back?• What alternative CRM opportunities are available to re-engage
with players?• How can global payment providers assist with the acquisition of
new players?• What payment solution methods are preferable/useful within
different countries around the world?
Speakers: will be announced soon - see website
18.00 EXHIBITION CLOSES
21.00 - LATE
Official Networking PartyWe want to ensure you leave Barcelona with plenty of memories. So join us for the closing party!Venue: Elephant, Passeig dels Til-lers 1, 08034 Barcelona
Conference Thought Leader
BAC Off icial Networking Parties
16
Friday 12th October - Offi cial Networking Party
Saturday 13th October - Offi cial BAC Closing Party
Sunday 14th October - Sunday Session
21:00-Late at Otto Zutz
21:00-Late at Elephant Club
13:00 - 16:00 at the Santa Marta Beach Bar
Day 1 of the conference is over, but the party carries on and we’ll have you dancing till the break of dawn compliments of our sponsor Affi liates Untied. Come and join us from 9pm at Otto Zutz situated in an old textile factory on Lincoln street, its original three fl oor structure recreates a typical New York industrial style, with three levels of kitschy chandeliers and disco balls offering different scenes, a fantastic variety of beats, and plenty of bars and areas for networking to accommodate the iGaming crowd.
VENUE: Venue: Otto Zutz, 15 Calle Lincoln, 08006, Barcelona
We want to ensure you leave Barcelona with plenty of memories, so make sure you join us for the closing party sponsored by LAC 2013. Held at Elephant Club, this spectacular club is located in the superb area of Pedralbes, with an exclusive and distinguished atmosphere. Enjoy the almost tropical atmosphere in the old world villa mansion with garden and pool with a thronged dance fl oor and outdoor terrace. Ideal for those that want to hit the dance fl oor or just simply want to relax and network in the quiet garden terrace.
VENUE: Elephant Club, Passeig dels Til-lers 1, 08034 Barcelona
Farewell! Until next time! But don’t leave too quickly, if you have some time before rushing to the airport, come and have a fi nal goodbye sangria with us. A long standing iGB Affi liate event tradition, the Sunday session lets you unwind and catch up with industry friends and partners. The follow up emails will still be waiting for you on Monday. So enjoy the sun and the good company of your fellow delegates compliments of our Sunday session sponsor Intertops.
VENUE: Santa Marta Beach Bar, Carrer de Grau i Torras 59, Barcelona
Sponsored by:
Sponsored by:
Sponsored by:
Only registered BAC delegates wearing a sponsored wristband will be allowed entry to the offi cial networking events. Pick up your wristband at the BAC registration desk at Fira de Barcelona on 12th & 13th October.
www.LondonAffiliAteConferenCe.Com
BAC Off icial Networking Parties
thank you to our sponsors
18
Platinum & Bag Sponsor
Binary & Wi-Fi Sponsor
Bingo Sponsor
Translation Partner
Networking Sponsor
Casino Software Sponsor
Per Head Sponsor
Media Partners
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Silver Sponsor Bronze Sponsor
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Water Sponsor Map Sponsor
Offi cial Magazines
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who’s who?
20
888.com Stand D23
Tal Tandet – Sport [email protected]
Gareth Edwards - [email protected]
Ronna Shilon - [email protected]
Meghna Khanna - BingoMeghna [email protected]
Affi liates United Stand D13
Luis [email protected]
David [email protected]
David [email protected]
24option
Emma [email protected]
Affi liateEdge.com
Sarah MacknessManagers@affi liateedge.com
EDGEAffiliateEDGEEDGEAffiliateEDGEAffiliateEDGEEDGEAffiliateEDGE
APCW Media Partner
Anthony [email protected]
Best Web Design Agencies Media Partner
Juneyeta [email protected]
Banc De Binary Stand F3
Yotam [email protected]
Aspire Affi liates Stand D5
Jordan [email protected]
777Affi liates Stand E23
Michael GoldContact@777affi liates.com
Ace Revenue
Peter [email protected]
AffEurope
Simon [email protected]
Affactive Stand C1
Daniel [email protected]
Looking for a specifi c Exhibitor or an Affi liate Manager? Have you arranged a meeting and you’re not sure of their details or who they are? Use our Who’s Who list to fi nd the right contact for your business.
Gold & LanyardSponsor
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21
who’s who?
Bluff Europe/ Lyceum Media Stand H10
Jodie [email protected]
CasinoAffi liatePrograms.com Meeting Room 1
Warren JollyWarren@casinoaffi liateprograms.com
Allan StoneAllan@casinoaffi liateprograms.com
bet365 Stand D10
James [email protected]
CalvinAyre.com Media Partner
Bill Beatty, Editor-in-ChiefBill@nudefi shmedia.com
Betsson Stand E1
Erik [email protected]
CherryAffi liates Stand F18
Thomas JonesThomas@cherryaffi liates.com
ComeOn! Stand E2
Carolina [email protected]
Coral Stand H6
Anthony [email protected]
EGO Stand C31
Ágnes CzeglédiAffi [email protected]
EntroPay
Amy O’Connor [email protected]
Blueclaw Stand B1
Mike [email protected]
BOA Elite Stand B116
Brightshare Meeting Room 5
Ilan [email protected]
bwin.party Stand F10
Kriton [email protected]
Learning Clinic
Lunch Sponsor
SilverSponsor
RegistrationSponsor
www.gambleaware.co.uk
NEWSEASONNEWPLAYERSNEWOPPORTUNITIESbet365affiliates.comIN ANOTHER LEAGUE
8055 bet365 Affiliates AW:1 18/06/2012 12:10 Page 1
who’s who?
23
eToro Stand C23
Nir Orren – VP [email protected]
Euro Partners Stand C10
Robin [email protected]
FXPN Stand C7
Sophie [email protected]
Genesys Stand E8
Silvia HoppeSilviah@genesysaffi liates.com
Golden Euro Affi liates Stand E6
Affi [email protected]
GPWA Stand G1
Steven [email protected]
iAffi liates Stand E10
Ran HayRan@iaffi liates.com
iGame.com Stand D2
Sami [email protected]
Income Access Stand C14
Sarafi na Wolde Gabriel [email protected]
Intercash Stand D11
Aaron [email protected]
Fortune Affi liates
David GlickmanDavidg.fortuneaffi [email protected]
iGB Affi liate Stand G10
Richard [email protected]
Edward [email protected]
INTERGAMIMGi Media Partner
Natalie [email protected]
Intertops Stand D1
Roman HumpelstetterAffi [email protected]
Map Sponsor
www.gambleaware.co.uk
NEWSEASONNEWPLAYERSNEWOPPORTUNITIESbet365affiliates.comIN ANOTHER LEAGUE
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who’s who?
26
Ladbrokes Stand F13
Jonathan [email protected]
MBaffi liates Stand C18
Nikola GrujanacNikola@mbaffi liates.com
myBet.com Stand C25
Alexander [email protected]
NETELLER
Jennifer Ming Affi [email protected]
NetoPartners Stand F8
[email protected] a m e s
NordicBet Partners Stand B3
Shaun O’[email protected]
Online Dating Summit Stand C5
Andreas [email protected]
Option Fair Stand F9
Thomas AlmekiasAffi [email protected]
London Capital Group Stand D16
LotosPlay Stand F16
Dmitry [email protected]
Lucky Hill Casino Stand C3
Rickie [email protected]
Luckyjar.com Stand F1
Sara [email protected]
LuckyLabz Media Partner
Jan Mö[email protected]
Market-ace Stand G6
David [email protected]
Thought Leader
Sponsor
WaterSponsor
27
who’s who?
Paddypartners.com Meeting Room 8
Marcus [email protected]
Perhead Stand C22
Travis [email protected]
PKR Stand E21
Dione [email protected]
Red Returns Stand D4
Myron Saacks [email protected]
Revenue Giants
Malci [email protected]
Roxy Affi liates
Roxy Affi liates TeamSupport@roxyaffi liates.com
Silverpop Stand F30
Matthew [email protected]
Skrill (Moneybookers) Stand F17
Rossen [email protected]
Sky Betting & Gaming Stand B15
Dean [email protected]
Sportingbet Affi liates Meeting Room 9
Claire Tribert [email protected]
SpotOption Stand B11a
Kimberly [email protected]
StarGames.com Stand C29
Adam [email protected]
RevenueJet Stand B7
Sean [email protected]
Referback Stand C30
Tarryn SKYPE: tarryn_w
Shane van ZylSKYPE: shanev9
NetworkingPartner
Per Head Sponsor
Bingo Software Sponsor
Casino Software Sponsor
who’s who?
28
The Next Web Media Partner
Wytze de [email protected]
Tom Light Consulting Stand C3
topseos.com Media Partner
Juneyeta [email protected]
Unibet Stand C4
Ahsan ShahAffi [email protected]
Visibility Magazine Media Partner
Juneyeta [email protected]
VSJack Stand G3
Per Thö[email protected]
Winner Affi liates Stand E11
Winner Affi liates TeamAffi liates@winneraffi liates.com
London Capital Group is authorised and regulated by the Financial Services Authority.
Retail derivative products such as CFD trading carry a high level of risk to your capital and you can lose more than your initial deposit and stake. These trading products may not be suitable for all investors so seek independent advice if necessary.
• Online financial trading services (Spread Betting, CFDs, Forex)• Tailor-made white label solutions• Partnerships and Affiliates
If you would like to discuss how working with London Capital Group could grow your business and earn you revenue, please contact us.
[email protected]+44 (0)20 7456 7007
London Capital Group has built its business around delivering seamless online trading solutions to some of the world’s most trusted brands. • We pay a generous rebate to people who can drive traffic to our websites. In
the last 2 years we have paid over $20 million to our partners and affiliates
• Earn revenue without adding to your costs or risks. We have an excellent record in converting our partner’s clients into long term trading clients
www.londoncapitalgroup.com
London Capital Group is authorised and regulated by the Financial Services Authority.
Retail derivative products such as CFD trading carry a high level of risk to your capital and you can lose more than your initial deposit and stake. These trading products may not be suitable for all investors so seek independent advice if necessary.
• Online financial trading services (Spread Betting, CFDs, Forex)• Tailor-made white label solutions• Partnerships and Affiliates
If you would like to discuss how working with London Capital Group could grow your business and earn you revenue, please contact us.
[email protected]+44 (0)20 7456 7007
London Capital Group has built its business around delivering seamless online trading solutions to some of the world’s most trusted brands. • We pay a generous rebate to people who can drive traffic to our websites. In
the last 2 years we have paid over $20 million to our partners and affiliates
• Earn revenue without adding to your costs or risks. We have an excellent record in converting our partner’s clients into long term trading clients
www.londoncapitalgroup.com
sponsor & exhibitor profi fi f iles
30
888.com
888.com is one of the world’s most popular online gaming entertainment and solutions providers.
888 has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience.
888’s consumer facing websites offer more than just online gaming. They are entertainment destinations, places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. Included amongst 888’s many online gaming offerings are the award-winning 888casino, 888poker, 888ladies bingo and 888sport, all of which are accessible via 888’s centralised internet gaming venue, www.888.com.
As well as providing players with an innovative, comprehensive and enjoyable gaming experience, 888 Total Gaming Services offers customisable solutions with an ideal platform to establish an online gaming presence and optimize their brands.
888 is an established leader in responsible gaming, with specialist websites dedicated to corporate responsibility and responsible gaming. Safety and security of our customers and products is always a key focus.
888 is licensed and regulated by the Government of Gibraltar, where 888’s main headquarters and main operations are located.
888.com601-701 Europort, Gibraltarwww.888.com 0207 487 8688
Stand D23
24option
What’s waiting for you at 24option affi liate? The binary options’ industry highest CPAs, vibrant and customizable marketing materials, and the industry’s best conversion rate. Partner, Promote, and Profi t with 24option Affi liate, the industry’s best affi liate program. Give your visitors the best – give them 24option!
24option Tortoal, Roadtown, BVI.www.24option.com+44 (0)20 3355 7204
777Affi liates.com
No-Download Casinos offering the best games in the industry, top level support and high value-for-money to players.
Best Slots Operator of the Year Award Winner (7Red)
Award winning games (powered by Betsoft Gaming).
Exclusive slots based on popularity surveys
New slots are introduced EVERY month.
• 40% - 50% Commission for life! • Bonuses with no rollover requirements • Real time statistics and reporting • Proven marketing materials • Reliable payments (15th of each month) • No-Negative carry over.
777Affi liates.comFarthings, Highfi eld Road, West Byfl eet, Surrey, KT14 6QTwww.777affi liates.comSkype: red7aff
Stand E23
Ace Revenue
Ace Revenue is an industry leader in the online gaming community. Featuring the best online casino and slot brands: Silver Oak, Planet 7, Royal Ace, and Slot Madness. We provide our affi liates with all of the resources needed to excel in the online marketing of our brands.
Ace Revenuewww.acerevenue.com1-888-731-2427
AffEurope
AffEurope is the leading fi nancial and gaming affi liate program;
We offer affi liates the chance to double their gaming commissions each month by adding our fi nancial option.
With the fastest payouts in the industry, real time statistics and up to 50% rev share for life, these are just a few reasons that make AffEurope the number 1 choice for affi liates today.
http://affeurope.com/00972 (0) 36 378 615
sponsor & exhibitor profi fi f iles
888 is an established leader in responsible gaming, with specialist websites dedicated to corporate responsibility and responsible gaming. Safety and
Gold & LanyardSponsor
Binary & Wi-FiSponsor
BarSponsor
Toilet Sponsor
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sponsor & exhibitor profi fi f iles
Affactive
Affactive.com is a rapidly growing affi liate program specializing in online gaming. Affactive.com is unique by providing its clients Casino brands from a variety of software providers, all in one spot.
We have the latest and most updated tracking software, creative and technological solutions, and some of the most competitive and attractive commission programs in the industry.
The highly experienced and multi-lingual affi liate team is always available 24/7. Come and get to know us at our Booth!
AffactiveTrident chambersP.O. box 146Road townTortolaBritish virgin islandswww.affactive.comPhone (USA Toll Free): 1 (866) 398 4035Phone (UK Toll Free): +44 (0) 808 234 311
Stand C1
Affi liateEdge.com
The award winning Affi liateEdge, is fast creating a name for themselves as a market leader and innovator. With their custom built, state of the art affi liate program. Affi liateEdge offers you a full range of in depth statistics, comprehensive creative library, API’s and a fl exible approach to the way you work. Online since 2004 Affi liateEdge are the most trusted online casino affi liate program.
Affi liateEdge.comPO Box 416Salford, EnglandM6 6XHwww.affi liateedge.com Telephone:Toll Free: 1 888-671-2855UK/Int’l: +44 (0)870 166 8801Fax: Toll free: 1 888-691-2899
EDGEAffiliateEDGEEDGEAffiliateEDGEAffiliateEDGEEDGEAffiliateEDGE
Association of Players, Casinos & Webmasters (APCW)
The Association of Players, Casinos & Webmasters (APCW) was founded in 2003 to ensure fairness for both players and webmasters. The APCW soon became one of the most highly respected “watchdog” sites for investigating and reporting issues. The APCW’s “Perspectives Weekly” video series is carried across hundreds of websites and has received over three million views.
Association of Players, Casinos & Webmasters (APCW)95 Wells Avenue, Suite 125Newton, Massachusetts 02459USAWeb: www.APCW.org Ph: +1 617.332.2850 x138
Media Partner
Affi liates United
Affi liates United, the offi cial William Hill affi liate program, is the online gambling industry’s most reputable brand boasting quality products across Casino, Sports, Poker, Bingo, Mobile and more. Our all-inclusive affi liate marketing program offers real-time stats both online and via mobile; cutting-edge marketing tools; multiple payment options including PayPal; a unique one-wallet payment system; personal account managers and 24/7support in a wide array of languages.
There is no other affi liate marketing system out there more comprehensive!Affi liates United is the only brand that guarantees consistently high player retention and undisputed player value. We tackle retention head-on with customised support and exclusive promos to ensure player satisfaction and repeat visits. It is in this way that our affi liates maximize their earnings increasingly over time.
Making a Brand Wise Choice!Name recognition goes a long way in this business. Affi liates United offers you the opportunity to capitalize on some of the biggest names in the online gaming industry such as William Hill, 2012 winner of the prestigious Betview ‘Bookmaker of the Year’ award and EGR’s ‘Operator of the Year’ award.
Featuring international household names, our brands, including William Hill, William Hill Poker and William Hill Bingo, EuroGrand, Sky Kings Casino and 21Nova, are well-suited to a wide variety of target audiences and are supported by over 20 different languages.
Model for SuccessWe go the extra mile when it comes to taking care of our affi liates. By offering the generous revenue models (and the highest REVSHARE in the industry), we let you maximize your earning potential.
Around-the-Clock AvailabilityWe are here to assist you! A personal account manager is assigned to each affi liate; in addition, our 24/7 Live Support team is available via phone, chat, fax or email.
Powerful & Convenient Affi liate ToolsAffi liates United features a powerful and easy-to-use affi liate management system, enabling quick access to marketing tools in a variety of languages, customized reports and affi liate stats.
Our All-Inclusive Affi liate Package Includes:• The best brands in multiple languages • Up to 45% Revenue Share and generous CPAs • Real-time stats, both online and via mobile• Cutting-edge marketing tools to maximise your campaign results • Dedication and professionalism to optimise your conversion rates with the help of a professional, dedicated account manager • 24/7 support in the language of your choice • Multiple payment options including PayPal• One-wallet payment system • Advanced marketing tools: live odds banners, sports widget, sports calendars, tool bar, etc.
We’d love to meet you! Please visit us at Stand D13 or join us online now at www.affutd.com to turn your traffi c into cash!
William Hill – WHG (International) Ltd. 6/1 Waterport PlaceGibraltar www.affutd.com
Stand D13
32
Stand D13
Hotel Key Card Sponsor
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Claim your $500 Activation bonus* Today! Simply contact us at: www.binaryoptions-affiliate.com
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Claim your $500 Activation bonus* Today! Simply contact us at: www.binaryoptions-affiliate.com
Best Conversion Rate
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Highest Commission Rate
sponsor & exhibitor profi fi f iles
34
AspireAffi liates
Banc De Binary
Best Web Design Agencies
Betsson Malta Ltd
bet365
AspireAffi liates is the largest soft-gaming affi liate program promoting: Scratch2Cash, Hopa.com, Karamba.com, CasinoRijk.com, GrandGames.be and OK! Scratch Cards. We commit to bringing players the fairest, securest and most entertaining online scratch cards, slots and instant games on the internet. AspireAffi liates brands offer outstanding conversion and retention rates through our vast experience in localized marketing, funnel optimization and specifi c promotions. Our dedicated and experienced Affi liate Managers provide personal account management, great optimization techniques and up-to-date, top-performing, marketing material that is available in multiple languages. AspireAffi liates belongs to AspireGlobal, as part of the NeoGames Group, the soft-gaming pioneers and leaders.
For more information contact affi [email protected] or go to www.aspireaffi liates.com.
Banc De Binary is the global leader in binary options trading. Founded in January 2009, it is headquartered on Wall Street, New York, and serves customers from over 80 countries worldwide. Renowned for its high quality platform and educational resources, the company was recently awarded a position on the World Finance 100 list.
Best Web Design Agencies, the independent authority on web design agencies worldwide, is dedicated to identifying best agencies worldwide giving customers the best possible service available. Our website provides access to our independent rankings, the directory service and the latest media and job openings for the best web design agencies.
As the exclusive affi liate network for Betsson, Betsafe, CasinoEuro, StarCasino and Cherry Casino, Affi liate Lounge is one of the most renowned i-gaming affi liate programs in the business. Delivering life time revenue programs of up to 50%, Affi liate Lounge offers one of the most competitive revenue share programs in the industry.
bet365 is one of the world’s largest online gambling groups with over 7 million customers across 200 different countries.
bet365 offer a hugely competitive sports betting product to a large international market. They score highly in every category, including competitive odds, In-Play betting and a range of sports and markets. Many customers will agree that their live streaming service is the jewel in their crown, with over 20,000 events streamed live every year.
As well as Sports, bet365 also offer fi rst class Casino, Games, Poker and Bingo products. Their one wallet system means players can enjoy all products with ease and commission is earned from each product just as seamlessly for affi liates. The Casino at bet365 runs on Playtech software and offers over 180 games plus Live Dealer versions of the most popular, classic Casino games. bet365’s extensive Games product boasts over 300 games from over 25 different providers. The vast choice of games on offer is unrivalled and attractive to customers and affi liates alike. The Poker product is part of the iPoker network and over the past seven years has grown to be one of the strongest rooms on the network. bet365bingo runs on the Virtue Fusion network and lays claim to having some of the best offers online. The famous Bingoheads are the mascots of this exciting product which is the current sponsor of Emmerdale, a popular TV Soap in the UK. The bingo site was also relaunched in March 2012 offering a slick and modern experience for players.
Sports Betting, Casino and Games can be played via Mobile with bet365. Sports is available in 17 languages and offers in-play betting as well as live streaming a range of events including Horse racing and Soccer. The Casino and Games product offers a generous selection of Table and Slot games.
At the iGaming Business Affi liate Awards 2012, bet365 won Best Overall Affi liate Programme, Best Sportsbook Affi liate Programme, Best Overall Affi liate Manager and Best Sportsbook Affi liate Manager, following on from similar success at the 2011 ceremony.
In the 2011 eGaming Review Awards, bet365 was named In-Play Sports Operator of the Year and Sports Betting Operator of the Year. In both 2010 and 2011, bet365 came top in eGaming Review’s Annual Power 50.
Neopoint Technologies Ltd.50 Town House RangeSuite 7b & 8bGibraltar www.aspireaffi liates.com+972-3-6072500
Banc De BinaryBanc De Binary LimitedLeof. Archiepiskopou Makariou12 Kristelina TowerLimassolCY
Best Web Design AgenciesPO BOX 1073http://www.bestwebdesignagencies.com800-686-1065
Betsson Malta Ltd G.B. Buildings Level 3,4 Watar StreetTa Xbiex XBX 1303Maltawww.affi liatelounge.com
bet365Hillside (New Media) LimitedHillsideFestival WayStoke-on-TrentST1 5SHUnited Kingdom+44(0) 1782684753
Stand D5
Stand F3
Media Partner
Stand E1
Stand D10
36
sponsor & exhibitor profi fi f iles
Blueclaw Media Ltd
Bluff Europe/Lyceum Media
bwin.party services
BOAElite
Blueclaw is an award winning, UK based SEO and Internet marketing agency. Blueclaw works with businesses across the globe in the toughest sectors such as Gaming, Travel, Finance and Ecommerce. From ambitious SME’s to FTSE companies, Blueclaw’s portfolio includes some of the top names in each industry.
Lyceum Media: Lyceum Media was founded reactively to exploit the experience and abilities of its founders and to consolidate their considerable experience in journalism, casino marketing and PR into one entity.
Once these personalities joined, they immediately recognized the void in the market for media and PR experts and practitioners that understood the underpinnings of the iGaming business. After that revelation, the founders began to understand that there has never been a time in the history of business where customer acquisition has served such a core function to a business. Raising your brand’s profi le and acquiring customers effi ciently and creatively in this competitive marketplace is the key to a successful iGaming operation.
Bluff Europe: Bluff Europe is UK and Irelands’’ most widely read poker publication aimed squarely at the poker enthusiast. The magazine is distributed through card rooms, poker clubs and newsstands. Regular contributors include Phil Laak, Paul Jackson, Hollywood Star turned poker pro Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA. Bluff Europe magazine is the fi rst poker magazine to be available through the iTunes store.
bwin.party was formed from the merger of bwin interactive Entertainment AG and Partygaming Plc in March 2011 to create the world’s largest listed online company.
We command leading market positions in each of our four product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo.
Following the merger, our affi liates will have access soon to a brand-new global affi liate program that brings together the world’s biggest gaming brands.
We’re integrating the best of both platforms, so our affi liates can profi t from the synergies. It will enable you to promote all our products fast and easy.
Full details about the company can be found on its investor relations website at www.bwinparty.com
BOA Elite – Be In The Money!
BOA Elite (Binary Option Affi liates Elite) is powered and backed by SpotOption, the largest binary option platform providers. BOA Elite gives marketers’ access to promote a wide variety of SpotOption brands through a single platform and earn the best commissions in the industry.
Blueclaw Media Ltd36 Whitehouse StreetLeedsLS10 1LEwww.blueclaw.co.uk0113 234 3300
Blueclaw Media Ltd36 Whitehouse StreetLeedsLS10 1LEwww.blueclaw.co.uk0113 234 3300
bwin.party services (Austria) GmbHMarxergasse 1BA-1030 Viennawww.bwinparty.com
BOAElitehttp://www.boaelite.com+35724022455
Stand B1
Stand H10
Stand F10
Stand B11b
BrightShare
Representing Microgaming’s most reputable casinos since 2002, the BrightShare affi liate program presents uniquely strong mobile casino offerings and targets the world’s most attractive markets with a fully optimized online and mobile offering for Sweden, and a complete Italian offering represented by BrightShare.it. BrightShare believes in making a fair deal to achieve maximum results.
Meet the BrightShare team in meeting room #5
P.O. Box 10Bar Lev Industrial ParkMisgavIsrael 20156www.brightshare.com+972 4 955 4020
Meeting Room 5
SEO Learning
Clinic
LunchSponsor
38
sponsor & exhibitor profi fi f iles
CherryAffi liates
ComeOn!
CalvinAyre.com
CasinoAffi liatePrograms
Cherry offers you powerful gaming brands to get excited about. Make money in a smart, convenient way by earning commissions referring customers and to industry leading brands. With a dedicated team of affi liate managers, trusted brands and tools to make sure that every partnership is as profi table as possible.
ComeOn! offers poker, casino and a sportsbook, driven by an experienced team. Our domain name www.comeon.com is the driving force behind our brand, which is to capture the feeling of excitement that you get during adrenaline pumping moments whilst playing poker, games and life in general.
CalvinAyre.com is a leading gambling news site founded by Bodog brand creator Calvin Ayre. CalvinAyre.com offers a mix of breaking news, interviews, event highlights and informed opinions covering the global gambling industry. It’s a place where gambling industry insiders can read and watch the latest breaking news as it happens.
Founded in 2000, CasinoAffi liatePrograms.com (CAP) is the leading resource for iGaming affi liates.
CAP specializes in providing iGaming affi liates with the education and training needed for success in a constantly changing market. We also help you stay up-to-date on industry news, and offer direct connections to gambling affi liate programs best suited to your specifi c niche and market. Our legacy also includes co-founding the popular iGB conference circuit (which includes the London Affi liate Conference, iGB Affi liate Awards, and iGaming Super Show) as well as iGB Affi liate’s acclaimed iGaming affi liate magazine.
Here are some of the ways in which CAP helps affi liates become and stay more successful:
• Custom Exclusive Deals, More Money in Your Pocket. Not only can CAP bring some of the strongest, exclusive deals to the table for affi liates, CAP Affi liates earn 15% more (on average) by taking advantage of our pre-negotiated, custom-tailored offers with industry leading programs.
• Ratings and Reviews. Ensure you are working with only reputable operators. CAP offers more than 350 in-depth ratings and reviews from our members on iGaming’s major operators.
• Complaint Resolution System. We bridge the gap between operators and affi liates through a private system for listed programs & a public forum for unlisted programs, which has helped resolve over $500,000 in disputed commissions since 2010.
• Expert and Innovative Affi liate Resources. With daily expert articles on SEP techniques, social media and email traffi c tactics, monthly webinars on the hottest trends and hard-hitting Video Interviews with renowned industry icons, CAP aims to deliver affi liates the best resources possible.
CherryAffi liatesLevel 3 and 4, 71 Triq It-Torri, Sliema SLM1609, MaltaCompany Registration number : C48658www.cherryaffi liates.com00356 9999 7781
ComeOn Europe LtdBlock A, Suite 3,177 Skyway Offi ces, Marina StreetPieta, PTA 9042, Maltaphone: +356 99055273www.comeon.com
CalvinAyre.comLondon, UKwww.calvinayre.com
CasinoAffi liatePrograms.com3200 Bristol Street, Suite 645Costa Mesa, Ca 92626www.CasinoAffi liatePrograms.com
Stand F18
Stand E2
Media Partner
Media Partner
Coral Connect
Coral Connect is the new affi liate programme from Coral. With new operating platforms from Openbet and Playtech, a newly launched website and improved affi liate commission structures and rewards, there really has not been a better time to promote the renowned Coral brand on your site.
Coral Connect Regal HouseQueensway QuayGibraltarwww.affi liates.coral.co.uk 00350 2000
Stand H6
40
sponsor & exhibitor profi fi f iles
eToro
EGO
EntroPay
Welcome to the world’s largest investment network. eToro provides simple, transparent and enjoyable investing and trading in currencies, commodities and indices online. Want to see, follow and copy how other investors trade? Now you can. With more than 1.5 million users in 130 countries worldwide we make fi nancial markets open and accessible to everyone.
The Affi liate business is competitive and often diffi cult but with the right support from your Affi liate managers and with a few carefully selected brands it can also be extremely lucrative.
EGO – EgamingOnline.com provides the best deals and affi liate support in the industry. With our multi-lingual team of 12 dedicated affi liate managers we guarantee fantastic support to affi liates around the clock.
EGO now represents 6 brands encompassing all major gaming sectors – well established Poker and Skill games products like RedKings Poker and BGroom.com, our three proprietary software Casinos EUCasino.com, EUcasino.dk and CasinoRedKings.com and our hugely popular sports betting site BetRedKings.com.
All our Brands provide excellent player support in a huge variety of languages and Currencies and we focus on effective, workable localized promotions and the conversion of new players.
You can promote all our brands with one affi liate account and all marketing materials in all languages can now be found on our website at www.EGamingOnline.com.
EntroPay is an alternative payment provider designed to convert lost customers into loyal players. Fewer restrictions and a simple registration process make EntroPay one of the quickest ways for users to pay and get into the game.
EntroPay also offers operators an easy way to make payments to users. Whether paying out winnings or sending payments to affi liates, payouts can be issued instantly and in multiple currencies. Register for an account and start sending payments today
Contact: Amy O’Connor – [email protected]
7 Omirou Street, 2nd Floor, 3095 Limassol, Cyprus. www.eToro.com / www.eToroPartners.com Phone: +357-2-5030251
EGO4, Riga Fereou street, Offi ce 31-32, Omega Court,Limassol, Cyprus 3095www.EGamingOnline.com 0035725279200
Ixaris Systems 22 Long Acre, London WC2E 9LYwww.entropay.com+44 (0)20 7550 5979
Stand C23
Stand C31
Euro Partners
WHY EURO PARTNERS?Established in 2002, Euro Partners is among the world’s largest e-gaming affi liate programs with over 70,000 members. Our affi liates enjoy competitive commission rates and an advanced suite of marketing tools, alongside the personal guidance of a veteran account management team who teach cross-promotion strategies for tapping into multiple markets and income sources.
In addition to traditional affi liate partnerships, we also work with a variety of specialized gaming entities, such as those seeking to expand their online presence, or to facilitate their transition from brick and ortar to digital.
ABOUT OUR VERTICALS Casino: Our casino platforms are constantly updated to feature the very latest games and technologies, with a current offering of 350+ games in over 15 languages. Popular selections include Marvel Comic slots, live dealer games and traditional favorites such as roulette and card games, all of which are available on our leading online casino brands, Casino Tropez, Europa Casino and Titan Casino. Registered players are incentivized with exclusive promotions and fi rst-class service by our trained CRM teams.
Poker: Our online poker rooms include Titan Poker, the iPoker Network’s fl agship poker room, and Mansion Poker, which caters to fans of Omaha-style poker. Both rooms guarantee millions in monthly prizes, feature sit ‘n’ go’s with progressive jackpots ranging into the hundreds of thousands, and award players entry to major worldwide poker tournaments throughout the year. Generous welcome bonus offers and strong VIP player incentives allow our poker rooms to acquire and retain players of all levels.
Sports: Titan Bet is our full-service sportsbook, offering players real-time, live betting opportunities on sporting events from around the world. Popular fi elds include football, rugby, American football, baseball, basketball, tennis, cricket, hockey, motor sports and horse racing. Registered bettors can take advantage of our 25£ in free bets sign-up bonus, as well as generous cash-back and multiple bet offers. While waiting for the results of their sports matches, bettors can also enjoy our cutting-edge, GTS- powered, side games.
*All gaming platforms are developed and powered by Playtech.
CHEERS FOR 10 YEARS!We’re celebrating our 10 year anniversary at stand C10. Stop by and join us for a toast at our open bar.
Euro Partnerswww.europartners.comToll Free Phones: 1 866 725 8558UK: 0 800 066 4322Spain: 900 957 056Germany: 0 800 181 3800
Stand C10
pant. 301
on dark background
c100 m50 k25
SilverSponsor
Ixaris Systems 22 Long Acre, London
RegistrationSponsor
MapSponsor
42
sponsor & exhibitor profi fi f iles
Fortune Affi liates
FXPN Ltd.
Genesys
Industry-leader Fortune Affi liates excels at building profi table partnerships. We provide the best marketing tools and our cutting-edge tracking and reporting system ensures you will always be in control.
Promote top casino, bingo and poker brands, guided by dedicated account managers. We will tailor a deal to suit your business objectives.
Developed exclusively for the exploding Forex market, FXPN is the fastest-growing Forex affi liate network. FXPN offers a variety of brands to promote, complete with rich marketing materials, 24/7 support and transparent reporting. Flexible payment models let you easily start promoting the world’s leading Forex brands and earn generous commissions.
Genesys, using the innovative BetOnSoft software with over 100 casino games in HD and 3D, couples a superior new game roll out strategy with loyalty program and tournaments guaranteeing the ultimate player experience. Our multi-lingual casino brands are Treasure Mile, Wizbet, Mandarin Palace, Luck Creek and Grand Eagle Casino.
Napier LTDCorvee HouseLa CorveeAlderneyChannel IslandsGY9 3TQGuernseywww.fortuneaffi liates.euUK 080-823-86056
FXPN Ltd.Zavos City Center 4th Floor88 Agias Fylaxeos Limassol 3025, Cyprus+ 357 26 026 171
Genesys Technology N.V.eCommerce Park, Vredenberg Hoek, Heelsumstraat/Rotterdam, Curacao, Netherlands Antilleshttp://genesysaffi liates.comPhone: +356 2011 3137Mobile: +356 999 666 01
Stand C7
Stand E8
Golden Euro affi liates
www.goldeneuro.com
Golden Euro Casino is in EURO and therefore targeted towards your European casino players! The casino software is RTG (Real Time Gaming) and available in four languages: English, French, German and Italian. Golden Euro Affi liates is the affi liate program behind Golden Euro Casino. An experienced team of affi liate managers is waiting to serve your needs and can be contacted at
affi [email protected] www.goldeneuroaffi liates.com
Golden Euro Affi liateswww.goldeneuroaffi liates.com +800 22 34 46 76
Stand E6
Gambling Portal Webmasters Association (GPWA)
Established over a decade ago, the GPWA has grown to become the premier association and forum site for active online gaming affi liates around the world. Today the GPWA’s international membership represents thousands of portals and millions of monthly visitors. The GPWA provides true value to the affi liate marketing community by delivering top quality content and an exceptional networking venue for affi liates and affi liate program managers. 95 Wells Avenue, Suite 125
Newton, Massachusetts 02459USAWeb: www.GPWA.orgPh: +1 617.332.2850 x129
Stand G1
Visit us at stand E21 at the Barcelona Affi liate Conference.
affi liates.pkr.comtwitter.com/pkraffi liates
facebook.com/pkraffi liates
3rd_cccp_affiliate_ad.indd 1 13/08/2012 16:03
Visit us at stand E21 at the Barcelona Affi liate Conference.
affi liates.pkr.comtwitter.com/pkraffi liates
facebook.com/pkraffi liates
3rd_cccp_affiliate_ad.indd 1 13/08/2012 16:03
sponsor & exhibitor profi fi f iles
45
iAffi liates
iGame.com
Income Access
iAffi liates is an exclusive casino affi liate program; The innovative offspring of the Mansion Group, headquartered in the UK dependency of Gibraltar.
Its top-converting brands are distinguished as some of the leading names in online casino gambling, listed as follows: Casino.com; The strongest domain name for casino players, with an easy to remember name making it accessible in any language. MansionCasino.com; A well established, trusted brand and once longtime sponsor of Tottenham Hotspur Football Club, is reminiscent of Europe’s famous old-world class. LesAcasino.com; Inspired by the prestigious UK casino located in Mayfair, London, brings the true land-based casino experience into the homes of each registered player. Last but certainly not least, Club777.com; the entertainment capital of online casinos that constantly releases exciting player promotions.
These casino brands have the most important characteristics in common as far as online casinos go: top-of-the-line features, frequent new game launches and glocalized marketing with full support and service in all major languages. All of iAffi liates’ partnered brands additionally offer players the option to become VIP members, opening the door to exclusive benefi ts and bonuses. Players can also become eligible for reload bonuses based on the accumulations of Loyalty Points and the amount deposited. Moreover, all of the brands are powered by Playtech, the leading online gaming software provider with over a decade of proven excellence in the industry. The superior software is very user friendly and offers its 200+ casino games to be played in two different modes. Instant Play uses the latest fl ash technology and can be played through your internet browser, while the downloadable version boasts eye-catching graphics and offers players an array of casino games that can be installed in no time.
Recently, the Mansion Group teamed up with the famous Manchester City Football Club becoming its international Betting Partner. This partnership will provide collaboration across a wide range of commercial activities, including the extension and expansion of the Manchester City brand into key territories. This collaboration will also facilitate other special commercial projects of mutual interest to benefi t both parties. Additionally, iAffi liates routinely offers its partners special affi liate promotions to continue raising the bar to reach new heights. These promotions will be updated monthly and will be increasingly incentivized so affi liates participate and engage. Additionally, new affi liates are welcomed with our famous three month Revenue Share start-off package to ensure that they know what kind of treatment to expect. First month affi liates will earn 70%, followed by 60%, 50%, and a customized plan for month four and onward. To supply affi liates with the tools to increase conversions, we offer optimized marketing tools which include a vast range of the following: banners, landing pages, mailers, pop-ups, detailed reports for analysis on demand and more.
The core philosophies of iAffi liates are to primarily be a service oriented program and demonstrate a reputation of having the most fl exible and generous casino affi liate payouts in the industry. Its elements of trust, on-time payments and high revenues are unparalleled. When a particular brand presents a special offer, new game, or extended bonus, affi liates are notifi ed immediately. Its skilled account managers are available round-the-clock to provide multilingual support ensuring their partners are personally taken care of. iAffi liates is a new species in the affi liate casino world. It works to elevate the current industry standards by solely promoting casino brands resulting in the enhanced marketing experience.
“iGame.com is a new exciting brand from the company behind 24hPoker.com and Pokerihuone.com. It is easy to promote iGame.com towards Fast Poker, Poker, Casino, Sports and Bingo as our domain name does not focus on one specifi c product like most other bet and poker sites out there. In addition, we boast a top class of highly dedicated employees working within our company. We have the economic muscles and experience to market our brand in the best way possible. Keep your eyes open as iGame.com is set to be a new strong force in the iGaming industry! Make sure that you stop by our stand D2, D3 (opposite the cafeteria) to see what we can accomplish together.”
Income Access goes beyond affi liate marketing software to provide partners with business intelligence on their PPC reporting, media buys, search and offl ine campaigns—all in one centralised system. Established in 2002, Income Access has partnered with over 100 operators and 200 brands, and works with the most trusted names in the iGaming industry.
iAffi liatesPO Box 123411300 Gibraltarwww.iaffi liates.comsupport@iaffi liates.com+442035894575
iGame Malta LtdLevel 6, The Firs, George Borg Olivier StreetSliema SLM 1807Malta(+356) 21324636 / 21336266
Income Access2020 UniversitySuite 2330Montreal, Quebec H3A 2A5www.incomeaccess.com+1 514 849 8595
Stand E10
Stand D2
Stand C14
a special offer, new game, or extended bonus, affi liates are notifi ed immediately. Its skilled account managers are available round-the-clock to provide multilingual support ensuring their partners are personally taken care of. iAffi liates is a new species in the affi liate casino world. It works to elevate the
BronzeSponsor
Partner with us and join the ght NOW!APCW.org +1 617.332.2850 x129 [email protected]
Fighting for trust, honesty and integrityin the online gaming industry!
PERSPECTIVES WEEKLY VIDEOS
A PROFESSIONAL COMMUNITYJOIN THE
MEMBERSHIP IS FREE and made possible by the support of our sponsor affiliate programs. JOIN US AT GPWA.ORG
sponsor & exhibitor profi fi f iles
47
Intercash
This year Intercash launched its newest payment products! Now offering affi liates a prepaid card to instantly receive their commissions and access their funds ANYWHERE in the world in multiple currencies.
Players can instantly obtain a virtual card, top it up with personal funds, and deposit to the cashier of their choice while their plastic, branded prepaid card is on the way in the mail. Now offering wallet API integration to operators for accepting guaranteed deposits and making withdrawals all in real time. Now licensed for local issuing in 30 SEPA countries, we’ll take care of your payment needs.
Clinch’s HouseLord StreetDouglas, Isle of Man IM99 1RZUNITED KINGDOMhttp://intercash.com+44-0-203-051-6274
Stand D11
INTERGAMIMGi
Published bimonthly, iNTERGAMINGi is the leading publication for the growing international online gaming industry. Each issue is full of industry news, analytical features, interviews with industry leaders and trade show reviews. It regularly includes regulatory and legal supplements. Offi ce Block 1
Southlink Business ParkHamilton StreetOldham, Lancs, OL4 1DEwww.intergameonline.com+44 161 633 0100
Media Partner
Intertops
SPORTSBOOK.CASINO.POKER.
Intertops Affi liate Program – Reliable, Fast & Strong
Reliable – Intertops: This year 16 years online! Trusted since 1983 and online since 1996.
Fast – “The fi rst online betting site is the fi rst to pay its affi liates” according to CAP Magazine.
Trust the fi rst. Sign up now!
affi [email protected] www.intertops.eu/affi liate
IntertopsPO Box W427, Woods centre, St. John´s, Antiguawww.intertops.eu/affi liate +1 268 480 3100
Stand D1
Ladbrokes
2012 is the year for Score – Ladbrokes and LBapuestas affi liate programme. We have re-branded, changed our platform to provide you with better reporting, and increased our range of creatives and territories to give you even more tools to grow. Visit us on stand F13 and get in on our action!
P O Box 150, Suite 851, 5th Floor, Europort, Gibraltar.www.score-affi liates.com+44 (0) 20 8868 8899
Stand F13
London Capital Group
London Capital Group is one of the UK’s leading fi nancial services companies specialising in online trading services for private, professional and institutional customers.
We provide derivative products to retail customers and professional traders and offer market leading foreign exchange and broking services to institutional and professional clients.
2nd Floor, 6 Devonshire SquareLondon, EC2M 4ABwww.londoncapitalgroup.com+44 (0)20 7456 7000
Stand D16
LotosPlay
Lotos Affi liates, the affi liate program for LotosPoker & LotosCasino, believes affi liates know their customer base best and works to provide your players with some of the world’s most innovative and consistently converting brands. Our skilled & experienced account managers will assist you to maximize profi ts and reach your long-term goals. LotosPlay
www.lotosplay.comaffi [email protected]+79265327728
Stand F16
5th Floor, Europort, Gibraltar.
WaterSponsor
www.londoncapitalgroup.comThought Leader
Sponsor
londoncapitalgroup.com
London Capital Group are the market leaders in financial gaming partnerships. Simon Denham, CEO, has extensive experience of building andrunning financial gaming businesses.
Financial Gaming – a potential source of growth Partnering opportunities for spread betting and CFD trading should not be missed,
says Simon Denham.
Many affiliates have concentrated almost exclusivelyon the sports, casino or bingo routes for their breadand butter revenues, and aside from the current rushto build a presence in the social gaming sector, littlehas changed over the years.
However, this focus means that a major opportunityis largely ignored by nearly all affiliates – though notby the customers - and that is in the financial gamingsector. While some of the customer facing providers (bwin and Betfair, for example) offer spread betting and CFD financial services to their clients, the opportunity appears to have been overlooked by the SEO and affiliate tech wizards in the gaming world. It is odd that these experts have not seized the opportunity to enter this space, as the revenues to be earned by introducing clients in the financial arena can be far in excess of those on offer in the traditionalgaming sector.
London Capital Group is a world leader in financialaffiliate partnerships, having paid out more than$20m in partnership fees over the past few years,with sums in excess of $200,000 for larger singleclients.
Affiliate revenue is earned as a factor of the numberof bets made and the size of those bets. The incomegenerated does not rely on the client losing on hisbets, it simply operates on the basis of bets actuallybeing made. This is because London Capital Group always has the option of laying its excess clients’ bets into the real financial markets, meaning that a winning client does not necessarily mean that London Capital Group loses.
The operators in this space, such as London Capital Group, are all tightly regulated companies whose client monies are segregated and protected by stringent laws, have what is effectively industry backed insurance (up to £50,000) and are regulated by the Financial Services Authority (FSA) rather than the Gambling Commission.
With product lifetime growing shorter and shorterin the gaming sector, especially with the growthof new platforms such as mobile and tablets, developers try to move heaven and earth to come upwith the ‘next big thing’. By contrast, the financial markets have remained almost unchanged through the past 2000 years - at least for those of you who
remember the parable of the Money Changers. The financial gaming space can be considered one of the most stable routes for affiliates, as the financial markets are very likely to last, essentially unchanged, for the next few thousand years.
Trading used to be the preserve of pompous menin bowler hats on the stock exchange but since theadvent of online trading, the markets are now opento just about anyone with an internet connectionand more than $100 to spend. Spread betting andCFD platforms open up thousands of markets, fromindividual shares to indices (FTSE/Dow/Dax) as wellas gold or oil to sovereign debt risk! Trying to buy‘low’ and sell ‘high’ via the increasingly sophisticatedtrading platforms has never been easier. Signing up for an affiliate deal is simple and straight forward and systems permit automatic tagging. This will ensure that a portal acquired client account will always be recognised as the client’s and will remain so forever, generating income throughout its lifetime.
London Capital Group’s strong track record with investment management, experience in maintaining client assets through ever-evolving market conditions and leading online trading services is proven by the company’s 70,000 plus clients worldwide.
As the company’s success and experience show, the opportunities within the financial gaming space should not be overlooked, especially when considering London Capital Group’s advanced platform technology and unique offering, providing some of the tightest spreads in the market and ensuring that customer service is of the highest standards.
We’re proud to be the market leader in financial gaming partnerships and would welcome a conversation with any gaming business looking for new opportunities in financial gaming.
London Capital Group Ltd is authorised and regulated by the Financial Services Authority. (FSA).
+44(0)20 7456 7007
• Customer protection up to £50.000
& regulated by the Financial Services
Authority (FSA)
• London Capital Group has paid out $20m to partners over the last 2 years• Trading opportunites present
themselves 24 hours a day• One client alone generated
over €200,000 for the introducing partner involved
Why Affiliates should introduce to LCG:
LCG_EXPO_EDITORIAL_V2.indd 2-3 21/09/2012 11:59
londoncapitalgroup.com
London Capital Group are the market leaders in financial gaming partnerships. Simon Denham, CEO, has extensive experience of building andrunning financial gaming businesses.
Financial Gaming – a potential source of growth Partnering opportunities for spread betting and CFD trading should not be missed,
says Simon Denham.
Many affiliates have concentrated almost exclusivelyon the sports, casino or bingo routes for their breadand butter revenues, and aside from the current rushto build a presence in the social gaming sector, littlehas changed over the years.
However, this focus means that a major opportunityis largely ignored by nearly all affiliates – though notby the customers - and that is in the financial gamingsector. While some of the customer facing providers (bwin and Betfair, for example) offer spread betting and CFD financial services to their clients, the opportunity appears to have been overlooked by the SEO and affiliate tech wizards in the gaming world. It is odd that these experts have not seized the opportunity to enter this space, as the revenues to be earned by introducing clients in the financial arena can be far in excess of those on offer in the traditionalgaming sector.
London Capital Group is a world leader in financialaffiliate partnerships, having paid out more than$20m in partnership fees over the past few years,with sums in excess of $200,000 for larger singleclients.
Affiliate revenue is earned as a factor of the numberof bets made and the size of those bets. The incomegenerated does not rely on the client losing on hisbets, it simply operates on the basis of bets actuallybeing made. This is because London Capital Group always has the option of laying its excess clients’ bets into the real financial markets, meaning that a winning client does not necessarily mean that London Capital Group loses.
The operators in this space, such as London Capital Group, are all tightly regulated companies whose client monies are segregated and protected by stringent laws, have what is effectively industry backed insurance (up to £50,000) and are regulated by the Financial Services Authority (FSA) rather than the Gambling Commission.
With product lifetime growing shorter and shorterin the gaming sector, especially with the growthof new platforms such as mobile and tablets, developers try to move heaven and earth to come upwith the ‘next big thing’. By contrast, the financial markets have remained almost unchanged through the past 2000 years - at least for those of you who
remember the parable of the Money Changers. The financial gaming space can be considered one of the most stable routes for affiliates, as the financial markets are very likely to last, essentially unchanged, for the next few thousand years.
Trading used to be the preserve of pompous menin bowler hats on the stock exchange but since theadvent of online trading, the markets are now opento just about anyone with an internet connectionand more than $100 to spend. Spread betting andCFD platforms open up thousands of markets, fromindividual shares to indices (FTSE/Dow/Dax) as wellas gold or oil to sovereign debt risk! Trying to buy‘low’ and sell ‘high’ via the increasingly sophisticatedtrading platforms has never been easier. Signing up for an affiliate deal is simple and straight forward and systems permit automatic tagging. This will ensure that a portal acquired client account will always be recognised as the client’s and will remain so forever, generating income throughout its lifetime.
London Capital Group’s strong track record with investment management, experience in maintaining client assets through ever-evolving market conditions and leading online trading services is proven by the company’s 70,000 plus clients worldwide.
As the company’s success and experience show, the opportunities within the financial gaming space should not be overlooked, especially when considering London Capital Group’s advanced platform technology and unique offering, providing some of the tightest spreads in the market and ensuring that customer service is of the highest standards.
We’re proud to be the market leader in financial gaming partnerships and would welcome a conversation with any gaming business looking for new opportunities in financial gaming.
London Capital Group Ltd is authorised and regulated by the Financial Services Authority. (FSA).
+44(0)20 7456 7007
• Customer protection up to £50.000
& regulated by the Financial Services
Authority (FSA)
• London Capital Group has paid out $20m to partners over the last 2 years• Trading opportunites present
themselves 24 hours a day• One client alone generated
over €200,000 for the introducing partner involved
Why Affiliates should introduce to LCG:
LCG_EXPO_EDITORIAL_V2.indd 2-3 21/09/2012 11:59
50
sponsor & exhibitor profi fi f iles
Lucky Hill Casino
Lucky Jar Affi liates
LuckyLabz
Market-ace
Mbaffi liates
Lucky Hill Casino was launched in 2011 and is already a key player in the Online Gaming industry.
Using CTXM software, we run many casino games and a sports book, and make sure the gaming experience is exciting and entertaining.
Sign up during the conference to earn 50% lifetime revenue share on players delivered.
Luckyjar.com is a new exciting affi liate program with a twist. Brought to you by old hands in the online gaming space. LuckyJar represents spinandwin.com and kittybingo.com, and offers partners extreme transparency, reliability and innovation.
LuckyLabz.com is the German-speaking iGaming full service agency. We offer a broad spectrum of services for the gaming market both in German-speaking countries and beyond.
We have divided our services into 5 categories: online and offl ine marketing, affi liate management, as well as localisation for German-speaking countries, pr services and a creative design studio.
Market-ace is the offi cial affi liate programme for the top UK gaming brands Jackpotjoy, Sun Bingo, Heart Games, CAESARS Bingo Online, CAESARS Casino Online and the new Fabulous Bingo.
Market-ace is also has an international presence in a number countries, including Spanish brand Botemania and Jackpotjoy Sweden.
Market-ace gives affi liates the ability to promote the biggest names in UK gaming through one affi liate Network, while market leading commissions ensure it’s one of the most profi table opportunities out there.
Mbaffi liates is the cutting edge Affi liate Platform that covers Meridianbet.com. This state of art brand new software is growing rapidly through the online betting industry. Affi liates will enjoy working with Mbaffi liates and on its clear and extremely functional statistics panel and the brands with the highest conversion in the industry.
Lucky Hill Casinowww.luckyhillcasino.com+1.916.780.7496
Unit 450 Highate Studios 53-79 Highgate Riad NW5 1TL London UKWWW.LUCKYJAR.COM0044 (0) 207 284 8058
Spaldingstr. 21020097 HamburgGermanyTel: 0049 / 40 7880 5943Mail: [email protected]: luckylabz.com
Market-ace4th Floor, 10 PiccadillyLondon W1J 0DDwww.market-ace.com+44(20) 7478 8178
Meridian Gaming LimitedVilla Semina 8, Sir Temi Zammit Avenue, Ta’Xbiex , xbx1011 Maltahttps://www.mbaffi liates.comhttps://www.meridianbet.com
Stand C3
Stand F1
Media Partner
Stand G6
Stand C18
52
sponsor & exhibitor profi fi f iles
mybet.com
NETELLER
NetoPartners
Online Dating Summit
optionFair™
NordicBet
mybet.com is a brand of PEI Ltd. The company was established in January 2003 in Malta and has since been growing rapidly. With its three products Sports-Betting, Poker and Casino mybet.com established itself as a leading and trusted brand in the online gaming industry.
NETELLER is trusted by merchants, players and affi liates alike for its award-winning payment systems. Our Affi liate program offers an attractive uncapped revenue share for the lifetime of the player. Affi liates also benefi t from discounts on payment services including FREE Money Transfer and Net+ Prepaid MasterCards®. Earn TWICE for your referrals – Join today at: www.neteller.com/affi liate.
NetoPartners is the best destination for scratch cards and instant win games traffi c. Our great conversions turn your web traffi c into serious profi ts. Our expert assistance, dynamic marketing materials and personally tailored affi liate deals, make all the difference! We believe in win-win; a powerful foundation of mutual prosperity and enduring partnerships.
The Online Dating Summit is the largest B2B and Affi liate Conference for the Online Dating Industry.
optionFair™ is an advanced online trading arena. Binary options trading at optionFair™ is suitable for the experienced investor as well as individuals with even the most rudimentary knowledge of world fi nancial markets. optionFair™ provides a product that your traffi c will understand, relate to, and fall in love with.
NordicBet Partners, TrioBet Partners and Tobet Partners are a trio of dynamic,affi liate programs belonging to the Norwegian-owned Nordic Gaming Group Ltd. NGG has been expanding rapidly in Europe since its founding in 2002, and offers a competitive gaming and betting service that attracts customers from all over the world.
Personal Exchange International LtdLevel 2, Marina Business Centre Abate Rigord StreetTa Xbiex - XBX1127Maltawww.mybet.com+49 30 229083-149
Optimal Payments Plc6 Finch Road Douglas, Isle of Man, IM 12PTW: www.neteller.com T: +44 01223 44 6040E: affi [email protected]
NetoPartnerswww.netopartners.com
Online Dating SummitSant Pere 12, 308870 SitgesSpain http://www.onlinedatingsummit.com+34 667589110
2nd Floor, Omar Hodge Building, 325 Waterfront Drive, Road Town, Tortola, British Virgin Islandswww.optionfair.com+44 203 5190373
Nordic Gaming GroupVault 14Level 2Valletta WaterfrontFRN 1913 Maltawww.nordicbetpartners.comwww.triobetpartners.comwww.tobetpartners.com+356 99044099
Stand C25
Stand F8
Stand C5
Stand F9
Stand B3
54
sponsor & exhibitor profi fi f iles
Paddypartners.com
Per Head
PKR
Red Returns
Referback
Paddypartners.com is the affi liate hub for the leading bookmaker Paddy Power. If you’re an affi liate who has his/her boat fl oated by strong conversion rates, reliable reporting, a never ending stream of specials and generous commercials you need to look us up. Our affi liate team are dedicated, attentive and responsive (not to mention partial to a few drinks) so get signed up today and let the good times roll!
Perhead operates a robust and unparalleled round-the-clock per head service. When you partner with us, you partner with an experienced team of professionals with a global track record of success. Our industry leading gaming software and turnkey solutions include online & mobile wagering, customizable websites, comprehensive and user friendly real-time reporting, sportsbook call center, free phone number, sharp lines , 24/7 line grading, live In-Play betting, and real-time charting among our other services.
Perhead will protect your business, and we guarantee 99.99% uptime yearly by providing triple-redundant telephone & internet connections, preventative solutions for (DDoS) attacks, and industrial grade generators.
Perhead is dedicated to building a strong partnership to make your business succeed.
Visit us at Stand C22 for a demonstration.
Launched in 2006, PKR uses next generation video game technology to create a truly one-of-a-kind online poker experience. It’s as close as you can get to playing live poker on your PC.
PKR’s innovative affi liate programme has enjoyed similar success with thousands sharing our incredible growth. PKR’s affi liate site has text links, banners, offl ine codes, feeds, and many more tools to equip affi liates with everything they need to promote our truly unique offering.
PKR affi liates can promote PKR’s poker, casino, both a 3d and a 2d casino, sportsbook, and deal or no deal.
Excellence deserves to be rewarded! Red Returns is the offi cial affi liate and marketing program for Red Flush, Red Flush Mobile and Casino La Vida. The program offers both competitive Revenue and CPA-based deals that are backed by an affi liate team with over 10 years of industry experience.
Referback.com, the Casino Affi liate Program of choice, was established in 1999.We offer you the opportunity to earn a lucrative 40% commission in month 1&2 and 60% in month 3.Be spoilt for choice with a selection of world-class online casino, scratchcard, bingo and mobile casino products. Join the winning team today.
Power Leisure Bookmakers LimitedPower Tower, Belfi eld Offi ce Park, Beech Hill Road, Clonskeagh,Dublin 4, IRELANDhttp://www.paddypartners.com
Perhead – Gaming SoftwareSanta Ana, Costa Ricawww.perhead.com888-397-0000
PKR Technologies Ltd.4th Floor, The Forum74-80 Camden StreetLondon NW1 0EG020 7874 5300
25 Scott Street,Waverly,Johannesburg,South Africa,2192
ReferbackWaterview Park1 Waterview CloseCentury City Boulevard, Century City, 7446South Africahttp://www.referback.com +27 (0)21 528 9153
Meeting Room 8
Stand C22
Stand E21
Stand D4
Stand C30
REDRETURNSAFFILIATE PROGRAM
Per HeadSponsor
Networking Partner
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56
sponsor & exhibitor profi fi f iles
RevenueJet
Revenue Giants
Roxy Affi liates
Silverpop
Skrill (Moneybookers)
RevenueJet is a new affi liate program comprised of a team of veteran affi liate managers with years of experience. RevenueJet’s strengths are: Experienced and dedicated team members; Highest quality clients taking worldwide traffi c; Excellent tracking and reporting tools, and; Customized commission plans.
You bring the traffi c, we’ll do the rest.
Meet RJ Team @ booth B7
Meet the giants of the affi liate business - Revenue Giants – We’re an affi liate program founded in 2005 and proven to be an honest and trustworthy partner to its affi liates ever since. Devoted to provide outstanding services, our main goal is to help our affi liates grow, both in knowledge and profi t.
Our job is to make you attract players and gain maximum lifetime value of each and every one of them. Thus, we offer constant guidance and every marketing tool you may need in order to permanently increase your revenue. The program is free to register and offers you numerous advantages, including a fair payment system, real time stats, high commissions and 24/7 dedicated affi liate managers.
Revenue Giants operates under three types of commission structures that will guarantee maximizing your profi t: Revenue Share, which goes up to 40%, CPA up to $200, and a hybrid of the previous two.
Here you will also fi nd dedicated affi liate managers with a solid marketing background, their commitment and experience in the gaming and media industry will guide you throughout the process. To encourage successful marketing campaigns, the program offers you innovative creative material, such as banners, landing pages, mailers, content and, on top of that, professional advice at any time. If there is something you can’t seem to fi nd among our services, then we’ll work and make it happen for you!
Here you can also pick your choice from a wide range of prestigious bingo and casino sites: BingoHall, BingoCanada, VicsBingo, BingoforMoney, SouthBeachBingo, InternetBingo, InstantBingo, RichCasino.com, WinwardCasino.ag, 21Dukes.com, 7Reels.com, 7Spins.com, SlotsVillage.com, CasinoMoons.com and ThebesCasino.com. All of them have great player retention, guaranteeing easy and obtainable high commissions for you.
Revenue Giants staff is pleased to welcome you in a community where we like to share our marketing knowledge and, most of all, to make money together!
The Roxy Affi liate Program manages online casino properties: Roxy Palace Casino and Casino Splendido. Both casinos are powered by Microgaming software and authorized by the Lotteries and Gaming Authority of Malta.
Roxy Affi liates launched in early 2002 and has quickly built a solid reputation as one of the most trusted online casino programs. A key feature of the program is the extensive localised affi liate management service covering over 9 languages. Roxy Affi liates is renowned for providing an honest, fair, and highly personalised affi liate management service in a competitive market place.
If you aren’t already working with us, please do come fi nd us to have a chat – we would love to meet you!
Silverpop is the only digital marketing technology provider that unifi es marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviours and then automating personalised experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop is trusted by more than 5,000 brands around the globe.
Skrill (Moneybookers) offers businesses 100 global and local payment methods through a single integration and contract. Millions of account holders pay instantly with 40 currencies in 200 countries. With full chargeback protection available, our 120,000 merchants include Skype, eBay.com, Betfair and many more.
Milore Ltd.Omar Hodge Building Wickhams Cay 1, Road TownVirgin Islands (British)www.revenuejet.comUS Toll-free: 1-866-662-6942 UK Toll-free: +44 (0) 808-134-9845
Post Offi ce no. 53 Bucharest, Box no. 57 Bucharest, Romaniawww.RevenueGiants.com770-261-1409
C/o Hyperlink Media1 Mapp StreetBelize CityBelizeT : +44 (0) 207 3075619W : www.roxyaffi liates.com E : support@roxyaffi liates.com
Suite 119Business Design Centre52 Upper StreetLondon N1 0QHwww.silverpop.comPhone: +44 20 7288 6343
Skrill (Moneybookers)Welken House, 10-11 Charterhouse Square, London, EC1M 6EH.www.skrill.com+44 870 383 0232
Stand B7
Stand F30
Stand F17
Bingo SoftwareSponsor
Casino SoftwareSponsor
LAC• 2500+ delegates• The biggest names in iGaming• The largest gathering of affi liates • Free entry for affi liates• Strategic Conference Programs• Networking parties each night
LONDON AFFILIATE CONFERENCE & iGB AFFILIATE AWARDS
LAC7th-10th FebruaryOld Billingsgate, Londonwww.LondonAffi liateConference.com
AWARDS7th February 2012The Brewery, Londonwww.iGBAffi liateAwards.com
THE BIGGEST AFFILIATE SHOW ON EARTH MEETS THE MOST GLAMOROUS EVENING OF THE YEAR
“ I wanted to sincerely congratulate you on the LAC show. For me, it was the best Affi liate Conference ever. And I have been to many!”
– Ricardo Ace Revenue
AWARDSHeld the night before LAC, the iGB Affi liate Awards celebrate the stars of the gaming industry.
Past winners include: Bet365, PokerStrategy.com, IncomeAccess, OddsChecker, Affi liateGuard Dog, PartyGaming, PokerStars...and more of the biggest and best brands in the industry.
VOTE FOR YOUR FAVOURITE
The iGB Awards nominees need your help to win
Make sure you vote for your favourite on
www.iGBAffi liateAwards.com
Affi liates Attend Free
58
sponsor & exhibitor profi fi f iles
Sky Betting & Gaming
Sportingbet Affi liates
SpotOption
StarGames.com
The Next Web
Tom Light Consulting
Sky Betting & Gaming, part of the bskyb umbrella have been operating for over 6 years. We offer a sportsbook, casino, poker and bingo rooms as well as a hugely successful mobile product all with compelling customer welcome bonuses and proven CRM strategies. Our affi liate programme offers up to 35% revenue share.
Sportingbet Affi liates, part of the Sportingbet PLC group, is the affi liate program bringing together all of the Sportingbet brands under one unique affi liate program. Sportingbet operates in over 24 regions with multiple brands, websites and products. Development of innovative in:play, mobile and live streaming products have established Sportingbet as one of the market leader in European online gaming.
Established in 2008, SpotOption is today’s leading binary option platform providers. Providing the complete, end-to-end solution for operators who want to start their own online binary options business, SpotOption’s platform is user-friendly and highly marketable. SpotOption’s fi nancial solution has also been incorporated into existing gaming operations as a customizable plug-in, allowing operators to expand their portfolio of offerings as well as their database. Along with the front-end, trading engine, CMS, CRM, and payment processing, SpotOption’s Risk Management solution is unrivalled in ensuring maximized profi tability. With over 200 assets to choose from, SpotOption’s fi nancial game provides live feeds from Reuters and other top liquidity providers. SpotOption allows gaming operators to bridge into the forex market, and enjoy the high revenues that the market brings.
StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker and skill games! Operator of StarGames.com is Europe Entertainment Ltd based in Malta.
TheNextWeb.com is a worldwide leading source for technology news, business and culture. With 4 million visits per month, over 2 million followers on Twitter, Facebook and Google+ combined and the accolade of one of the top 10 most infl uential blogs in the world (according to Technorati), The Next Web is an authority in the technology scene with a renowned worldwide brand.
Tom Light Consulting is a consultancy agency that specializes in the Online Gaming and Financial Trading sector.
We help our clients to procure the best deals from the industry, from marketing services to platforms and software. We also help our clients create tailor made marketing campaigns, based on their niche and target clientele that maximizes their ROI.
Sky Betting & Gaming2 Wellington PlaceLeeds, LS1 4APwww.skybet.com07585665929
Sportingbet Affi liates45 Moorfi elds, EC2Y9AE, London, UKwww.sportingbetaffi liates.com+44 (0)207 184 1800
SpotOptionwww.spotoption.com+35724022455
Regus Business Centre2nd Floor, Suite #219, Tower StreetSwatar, BKR 3013Maltawww.stargamesaffi liate.com+356 2546 6699
The Next WebNieuwe Achtergracht 171018 XV Amsterdamhttp://thenextweb.com
Israelwww.TomLightConsulting.com+1.310.929.7779 +44.203.318.0676 +972.54.449.5967
Stand B15
Meeting Room 9
Stand B11a
Stand C29
Media Partner
Stand C3
T O M L I G H T CONSULTING
OUR CLIENTS:
OUR CLIENTS:
60
sponsor & exhibitor profi fi f iles
topseos.com
Unibet (London) Ltd
Visibility Magazine
VS Jack
Winner Affi liates
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, social media optimization, and many more.
Since 2002, topseos has been a trusted resource for businesses to launch or improve internet marketing campaigns.
• Unibet is one of the largest iGaming operators in Europe• est. 1997 and Stock Listed• European Sports Betting Operator of the Year 2006, 2008 & 2009• Products include:• sports betting, casino, poker, bingo and soft games. • 24/7 Support in 27 languages• 4.2 million customers
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism
vsJack.com has all focus on changing the way blackjack is played online. As the only player vs player blackjack game around, vsJack is going to take bored poker players and suspicious casino customers to a new world.
Winner Affi liates has quickly become one of the most recognized names in the online gaming industry, promoting Winner.com’s top brands including Winner Casino, Winner Poker, Winner Bingo, 7Regal Casino and Casino Del Rio. Providing affi liates with highly-experienced, dedicated account managers and a wide variety of marketing tools and statistics for optimizing campaign performance. All Winner Affi liates partners are rewarded with some of the highest commissions in the gaming industry via CPA, Revenue Share, Flat fee and Hybrid deals.
For more details contact your Account Manager or sign up at www.winneraffi liates.com now!
topseos.comPO BOX 1073Plymouth, IN 46563http://www.topseos.com 800-874-2458
Unibet (London) Ltd4th Floor, Wimbledon Bridge House1 Hartfi eld Road, London, England, SW19 3RUwww.unibet.com Tel: +44 20 8545 8021
Visibility MagazinePO BOX 1073Plymouth, IN 46563http://www.visibilitymagazine.com 800-380-4165
AMH Malta Holding LtdLevel 5, The Mall ComplexThe Mall, FlorianaFRN 1470Malta
Winner Affi liatesP.O. Box W855Old Parham RoadSt. John’sAntigua W.Iwww.winneraffi liates.com+44-800-047-0700
Media Partner
Stand C4
Media Partner
Stand G3
Stand E11
Visibi l i tyTHE MAGAZINE FOR ONLINE MARKETING STRATEGIES
ÍNDICE
06 Plano
16 Fiestas oficiales de networking
18 Agradecimiento a nuestros patrocinadores
62 Programación
63 Mini biografías de los ponentes
64 ¿Quién es quién?
66 Perfiles de patrocinadores y expositores
iGB ESPANA ZONE
62
Programación
Viernes, 12 de Octubre - Lecture Theatre09:30 InIcIO deL regIsTrO e InauguracIón de La exPOsIcIón
sírvase usted mismo un té o un café de cortesía cuando llegue
10.25 - 10.30
Bienvenida del presidente de la conferenciaJaki Becker, Gambling Consultant, Spain & Latin America
10.30 - 11.15
Regulación españolaMuchos dicen que habia que regular el juego en España, pero que sienten que lo han hecho de una manera presipitada y mal. Vamos a desvelar grandes incognitas con expertos dentro de la industria.• ¿Puede todavía optar mi negocio a la obtención de una licencia?• ¿Serán las tragaperras aprobadas como parte del Casino?• ¿Cuál es la actual legislación?ALGUNAS PREGUNTAS QUE NO QUEDAN MUY CLARAS: • Sobre el régimen sancionador, ¿si promociono el juego online se aplica el
mismo régimen que al operador del juego online? • ¿Tendré la obligación de informarme vía registro para evitar este tipo de sanciones? • ¿el juego online también aplica a juegos en el móvil?Ponentes: Laura Guillot, Asesora y Representante legal Miembro de AEDAPI, PokerStrategy.com; Angel Jimenez, Of Counsel, Assensi ; Alberto Agustinoy, DLA Piper; Sacha Michaud, Betfair, AEDAPI
11.15 - 11.45
Pausa Para café
11.45 - 12.20
Marketing de Afiliación en EspañaEl mercado de la afiliación ha sufrido un poco con todos los cambios que han surgido a raiz de la regulación del juego online en España, pero algunos estan adaptando sus estrategias para lograr abarcar lo que los operadores quieren presentar a los usuarios españoles.• ¿Cómo ha cambiado el mercado para los afiliados? • ¿Puedo seguir ganando dinero en el mercado español? De ser así, cómo? • ¿Los profesionales del Marketing Online ven nuevas oportunidades de negocio
en este sector?Ponentes: Ruben Loeches, Daniel Fernandez Soutullo, Media Partners - Hastoplay, Apuesta10; Carlos Saez, CEO, PriceBets; Osiris, Todoapuestas
12.30 - 13.00
La importancia de la liquidez en el poker reguladoRealmente la regulación abarcará todo lo que los jugadores quieren, como por ejemplo jugar con jugadores de otros paises y no solo españoles. Son muchas las variables que aún se siguen poniendo sobre la mesa y seguirá habiendo modificaciones• ¿Cómo ha quedado el poker online?• ¿Cuál es el escenario real para los jugadores y no solo para los denominados
PROs? • El tema tributario, ¿está debidamente concretado o aún hay muchas cosas en el aire? • ¿Cuál es la situación actual y a qué se puede aspirar?• ¿Creen que en un futuro será viable considerar al jugador online como un
profesional o es una utopía?Ponentes: Raul Vicente Juanes, Country Manager Poker10, Apuesta 10; Vincente Munoz, CEO, Sublime Network; David Martinez, Affiliate and VIP Manager, CIRSA; Brias Pena, CEO, PK Comunication
13.00 cOmer PaTrOcInadO POr
14.00 - 14.45
Consecuencias de un mercado reguladoSegún las informaciones que se han publicado (RTVE), habrá impuestos sobre los ingresos de las apuestas (no sobre los beneficios que es como les gusta trabajar a las webs de juego online), bloqueo de páginas que operan desde otros países (al menos esto recoge la información ofrecida hasta ahora), regulación de publicidad y patrocinios de las apuestas y órgano supervisor de todo ello (Comisión Nacional del Juego). • ¿En qué afecta a su negocio la disminución del valor de los jugadores y el
incremento de los costes de adquisición? • ¿Cómo podemos superar estos desafíos?Ponentes: Julian Dellipiani, Marketing Manager, GTECHG2; Albert Climent, Affiliate and Poker Manager, PAF; Alejandra Orellana Luque, Acquisition Manager Botemanía, Gamesys Spain;
15.00 - 15.45
GoogleComo convertir más usuarios en jugadores: Valoraciones de clientes como herramienta de marketing • SEO: Conceptos fundamentales y casos de exitos (BWin Austria, etc.)• SEM: Cambios en la politica de Google, preguntas frequentes,... (En que más
tengo que trabajar?)Ponentes: Philip Schmadlak, CEO, EKOMI; Carlos Blanco, CEO, Grupo iTnet.
15.00 Barra LIBre PaTrOcInadO POr
Haga networking en el pabellón de la exposición
16.00 - 16.45
Una introducción al marketing de comportamiento en PC’s y dispositivos móvilesHoy más que nunca, es muy importante conocer a los clientes, se hace necesaria la segmentación. El Marketing generalista se ha quedado obsoleto.Ponentes: Tom Horsey, CEO, Froggie Mobile; Carlos Blanco, CEO, Grupo iTnet
18.00 fIn de La exPOsIcIón
sábado, 13 de Octubre - Lecture Theatre10.30 Inicio del registro e inauguración de la exposición
sírvase usted mismo un té o un café de cortesía cuando llegue
11.00 - 11.05
Bienvenida del presidente de la conferenciaJaki Becker, Gambling Consultant, Spain & Latin America
11.05 - 11.45
Opciones BinariasLas opciones binarias son el último boom dentro del mercado de marketing y afiliación online. Las atractivas características de este producto financiero hacen que no sólo operadores que tradicionalmente se mueven en la esfera del gaming online hayan añadido o virado hacia ofrecer opciones binarias, sino que muchos afiliados provenientes del juego han puesto su foco ahora en este mercado.• ¿De qué se trata exactamente este producto?• ¿Qué similitudes y diferencias presenta con respecto al mercado de juego
online, tanto para operadores como para afiliados?• ¿Qué penetración ha tenido en los últimos 2 años y qué perspectivas presenta a futuro?• ¿En qué se encuentran las opciones binarias actualmente respecto a un marco
regulatorio para Europa y USA?• ¿Cómo se comporta en el mercado de habla hispana, tanto en España como
en Latam?• ¿Cómo ven a este modelo los distintos métodos de pago?• ¿Cómo se presenta el campo de las opciones binarias con respecto a la
Regulación del juego online en España?Ponentes: Daniel Padilla, CEO, Lubona Enterprises LTD; Manu Casals, Consultant.
12.00 - 12.45
Online Poker VS Social Poker: El imparable éxito del poker bajo el modelo de social games esta atrayendo la atención de operadores y afiliados que buscan el modo de participar de este nuevo boom del poker, en esta ponencia analizaremos algunas claves sobre los social games y sus posibles sinergias con el poker online tradicional.1. Las claves del éxito del modelo social.2. Online póker VS Social poker: Perfil de usuario, características de la oferta y
value player. 3. El social póker como oportunidad para el operador: cross-selling y valor de
jugador.4. El social póker como oportunidad para el afiliado: diversificación, formatos
publicitarios y competencia.¿Cómo se puede aprovechar de herramientas sociales para fidelizar y maximizar los beneficios de tu negocio de Poker? ¿Es Free Poker un cross sell rentable que funciona? Ponentes: Vicente Munoz, CEO, Sublime Network, Sara Gascon, CEO & Cofounder de la empresa Yeast, Yeast
13.00 cOmer PaTrOcInadO POr
14.00 - 14.45
España vs LatinoaméricaLatinoamerica tiene un gran potencial por ser, en su mayoría, hispano hablantes- Uno de los inconvenientes ha tener en cuenta es que hay dirigirse a cada país con publicidades locales. Otro de los puntos interesantes a destacar, son los metodos de pago, un punto clave para el exito en Latinoamerica. • ¿Puede tener éxito con mi negocio en Latino América si España está ahora
bajo la nueva regulación? • ¿Cómo puedo cambiar la estrategia para adaptar mi sitio web al público
latinoamericano? • ¿En qué se diferencia el público latino del español? • ¿Qué metodos de pago hay que implementar para asegurar tus jugadores
pueden depositar y retirar con fluidez? • ¿Cuáles son las pautas ha tener en cuenta para la optimizacion de la pasarela
de pagos que pueden suponer una mejora de las conversiones en mi negocio?Ponentes: Jaki Becker, Gambling Consultant Spain & Latin-America; Karine Garcia, Referback; Daniel Padilla, CEO, Lubona Enterprises LTD, Ilana Klein Playtech.
15.00 Barra LIBre PaTrOcInadO POr
Haga networking en el pabellón de la exposición
15.00 - 15.00
Grandes medios de comunicaciónEntran por primera vez en el negocio del Gambling en España, los principales medios de comunicación, tales como: Grupo Telecinco, Grupo Antena 3, entre otros. Es ahora el momento clave de conocer sus estrategias, sus bases y sobre todo sus directivos para conocer de su propia voz como conquistarán el mercado Español a travez de medios como Televisión, Prensa, etc. ¿Seguiran los modelos de paises pioneros como UK?¿Pondran en cargos directivos, profesionales en el sector del Gambling Online? ¿Se unirán con algún grande operador o marca que ya este posicionada a nivel mundial?Ponentes: Carlos Gonzalez Siebert, e-gaming manager, Marca, Manu Casals, Consultant; Julio Alonso Pena, Director de Estrategia y Desarrollo de Negocio de PRISA Noticias, Prisa Noticias
15.45 - 16.15
El Mercado Hispano en los Juegos Sociales TradicionalesPonentes: Manu Casals, Consultant: Montse Puig, General Manager de Akamon Entertainment Ltd, Akamon
18.00 fIn de La exPOsIcIón
63
mini Biografías Ponentes
Julian dellipiani, marketing manager, gTecHg2
Julian ha trabajado en la industria del juego durante más de 12 años. Empezó en Ladbrokes en el año 2000 mientras cursaba estudios empresariales en la Universidad de Cardiff. Posteriormente, pasó a ser trader de fútbol, In-running trader en Bwin, Sportsbook Affi liate Manager en Betfred, Head of Affi liates en Victor Chandler y, recientemente, Marketing Manager para España en Gtech G2.
Julian hablará de:14.00 - 14.45 – Consecuencias de un mercado regulado en la sala de conferencias de iGB España
david martinez, affi liate & VIP manager, cirsa.es
Joven profesional del e-gaming. En la actualidad dirige el área de afi liados de cirsa.es, la compañía multinacional española líder en juego presencial tanto en España como en Latinoamérica. Previamente ha desarrollado su carrera profesional a nivel internacional en entorno .com como director de afi liados en PIV, liderando la expansión internacional tanto en el mercado asiático como europeo. Nacido en León licenciado en comunicación por la Universidad Francisco de Vitoria de Madrid. Su fugaz paso por Versace contagia de glamour y buen gusto todo lo que hace. Espíritu inquieto, director de cortometrajes, abandonó su carrera audiovisual en Radio Televisión Española para dedicase por entero a su pasión: el juego.
David hablará: 12.30 - 13.00 – La importancia de la liquidez en el póker regulado en la sala de conferencias de iGB España
sacha michaud, general manager, Betfair Iberia y Presidente de Jdigital
Michaud es un emprendedor que destaca por su experiencia en el sector de internet. Ha fundado varias empresas online de éxito entre las que destacan Inlander Communications (una consultora de e-business vendida in 1999) y Latinred (la comunidad online de habla hispana más grande del mundo vendida en 1999 a StarMedia Networks, Inc.). Entre 2000 y 2002 fue vicepresidente del área de Product Development en StarMedia Networks Inc. en Nueva York. Esta compañía fue adquirida en 2002 por France Telecom y Michaud pasó a ocupar el cargo de Director de Portal Services en Wanadoo entre 2002 y 2005. Michaud ocupa cargos como miembro de la Junta, asesor o accionista en varias empresas de internet en España.
Sacha hablará de: 10.30 - 11.15 – Regulación en España en la sala de conferencias de iGB España
daniel Padilla, ceO, Lubona enterprises LTd
Daniel Padilla (1981) es un emprendedor uruguayo que en 2003 fundó Lubona Enterprises, con la cual construyo la mayor red de afi liación en igaming, con más de 8000 webmasters en todo el mundo. En 2005 comienza su propia operativa de casino, la cual es vendida 2007, logrando su primer exit empresarial. En ese mismo año crea Dokier.com, la primer central de medios digital en Uruguay.
En 2009 expande sus negocios hacia la industria de productos fi nancieros, adquiriendo RoyalCM y posteriormente creando la primer operación de Opciones Binarias para el mercado hispano: EmpireOption.com, desde donde nuclea a más de 100,000 inversores activos. Hoy es CEO de NationTraffi c, holding desde el cual agrupa sus distintos emprendimientos digitales y tradicionales para la región.
Daniel hablará de: 11.05-11.45 Opciones binarias en la sala de conferencias de iGB España
Jaki Becker, consultora de juego, españa & Latinoamérica
Jaki Becker es una emprendedora que ha estado en el centro de la industria del juego en España y Latinoamérica desde hace 6 años. Ocupó el cargo de Head of Acquisition en Online Casino y Bingo y actualmente ejerce como consultora para Silver Entertainment, que tiene un casino en la Ciudad de Panamá. Jaki lanzó su la marca www.rey8.com Casino en el mercado latinoamericano y ahora se dedica a localizar Rey8.com para el mercado mexicano tras realizar con éxito una joint venture con un grupo nacional de casinos físicos.
Jaki hablará de: 14.00 - 14.45 España frente a Latinoamérica en la sala de conferencias de iGB España
día 1- Viernes, 12 de Octubre
día 2 – sábado, 13 de Octubre
¿Quién es Quién?
Apuesta10.com Socio de Marketing
Daniel [email protected]
Gambling Hispano Socio de Marketing
Santiago [email protected]
GamingInSpain Stand F24
Willem van [email protected]
Kobalt Languages
Ricard [email protected]
NetBet.es Stand F3
Jaume [email protected]
Plus500 Stand F26
David [email protected]
Trescherries Stand F25
Patrizia [email protected]
¿Busca un expositor o un Manager de Afi liados en particular? ¿Ha organizado una reunión y no está seguro de cuáles son sus datos o quiénes son? Utilice nuestro Quién es quién para encontrar el contacto perfecto para su negocio.
Traducción Socio
Brazalete
& Tranjetta
Patrocinadore
Contacto: [email protected]
Operated by:
El día a día del mundo de las apuestas deportivas
Pronósticos de nuestros expertos, Manolete, Iñaco Diaz, Chema Mela...
Promociones y bonos exclusivos en las principales casas de apuestas
Juegos y porras donde podrás demostrar tus dotes de pronosticador y ganar grandes premios
Powered by:
Mail us at [email protected]
London+44 (0) 20 3036 0605
Barcelona+34 938 618 211
kobaltlanguages.com/gamingGet a free quote at
Native Speaking Professional Translators
On Time Delivery
Competitive Rates
Excellent Customer Service
Accurate Translations & Fast Turnaround
+50 Languages
Quality is never compromised
Localise your content, offer a better experience to your clients and generate new revenue streams.
Professional translation for the gaming industry
Mail us at [email protected]
London+44 (0) 20 3036 0605
Barcelona+34 938 618 211
kobaltlanguages.com/gamingGet a free quote at
Native Speaking Professional Translators
On Time Delivery
Competitive Rates
Excellent Customer Service
Accurate Translations & Fast Turnaround
+50 Languages
Quality is never compromised
Localise your content, offer a better experience to your clients and generate new revenue streams.
Professional translation for the gaming industry
66
Gambling Hispano
Gambling Hispano is the most important online gaming affi liate community specially dedicated to the spanish speaking market. Focusing more specifi cally in the Spanish and Latam markets, Gambling Hispano has worked with some of the most important companies in the online gaming industry, as well as many reputed affi liate programs, with a forum that includes affi liates with the biggest networks in spanish speaking online gaming.
Lubona Enterprises Ltd.Www.Lubona.com+44 20 71935886
Socio de Marketing
GamingInSpain
GamingInSpain promotes a vibrant interactive community on LinkedIn by bringing together leading executives and creating professional networking. We supply our members on a daily basis with the latest information and content of interest; and encourage them to participate by making informative and useful comments. We want to shape and respond to the needs of the eGaming industry. Gran Via Online
5, Field EndMaresfi eldEast Sussex TN22 2DJ, UKwww.gaminginspain.com+34 646 442 696
Stand F24
Kobalt Languages
Kobalt Languages offers world class and expert translation services to the gaming industry. With 15 years of experience, we offer quality translations and impeccable customer service. We make life easy for our customers and that’s why many of them have been working with us for more than 10 years.
Kobalt LanguagesEnric Granados 18 – 08403 Granollers – Spainwww.kobaltlanguages.com+34938618211
APuestas10.com
Betmedia is an affi liation company specialized in the creation of contents about sports betting either for its own projects and third parties’. Specialists in starting up communities, contents development, odds comparators, betting simulators, tips sellings...
One of the strongest companies within its sector, currently expanding (www.betmedia.es)Betmedia S.L.UCalle Garrucha n8 bajowww.betmedia.eswww.apuesta10.eswww.lasapuestasdeas.com981907040
Socio de Marketing
NetBet.es
NetBet.es has been granted a licensed to operate in the market of Spain with offerings of Poker, Casino and Games.
With the heritage of Poker770 it’s host to one of the main poker communities and proud sponsor of the national circuit.
At NetBet Casino players experience state of art table games for maximum fun and entertainment.
NetBet.esGran Via 1, 5ª28013 Madrid, Españawww.netbet.es | www.poker770.es+34 911 849 993
Stand F23
Traducción Socio
Perfi les de Patrocinadores y Expositores
Plus500UK
Plus500 World’s trading machine is an easy to use yet powerful trading platform for leveraged CFDs trading in Forex, stocks, indices, ETFs and commodities. Available in 34 different languages and in a variety of versions: Software, web, iPhone, iPad, Android and mobiles.
Meet our 500Affi liates team and get a special offer!Plus500UK359 Goswell RoadLondonEC1V 7JLwww.Plus500.comwww.500Affi liates.com
Stand F26
Trescherries Ltd
Trescherries specialises in Online Acquisition Services in the gambling space.
With an 8 years successful track record of Affi laite Marketing, Campaign Creation, Media Buy, CRM and Localisation
experience in the Spanish and Latin American Markets, Trescherries offers a complete acquisition
solution for any Hispanic speaking territory.
Trescherries Ltd Online Acquisition Services 31 Rockingham AvenueHornchurch, Essex, RM11 1HH
Stand F25
Perfi les de Patrocinadores y Expositores
Brazalete
& Tranjetta
Patrocinadore
Poker Operatorof the YeareGaming Review Awards 2011
Best Socially Responsible Operator eGaming Review Awards 2010
Best Casino of Year 2012 and Best Poker Product 2012TRUST BESTIN
THE
